企业的研究基本理念

按一下以編輯母片標題樣式,按一下以編輯母片文字樣式,第二層,第三層,第四層,第五層,*,企業的研究基本理念,中央大學.資訊管理系,mailto:,2013.03 upd,2,1,大綱,商業的研究,研究倫理,研究者的語言,2,第一章 企業的研究,3,企業研究的定義,企業研究,是,決定、取得、分析並傳播,相關的,資料、資訊,的過程，能培養決策制定者的,洞察力,、動員組織採取適當的,行動,，進而,使企業的績效最佳化,4,企業的研究,研究有助於回應變革,研究有助於降低決策風險,5,Whats Changing in Business that Influences Research,Critical Scrutiny of Business,Computing Power & Speed,Battle for Analytical Talent,Factors,Information Overload,Shifting Global Economics,Government Intervention,Technological Connectivity,New Research Perspectives,6,Research May Not Be Necessary,Can It Pass These Tests?,Can information be applied to a critical decision?,Will the information improve managerial decision making?,Are sufficient resources available?,7,Characteristics of Good Research,Clearly defined purpose,Detailed research process,Thoroughly planned design,High ethical standards,Limitations addressed,Adequate analysis,Unambiguous presentation,Conclusions justified,Credentials,8,研究目的,很多學生的碩博士論文，都有五個以上的目的,但是，研究結果無法和設定的目的呼應,一個長方形的面積，和其長、寬相關,9,Two Categories of Research,Applied,Basic (Pure),10,Four Types of Studies,Reporting,報導。,是研究嗎？,Explanatory,尋找 Why How,Predictive,尋找 因素關係,Descriptive,尋找 What,11,第二章 研究的倫理,保護研究對象,隱私、安全、商業秘密等,保護研究者、研究機構,訴訟的可能性,保護委託研究單位,避免錯誤決策,未來延續研究的可能,12,案例：資訊應用人力的研究,行政院委託,時間很緊迫,資訊軟體產值, 27家公司產值佔了一半,例如：微軟、IBM、SAP、鼎新、趨勢,詢問這些公司往後五年會新聘多少人,乘二,供需,各校學生人數加總,13,資訊人力供需研究結論,資訊人力過剩,資管大學部太多,但資工短缺,資管研究所不足,14,構念層次,資訊人力供需研究的問題,實質層次,數量,太多太少,推論,大學/研究所,資工/資管,y,測量,誤差,x,誤差,測量,X,Y,需求？,供給？,社會供需,15,資訊人力供需研究的倫理問題,教育決策,社會印象,專業良心,16,Types of Ethical Violations,Violating,disclosure,agreements,Breaking,confidentiality,Misrepresenting,results,Deceiving,participants,Padded,invoices,Avoiding,legal liability,17,Ethical Treatment of Participants,Explain study benefits,Explain participant rights and protections,Obtain informed,consent,18,Components of Informed Consent,Identify researchers,Describe survey topic,Describe target sample,Identify sponsor,Describe purpose of research,Promise anonymity and confidentiality,Give “good-faith” estimate of required time commitment,State participation is voluntary,State item-non response is acceptable,Ask for permission,19,Participant Confidentiality,Minimize instruments requiring ID,Non-,disclosure of data subsets,Restrict access to ID,Obtain signed,nondisclosure,Reveal only with written consent,20,第三章：,Thinking Like a Researcher,研究精神,語言,想法,21,Language of Research,Variables,Models,Theory,Terms used,in research,Constructs,Operational,definitions,Propositions/,Hypotheses,Conceptual,schemes,Concepts,22,Job Redesign Constructs and Concepts,23,A Variable Is the Property Being Studied,Variable,變數,Event,事件,Act,行動,Characteristic,特徵,Trait,特質,Attribute,屬性,24,Types of Variables,Dichotomous,Male/Female,Employed/ Unemployed,Discrete,Ethnic background,Educational level,Religious affiliation,Continuous,Income,Temperature,Age,25,變數,類別,例如：工學院、文學院、管理學院,例如：Yes and No,大小,喜不喜歡，從 1 到 7,等距,溫度,等比,長度,26,Independent and Dependent Variable Synonyms,Independent Variable,(IV),Predictor,Presumed cause,Stimulus,Predicted from,Antecedent,Manipulated,Dependent Variable (DV),Criterion,Presumed effect,Response,Predicted to.,Consequence,Measured outcome,27,Relationships Among Variable Types,x: 自變數,y: 依變數、因變數,z: 調節變數 Moderator,Interaction effects:,互動效果、調節效果,28,Relationships Among Variable Types,控制變數,干擾變數、混淆變數,29,Relationships Among Variable Types,IVV: Mediator 中間變數、中介變數,Mediating effects:,中介效果,30,Propositions,命題,and Hypotheses,假說,Brand Manager Jones (,case,) has a higher-than-average achievement motivation (,variable,).,Brand managers in Company Z (,cases,) have a higher-than-average achievement motivation (,variable,).,Generalization,31,Characteristics of Strong Hypotheses,A,Strong,Hypothesis,Is,Adequate,Testable,Better,than rivals,32,Sound Reasoning,Exposition,Argument,Induction,Deduction,Types of Discourse,33,