[精选]中广治百(北京)广告有限公司

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,中广治,百,百（北,京,京）广,告,告有限,公,公司,CHINASEPPE (BEIJING)ADVERTISINGCO.,LTD,CHINASEPPE ADVERTISING PRODUCTPROMOTING HANDBOOK 2009,Chinaseppe CCTVmediaresources overview:,CCTV1 CCTV2 CCTV3,High-Quality Advertising Packages,CCTV2 CCTV3 CCTV4,Advertising Packages,Chinese Music TV,in CCTV3 Advertising Packages,CCTV7High-Value Advertising Packages,ChinaCentral Televisionisthe PRCs national televisionnetwork,with19sets of trailblazingadvertisingpackages.Throughitsonline andsatellitenetworkcoverage,ithas thebecomemostimportantnationwideoutlet forpublic information.Itisthe windowthrough which China views therest of theworldandthroughwhichtherestoftheworldviewsChina, anditsinternationalinfluenceisgrowingdaily.,ThenationalprogrammingcoverageofCCTVreaches,95.9%,ofthepopulation,withanaudienceofover,1.1billion,(2005statisticaldata).The share of CCTVinthenationwidedomesticmarketisconsistently around,30%,. Accordingtostatistics,in2005 the(includingall15innovativechannels)totalshareofCCTV in thedomesticmarketreached,34.14%, afive-year high. Averageindividualviewers watch 52 minutesofCCTVprogrammingdaily(averagetotalwatchingtime is 154minutes).CCTValso holds theadvantageovernationalsatellitechannelsregarding viewersatisfaction, witheachchannel rankingamongthe top12.,Without doubt,whether considering reach,coverage,viewer satisfaction,audiencecomposition, or pubic trust,CCTV is thebest choicefordisplayingyour productand formingbrandimage.,Preface:,AboutChinaCentral Television,CCTV1CCTV2CCTV3,High-QualityAdvertisingPackages,CCTV1:,TheearliestchannelestablishedbyCCTV,itistheflagshipchannelandthe mostinfluential.,Itispositioned as the,“,“Comprehensive,High-Quality”channel,andfeaturesanall day24-hour rollingbroadcast,CCTV2:,With economic newsasthe corecontent,thisisviewedasthe mostprofessional of theCCTV channels.,ItisChinas secondlargest satellitechannel.Coverageandsubscription aresecondonlytoCCTV1.,CCTV3:,With afocusonairing music anddanceprograms,thischannel features 24 hours of programming every day.,High-QualityPackage,Containsthemainstreamchannels,CCTV6,CCTV4,CCTV2,CCTV1,CCTV5,CCTV8,CCTV3,CCTVNewsChannel,CCTVChildrensChannel,CCTV10,CCTV1,CCTV8,CCTV5,CCTV6,CCTV4,CCTV2,CCTVNewsChannel,CCTV10,CCTVChildrensChannel,CCTV3,High-QualityPackage,ContainsTop-rankedChannels,TheHigh-QualityPackagecoversthethreemainchannelsinCCTV,possessesunparalleledpublictrust,andtogethercoverover98%oftheviewingpopulation.,Datafrom,：,CSM;53Cities,ages4andup,fromJanuarythroughOctober,2008,High-QualityPackage,Coversadiversebodyofprograms,High-QualityPackage,Spanfulldaytime,High-QualityPackage,Evendistributionoverallday-partsbooststhestrengthandreachofyouradvertisements.,Datafrom,：,CSM;53Cities,ages4andup,fromJanuarythroughOctober,2008,CCTV1,CCTV2,CCTV3,High-QualityPackage,Purchasingpowerofaudience,High-QualityPackage,viewercomposition:Themale/femaleratioisequal,thereisevendistributionamongages25andabove,andthemajorityhaveatleastahighschooldegree.,Thissectionofviewersconsistsofmainearnersofthehousehold,whoareresponsibleformajortheplanninganddecision-makingofthefamily.,Datafrom,：,CSM;53Cities,ages4 and up, fromJanuarythroughOctober,2008,Age:4-14,Age:15-24,Age:25-34,Age:35-44,Age:55-64,Age:65 and over,Age:45-54,males,females,uneducated,Education: Children,Education: Middle school,Education: Highschool,Education: College and above,High-QualityPackage,OutstandingCost-per-ratingPoint,Target,CCTV-1, 2, 3,High-Quality Package,Broadcast Count,3050,Investment duration,305,days,GRP,（,%,）,2320.2,Accumulated Contact Degree,（,000,）,3075105,Average exposure rate,25.3,Withtheoverallnational marketasa referencepoint directed at 4years and aboveinvestment cost-per-rating point(CPP)is 12619.6RMB,cost per thousand (CPM)is9.52RMB,Datafrom,：,CSM;53Cities,ages4 and up, fromJanuarythroughOctober,2008,High-QualityPackage,Ad Distribution,Channel,Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday,CCTV 1,09:25,Careful Choice Theater, pre-opening credits,10:03 Careful Choice Theater Interval,11:55 Half-Hour News Open,13:03 Todays Talk,Close,13:50 Emotional Theater Interval,00:25 Starry Night Interval,CCTV 2,22:25 slot B1,Todays Observations Close,21:55,Weekend Quality Programming Open,01:20,Economic Half-Hour Close,CCTV 3,19:28,slot 13,22:43,slot 16,23:23,slot 16,23:03,slot 16,23:23,slot 16,High-QualityPackage,Published AdvertisementPrices,Channel,High-Quality Package,Program Open/Close Ad Placement,Air Time,Price,(15 seconds),Price,(30 seconds),CCTV-1,Careful Choice Theater, pre-opening credits,09,：,25,42000,75600,Careful Choice Theater Interval,10,：,03,38000,68400,Half- Hour News Open,11,：,55,60000,108000,Todays Talk Close,13,：,03,68000,122400,Emotional Theater Interval,13,：,50,50000,90000,Starry Night Interval,24,：,25,45000,81000,CCTV-2,Todays Observations Close,22,：,25,47000,84600,Economic Half Hour Replay Close,22,：,20,20000,36000,CCTV-3,Slot 13,19,：,28,Monday Thursday 50800,Friday Sunday 81200,Monday Thursday 91400,Friday Sunday 146200,Slot 16,22,：,43,42000,7.5600,Total,Monday Thursday,462800,Friday Sunday,493200,Monday Thursday,83.3000,Friday Sunday,88.7800,High-Quality Package,2009,Published prices,134000,241000,High-QualityPackage,Published AdvertisementPrices,Advertisement,Duration,2009,Advertisement Prices (RMB per day),5 seconds,10 seconds,15 seconds,20 seconds,30 seconds,10 times per day,74,000,107,000,134,000,183,000,241,000,CCTV2 CCTV3CCTV4,AdvertisingPackages,AdvertisingPackage,covers high-endplatform,CCTV4:,Witha focusonChineseliving abroad, and HongKong, Macauviewers,theisthetarget specialized channel for thosewhowant professional services.Allday, 24hour broadcast,inunits of8 hours, all day rolling 3times, convenient acrosstime zonesviewers.,CCTV3:,Broadcast musicanddance programs mainfocus channel, everyday24hours ofPackage.,CCTV2:,Witheconomic news as the core content,thisisviewed as the most professionalof the CCTVchannels.,It is Chinas secondlargestsatellite channel.Coverageandsubscription are secondonly toCCTV1.,Channel,Viewer Rating %,CCTV 1,4.16,CCTV,8,1.55,CCTV 3,1.23,CCTV 5,1.12,CCTV 6,0.98,CCTV 4,0.73,CCTV 2,0.67,CCTV 10,0.44,CCTV Childrens Channel,0.43,CCTV News Channel,0.42,CCTV 12,0.36,CCTV 7,0.26,CCTV 11,0.15,CCTV Music Channel,0.03,CCTV 9,0.03,Channel,Viewer Rate %,CCTV 1,1.15,CCTV,8,0.45,CCTV 3,0.45,CCTV 5,0.47,CCTV 6,0.44,CCTV 4,0.29,CCTV 2,0.27,CCTV 10,0.15,CCTV Childrens Channel,0.20,CCTV News Channel,0.25,CCTV 12,0.13,CCTV 7,0.11,CCTV 11,0.07,CCTV Music Channel,0.01,CCTV 9,0.01,AllDay,Nighttime,AdvertisingPackage,containstop-rankedviewer channels,Datafrom,：,CSM;53Cities,ages4 and up, fromJanuarythroughNovember, 2008,CCTV2,CCTV3,CCTV4,Age:4-19,Age:36-50,Age:51-65,Age:66andover,males,females,Children,Middle School,Collegeandabove,Age:20-35,HighSchool,Percapita imcome 0-900,901-200,2001-3200,3201andover,Students,Entry-LevelProfessiona,Labor,Self-Employed,Small business,management,males,females,Age:4-19,Age:20-35,Age:36-50,Age:51-65,Age:66andover,:901-200,:2001-3200,3201andover,Primary,Middle School,HighSchool,Collegeandabove,Students,AdvertisingPackage,covers mainstream audience,Explanation:Together, the threechannels attract audienceswithmidtohighlevelsof educationwhoidentify with mainstream, urbanculture; the socialelite in decision-making positions.,males,females,Age:4-19,Age:36-50,Age:51-65,Age:66andover,Percapita imcome 0-900,901-200,2001-3200,3201andover,Children,Middle School,Collegeandabove,HighSchool,management,Self-Employed,Small business,Entry-LevelProfessiona,Labor,Students,Percapita imcome 0-900,Entry-LevelProfessiona,management,Self-Employed,Small business,Labor,AdvertisingPackage,Published AdvertisementPrices,Ad Frequency,3 times per day,2009,Advertising Prices (RMB per day),5 seconds,10 seconds,15 seconds,30 seconds,60 seconds,21,000,31,600,39,500,71,000,128,000,Channel,234 Ad Package,Ad Air Time,CCTV,Price,CCTV Price,CCTV Price,CCTV Price,CCTV,Price,Open/Close Show,(5 seconds),(10 seconds),(15seconds),(30 seconds),(1 minute),CCTV-2,Securities Time,Close,Monday - Sunday,14900,22400,28000,50400,100800,Stories of Wealth,Open,23:45,CCTV-3,Television Show,Close,Monday - Friday18:15,Monday - Friday,Monday - Friday,Monday - Friday,Monday - Friday,Monday - Friday,Happy Station,Open,Saturday19:00,17300,25900,32400,58300,116600,Television Show,Close,Sunday,18:30,Saturday & Sunday,Saturday & Sunday,Saturday & Sunday,Saturday & Sunday,Saturday & Sunday,20600,31000,38700,69700,139400,CCTV-4,Television Show,Close,Monday - Sunday,25600,38400,48000,86400,172800,Explore China,Open,19:57,CCTV Price Totals,Monday - Friday,Monday - Friday,Monday - Friday,Monday - Friday,Monday - Friday,57800,86700,108400,195100,390200,Saturday & Sunday,Saturday & Sunday,Saturday & Sunday,Saturday & Sunday,Saturday & Sunday,61100,93800,114700,206500,413000,Advertising Package,Published Price Total,21000,31600,39500,71000,128000,AdvertisingPackage,LowPublished Prices,AdvertisingPackage,Published AdvertisementPrices,Ad Frequency,3 times per day,2009,Advertising Prices (RMB per day),5 seconds,10 seconds,15 seconds,30 seconds,60 seconds,21,000,31,600,39,500,71,000,128,000,ChineseMusic Television,in CCTV3,AdvertisingPackages,Second-to-none BrandMusic Package,ChineseMusic Television,MTVChina,ChineseMusic TelevisionLive,China Central Televisionentertainment channel is second-to-nonemusic programming.Allmusic airedduring the program,whethermainstreampopsongs ortheme music, representsthehigheststandards of ChinaMusic TV. ItisChinastopmusic distribution platform.China MusicTelevisions interactive eventsattractmassive, enthusiastic audiences. Everyyear, more and morefanscast theirvotes for theirfavoriteartistsin,“,“China Originals:TopTenNewArtists”, makingitthemostimportant awardintheChina musicscene.,CCTV3,it is the channel whichhastopratings,2007Third Quarter CCTVAverageDaytimeViewer rating Percent,Datafrom,：,CSM;53Cities,ages4 and up, fromJanuarythroughNovember, 2008,Chinese Music Television,Advantage Analysis,Top-ranked viewer ratings,Ranked third in national market viewer share, occupies 4.6%.,Ranked second in national coverage.,Lowest cost-per-rating,Single-airing Ad Price CCTV-3,Suite lowest, every week 15seconds price per viewer 16000 RMB,Dependable results,Reasonable frequency, balanced scatter plan, dependable results,Stable audience,Stable audience, effective lock on music target audience, small investment risk,Ad environment disturbance rate small,Ad s run during the program are around 2 minutes, product disturbance level small, effective reach rate high.,ChineseMusic Television,AdvertisingAdvantages,Time,Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday,9:40,MTV China,MTV China,MTV China,MTV China,MTV China,10:55,CCTV Music Live (following week),CCTV Music Live,11:45,CCTV Music Live (following week),CCTV Music Live,21:45,CCTV Music Live,22:25,CCTV Music Live,22:35,CCTV Music Live,23:15,CCTV Music Live,Frequency,3,times,1,time,3,times,3,times,1,time,2 times,Total: 13 times per week,ChineseMusic Television,PackageSlots,Note,：,ChineseMusic TelevisionLive,forthis60minute program,adsareaired atthebeginning and end of each program.Thursday10:50,Monday 10:50as primary broadcast.,ChineseMusicTelevision,OutstandingPackagePrices,CCTV7,High-ValueAdvertisingPackages,CCTV-7isChildren,Militaryaffairs,Science&Technology,Agriculturechannel.EstablishedinNovember,1995,itcoverswholenationviaAsiaPacific1Asatellite.Itprovides17hoursofprogrammingdaily.,【,CCTV-7,】,ChannelSynopsis,【,CCTV-7,】,High-valuePackageAdvantage,Slot Advantage,Advertisements concentrated around CCTV,7,s best-known programs to coincide with established viewer peaks.,General Audience Composition,Through CCTV media, you have direct access to,over one billion viewers in both urban and rural populations. Your brand will be exposed to its target market and beyond. Ad placement covers the,morning, afternoon, and evening day-parts in CCTV, reaching a large number of,audiences.,Concentrated Advertising Investment,Comprehensive brand enhancement,28,times a week, a strong concentration of ads will air during rolling broadcast. Such,high frequency,is highly effective in enhancing brand recognition,and brand image.,CCTV,is the best possible platform to get exposure for your product, by building this concentrated network of ads.,Item,Broadcast slot,Frequency,(Four weeks),Published Price,(Four weeks),Package,Wisdom Tree,(,智慧树,）,Close,Open Sesame,（,芝麻开门,）,Close,Military Report,Close,Military News,Close,112,times,5 seconds:,85000 RMB,10 seconds:,170000,RMB,15seconds:,255000 RMB,09:36,10:03,17:27,20:00,Viewers Guide,Open,Military News,Open,Peace,Open,Military Report,Open,High-valuePackage,AdvertisementPrice,High-valuePackage,Highfrequency,Lowcostperviewer,ThankYou!,9,、静夜四无,邻,邻，荒居旧,业,业贫。11月-2211月-22,Monday, November 7,2022,10,、雨中黄叶,树,树，灯下白,头,头人。23:48:5623:48:5623:48,11/7/202211:48:56 PM,11,、,以,以,我,我,独,独,沈,沈,久,久,，,，,愧,愧,君,君,相,相,见,见,频,频,。,。,。,。11,月,月-2223:48:5623:48,Nov-2207-Nov-22,12,、故人,江,江海别,，,，几度,隔,隔山川,。,。23:48:5623:48:5623:48,Monday, November 7, 2022,13,、乍见翻疑,梦,梦，相悲各,问,问年。11月-2211月-2223:48:5623:48:56,November 7, 2022,14,、他,乡,乡生,白,白发,，,，旧,国,国见,青,青山,。,。07,十,十,一,一月202211:48:56,下,下,午,午23:48:5611,月,月-22,15,、比不,了,了得就,不,不比，,得,得不到,的,的就不,要,要。十一月2211:48,下,下午11月-2223:48,November7,2022,16,、行动出,成,成果，工,作,作出财富,。,。2022/11/7 23:48:5623:48:56,07 November2022,17,、做前，,能,能够环视,四,四周；做,时,时，你只,能,能或者最,好,好沿着以,脚,脚为起点,的,的射线向,前,前。11:48:56,下,下午11:48 下午23:48:5611月-22,9,、没有失败,，,，只有暂时,停,停止成功！,。,。11月-2211月-22,Monday, November 7,2022,10,、很多事情,努,努力了未必,有,有结果，但,是,是不努力却,什,什么改变也,没,没有。23:48:5623:48:5623:48,11/7/202211:48:56 PM,11,、成,功,功就,是,是日,复,复一,日,日那,一,一点,点,点小,小,小努,力,力的,积,积累,。,。11,月,月-2223:48:5623:48,Nov-2207-Nov-22,12,、,世,世,间,间,成,成,事,事,，,，,不,不,求,求,其,其,绝,绝,对,对,圆,圆,满,满,，,，,留,留,一,一,份,份,不,不,足,足,，,，,可,可,得,得,无,无,限,限,完,完,美,美,。,。,。,。23:48:5623:48:5623:48,Monday,November7,2022,13,、不知,香,香积寺,，,，数里,入,入云峰,。,。11月-2211月-2223:48:5723:48:57,November7,2022,14,、意,志,志坚,强,强的,人,人能,把,把世,界,界放,在,在手,中,中像,泥,泥块,一,一样,任,任意,揉,揉捏,。,。07,十,十,一,一月202211:48:57,下,下,午,午23:48:5711,月,月-22,15,、楚塞三,湘,湘接，荆,门,门九派通,。,。十一月2211:48 下午11月-2223:48,November7,2022,16,、,少,少,年,年,十,十,五,五,二,二,十,十,时,时,，,，,步,步,行,行,夺,夺,得,得,胡,胡,马,马,骑,骑,。,。,。,。2022/11/723:48:5723:48:57,07November2022,17,、空山新雨,后,后，天气晚,来,来秋。11:48:57 下,午,午11:48,下,下午23:48:5711月-22,9,、杨,柳,柳散,和,和风,，,，青,山,山澹,吾,吾虑,。,。11,月,月-2211,月,月-22,Monday,November7,2022,10,、阅读一,切,切好书如,同,同和过去,最,最杰出的,人,人谈话。23:48:5723:48:5723:48,11/7/2022 11:48:57 PM,11,、越是,没,没有本,领,领的就,越,越加自,命,命不凡,。,。11月-2223:48:5723:48,Nov-2207-Nov-22,12,、越是无能,的,的人，越喜,欢,欢挑剔别人,的,的错儿。23:48:5723:48:5723:48,Monday, November 7,2022,13,、知人者,智,智，自知,者,者明。胜,人,人者有力,，,，自胜者,强,强。11月-2211月-2223:48:5723:48:57,November7,2022,14,、,意,意,志,志,坚,坚,强,强,的,的,人,人,能,能,把,把,世,世,界,界,放,放,在,在,手,手,中,中,像,像,泥,泥,块,块,一,一,样,样,任,任,意,意,揉,揉,捏,捏,。,。07,十,十,一,一,月,月202211:48:57,下,下,午,午23:48:5711,月,月-22,15,、最,具,具挑,战,战性,的,的挑,战,战莫,过,过于,提,提升,自,自我,。,。十一,月,月2211:48,下,下午11,月,月-2223:48,November7,2022,16,、业,余,余生,活,活要,有,有意,义,义，,不,不要,越,越轨,。,。2022/11/723:48:5723:48:57,07November2022,17,、一,个,个人,即,即使,已,已登,上,上顶,峰,峰，,也,也仍,要,要自,强,强不,息,息。11:48:57,下,下,午,午11:48,下,下午23:48:5711,月,月-22,MOMODA POWERPOINT,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus.,感谢,您,您的,下,下载,观,观看,专家,告,告诉,