Powerpoint - Business Plan Marketing Presentation Template

,Fare clic per modificare lo stile del titolo,Fare clic per modificare stili del testo dello schema,Secondo livello,Terzo livello,Quarto livello,Quinto livello,*,BVULGARI MOSAIC WORKS,Piano Marketing,Market Summary,Market: past, present, & future,Review changes in market share, leadership, players, market shifts, costs, pricing, competition,Early Adopters/,Pioneers,Mass Market/Followers,End of Life,Time,Numberofcustomers,Product Definition,Describe product/service being marketed,Competition,The competitive landscape,Provide an overview of product competitors, their strengths and weaknesses,Position each competitors product against new product,A,B,C,D,Performance,Price,Positioning,Positioning of product or service,Statement that distinctly defines the product in its market and against its competition over time,Consumer promise,Statement summarizing the benefit of the product or service to the consumer,Communication Strategies,Messaging by audience,Target consumer demographics,Packaging & Fulfillment,Product packaging,Discuss form-factor, pricing, look, strategy,Discuss fulfillment issues for items not shipped directly with product,COGs,Summarize Cost of Goods and high-level Bill of Materials,Launch Strategies,Launch plan,If product is being announced,Promotion budget,Supply back up material with detailed budget information for review,Jan,Feb,Mar,Apr,May,Jun,July,Sep,Oct,Nov,Dec,Phase 1,Phase 2,Phase 3,Public Relations,Strategy & execution,PR strategies,PR plan highlights,Have backup PR plan including editorial calendars, speaking engagements, conference schedules, etc.,Advertising,Strategy & execution,Overview of strategy,Overview of media & timing,Overview of ad spending,Other Promotion,Direct marketing,Overview of strategy, vehicles & timing,Overview of response targets, goals & budget,Third-party marketing,Co-marketing arrangements with other companies,Marketing programs,Other promotional programs,Pricing,Pricing,Summarize specific pricing or pricing strategies,Compare to similar products,Policies,Summarize policy relevant to understanding key pricing issues,Distribution,Distribution strategy,Channels of distribution,Summarize channels of distribution,Distribution by channel,Show plan of what percent share of distribution will be contributed by each channel - a pie chart might be helpful,Vertical Markets/Segments,Vertical market opportunities,Discuss specific market segment opportunities,Address distribution strategies for those markets or segments,Address use of third-party partner role in distribution to vertical markets,International,International distribution,Address distribution strategies,Discuss issues specific to international distribution,International pricing strategy,Localization issues,Highlight requirements for local product variations,Success Metrics,First year goals,Additional year goals,Measures of success/failure,Requirements for success,Schedule,18-month schedule highlights,Timing,Isolate timing dependencies critical to success,Jan,Feb,Mar,Apr,May,Jun,July,Sep,Oct,Nov,Dec,Task 2,Task 3,Task 4,Task 1,Milestone,