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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit Four,Trade Fairs and Exhibitions,Part I Text A,1,Part II Applied Writing,2,Part III Text B,3,Part IV Reading Skills,4,Pre-reading Activities,Reading of the Text,Grammar Review,Task 1,Task 2,Task 4,Comprehension,Task 1,Task 2,Vocabulary,Translation,Task 3,Task 4,Task 5,Syndicate Activities,Task 6,Task 7,Task 3,Task 1,Task 2,Comprehensive Exercises,Part I Text A,Mini Text,Background Information,Text A,Home,Pre-reading Activities,Work in pairs. Look at the following pictures and then discuss with your partner the questions below.,Task 1,Back,1. What products are displayed in the pictures above? Are they at trade fairs?,2. What do you know a trade fair is?,Pre-reading Activities,Task 1,They are clothes and electric appliance. They are at trade fairs.,A trade fair is a large event at which companies show their products or services in order to sell them.,Back,Pre-reading Activities,3. Do you know any large exhibition center in the world?,Yes. There are many large exhibition centers in the world.,Hannover Messe,(,德国汉诺威会展中心,) is the largest exhibition center for industrial technology. It covers an area of 451, 260,m,.,Canton Fair Complex,(,广交会会展中心,) is the second larges,t, with the total construction area of 395000m.,Messe,Frankfurt,(,德国法兰克福会展中心,) is also one of the worlds largest trade fair organizers with its own exhibition grounds. Every year, it runs more than 120 exhibitions and trade fairs, attracting more 65,000 exhibitors and 3,000,000 visitors.,Back,Pre-reading Activities,4. Why do many people visit trade fairs or exhibitions?,5. Why do companies participate in trade fairs?,People visit them for different purposes. Some people want to look for products for their business or for their own use; many more people go there out of curiosity.,They want to promote their products or services and attract their buyers.,Back,Pre-reading Activities,6. What preparation should a company make if it is to participate in a trade fair?,Designing posters, handouts and information brochures, and inviting the clients to the fair.,Back,Pre-reading Activities,Task 2,Read the following Mini Text and find the words or expressions that match the context meaning given.,a),_:,clothing,b),_:,electronic goods, such as CD players,televisions, etc.,c),_:,exhibition, show,d),_:,involving two groups or countries,e),_:,a particular period of time,f),_:,a piece of equipment, especially,electrical equipment, used in peoples homes,garment,electronics,fair,bilateral,phase,appliance,Back,Pre-reading Activities,Mini Text,Canton Fair,Canton,Fair,is one of the oldest and largest comprehensive trade events in China.,It is officially known as the China Import and Export Fair (Canton Fair for short).,Held in spring and autumn each year, Canton Fair provides an excellent platform for developing new business contacts as well as to stimulate networking among various foreign trade corporations. The aim of the trade fair is to develop trade between Chinese and the overseas trade companies to encourage,bilateral,economic and trade relations.,Back,n.,交易会,adj.,双边的,，,双方的,Pre-reading Activities,Back,n.,电子产品,n.,阶段,，,时期,n.,器械,n.,服装,Pre-reading Activities,It is officially known as the China Import and Export Fair (Canton Fair,for short,).,官方名称为中国进出口商品交易会,(,简称广交会,),。,for short,缩略，简称,。,例如,: My name is Elizabeth, or Liz for short.,我叫伊丽莎白，也可以简称为莉兹,。,Back,Note,Object-,宾语,宾语是最容易理解的句子成分,宾语就是,动作的,对象,和,承受者,及物动词,不及物动词,实义动词,及物动词,后面一定要加个动作对象或承受者，也就是宾语，否则这个及物动词就没有意义,中文举例：“买”,“我买”,x,“我买,”（书、,西瓜、雨伞,）,英文举例：,borrow buy give,Object-,宾语,宾语容易掌握的另一个原因：,能够做主语的词语都能够做宾语：,名、数、代、非谓语、句子、其他,唯一不同的是,人称代词要改为宾格形式,如果一个句子做宾语，则叫宾语从句,名词做宾语,Pen comb key mirror house,shirt school handbag,I bought,a book,yesterday.,I borrowed,a pen,from him.,I found,my key,.,人称代词做宾语,人称代词宾格,：,me you him her it us,them,e.g.,She loves,him,.,I told,them,a story,.,数词做宾语,e.g.,I want,two,.,我要两个份,I booked,three,.(rooms,),我订了三个（房间）,I saw,four,.,我看见四个（人）,其他的成分暂时略过,以后提及,及物动词带双宾,有些及物动词后面可以带两个宾语：,及物动词,直接宾语（物）,间接宾语（人）,及物动词带双宾,I gave,her,a book,.,I gave,a book,to,her,.,She lent,me,her bike,.,She lent,her bike,to,me,.,They sent her a gift.,The sent a gift to her.,不及物动词,字典里词后标有,vi.,的就是不及物动词。不及物动词后不能直接跟有动作的对象（即宾语）。若要跟宾语，必须先在其后添加上某个介词，如,to of at,才可跟上宾语。具体加什么介词，就要联系这个动词短语来看。,Listen to,me,Look at,me,及物和不及物的区分详解,A,有些动词只是及物动词,;,它们不可以单独用，后面必须跟宾语。,False: They always want after lunch.,Right: They always want,a cup of tea,after lunch.,False: He is sending now.,Right: He is sending,a letter,now.,及物和不及物的区分详解,B,有些动词只是不及物动词；,它们可以单独用，如果后面想接宾语，动词后面必须加上介词,。,Right: He is looking around.,False: He is looking me.,Right: He is,looking at,me.,Right: He is listening carefully.,False: He is listening the teacher carefully.,Right: He is,listening to,the teacher carefully.,及物和不及物的区分详解,C,有些动词既是及物动词，又是不及物动词,;,但是有时候词义会改变。,The customer is asking loudly.,The customer is,asking for,you now.,The customer is asking a question now.,If you work hard, you will succeed.,If you work hard, you will,succeed in,passing the exam (,same meaning,).,If you work hard, you will,succeed,John as the manager of this company (,different meaning,).,宾语补足语,object complement,有主谓宾就完整了吗？,I like English.,在英语里面，有些动词加上宾语之后意思还是不完整，比如下面的词语：,Make (,使，让）,see (,看见）,Let,（让）,get,（让）,Have,（让，使）,find,（发现）,Call,（叫，称为）,宾语补足语,因此我们加上一个词语来补充句子的意思，这个词，只和宾语有关系！,e.g. I make you.,I make,you,happy,.,分析成分？,（你快乐,我不一定快乐）,？词做宾补,名词,数词,代词,非谓语动词,形容词,副词,分词,介词短语,句子,I call her,Mary,.,（名词做宾补）,You can call her,Sheila,.,I call him,piggy,.,I put my family,(the) first,. (,数词做宾补）,You made me,crazy,. (,形容词做宾补）,More examples,6. I cannot make grammar classes,funny,.,7. Going to spa can make you,beautiful,.,8. Eating apples can make you,healthy,.,9. I proved myself,right,.,10. I often find the class,quiet,.,注意！,句子不完整，才会有宾补！（,I teach English),必须有宾语，才会有宾补！（,I am happy,）,双宾,宾补,唯一产生混淆是因为名词！,双宾是两个不同的事物，一个指人，一个指物,宾补是指同样的一个事物,注意！,双宾语及一人一物，都与主语发生联系,如,give,sb,sth, buy,sb,sth,pass,sb,sth,等，,而宾补是回答宾语怎么样了的句子成分，宾补动作是由宾语发出的，与主语无关。,感官动词和使役动词后常接宾补，如,mother asked me to buy some sugar.,we made him monitor.,我们让他做班长,I heard her singing.,句型,a.,Subject + Intransitive verb,b.,Subject + Transitive verb + Object,c.,Subject + Transitive verb + Indirect Object + Direct Object,d.,Subject + Transitive verb + Object + Object Complement,e.,Subject + Link verb + Predicative,f.,There be,Practice,1. The sun,is rising,.,2. He has changed,his mind,.,3. Mr. Smith is,a doctor,.,4. He told,me,a story.,5. I felt,a bit dizzy,.,6. There is,a great Italian restaurant,across the street.,7. There used to be,a school,in the city.,8. Did you,sleep,well?,9. Bill looks,ill,.,10. Did he say,anything,?,Practice,11. She offered the guest,some cake,.,12. He,was breathing,hard.,13. There are,beautiful wild flowers,in the hills.,14. His face turned,red,.,15. Don,t deceive,yourself,.,16. Many people consider him,a hero,.,17. She threw him,a kiss,.,18. He forgot,what to say,.,19. I saw him,lying on the bed,.,20. It all,depends,.,Task 2,Sentence Patterns,Examples,( from the above sentences),Subject + Intransitive verb (SV),Subject + Transitive verb + Object (SVO),Subject + Transitive verb +,Indirect Object + Direct Object (,SVoO,),Subject + Transitive verb +,Object + Object Complement (SVOC),Subject + Link verb + Predicative (SVP),There be,1, 8, 12,20,2, 10, 15, 18,4, 11, 17,16, 19,3, 5, 9, 14,6, 7, 13,Back,Pre-reading Activities,广交会,广交会是中国历史最悠久和最盛大的的综合性贸易盛会之一。官方名称为中国进出口商品交易会,(,简称广交会,)。,它分春秋两季，给参会者提供发展新业务的极好平台及促进各类外贸组织的联系。交易会旨在发展中外贸易公司的交易以促进双方经济贸易关系。,Back,Translation of Mini Text,广交会区,第一期,第二期,第三期,(2010,年,10,月,15-19,日,),电子及家具用品类,电气设备类,硬件及配件类,车辆及零配件类,(2010,年,10,月,23-27,日,),日用消费品,礼品类,家居装修类,(2010,年,10,月,31,至,11,月,4,日,),纺织服装类,鞋类,办公用品、箱包类,展会厅,服务指南,展位导航仪,展览品,+,产品,Pre-reading Activities,Back,Pre-reading Activities,Task 3,Work with your partner and answer the following questions according to the Mini Text.,Pair Work,1. In which seasons does Canton Fair take place each year?,2. Whats the aim of Canton Fair?,In spring and autumn.,It is to develop trade between Chinese and the overseas trade companies.,Back,3. How many phases are there for the autumn Canton Fair?,4. How many days does each phase last?,5. If you are interested in garments, when should you go to visit the Fair?,There are three.,Pre-reading Activities,Each phase lasts for 5 days.,You can go from Oct. 31 to Nov. 4.,Back,Pre-reading Activities,Task 4,Context Clues,Fill in the blanks in the following summary of Text A with words given in the box.,curious,media,showcase,prospects,attendees,boost,Back,Reading of the Text,How Companies Benefit from Trade Shows,Text A,How Companies Benefit from Trade Shows,Para. 1,Trade shows have always attracted curious crowds, thats what theyre for.,A large number of trade shows are organized throughout the year and you can often hear about them through the media, in your local newspaper, on TV or through the Internet.,Back,1,Text A,Para. 2,Exhibitors usually try to present a large proportion of their range of products or services at these trade shows, gaining in two ways. The first gain is through advertising and brand promotion.,A good portion of the target audience learns about new products to be launched.,The second gain is through the direct sales that happen at these trade shows.,A large number of enthusiastic buyers directly purchase new products.,This is because they get a good discount during the course of such business events.,Back,2,3,Text A,Para. 3,Exhibiting at a trade show offers you one of the best ways to get in front of many customers and prospects in a relatively shorter time.,Trade shows give an opportunity to showcase a companys latest products or services and create the first most important impression, which also reflects the companys brand image.,Back,4,5,Text A,Para. 4,According to a market research study, 91% of respondents ranked trade show as “extremely useful” source for acquiring product information.,Also, almost 50% of the respondents had bought products or services from trade shows.,Para. 5,There are many ways to boost business at a trade show.,Back,6,7,Text A,Be Prepared for the Show,Para. 6,The company should plan beforehand as to what to offer at the exhibition. Design posters, handouts and information brochures accordingly.,All clients should be emailed in advance, invited to visit the exhibition.,8,Back,Text A,Attract Visitors Attention,Para. 7,Attendees may only pass once through your booth, so try to maximize the attention you intend to attract them.,Decorate trade show booths with bright, colorful displays and banners, to grab their attention.,The trade show display should also make a lasting impression on the attendees and inspire them to speak with your staff and request further information. If your display doesnt make this impression fast, you will be wasting money and a valuable opportunity.,9,10,Back,Text A,Be Available to All Visitors All the Time,Para. 8,There should be no eating at the trade show booth.,Divide staff into shifts with meal breaks.,Chatting and talking on mobile phones are other things to avoid. Visitors will simply walk away if there is nobody to talk to.,The staff has to be available at all the time during the show to deal with customer inquiries.,Back,11,12,Text A,Para. 9,The staff should welcome the visitors, give them the chance to speak and understand what they are looking for. Their email addresses and contact information should be taken down for following up later.,You dont always have the opportunity to go into as much detail in your presentation as you would like, but trade shows open the doors for future communications, a door that sometimes is very difficult to get your foot into.,So for most of the companies trade shows are worth the effort.,Back,13,Background Information,Trade show:,(,trade fair,trade exhibition,or,expo,) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either Public or Trade Only.,Back,(To be continued),Background Information,Trade show,A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade-only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 2500 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.,Back,(The end),Language Points,(Para. 1),A large number of trade shows are organized,throughout the year and you can often hear about them through the,media, in your local newspaper, on TV or through the Internet.,Paraphrase:,People organize a large number of trade shows all over the year and you can often hear about them through the media, for example, in the local newspaper, on TV, or through the Internet.,Structure Analysis:,It is a coordinating sentence. “and”,is a coordinating conjunction.,Back,(To be continued),Language Points,media:,(plural form of medium) the main ways that,large numbers of people receive information and,entertainment, that is television, radio, newspapers,and the Internet,新闻媒,体,e.g.,The scandal was widely reported in the national,media.,这件丑闻被全国各大媒体广泛报道。,Translation:,每年都会组织大量的商品交易会，你可以经常通过传媒了解它们，比如当地的报纸、电视或者网络。,Back,(The end),Language Points,2. (Para. 2),A good portion of the target audience learns,about new products to be,launched,.,Paraphrase:,A large part of the target customers learns,about new products that will be made to sell.,Structure Analysis:,“to be launched” here modifies “new,products”, functioning as post-modifier.,Back,(To be continued),Language Points,2. (Para. 2),A good portion of the target audience learns,about new products to be,launched,.,launch:,to make a new product, book etc available for sale,for the first time,e.g.,The company hopes to launch the new drug by next,October.,该公司希望在明年十月份以前推出新的药物。,Translation:,大部分目标受众会因此了解到将要推出的新产品的信息。,Back,(The end),Language Points,3. (Para. 2),A large number of,enthusiastic,buyers,directly purchase new products.,Paraphrase:,A large number of excited customers buy,new products directly from the trade shows.,enthusiastic:,feeling or showing a lot of interest and,excitement about something,热情的,热心的,e.g.,The singer got an enthusiastic reception.,这位歌手受到了热情的接待。,Translation:,许多热情高涨的消费者会在交易会上直接购买新产品。,Back,(The end),Language Points,4. (Para. 3),Exhibiting at a trade show offers you one of,the best ways to get in front of many customers and,prospects in a,relatively,shorter time.,Paraphrase:,Showing your product or service at a trade,exhibition provides you with one of the best ways to,meet many customers and potential customers in a,comparatively shorter time.,Structure Analysis:,“offer” is a,ditransive,verb, it is often,used: offer,sb,sth,.,Back,(To be continued),Language Points,4. (Para. 3),Exhibiting at a trade show offers you one of,the best ways to get in front of many customers and,prospects in a,relatively,shorter time.,relatively:,to a fairly large degree, especially in comparison,to something else,相对地,e.g.,E-commerce is a relatively recent phenomenon.,电子商务是最近才流行的现象。,Translation:,参加商品交易会是参展商在相对较短的时间内接触到大量消费者的一种好方法。,Back,(The end),Language Points,5. (Para. 3),Trade shows give an opportunity to showcase,a companys latest products or services and create the,first most important impression, which also reflects the,companys brand image.,Paraphrase:,Trade shows give a company a chance to,display its newest products or services and create the,first most important impression and it also reflects,peoples opinions about the product.,Back,(To be continued),Language Points,5. (Para. 3),Trade shows give an opportunity to showcase,a companys latest products or services and create the,first most important impression, which also reflects the,companys brand image.,Structure Analysis:,“which also reflects the companys,brand image” is non-restrictive relative clause.,Translation:,商品交易会为公司提供了一个展示最新产品或服务的机会，为其创造了最为重要的第一印象，这也反映出公司的品牌形象。,Back,(The end),Language Points,6. (Para. 4),According to a market research study, 91%,of respondents,ranked,trade show as “extremely useful”,source for acquiring product information.,Paraphrase:,A market research study shows that 91 % of,respondents considered trade show as “very useful”,source for getting production information.,Back,(To be continued),Language Points,6. (Para. 4),According to a market research study, 91%,of respondents,ranked,trade show as “extremely useful”,source for acquiring product information.,rank:,to decide the position of someone or something on,a list based on quality or importance,排,列,，归类于,e.g.,We rank among the safest countries in the world.,我们国家是世界上最安全的国家之一。,Translation:,一项市场调查显示，百分之九十一的受调查者把商品交易会列为获取产品信息“相当有用”的资源。,Back,(The end),Language Points,7. (Para. 5),There are many ways to,boost,business at,a trade show.,Paraphrase:,We can find many ways to improve the,development of business at a trade show.,Structure Analysis:,Its a “there be” construction.,boost:,to take actions that will make an economy stronger,and encourage business activity,促进，推动,e.g.,The new resort area has boosted tourism.,新的旅游胜地促进了旅游业的发展。,Translation:,通过商品交易会促进企业发展的方法有很多。,Back,(The end),Language Points,8. (Para. 6),All clients should be emailed in advance,invited to visit the exhibition.,Paraphrase:,We should email all customers and invite,them to visit the exhibition.,Structure Analysis:,Subject and part of the predicate are,omitted in “invited to visit the exhibition” and its full,part should be “(and they should be) invited to visit,the exhibition.”,Translation:,应该提前给所有的客户发邮件，邀请他们来参观展览。,Back,(The end),Language Points,9. (Para. 7),Attendees may only pass once through your booth, so try to,maximize,the attention you intend to attract them.,Paraphrase:,People participating in the trade shows,may pass through your booth only once, so youd,better try to attract as much their attention as possible.,Structure Analysis:,“which / that” is omitted in the attributive,clause “you intend to attract them” .,Back,(To be continued),Language Points,9. (Para. 7),Attendees may only pass once through your booth, so try to,maximize,the attention you intend to attract them.,maximize:,to increase something as much as possible,使达到最大值,e.g.,The companys main function is to maximize profit.,企业的主要目的就是使利益最大化。,Translation:,参会者可能在你的摊位前只路过一次，因此要尽量吸引他们的注意力。,Back,(The end),Language Points,10.(Para. 7),Decorate trade show booths with bright,colorful displays and,banners, to grab their attention.,Paraphrase:,You should use bright, colorful displays and,banners to make trade show booths look more attractive,in order to attract their attention.,Structure Analysis:,It is an imperative sentence.,Back,(To be continued),Language Points,10.(Para. 7),Decorate trade show booths with bright,colorful displays and,banners, to grab their attention.,banner:,a long strip of cloth or paper used for decoration or,advertising,横幅,e.g.,The onlookers were shouting, cheering, and waving
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