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经销商支持奥迪R8 湖北中基燃爆之夜,Mastertextformat bearbeiten,Zweite Ebene,Dritte Ebene,Vierte Ebene,Fnfte Ebene,Mastertitelformat bearbeiten,Mastertextformat bearbeiten,Zweite Ebene,Dritte Ebene,*,*,Mastertitelformat bearbeiten,Mastertextformat bearbeiten,Zweite Ebene,Dritte Ebene,Vierte Ebene,Fnfte Ebene,*,绿色奥迪精彩瞬间,江西欧亚,2010.08,Mastertitelformat bearbeiten,Mastertextformat bearbeiten,Zweite Ebene,Dritte Ebene,Vierte Ebene,Fnfte Ebene,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,*,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,经销商支持奥迪R 湖北中基燃爆之夜,方案背景,Backgrounds,活动目的,Goals,活动概述,Summary,活动流程,S,chedule,传播策略,Broadcasting,目录,Catalog,活动效果评估,Evaluation,活动预算,Budget,经销商支持奥迪,R8,湖北中基燃爆之夜,2021年9月初全新奥迪R8上市,作为奥迪顶级跑车,奥迪R8的上市获得了媒体和广阔车友极大关注。,In the early September of 2021,As Audis powest Sportscar,new Audi R8 listed and attracted the mass media and many vehicle friends attention.,本次奥迪R8首次亮相江城武汉,将再次掀起奥迪品牌风潮。,This time,The new Audi R8 comes in Wuhan,and it will bring us the popular trend of Audi.,方案背景,Backgrounds,活动目的,Goals,活动概述,Summary,活动流程,S,chedule,传播策略,Broadcasting,目录,Catalog,活动效果评估,Evaluation,活动预算,Budget,经销商支持奥迪,R8,湖北中基燃爆之夜,奥迪,R8,作为奥迪品牌的巅峰之作,通过本次活动中的口碑营销、圈层营销,进一步提升奥迪品牌形象,Audi R8 is the masterpiece masterpiece of Audi brand,Via this activity,we hope to enhance the brand image of Audi R8 by word of mouth marketing and mass marketing.,奥迪,R8,登陆武汉,本次活动标志着奥迪品牌在武汉地区的产品线进一步扩大,Audi R8 lands Wuhan,this activity will show that the Audi will has more products in Wuhan.,通过奥迪,R8,的精彩亮相,向客户展示巅峰、与众不同的德国奥迪文化精神,Via the splendid appearance of Audi R8,we hope to show the powest,unique German culture and spirits.,方案背景,Backgrounds,活动目的,Goals,活动概述,Summary,活动流程,S,chedule,传播策略,Broadcasting,目录,Catalog,活动效果评估,Evaluation,活动预算,Budget,经销商支持奥迪,R8,湖北中基燃爆之夜,活动主题:浮华褪尽,忘我极情德国战车奥迪R8,湖北中基燃爆之夜,Theme:Super Sportscar R8 flares up the night of Hubei Zhong Ji,活动时间:2021年11月18,Date:November 18th.2021,活动地点:湖北中基奥迪城市展厅,Venue:Hubei Zhong Ji Terminal,活动对象:超跑车主20人,网络红人20人,奥迪时尚客户20人,媒体25人,特邀嘉宾5人,共90人,Participants:Super sports car customers 20 persons,famous people from internet 20 persons,Zhong JI Audi customers 20 persons,reporters 25 persons,total 90 persons.,经销商支持奥迪,R8,湖北中基燃爆之夜,主题思考,关于奥迪:奥迪是德国历史最悠久的汽车制造商之一,在其一百多年的开展历程中,奥迪品牌不断超越自我,以先进的汽车工艺,以及对品牌的极致追求,不断把奥迪品牌推向新的巅峰,关于德国文化:在德国民族历史中,德国人一直保持着坚忍不拔,不断进取超越的民族精神,他们严肃冷静,同时又浪漫,注重生活情调,音乐与啤酒一直与德国人相伴。,奥迪R8与德国文化:奥迪R8是奥迪品牌的巅峰之作,凝聚了德国文化的进取与不断挑战超越极致的品质,其时尚的外观,优越的性能,集中表达了德国精神。,Think about the theme:,About Audi:Audi has a very long history in the auto industry of Germany.In the over one handred developing years,Audi kept on overcoming itself,it tried to push the Audi brand to the new top by its good technoledge and persuning for best brand of car.,About German culture:In German history of nation,the Germany always ketp on being invincible and the spirit of overcoming themselves.They are romantic,they pay attention the the best style of life.And music and beer always company with them.,Audi R8 and German culture:Audi R8 is the powest car Audi has never made.German culture and spirits attach to it,and also its fashinable appearance,and good qualities shows us the good German spirits.,经销商支持奥迪,R8,湖北中基燃爆之夜,主题推演:,选取德国文化中典型的元素,如啤酒、雪茄、德国美食、德国摇滚等来营造德式文化气氛,让在场所有嘉宾切身体验德国精神文化内涵,留下深刻印象,通过现场奥迪R8的惊艳亮相,展现德国精神的巅峰之作,使在场客户认同奥迪品牌价值,感受其“突破科技,启迪未来的德国风范。,Theme deduction:,We pick out the typical chacracteristics of German culture,such as beer,food,music etc to make the atmosphere of German culture in this activity and we hope it will be empressive.,Via the appearance of Audi R8 in Wuhan,we hope to show the powest masterpiece and make the customers like and know the spirit which is that Vorsprung durch Technik,经销商支持奥迪,R8,湖北中基燃爆之夜,360,体验,six senses Five Senses Experience,耳,Hearing,聆听,鼻,Smell,闻,眼,Vision,审美,舌,Tasting,品味,口,Speech,交流分享,经销商支持奥迪,R8,湖北中基燃爆之夜,奥迪R8的惊艳登场,参加武汉地区奥迪大家族,现场独特的奥迪“全家福造型,带给客户震撼的视觉感受。,Audi appears in Wuhan,and it will join the big family in Wuhan.We make the family cars show to the customers good empression.,奥迪历史墙,记录奥迪品牌历史的变迁以及各车型的中国之旅,完美呈现奥迪“突破科技,启迪未来的进取精神。,History of the war of Audi will tell us the change of Audi brands history,and the coming of all the cars of Audi to China will show the spirits of Audi car.,经销商支持奥迪,R8,湖北中基燃爆之夜,现场富有德国元素的布置,如德国啤酒桶、雪茄机、德国美食、德国巧克力瀑布展示等,营造非比寻常的德国风情。,The hall will be full of German elementaries,like German beer,food,music etc.We try to show the customers the whole German culture.,造型逼真的,R8,巧克力车模,管中窥豹,彰显奥迪,R8,的非凡魅力,The chocolate model of Audi R8 shows that Audi brand is charming to us all.,法拉利、兰博基尼、保时捷等品牌跑车,震撼眼球,Ferrari,Lamborghini,Porsche,these famous sportscars will attract the customers eyes.,经销商支持奥迪,R8,湖北中基燃爆之夜,在发布会的不同阶段,展示不同风格的德国音乐,从听觉上感受不同的德国韵味。,In the different steps of the activity,we will play the different styles of German music,and via hearing to feel the charm of Germany.,活动开场时,缓缓的轻摇滚乐,带给客户宾至如归之感,At the beginning of the activity,the solft rock music will make customers feel that they are at home.,奥迪R8登场时,震撼的“德国战车重摇滚乐,将活动推向高潮顶峰,Whe
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