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*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,“Can you pass the salt?”,1,Why Conversation Works,(when it shouldnt),according to theoristsGrice, Goffman, Brown, Levinson and Leech,A Level English Language,2,Grices Logic of Conversation,Conversation works - even when we dont say what we mean.,Why it works so well fascinated philosopher Paul Grice. He wondered about conversations such as this:,Jack,: Youve got a mountain to climb!,Lily,:Its better than a slap in the face.,Grice wondered just,how,we make meaning out of such conversation.,3,Grices Logic of Conversation,Grice concluded that conversation must follow its own set of logical principles or rules.,He worked out how, even when we dont,mean,what we,say, that the full ,pragmatic,force, of our,utterance,is easily understood, as in this third example:,Lily,:This bottles half empty already!,Jack,:Gosh - is that the time already?,4,Grices Insights,Communication is a co-operative activity,: when two people communicate, its in their interests to make the communication go as smoothly as possible in order to achieve their aims.,Speakers behave in certain predictable ways.,When we, as hearers, try to work out what someone means, we do it by assuming theyre being co-operative.,5,Grices Co-operative Principle,“Make your conversational contribution such as is required, at the stage at which it occurs, by the accepted purpose and direction of the exchange in which you are engaged.”,Conversation works only with the,co-operation,of its participants.,Co-operation is built around a series of ,Gricean,maxims,:,Quality,Quantity,Manner,Relation,6,Gricean Maxims,1. Quality,“Do not say what you believe to be false.”,“Do not say that for which you lack evidence.”,So when someone speaks to us, we assume:,that what they say is not knowingly untruthful;,that the truthfulness of what they say does not need to be made stated.,7,Gricean Maxims,2. Quantity,“Make your contribution as informative as is required.”,“Do not make your contribution more informative than is required.”,So when someone speaks to us, we assume:,they do not purposefully hold back anything that is important;,they do not give more information than is asked.,8,Gricean Maxims,3. Manner,“Be perspicuous.”,“Avoid obscurity of expression.”,“Avoid ambiguity.”,“Be brief.”,“Be orderly.”,So,when someone speaks to us, we assume:,that what they say is being said as straightforwardly as they can say it.,9,Gricean Maxims,4. Relevance,“Be relevant.”,So,when someone speaks to us , we assume:,that what they say is relevant to the conversation.,10,The Gricean Maxims,Be true,Be brief,Be clear,Be relevant,In short, these maxims specify what the participants have to do in order to converse in a maximally efficient, rational, co-operative way: they should speak sincerely, relevantly and clearly whilst providing sufficient information.,Levinson (1983),11,The maxims in action,“How do I get to Sainsburys, mate?”,“Go straight ahead, turn right at the school, then left at the bus stop on the hill.”,Speaker A assumes that:,B believes his directions to be genuine the maxim of,quality,;,B believes the information to be sufficient the maxim of,quantity,;,B believes the information to be clear the maxim of,manner,;,B believes his directions are to Sainsburys the maxim of,relation,.,12,Not following the maxims,Grice recognised that whilst we could,choose,not to follow a maxim, such a choice would be,conscious,and,consequential,.,A speaker can choose to,violate,a maxim,and be intentionally misleading.,opt out,of a maxim,and refuse to co-operate,.,deal with a,clash,of maxims,for instance, between saying enough and saying all that we know to be true.,flout,a maxim,and be intentionally ironic.,13,Violating a Maxim,In this BBC interview between Jeremy Paxman and Michael Howard, the leader of the opposition,violates,the maxim of relation by,not giving an answer that relates to the question,:,Paxman,:Did you threaten to overrule?,Howard,:,I was not entitled to instruct Derek Lewis and I did not instruct him.,Paxman,: Did you threaten to overrule him?,Howard,:,The truth of the matter is that.,14,Opting out,Here, Paxman asks the Prime Minister a question; the minister,opts,out,of the maxim of relation:,Paxman,: “When will war become inevitable?”,PM,:“Well I know you have to ask that question,but its the kind of question I cannot answer.”,15,Flouting,This is the most important use of Grices maxims.,Unlike violating, flouting a maxim allows a speaker to signal that although they seem to be violating a maxim,they are still co-operating,.,Which leads us very nicely on to Grices key idea of “Implicature”,“Mmm Donuts”,“Homie, those pants look awful tight to me.”,16,Conversational Implicature,Gricean Pragmatics knowing what isnt said,What Grice called implicature occurs,when a speaker chooses to,flout,a maxim.,The listener,assuming that the speaker still intends being cooperative, looks for meaning,other than that which is said.,The intended meaning will be arrived at through the speaker working out the,pragmatic,force,of the utterance rather than its,semantic,sense,.,17,Implicature,Flouting the maxim of quantity,A:I hear you went to the theatre last night; what play did you see?,B: Well, I watched a number of people stand on the stage in Elizabethan costumes uttering series of sentences which corresponded closely with the script of,Twelfth Night,.,Here, Bs verbose answer, although it doesnt say anything more than “I saw a performance of Twelfth Night,” invites A to infer that the performers were doing a miserably bad job of acting.,18,Implicature,Flouting the maxim of quality,A: What are you baking?,B: Be i are tee aitch dee ay wye see ay kay ee.,By answering obscurely, B conveys to A the implicature that the information is to be kept secret from the young child who is in the room with them.,19,Implicature,Flouting the maxim of manner,When discussing an essay with a student, it is customary for a teacher to be polite and to find things to praise,“So let me say straight away, James, that your essay is beautifully printed, the font has been immaculately well chosen and the positioning of those staples is a work of sheer genius.”,20,How the implicature works,To James, such a comment is apparently,not relevant,to what he wants to hear so he assumes his teacher has ,flouted the maxim, of relevance.,BUT,James,assumes the teacher is still co-operating in the conversation by taking his conversational turn leaving James to assume he is trying to convey something relevant about the quality of the essay.,SO If James,assumes the essay is other than worthless, then the teacher,is,observing the co-operative Principle,.,The listener,assumes,that the speaker,assumes,that the listener can work it out.,21,Grices Maxims,In Writing?,Many kinds of communication operate as interactions a sort of one sided conversation letters, advertisements, and so on. Applying Grices maxims to written texts can allow you to develop subtle insights.,Flouting Grices maxims is more difficult in writing because its less easy to make sure that your reader understands what is happening.,This can be especially important in the Language and Technology topic where much writing is conversational but lacks the prosody and body-language of face-to-face interaction.,22,Grices Maxims and Implicature can be applied well beyond conversation,What maxims are being flouted here?,What implicatures are being created?,To what effect?,For what purpose?,23,POLITENESS,If we,really,want co-operation, we also need to be,polite,24,Goffmans Face,Erving Goffman was intrigued by what lay behind everyday expressions such as losing face, saving face and being shamefaced.,He saw that without politeness, conversation didnt work and that the need for politeness was rooted in ,saving,face,:,face is the positive social value a person effectively claims forhimself by the line others assume he has taken during a personal contact,Goffman recognised that whenever we talk, we need to feel liked.,As a consequence, conversations are sites for potential ,loss of face, and that ,face work, must, therefore, be a part of talk if ,loss of face, is to be avoided and co-operation is to be maintained.,Co-operation is vital to conversation, but without,politeness, all is lost.,25,Negative and Positive Face,Negative Face,The desire to feel,unimpeded, i.e. the freedom from feeling imposed upon by the interaction.,Positive Face,The desire to feel,approved of, i.e. to maintain a positive and consistent self-image during the interaction.,Brown and Levinson developed Goffmans ideas into the concepts of positive and negative face.,26,Negative and Positive Face,Face Threatening Acts, (,FTAs,),conversational turns that,risk a loss of face.,Positive politeness face work,addresses positive face concerns,by showing concern for the others face,.,Negative politeness face work,addresses negative face concerns,by acknowledging the others face is threatened.,27,Face Threatening Acts,Close your mouth when you eat, you fat swine.,A,bald,FTA,You have such beautiful teeth. I wish I didnt see them when you eat.,An FTA using,positive politeness,I know youre very hungry and that steak is a bit tough, but I would appreciate it if you would chew with your mouth closed.,An FTA using,negative politeness,I wonder how far a persons lips can stretch yet remain closed when eating?,An ,off record, or ,indirect,FTA,28,The Politeness Principle,Geoffrey Leech proposed the need for,politeness maxims,as a prerequisite for conversational co-operation.,In the absence of politeness,Leech suggested,it will be assumed that an attitude of politeness is absent.,Each maxim has two forms: positive and negative.,Each maxim has a lesser sub-maxim that recognises the general law that,negative politeness,that we seek to minimise discord, is more important than,positive politeness,that we seek concord,.,29,Leechs Politeness Maxims (1),Tact,: minimise the cost to others sub-maxim: maximise benefit to others,Generosity,: minimise benefit to self maximise cost to self,Approbation,: minimise dispraise of others maximise praise of other,30,Leechs Politeness Maxims (2),Modesty,: minimise praise of self maximise dispraise of self,Agreement,: minimise disagreement between self and others maximise agreement between self and other,Sympathy,: minimise antipathy between self and others maximise sympathy between self and other,31,Cn u fnd sm mxms, face n plitns in ths txt msg?,B. Heya! Im a party! Wikd 2 ere frm u! Aint gt mch batri so mayb txt u 2mz? D kj xxxx,A. Hii KJ Hows u doin? Avnt cht 2 U 4 ages yano! We shud catch up sometime! TB xxxxx,A. next day U av a Gud time at da party? Il b online L8R! lol! Tb xxx,Co-operation & Politeness,32,Politeness,Analyse this conversation at the level of co-operation and politeness.,33,This powerpoint was kindly donated to,is home to over a thousand powerpoints submitted by teachers. This is a completely free site and requires no registration. Please visit and I hope it will help in your teaching.,34,