Introcution to Business 商学导论PPT IB02

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,IB-CHAPTER2,*,Business Ethics & Social Responsibility,Learning Goals,Describe responsibilities of firms to:,Customers,Employees,Stockholders,Creditors,Environment,Communities,Explain the cost of fulfilling social responsibilities,Key Terms,business ethics,code of ethics,social,resposibility,corporate,resposibility,customer loyalty,consumerism,monopoly,antitrust law,deregulate,deposits,interest rates,morale,diversity,sexual harassment,affirmative action (,Br:positive,dicrimination,),grievance policy,layoffs,dilemma,employee turnover,shareholer,activism,institutional investors,tradeoff,Responsibility to Customers,Responsible production practices,safety,warning labels,Responsible sales practices,Ways to Ensure Responsibility to Customers,Role of firms:,Establish a code of responsibilities,Monitor complaints,Obtain & utilize customer feedback,Role of consumerism,Role of government: laws on,- product safety,- advertising,- industry competition,Responsibility to Employees,Employee Safety,workplace,Proper Treatment of Employees,Diversity,Prevention of sexual harassment,Quid pro quo (,交换物）,Hostile environment,Equal opportunity,Civil Rights Act of 1964,EEOC:,Affirmative action,Types of Diversity,Ways to Ensure Responsibility to Employees,Code of responsibility,Grievance policy,Good example: Marriott,sets up a mediation process,offers a toll-free number for employees,to call,3. to voice complaints in front of a panel of,employees,Job Satisfaction,Responsibility to Stockholders,Decisions should reflect the best interest of the owners,Tie employee compensation to firm performance,Disclosure of accurate information about financials,Sarbanes-Oxley Act:,the Public Accounting Reform and Investor Protection Act, 2002,Violations of Responsibility,Cases of misleading stockholders: p,rovide misleading financial information that exaggerates financial condition,Oracle Corp.,Enron (Ken Lay and Jeff,Skillings,),WorldCom (63 year old CEO,Ebbers,sentenced to 25 years,Global Crossing (Inflated earnings, bankruptcy),ImClone,(Sam and Martha),Tyco (Dennis),Stockholder Actions,Shareholder activism,Institutional investors,Executive Compensation,42,1980,85,500,1990,2000,Employee,C.E.O.,X times the average compensation of employees,Responsibility to Creditors,Provide accurate information,Make payment,Inform creditors if having difficulty in meeting obligations,If firm does not pay creditors what it owes them, it may have to file for bankruptcy.,Cases of misleading stockholders,Responsibility to the Environment,Production processes, as well as products, can harm the environment,Air Pollution,Land Pollution,Ways to prevent,firms: change production/packaging processes, recycle,government: specific guidelines,Responsibility Conflicts,Profitability,Environment,Environmental expenses,vs,company profit,Responsibility to the Community,Contributions: sponsor local events,Foundations: make charitable contributions,Charity:,Improve firms image,Maximizing social responsibility may conflict with maximizing firm value,may reduce firms ability to provide products at reasonable prices,中国慈善排行榜,2004,中国慈善排行榜发布一张榜单上榜慈善家,50,位，合计捐赠款物折合,10.29,亿元。,2005,中国慈善排行榜上榜慈善家,136,位，合计捐赠,9.85,亿元（含实物捐赠）。,2006,中国慈善排行榜上榜慈善家,162,位，合计捐赠,15.89,亿元（含实物捐赠）；上榜跨国公司,42,家，合计捐赠款物折合,4.27,亿元；上榜上市公司,44,家，合计捐赠款物折合,1.2,亿元。,2007,中国慈善排行榜上榜慈善家,174,位，合计捐赠,19.1,亿元（不含实物捐赠）；上榜慈善企业,222,家，合计捐赠,20.7,亿元。,2008,中国慈善排行榜上榜慈善家,149,位，合计捐赠,16.5,亿元（不含物品捐赠），平均捐赠,1107,万元；入榜慈善企业,325,家，合计捐赠,54.9,亿元（不含物品捐赠），平均捐赠,1689,万元。,“,2009,中国慈善排行榜”入榜慈善家,121,位，共计捐赠,18.84,亿元；入榜慈善企业,899,家，共计捐赠,117.95,亿元（含物品捐赠）。,-,江苏黄埔再生资源利用有限公司董事长陈光标继,2008,年获得“中国首善“称号后，今年获得中国慈善排行榜最高奖项“最具号召力的中国慈善家”称号，世纪金源集团黄如论、黄涛父子因现金捐赠第一名而获得“中国首善”称号，四川宏达集团董事长刘沧龙获得“,2009,慈善特别贡献奖”。,-,此外，陈逢干、杨受成、匡俊英、王秋杨、李兆会、李清友、杨卓舒、杨勋、李爱君、孙荫环等,10,人被评选为“,2009,十大慈善家”；恒源祥、浏阳河、顶新集团、前进钢铁、加多宝、,TCL,、中国人寿、强生、晶龙、月朗国际等,10,家企业荣获“,2009,十大慈善企业”。,Responsibilities in International Environment,Awareness of cultural differences,Avoid unethical payoffs,Establish ethical global reputation,Social Responsibility: Examples,Apple and IBM,Invest in education programs,Home Depot,Donates to community programs for housing projects,Provided supplies and equipment to 9.11 rescue efforts,Checkers,Provides jobs for inner-city residents,Coca-Cola,Sponsors Boys and Girls Clubs,Summary,Business ethics influence decisions,Firms have basic responsibilities to,customers,employees,stockholders,environment,Community,Social responsibility decisions & impact:,p.59,Conflict Among Responsibilities,Communities,Employees,Environment,Stockholders,Creditors,Customers,Conflict Among Responsibilities,Learning Goals (revisited),Describe responsibilities of firms to:,Customers,Employees,Stockholders,Creditors,Environment,Communities,Explain the costs,