澳门旅游局某年年度报告

按一下以編輯母片標題樣式,按一下以編輯母片文字樣式,第二層,第三層,第四層,第五層,旅遊局記,者,者招待會,Press ConferenceofMacau GovernmentTouristOffice,12-1-2005,旅遊局,MGTO,Annual Report,年度報告,旅遊業狀,況,況Tourism Situation,MGTO,旅遊局,訪澳旅客,人,人數1995-2004,VisitorArrivals1995-2004,*,資料來源,Source:,統,統計暨普,查,查局 Statistics &Census Service,*,臨時數據P,rovisional Data,年度報告,Annual Report,年度報告,累加訪澳,旅,旅客人數,Cumulative Visitor Arrivals,2004,旅遊局,*16,672,575(+40.25%),Annual Report,MGTO,* 臨時,數,數據Provisional Data,年度報告,旅遊局,Annual Report,MGTO,年度報告,旅遊局,首十位主,要,要客源市,場,場,Top10 Tourist Generating Markets,Annual Report,MGTO,年度報告,旅遊局,Annual Report,MGTO,* 臨時,數,數據*ProvisionalData,入境旅客VisitorArrivals,年度報告,旅遊局,Annual Report,MGTO,* 臨時,數,數據*ProvisionalData,入境旅客VisitorArrivals,年度報告,旅遊局,牌照發出,狀,狀況LicensingSituation,Annual Report,MGTO,場所和活動Establishments and Activities,至2004 年12月31日,As of 31-12-2004,酒店,Hotels,43,(至2005年1月5日as of 5-1-2005),公寓,Guest Houses,33,餐廳,Restaurants,221,舞廳,Night Clubs,24,酒吧,Bars,101,年度報告,旅遊局,Annual Report,MGTO,場所和活動,Establishments and Activities,至2004 年12月31日,As of 31-12-2004,不提供司機的汽車出租公司,Car Rental AgenciesVehicles without Driver,4,蒸汽浴及按摩,Sauna &,Massage,41,健康俱樂部,Health Clubs,10,卡拉OK,Karaokes,63,年度報告,旅遊局,Annual Report,MGTO,年度報告,旅遊局,酒店業狀況Hotel Situation,Annual Report,MGTO,酒店及同類,場,場所,Hotels & Similar Establishments,場所數目,No. of Establishment,房間數目,No. of Room,酒店Hotels,43,9,896,公寓Guest Houses,33,606,總數,Total:,10,502,至2005,年,年1月5日a,s of05 January2005,資料來源：,旅,旅遊局,Source: Macau GovernmentTourist Office,年,度,度,報,報,告,告,AnnualReport,旅,遊,遊,局,局,MGTO,年,度,度,報,報,告,告,旅,遊,遊,局,局,*,酒,酒,店,店,客,客,房,房,平,平,均,均,房,房,價,價(,一,一,月,月,至,至,十,十,一,一,月,月)MOP$536.69(+14.12%),*Averagehotelroomrate(Jan.-Nov.),*,入,入,住,住,率,率(,一,一,月,月,至,至,十,十,一,一,月,月)81.24%(+10.69%),*Occupancyrate(Jan.-Nov.),酒,店,店,及,及,同,同,類,類,場,場,所,所Hotels&SimilarEstablishments,*,資料,來,來源,：,：澳,門,門酒,店,店協,會,會(,只,只包,括,括三,，,，四,，,，五,星,星級,酒,酒店),*Source:MacauHotelAssociation(3,4&5starhotelsonly),AnnualReport,MGTO,新建,酒,酒店,計,計劃,NewHotelsProjects,預計計劃完成,Time required for projects to complete,酒店數目,No. of Hotels,房間數目,No. of Rooms,旅遊局收到及正審批中的計劃,Projects received by MGTO and in the process of deliberation,1 2 年,1 2 years,4,686,土地工務運輸局收到的計劃,Projects received by Lands, Public Works and Transport Bureau,3 5 年,3 5 years,25,10,698,6 10 年,6 10 years,(土地申請),(Concession of Land),7,5,366,年度,報,報告,AnnualReport,旅遊,局,局,MGTO,年度報告,旅遊局,旅行社與,導,導遊,Travel Agencies& Tour Guides,Annual Report,MGTO,持牌旅行,社,社數目,No.of LicensedTravel Agencies120(+5.26%),持牌導遊,數,數目No. of Licensed TourGuides849 (+5.33%),普通話導,遊,遊 No. of Mandarin SpeakingTourGuides,394(+6.78%),2004,年度報告,旅遊局,Annual Report,MGTO,旅遊業違,規,規行為情,況,況,TourismSector Illegal Acts,Groups,類別,2003,罰款 Fines,2004,罰款 Fines,旅行社 Travel Agencies,7,$71,000.00,22,$250,000.00,導遊 Tour Guides,5,$40,000.00,17,$163,000.00,酒吧/卡拉OK Bar/ Karaoke,19,$390,000.00,20,$307,500.00,按摩場所 Massage,7,$170,000.00,6,$120,000.00,酒店 Hotel,12,$720,000.00,-,-,舞廳 Night Club,-,-,2,$60,000.00,餐廳 Restaurant,11,$147,500.00,3,$52,500.00,總數 Total,61,$1,538,500.00,70,$953,000.00,年度報告,Annual Report,自由行,政策,的,的執行情,況,況,Situation ofthePolicyExecution of,“,“FIT” program,年度報告,旅遊局,Annual Report,MGTO,自由行,旅客入境,情,情況,Visitorarrivalsof,“,“ FIT” Program,自由行旅客總數,No. of FIT visitors,內地旅客總數,No. of visitors from Mainland China,內地旅客與自由行旅客比例,% of FIT visitors vs. Mainland China,28/7 31/12/2003,608,331,3,017,653*,20.16%,1/131/12/2004,3,521,266,9,529,739*,36.95%*,28/7/200331/12/2004,4,129,597,12,547,392*,32.91%*,年度報告,旅遊局,Annual Report,*,2003,年,年8月至12月數,據,據 Data of Aug toDecof2003,*臨時,數,數據 Provisional data,MGTO,宣傳物料,Promotion,Materials,年度報告,旅遊局,Annual Report,MGTO,旅遊局,MGTO,電視廣,告,告,TVSpots,旅遊局,MGTO,Events30,”,” English,接待訪,澳,澳團體(2004),Familiarizationvisits,(2004),年度報告,MGTO,旅遊局,AnnualReport,會展及,獎,獎勵旅,遊,遊MICE,年度報告,旅遊局,AnnualReport,MGTO,會展及,獎,獎勵旅,遊,遊狀況,MICE Report,二零零,四,四年一,至,至九月Jan-Sep2004,活動總,數,數*,202(+43.26%),Totalevents,*,總參加,人,人數*,22,580(+103.53%),Totalparticipants*,*,臨時數,據,據,*,Provisionaldata,年度報告,旅遊局,AnnualReport,MGTO,2004活動,短,短片2004 ActivitiesVideoClip,MGTO,旅遊局,澳門特,區,區政府,旅,旅遊局2005年,工,工作計,劃,劃MGTO Planfor 2005,MGTO,旅遊局,I),致,致力發,展,展及推,廣,廣澳門,成,成為一,個,個旅遊,之,之都Role to PromoteMacauasTourismDestination,定位澳,門,門作為,一,一個優,質,質多元,旅,旅遊之,都,都,PositionMacauasa qualitytourismdestinationwith diversified tourismproducts.,多元化,旅,旅遊元,素,素包括,Components including:,博彩娛,樂,樂Gamingand entertainment,文化Culture,休閒Leisure,盛事Events,體育Sports,健康Health,生態旅,遊,遊Ecotourism,開發會,展,展/商,務,務旅遊DevelopmentofMICE,2005工作,計,計劃,2005 Plan,1.,確,確立,精,精緻旅,遊,遊建,構,構娛樂,之,之都Refinement of tourismproducts,Develop Macau as aCityofEntertainment,文化旅,遊,遊 -,配,配合澳,門,門申報,世,世界文,化,化遺產CulturalTourism, UNESCOWorldHeritageapplication,盛事活,動,動 -2005年,太,太平洋,亞,亞洲旅,遊,遊協會,年,年會、2005年東,亞,亞運動,會,會及2007,年,年亞洲,室,室內運,動,動會Mega Events, 2005PATAAnnualConference,2005East Asian Games,2007 Asian IndoorGames,精華遊,旅,旅遊新,產,產品、,美,美食HighlightTours,newtourismproducts,gourmet,II),策略,Strategies:,2005工作,計,計劃,2005 Plan,增加旅,遊,遊景點,吸,吸引力,並,並在本,澳,澳一些,較,較少開,發,發的區,域,域發展,新,新旅遊,設,設施及,景,景點Developmentofnewtourismproducts& facilitiesand exploration of newtourism spotinlesswell known areas,完善周邊配,套,套設施Refinementof the existingtourism products and facilities,在澳門國際,機,機場推出,“,“澳門之最,”,” 的宣傳,計,計劃 “The Best of Macau” promotionalprogrammeat MacauInternational Airport,大三巴牌坊,前,前地的旅遊,文,文化活動中,心,心“Tourism Culture Activities Centre”at Ruinsof St. Pauls,II),策略,Strategies:,2005工,作,作計劃,2005Plan,(Cont,d),2.,深耕內地市,場,場吸引優,質,質旅客Further penetration in themainlandChinamarket Attract qualityvisitors,跟進旅遊發,展,展輔助委員,會,會國內市場,諮,諮詢工作專,責,責小組的意,見,見Gather CADTMainlandChina Subcommittees input,組織實地,拜,拜訪考察,有,有市場潛,力,力的地區Familiarizationofthepotential marketsegments,推廣文化,休,休閒旅遊PromoteCultureandLeisure,II),策略,Strategies :,2005,工,工作計劃,2005Plan,吸引內地,優,優質旅客,訪,訪澳，延,長,長旅客逗,留,留時間Attractqualityvisitorswith high spendingandhighlengthof stay,澳門遊交,易,易平台Trade Platforms,加強與媒,體,體合作Increasepromotion in diversified media,II),策略,Strategies :,2005,工,工作計劃,2005Plan,(Contd),3.,拓展海外,市,市場豐,富,富市場組,合,合Expand overseasmarkets, Diversifysource markets,鞏固香港,、,、台灣、,日,日本及韓,國,國市場，,推,推出更新,的,的旅遊產,品,品，提高,這,這些地區,旅,旅客的再,訪,訪率Consolidateexistingsourcemarkets(Hong Kong,Taiwan,Japan and Korea)byintroducingnewtourismproductsandincrease repeated travel,澳,門,門,與,與,東,東,南,南,亞,亞,城,城,市,市,多,多,條,條,低,低,成,成,本,本,航,航,線,線,及,及,新,新,航,航,線,線,開,開,通,通LCC,soperationandnewroutesinSouthEastAsia,致,力,力,復,復,甦,甦,遠,遠,程,程,市,市,場,場Revitalizelonghaulmarket,II),策,略,略,Strategies:,2005,工,工,作,作,計,計,劃,劃,2005Plan,美,國,國,西,西,岸,岸,的,的,市,市,場,場,代,代,表,表,處,處,擴,擴,展,展,到,到,東,東,岸,岸,以,以,及,及,設,設,立,立,法,法,國,國,市,市,場,場,代,代,表,表,處,處NewRepresentativeOfficesinUSA(LAandNewYork)andCentralEurope(France),研究開,發,發東歐,及,及中東,地,地區新,興,興市場Studynewmarketspotential EasternEuropeand MiddleEast,加強與,業,業界的,交,交流，,共,共同推,廣,廣海外,市,市場Exchangewith industry trade partners andjointpromotion,II),策略,Strategies :,2005工作,計,計劃,2005 Plan,(Contd),4.,開發會,展,展產業,促,促進,商,商務旅,遊,遊DevelopMICEindustry, PromoteBusinessTourism,會展及,獎,獎勵旅,遊,遊研究,暨,暨資料,中,中心MICE Research &InformationCentre,進行研,究,究及規,劃,劃工作Research,對本澳,會,會展旅,遊,遊設施,進,進行調,查,查，以,及,及了解,本,本澳社,團,團的國,際,際聯繫Facilitationoflocalassociations andtrade,加強會,展,展、獎,勵,勵旅遊,方,方面人,才,才的培,養,養Training,II),策略,Strategies :,2005工作,計,計劃,2005 Plan,5.,加強旅,遊,遊合作,促,促進,國,國際交,流,流StrengthenTourismCooperation, EnhanceInternationalExchange,泛珠三,角,角區域,內,內的旅,遊,遊合作PPRD 9+2,粵港澳Guangdong HongKong -Macau,粵澳Guangdong,Macau,太平洋,亞,亞洲旅,遊,遊協會PATA,世界旅,遊,遊組織WorldTourismOrganization,國際大,會,會及會,議,議協會ICCA,亞洲會,議,議暨觀,光,光局協,會,會 AACVB,亞太經,合,合組織-,旅,旅遊工,作,作組APEC TWG,II),策略,Strategies :,2005工作,計,計劃,2005 Plan,6.,推進質,量,量管理,強,強化,競,競爭實,力,力AdvanceinQualityManagement IncreaseCompetitiveAdvantage,旅遊局,的,的組織,架,架構重,組,組RestructureofMGTO,旅遊業,人,人力資,源,源發展HumanResourceDevelopment,旅遊服,務,務項目,的,的監察Inspection on tourismfacilities,旅遊保,障,障機制Tourist insurancemechanism,II),策略,Strategies :,2005工作,計,計劃,2005 Plan,推廣新,修,修訂的,法,法律法,規,規Introductionofnew legislation to local trade andmainlandcounterparts,改善“,全,全能通,”,”中心,的,的服務Enhancementof,“,“All-in-One”service,極大化,網,網頁推,廣,廣功能-,開,開發獨,立,立的推,廣,廣旅遊,網,網頁及,業,業務網,頁,頁Maximize web-basedpromotion,developmentoftourist websiteand corporatewebsite,繼續推動,澳,澳門旅遊,認,認知運動Continuation of,“,“MacauTourismAwareness Campaign”,II),策略,Strategies :,2005,工,工作計劃,2005Plan,(Cont,d),中,國,國,大,大,陸,陸MainlandChina,香,港,港HongKong,中,國,國,台,台,灣,灣Taiwan,China,日,本,本Japan,美,國,國U.S.A.,韓,國,國,Korea,馬,來,來,西,西,亞,亞Malaysia,菲,律,律,賓,賓Philippines,泰,國,國,Thailand,III),主,主,要,要,市,市,場,場PriorityMarkets:,2005,工,工,作,作,計,計,劃,劃,2005Plan,IV),具,具,潛,潛,力,力,的,的,市,市,場,場,PotentialMarkets:,印,度,度,India,新,加,加,坡,坡Singapore,澳,紐,紐Australia/NewZealand,英,國,國UnitedKingdom,德,國,國Germany,法,國,國France,葡,萄,萄,牙,牙Portugal,西,班,班,牙,牙Spain,2005,工,工,作,作,計,計,劃,劃,2005Plan,V),待,待,探,探,索,索,的,的,市,市,場,場,Marketstobeexplored:,中,東,東MiddleEast,東,歐,歐EasternEurope,2005,工,工,作,作,計,計,劃,劃,2005Plan,VI),在,主,主,要,要,市,市,場,場,上,上,開,開,展,展,的,的,主,主,要,要,活,活,動,動,及,及,策,策,略,略,MajorActivitiesandTacticsinprioritymarkets,中,國,國,大,大,陸,陸MainlandChina,對,象,象Targetsegments:,實,施,施,自,自,由,由,行,行,政,政,策,策,的,的,省,省,、,、,市,市ProvincesandcitiesenjoyingFITpolicy,泛,珠,珠,三,三,角,角,地,地,區,區PanPearlRiverDeltaRegion,與,澳,澳,門,門,有,有,直,直,航,航,的,的,省,省,、,、,市,市ProvincesandcitiesthathavedirectairservicewithMacau,北,部,部,省,省,份,份,如,如,：,：,遼,遼,寧,寧,、,、,黑,黑,龍,龍,江,江,及,及,吉,吉,林,林,等,等NorthernprovincessuchasLiaoling,Heilongjiang,Jilin,2005,工,工,作,作,計,計,劃,劃,2005Plan,中,國,國,大,大,陸,陸MainlandChina,策,略,略Tactics:,藉,著,著,不,不,同,同,的,的,框,框,架,架,下,下,，,，,繼,繼,續,續,開,開,展,展,地,地,區,區,伙,伙,伴,伴,的,的,合,合,作,作,機,機,制,制,，,，,例,例,如,如,：,：,泛,泛,珠,珠,三,三,角,角,、,、,粵,粵,澳,澳,、,、,粵,粵,港,港,澳,澳,及,及,閩,閩,澳,澳,等,等,。,。Leverageoncollaborationwithregionalpartnersunderseveralframeworkssuchas,“,“PanPearlRiverDelta,”,”,“,“Guangdong-Macau,”,”,“,“Guangdong-HongKong-Macau,”,”,and,“,“Fujian-Macau,”,”mechanism,促,進,進,旅,旅,遊,遊,局,局,駐,駐,外,外,市,市,場,場,代,代,表,表,處,處,與,與,國,國,家,家,旅,旅,遊,遊,局,局,駐,駐,外,外,辦,辦,事,事,處,處,的,的,合,合,作,作,，,，,並,並,建,建,立,立,更,更,密,密,切,切,的,的,伙,伙,伴,伴,關,關,係,係,。,。ToestablishaclosepartnershipbetweentheoverseasofficesofMGTOandthoseofChinaNationalTourismAdministration,VI),在,主,主,要,要,市,市,場,場,上,上,開,開,展,展,的,的,主,主,要,要,活,活,動,動,及,及,策,策,略,略,MajorActivitiesandTacticsinprioritymarkets,2005,工,工,作,作,計,計,劃,劃,2005Plan,中國大陸Mainland China,策略Tactics:,向有潛力的,省,省、市派發,宣,宣傳資料。Massdistribution ofpromotionliterature topotentialpublic,邀請傳媒（,電,電視及報章,）,）來澳考察,，,，增加澳門,的,的知名度。Maximize mediaexposure by hostingmedia(TVand press)famils,支持國內旅,行,行社為自由,行,行旅客及團,隊,隊設計新的,旅,旅遊行程。Endorse new itineraries with travelagents from mainland China for FITitineraries and organized tours,VI),在主要市場,上,上開展的主,要,要活動及策,略,略,MajorActivities andTactics in prioritymarkets,2005工,作,作計劃,2005Plan,VI),在主要市場,上,上開展的主,要,要活動及策,略,略,MajorActivities andTactics in prioritymarkets,中國大陸Mainland China主要活動Majoractivities:,廣州國際旅,遊,遊展銷會(GITF), 三月GuangzhouInternational TravelFair(GITF) Guangzhou, China, March,中國國內旅,遊,遊交易會, 四月ChinaDomesticTravel Fair April,中國國際旅,遊,遊交易會(CITM), 十一,月,月ChinaInternationalTravel Mart (CITM) November,北京國際旅,遊,遊展(BITE) ,六,六月Beijing International Travel Expo (BITE)- June,2005工,作,作計劃,2005Plan,VI),在主要市場,上,上開展的主,要,要活動及策,略,略,MajorActivities andTactics in prioritymarkets,中國大陸Mainland China,主要活動Majoractivities:,粵西考察活,動,動 四,月,月Study tour toWestof Guangdong -April,泛珠三角地,區,區考察活動,（,（江西湖,南,南）Studytourto PPRD area (Jiangxi/Wunan),地區性傳媒,宣,宣傳Launchof regional media campaign,互聯網宣傳Internet Promotion,戶外廣告宣,傳,傳Outdoor Billboard,2005工,作,作計劃,2005Plan,VI),在主要市場,上,上開展的主,要,要活動及策,略,略,MajorActivities andTactics in prioritymarkets,香港 Hong Kong,對象Target segments:,傳統觀念：,吃,吃喝玩樂(博彩、夜,生,生活及美食,等,等),Excitement& entertainment seekers(gaming, nightlife &gourmet visitors),休閒渡假一,族,族： (年,青,青人、優皮,一,一族及家庭),Holiday seekers, youngsters, yuppies, families,2005工,作,作計劃,2005Plan,香港 Hong Kong,策略Tactics:,舊點新遊：,重,重新包裝現,有,有的旅遊產,品,品 (澳門,第一之,旅,旅),Repackagethe existing products (Macau No. 1Tours),開拓新的旅,遊,遊產品 (,生,生態、文化,遺,遺產等主題,旅,旅遊),Development ofnew products (ECO and CulturalHeritageTour),加強宣傳新,增,增旅遊熱點,及,及設施,New attractionsreinforcement,VI),在主要市場,上,上開展的主,要,要活動及策,略,略,MajorActivities andTactics in prioritymarkets,2005工,作,作計劃,2005Plan,香港 Hong Kong,策略Tactics:,支持業界以,及,及針對消費,者,者作出宣傳,：,：協助業,界,界把澳門旅,遊,遊產品重新,包,包裝，支持,開,開拓新的旅,遊,遊路線；利,用,用業界支持,，,，向大眾推,廣,廣澳門旅遊,Tradesupport &consumerpromotion(aidour tradepartners to re-package, develop andreinforcetourist products, whichin turn help consumers toexplore Macauin new perspectives),VI),在主,要,要市,場,場上,開,開展,的,的主,要,要活,動,動及,策,策略,MajorActivitiesandTacticsinprioritymarkets,2005,工,工作,計,計劃,2005Plan,香港HongKong,策略Tactics:,與旅,遊,遊業,界,界進,行,行澳,門,門旅,遊,遊產,品,品推,介,介說,明,明,TravelTradePresentationonMacauTourismProduct,sUpdate,傳媒,考,考察(,生,生態,及,及文,化,化旅,遊,遊),MediaFamils(ECO&CulturalHeritageTours),VI),在主,要,要市,場,場上,開,開展,的,的主,要,要活,動,動及,策,策略,MajorActivitiesandTacticsinprioritymarkets,2005,工,工作,計,計劃,2005Plan,香港HongKong,主要,活,活動Majoractivities:,旅遊,業,業界,及,及傳,媒,媒春,茗,茗,2,月,TravelTrade&MediaSpringLuncheonFeb,推廣,2005,太平,洋,洋亞,洲,洲旅,遊,遊協,會,會,PATA,年會-,2,月至4月,PromotionofPATAAnnualConference2005,FebtoApr,香港,國,國際,旅,旅遊,展,展,(ITE),6,月,InternationalTravelExpo(ITE),Jun,VI),在主,要,要市,場,場上,開,開展,的,的主,要,要活,動,動及,策,策略,MajorActivitiesandTacticsinprioritymarkets,2005,工,工作,計,計劃,2005Plan,香港HongKong,主要,活,活動Majoractivities:,路展(,文化,遺,遺產,及,及澳,門,門格,蘭,蘭披,治,治大,賽,賽車),9月,Roadshow(CulturalHeritage&MacauGrandPrix)-Sept,推出,“,“澳,門,門第,一,一”,旅,旅遊,路,路線,Launch,“,“MacauNo.1sTour,”,”Campaign,(重,新,新包,裝,裝澳,門,門現,有,有文,物,物景,點,點),(RepackageMacau,sexistingheritageproducts),VI),在主,要,要市,場,場上,開,開展,的,的主,要,要活,動,動及,策,策略,MajorActivitiesandTacticsinprioritymarkets,2005,工,工作,計,計劃,2005Plan,VI),在主,要,要市,場,場上,開,開展,的,的主,要,要活,動,動及,策,策略,MajorActivitiesandTacticsinprioritymarkets,中國,台,台灣Taiwan,China,對象Targetsegments:,家庭,旅,旅客Familytravelers,長者Seniorcitizens,蜜月,旅,旅客,Honeymooners,2005,工,工作,計,計劃,2005Plan,中國,台,台灣Taiwan,China,策略Tactics:,與航,空,空公,司,司及,業,業界,合,合作,，,，向,目,目標,市,市場,推,推出,增,增值,旅,旅遊,套,套餐,Workcloselywithairlinesandtouroperatorstodevelopvalue-addedpackagesforMGTOtargetmarketsegments,VI),在主,要,要市,場,場上,開,開展,的,的主,要,要活,動,動及,策,策略,MajorActivitiesandTacticsinprioritymarkets,2005,工,工作,計,計劃,2005Plan,中國台,灣,灣 Taiwan,China,主要活,動,動 Major activities:,花燈節,二,二月,Lantern Festival -February,傳媒春,節,節聯歡,二,二月,SpringMediaParty,February,台中及,高,高雄旅,遊,遊展, 四,月,月及五,月,月,TravelFairsinTaichung&Kaohsiung,April& May,國際旅,遊,遊展(ITF), 十,一,一月,International TravelFair (ITF) -November,區域傳,媒,媒宣傳,活,活動, 五,月,月,Launchofregionalmediacampaign-May,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,2005工作,計,計劃,2005 Plan,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,日本Japan,對象Targetsegments:,針對長,者,者及中,年,年人士,推,推出澳,門,門“歷,史,史文化,”,”之旅,Mono-Macau “History andculture”tour packages forseniorand middle-aged groups,針對三,十,十之齡,的,的女士,推,推出澳,門,門“生,活,活品味,”,”之旅,Mono-Macau,“,“Lifestyles”- tourpackagesfor women in their 30s,為日本,傳,傳統旅,行,行團及,區,區域市,場,場推出,澳,澳門,香,香港,珠,珠三角,聯,聯線遊Macau/HK/Pearl River Delta packages fortraditionaltour groupsandregionalmarketsinJapan,2005工作,計,計劃,2005 Plan,日本Japan,策略Tactics:,向年長,的,的旅客,强,强化澳,門,門的歷,史,史及文,化,化,Maintainthediversity of Macau as theHistory andculture destination forthesenior,進一步,開,開拓年,輕,輕的女,性,性市場,並,並建立,澳,澳門時,尚,尚旅遊,的新品,牌,牌,Draw greaterattention of young women andestablishthe newMacaubrandingforMacauasthe lifestyledestination,激勵日,本,本各區,域,域市場,從,從而進,一,一步帶,動,動當地,旅,旅遊,StimulateregionalmarketswithinJapan,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,2005工作,計,計劃,2005 Plan,日本Japan,主要活,動,動Majoractivities:,日本旅,遊,遊協會,（,（JATA）,旅,旅遊展,九,九月,JATA TravelFair September,澳門推,廣,廣月,九月,MacauPromotionMonth,coincidewith JATA,澳門及,香,香港文,化,化節宣,傳,傳(聯,合,合香港,旅,旅游局,與,與其他5個不,同,同城市),Macau& HongKongCulturalFestival(5differentregionalcities withHKTB),宣傳澳,門,門包機,航,航班,MacauCharteredFlight Promotion,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,2005工作,計,計劃,2005 Plan,日本Japan,主要活,動,動Majoractivities:,區域傳,媒,媒宣傳,活,活動,Launchofregionalmediacampaign,定期向,業,業界舉,行,行推介,會,會,Regular educational seminars to traveltrade,加緊與,JATA,及航空,公,公司的,合,合作,Closecollaboration withJATAandcarriers,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,2005工作,計,計劃,2005Plan,VI),在主要市,場,場上開展,的,的主要活,動,動及策略,Major ActivitiesandTacticsinprioritymarkets,美國 USA,對象Target segments:,組團旅行,社,社Travel Wholesalers,會展公司,和,和旅行商MICECompanies and Travel Buyers,旅遊媒體Travel TradeMedia,消費者媒,體,體Consumer Media,2005工,作,作計劃,2005Plan,美國 USA,策略Tactics:,與太,平,平洋,亞,亞洲,旅,旅遊,協,協會,、,、,獎,獎勵,旅,旅遊,行,行政,人,人員,組,組織,、,、合,適,適的,組,組織,建,建立,伙,伙伴,關,關係,。,。EstablishPartnershipwithPATA,SITE,andOtherAppropriateOrganizations,促進,旅,旅遊,局,局駐,外,外市,場,場代,表,表處,與,與國,家,家旅,遊,遊局,駐,駐外,辦,辦事,處,處和,香,香港,旅,旅遊,發,發展,局,局的,合,合作,，,，並,建,建立,更,更密,切,切的,伙,伙伴,關,關係,。,。ToestablishaclosepartnershipbetweentheoverseasofficesofMGTOandthoseofCNTAandHKTB,VI),在主,要,要市,場,場上,開,開展,的,的主,要,要活,動,動及,策,策略,MajorActivitiesandTacticsinprioritymarkets,2005,工,工作,計,計劃,2005Plan,美國USA,策略Tactics:,和擁,有,有分,發,發渠,道,道的,合,合作,伙,伙伴,共,共同,推,推廣,。,。CooperativePromotionswithDistributionChannelPartners,廣,泛,泛,派,派,發,發,宣,宣,傳,傳,資,資,料,料,。,。Massdistributionofpromotionliteraturetopotentialpublic,邀,請,請,傳,傳,媒,媒,（,（,電,電,視,視,及,及,報,報,章,章,）,）,來,來,澳,澳,考,考,察,察,，,，,增,增,加,加,澳,澳,門,門,的,的,知,知,名,名,度,度,。,。Maximizemediaexposurebyhostingmedia(TVandpress)famils,與旅行,社,社更新,旅,旅遊行,程,程,延,延長逗,留,留澳門,的,的時間,。,。,Createnew itineraries withtravel agentsthat includemoretime (over night stays)inMacau,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,2005工作,計,計劃,2005 Plan,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,美國USA主要活,動,動Majoractivities:,參加芝,加,加哥獎,勵,勵旅遊,展,展覽會,AttendIncentive Trade Show, “IT& ME”,Chicago,参加美,國,國旅行,社,社協會,年,年會,Attend,“,“American SocietyofTravel Agents”, Montreal,參加華,盛,盛頓的,教,教育旅,遊,遊會議AttendEducationalTravel Conference, Washington, DC.,參加美,國,國旅遊,從,從業員,協,協會會,議,議AttendUnited StatesTour Operator Association Meeting(USTOA),Cancun,2005工作,計,計劃,2005 Plan,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,韓國Korea,對象Targetsegments:,中年專,業,業人士,Middle-agedcareermen,年青白,領,領階層,YoungWhiteCollar,經由香,港,港或中,國,國南部,過,過境的,旅,旅客,Transit Visitors viaHong Kongand/or Southern China,年長旅,客,客,SeniorTravellers,2005工作,計,計劃,2005 Plan,韓國Korea,策略Tactics:,_,透,透,過,過電視,在綫,宣,宣傳,旅,旅游雜,誌,誌等多,種,種媒介,宣,宣傳，,加,加深,澳門作,為,為文化,之,之都的,印,印象,Enhance Macau as “City of Culture,”,” by emphasizing throughvariousmedia(cableTV, online,travel magazines),針對年,青,青的客,戶,戶群與,個,個人遊,，,，發展,並,並加强,在,在綫市,場,場營銷,宣,宣傳,Develop &Strengthenonlinemarketing foryoungsegment andFIT,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,2005工作,計,計劃,2005 Plan,韓國Korea,策略Tactics:,激勵商,務,務旅遊,市,市場，,進,進一步,拓,拓展澳,門,門旅遊,的,的整體,宣,宣傳至,泛,泛珠三,角,角洲地,區,區,Stimulatetravel trade to developMacautourpackage includingPPRD region,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,2005工作,計,計劃,2005 Plan,韓國Korea,主要活,動,動Majoractivities:,韓國旅,遊,遊博覽,會,會 ,六,六月,2005 KOTFA June,與主要,的,的旅行,社,社代表,機,機構合,作,作在綫,宣,宣傳Onlinepromotionwithmajorportals andonlinetravel agencies,澳門旅,游,游促進,會,會,MacauTourism Seminar,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,2005工作,計,計劃,2005 Plan,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,馬來西,亞,亞 Malaysia,對象Targetsegments:,旅遊業,界,界包括,組,組織會,議,議及獎,勵,勵之業,者,者,Traveltradeincluding theMICE agents,消費者,包,包括高,爾,爾夫球,愛,愛好者, 蜜,月,月旅客,家庭,旅,旅客,年,年青旅,客,客及長,者,者),Consumers,(Golfers,honeymoon couples, families,youngtravelerswho juststartedworking,seniorcitizens),2005工作,計,計劃,2005 Plan,馬來西,亞,亞 Malaysia,策略Tactics:,廣告推,廣,廣,- 包,括,括戶外,大,大型廣,告,告牌/,巴,巴士站/地鐵,站,站,- 電,台,台遊戲,節,節目,- 刊,登,登報章,廣,廣告,Destinationawarenessadvertisement,- OutdoorBillboard/BusShelter/LRTstations,- Radio showcontest,- Advertisementcampaigns in major newspaper,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,2005工作,計,計劃,2005 Plan,馬來西,亞,亞 Malaysia,策略Tactics:,研究贊,助,助各航,空,空公司,及,及業者,刊,刊登廣,告,告,EvaluateSponsorshipopportunities on tactical cooperative advertisementwithairlinesandagents,與酒店,業,業界組,織,織及推,廣,廣美食,遊,遊,Gourmet tours withhoteliers,VI),在主要,市,市場上,開,開展的,主,主要活,動,動及策,略,略,MajorActivities andTactics in priority markets,20