中小企业-百年经典

Fare clic per modificare lo stile del titolo dello schema,Fare clic per modificare gli stili del testo dello schema,Secondo livello,Terzo livello,Quarto livello,Quinto livello,*,Wuishan,1 April,200,5,Edward Burman,中小企业-百年经典,欧盟对中小企业的界定,*Apprentices or students engaged in vocational training with apprenticeship or vocational training contracts are not included in the headcount.,中小企业是欧洲经济的发动机,Gnter Verheugen,Member of the European Commission Responsible for Enterprise and Industry,2,千3百万家中小企业,占,全部企业数,99%,提供了,7,千5百万个工作岗位,贡献了大量的卓越的企业家群体和创新成就,中国的中小企业,促进中小企业法,1st January 2003,Small Enterprises:50-100,Medium-Sized Enterprises:101-500,占据国内企业总数,99.04%,工业产值比重,75%,提供了75%的城市劳动力就业机会,Source:State Economic&Trade Commission(,enterprises in this category should employ 300 or more people,with annual revenue and total assets exceeding RMB 30 million and 40 million respectively.,建筑业:,Medium-sized enterprises in this sector should employ 600 or more people,with annual revenue and total assets more than RMB 30 million and 40 million respectively.,批发与零售:,Medium-sized enterprises in this sector should employ 100 or more people,with annual revenue exceeding RMB 30 million.,交通运输,:,Medium-sized enterprises in this sector should employ 500 or more people,with annual revenue exceeding RMB 30 million.,饭店餐饮:,Medium-sized enterprises in this sector should employ 400 or more people,with annual revenue exceeding RMB 30 million.,Source:State Economic&Trade Commission(,a new scenario,2000,年,:,一个全新的组合,潜在新同行,候补者,竞争对手,供应商,买家,Porters five forces,波特的竞争,5,要素,全球化,反常规,新要素,数字化,Potential,new entrants,Substitutes,Competitors,Suppliers,Buyers,新的要素,Companies Italian Style,意大利公司的特点,为什么选择意大利?,与,中国的历史渊源,:,Giovanni,da,Pian,del,Carpini,(1245)to,Prato,(2005),纺织业、时装业、制鞋业、食品业-享誉全球,典型的中小企业经济特征,Chinese companies in Prato,Source:,une.prato.it/immigra/cinesi/imprese/statoatt/gif/tsata1.gif,案例分析,:Wang Liping,1980-1989:,服装业的一普通员工,1989:,投资,$35,000,从事服装用织线，专供当地华人服装工厂,2005:,开始销售服装用织线和缝纫机配件,营业额2003:$720,000,利润 2003:$41,000,(+50%,on 2002),Why Italy?,Long historical links with China:,Giovanni,da,Pian,del,carpini,to,Prato,World leader in textiles,fashion,shoes and food,An SME economy,Why Italy?,Long historical links with China:,Giovanni,da,Pian,del,carpini,to,Prato,World leader in textiles,fashion,shoes and food,An SME economy,An SME economy,Source:,Small Businesses,Job Creation and Growth,OECD,1997,意大利中小型公司为主的经济特征,What matters most for Italians?,钱,53.5%,休闲,61.8%,工作,72.8%,健康,80.4%,朋友,85.5%,家庭,92.7%,意大利人的价值观,Armani;,Barilla;,Benetton;,Cerruti;,Ferrari;,Gucci;,Pirelli;,Stefanel;,Versace;,Zegna.,Source:,ISTAT,2001,Groups of small and medium enterprises,50%意大利制造业（超过50名员工）企业组成集团,等量于,其他国家的中型企业,Source:Monferr,S.I Gruppi di PMI,Economia e Management,March 2000.,中小型公司组成集团,集团 区域,Biella:,羊毛,Vigevano:,制鞋,Carpi:,毛织品,Prato:,纺织业,Faenza:,陶瓷业,B,C,P,V,F,Case Study 1:Fashion,案例,1:,时装业,A Fashion“pole”,TV&Radio,Magazines,Sportswear,Newspapers,Haute,couture,Finance,时装业的行业圈子,Cultural factors,Economic factors,文化因素,经济因素,时装业体系,Fashion System,Economic factors,丝绸,:,Cistercians(13,th,century),Florence(14,th,century),Renaissance(14,th,century),羊毛,:,Cistercians(13,th,century),Florence(14,th,century),Renaissance(14,th,century),经济因素,Historical fashion firms,1881-The Cerruti company founded in Biella;,1910-Trussardi leather glove company founded;,1918-Adele Fendi establishes a fur business in Rome;,1920-Elsa Schiaparelli achieves instant success as a designer;,1923-Salvatore Ferragamo opens a shoe store in Hollywood(1936 in Florence);,1948-Ottavio Missoni,meets wife and business partner Rosita;,1950-Emilio Pucci opens his couture house;,1950-Roberto Capucci opens a small atelier in Rome.,历史上的时装公司,Pitti:birth of modern Italian fashion,July 1952:9 fashion houses and 16 producers of sports and boutique clothing showed in the White Room;,Florence:,artistic heritage:,Giotto,Michelangelo,Leonardo,Botticelli,fashion:,Gucci,Emilio Pucci,Ferragamo,Dolce&Gabbana,比蒂,:,现代意大利时装业的发源地,The fashion industry in Italy today,企业数,:80,000,雇员数,:920,000;,营业额,:,81,billion,意大利时装业的今天,设计师,8,178,展会,41,杂志,77,公关中介,5,911,公司,80,000,Fashion as an integrated system,作为一套完整体系的时装业,Key Success Factors,Creativity and Italian designers,Flexible enterprises,High quality standards of,the textile industry,成功的关键,创造性和意大利设计师,灵活的产业结构,高质量的面料行业,可持续发展-百年品牌,1.Have growth as objective,把成长作为目标,Have growth as objective,2.Business idea as,driver of growth,商业理念,-,成长,的驱动因素,把成长作为目标,Innovative,product,Have growth as objective,Business idea as,driver of growth,New,production,method,Innovative,product,商业理念,-,成长,的驱动因素,把成长作为目标,跨国界的,Tortellini,1961:Giovanni,Rana,started to work with his brothers and sisters in the familys bakery,which made bread,pasta and cakes.,Tortellini were produced to order:the filling was prepared on Thursday;tortellini were produced on Friday and Saturday;delivery was on Sunday.,1968:Giovanni,Rana,invented the first machine for making tortellini,raising production capacity from 50/60 kg a week to 10kg an hour.,2005:,Pastificio,Rana,is the leader in t