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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,实战商务英语,- 词汇应用篇,Let,Business English,be your stepping stone to excellence!,Without grammar, very little can be conveyed, without vocabulary, nothing can be conveyed.,(Wilkins 1972:111),2,Key points,Business,Vocabulary,paraphrase,formal vs informal,spelling,professional usage,How to expand your Business,Vocabulary ?,3,You will write an email to your customer to,apologize,for the,late delivery,.,I am so sorry when I heard your delivery was late, but I know it will arrive on Tuesday. Sorry again.,4,Revised version,My sincere apologies for,the delay in delivery.,Fortunately, I have been reassured,that the delivery will be arriving next Tuesday morning.,5,Can you paraphrase.?,profits =,way =,parts =,essential =,suggest =,rival =,fire =,benefits =,turnover =,diversify =,6,Can you paraphrase.?,profits =,way =,parts =,essential =,suggest =,rival =,fire =,benefits =,turnover =,diversify =,margins,means/method,components,basic/crucial,propose/recommend,competitor,sack/dismiss,perks,sales,move into a new market,7,Can you recognize these words?,tip,house,bin,top,staff,table,second,.,Staff welfare will top todays agenda.,We are tabling this matter until further notice.,I made the motion and he seconded it.,8,The government has responded to a lack of hospital beds by building a state of the art, fully-equipped new extension to a citys hospital.,Unfortunately, there are not enough trained staff to,man,it.,9,Formal & Informal,sales,parts,company,10,Formal & Informal,sales,parts,company,turnover,components,corporation.,11,Formal & Informal,details,post,perks,12,Formal & Informal,information,position,benefits,details,post,perks,13,Can you spell these Business Vocabularies correctly?,收据,_,饭店 _,资产 _,传闻 _,物流 _,子公司 _,企业的,公司的 _,维护,维修 _,问卷调查表 _,14,收据,receipt,饭店,rest,aur,ant,资产,ass,e,t,子公司,subsid,iary,传闻,rum,our,物流,l,ogis,tics,公司的,企业的,c,or,porate,维护,维修,maint,enance,问卷调查表,questio,nnaire,15,Vocabulary - “半专业”词汇,address,acquire,prospect,16,Prospect,Normal,a job with excellent,prospects,Prospect,Business,Your job is to ensure that your clients and,prospects,have access to the informaton they want.,17,18,“It was simple. X number of calls equals x number of,prospects,.,X number of,prospects,equals x number of customers.,X number of customers equals x number of dollars in the companys pocket.”,其实很简单,有打多少电话,就有多少,潜在顾客,;有多少潜在顾客,就有多少实际顾客;有多少实际顾客,就有多少公司的收入。,19,
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