商务英语调查报告

,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,who is the best choice,Made By Group 24:,Chen Jiawei,陈家伟,Chen Yichang,陈一畅,Fang Xiao,方晓,Sheng Siyuan,盛思远,Zhang Kun,张昆,1,VS,3-4,Finance,5-6,Market Reach,7-9,Products&services.,10-12,Brand Image,13,Corporate Social Responsibility,14-15,Marketing Way,16,Conclusion,2,Comparison on Apple and Google,The chart show that,In general,Apple TR,grow faster than Google.,And this show that,The NI of Apple is,much better than,Apples.,(Million Dollars),3,Total Revenue and Net Income Change of,Apple and Google,(Million Dollars),Apple performs better on,both sides,especially on,Market Value.,(By Sep.14,th,.2011),4,Total Net Assets and Market Value of Apple and Google,The second quarter of 2011,domestic shipments of flat-panel computer 625.6K units,of which 68.9%of Apples market share in the first place,5,Apple Tablet PC market share,FEBRUATY 2011,6,MOBILE OPERATION SYSTEM MARKET SHARE,In the past,PC has a host computer and a monitor.,Mobile phone has many button.,People dont know what is tablet PC.,7,In the past,Apple,Google,Imac,Google search engine,Ipod nano,gmail,Ipod touch,Google map,ipad,Google Chrome,Iphone,Android,8,Product,Mac OS x is apple system,Apple has more than 100,000 application,.,Android not as good as Mac OS x.,Apple service has good reputation.At this point Google is lacking,.,9,System and Service,Rank,Brand,Value in$,million,Brand Value change,from 2010,1,Apple,153,285,+84%,2,Google,111,498,-2%,10,Apple Overtook Google To Become,The Worlds Most Valuable Brand,11,Apple and Google product Discussion Breakdown,1.Strong market positions,2.innovative products,3.satisfied services,12,Apple will grow stronger in the future,1.What is Corporate Social Responsibility,2.Google has done very well,3.Apple also can be the model in this aspects,Corporate Social Responsibility,Google,Apple,Attract new customers:,Google AdWords,Propagandize:Use advertisement,Use your web site for the gains,：,Google AdSense,Let the customer get better experience:Apple store,Marketing way,1.Google and the Chinese governments ideas are not unified,2.Apple readjust marketing way to adapt to China,Marketing way,16,Conclusion,So We suggest you,:,Invest Apple,.,1.Apple in Finance,Brand Image,Market Reach and Marketing Way are stronger,than Google.,2.Google in,Corporate Social Responsibility,slightly wins apple.,thanks!,17,