华为案例分析-HUAWEI英文

单击此处编辑母版文本样式,第二级,第三级,第四级,Page,*,单击此处编辑母版标题样式,Page,1,The Globalization of HUAWEI,About HUAWEI,1,Globalization,2,HUAWEI In Africa,3,HUAWEI In Europe,4,Page,2,Inspiration,5,The Globalization of HUAWEI,About HUAWEI,1.Information,3.Culture,2.Business,4.Vision,Page,3,HUAWEI-not just one of,the,top,500 enterprises,“,The rise of it(HuaWei)is the disaster of foreign multinationals,”.,The Economist,About HUAWEI,“,Now,Huawei is everywhere,it has already shown his mettle.I feel nothing wrong if Huawei comes in the South Pole as well,”.,Page,4,HUAWEI-not just,the,top,500 enterprises,Page,5,About 170,000 employees,Sales 287,000,000,000,What,s HuaWei?,2014,Only 14 employees,Capital 21,000,On the list of 100 world brand value,Ranks 287th in world top five hundred,1987,A communication technol,o,gy company,About HUAWEI-,Information,Page,6,Products,About HUAWEI-,Business,1,3,2,Page,7,For Enterprise,Products Support,Software Download,Submit Service Request,Services News,Training,Partner Support Area,Technical Forum,For Carriers,Product Support,Group Space,Documentation Express,Training,HedEx lite,Huawei Answers,For Consumer,Manuals,Tech Specs,Downloads,FAQs,Service Center,s,Services&Support,About HUAWEI-,Business,Page,8,Corporate Culture,Wolf Culture,Efficient management,Customer uppermost,Technology innovation,About HUAWEI-,Culture,Page,9,A,B,C,A,A keen sense of smell,B,Persistent and courageous offensive spirit,C,Team work,5G technology,Maximize the power,Beat competitors,Wolf Culture,About HUAWEI-,Culture,Page,10,HUAWEI Basic Law,Rotating CEO system,Hired IBM consultants to reform the firms management model,1996,1998,2011,2008,Efficient management,About HUAWEI-,Culture,Page,11,The only reason for our existence is to serve customers.,one stop service,Meet customer needs,Low price,good quality,good after-sales service,Customer uppermost,About HUAWEI-,Culture,Page,12,About HUAWEI-,Vision,LOGO,Globalization,Page,13,Page,14,Development Process,The first step:targeting Hong Kong,the neighbor of Shenzhen.,The third step:After 2000,Huawei has begun to expand in other regions,The second step:Huawei began to consider the markets of developing countries,The fourth step,：,Huawei began to develop the European market,Hong Kong,Developing country,other areas,Developed country,Page,15,The history of development,Year 1987,Establishes in Shenzhen with as sales agent for Hong Kong company producing Private Branch Exchange(,PBX,)switches.,Year 1992,Initiates R&D and launches rural digital switching solution.,Year 1997,Launches wireless,GSM,-based solutions.,Year 1999,Establishes R&D centre in Bangalore,India,（印度班加罗尔）,Year 2000,）,Establishes R&D center in Stockholm,Sweden.,（瑞典斯德哥尔摩）,Year 2004,Establishes joint venture with Siemens,（西门子）,to develop,TD-SCDMA,solutions,Year 2005,International contract orders exceed domestic sales for the first time Selects as a preferred telecoms equipment supplier and signs Global Framework Agreement with Vodafone,Selects as a preferred 21Century Network(21CN)supplier by British Telecom(BT)to provide multi-service network access(MSAN)components and optical transmission equipment,Year 2006,Establishes Shanghai-based joint R&D Center with Motorola,（摩托罗拉）,to develop,UMTS,technologies,专用分组交换机,(private branch exchange),全球移动通信系统,(Global System for Mobile Communications),第三代移动通信标准,(,简称,3G),通用移动通信系统（,Universal Mobile Telecommunications System,）,Page,16,The history of development,Year 2008,Recognized by BusinessWeek as one of the world s most influential companies Ranks No.3 by Informa in terms of worldwide market share in mobile network equipment First large scale commercial deployment of UMTS/HSPA in North America,for TELUS and Bell Canada Ranks No.1 by ABI in mobile broadband devices having shipped over 20 million units,Year 2009,Ranks No.2 in global market share of radio access equipment Successfully delivers the world s first LTE/EPC commercial network for TeliaSonera in Oslo Norway Launches the world s first end-to-end 100G solution from routers to transmission system,Year 2010,Deployed over 80 SingleRAN networks among which 28 were commercial LTE/EPC networks,Established its Cyber Security Evaluation Centre in the UK,Signed a Voluntary Green Agreement with the China Ministry of Industry and Information Technology(MIIT),Joined the UN Broadband Commission for Digital Development,Awarded the2010 Corporate Use of Innovation Award by The Economist,Russia,Middle East,India,Africa,Europe,South America,United States,Southeast Asia,Page,18,From Red Sorghum to high technology,（从红高粱到高科技）,Success Factors,Overcome the cultural difference,Encircling the cities,（农村包围城市）,Attention to detail,Page,19,1.Overcome the cultural difference,1,单击此处添加段落文字内容,单击此处添加段落文字内容,单击此处添加段落文字内容,Before traveling abroad,Huaweis staff will receive training in the training department.But the culture that places,values,religion and lifestyle is not suited to them.They met a lot of problems that they never imagined.,Because of Chinas media underdevelopment a