外贸英语函电课件

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit one,Establishing,Business,Relations,Unit one Establ,1,一、,Importer writes to Exporter,A,从某处得知某,公司,的,名称,和地址,一、Importer writes to Exporter,2,to have/know/obtain/note/learn/understand /get ones name and address,from,to owe ones name and address,to,through,/,on,the courtesy (introduction),of,on,the recommendation,of,to be recommended,to,by,to be indebted,to, ,for,ones name and address,to be introduced,to,by,to have/know/obtain/note/learn,3,Oral Exercise,Your company,is recommended to,us,by,our reliable friend.,We,get,your name and address,from,local Chamber of Commerce.,We,have,your name and address,from,China Council for the Promotion of international trade.,We,owe,your name and address,to,ABC Corp., through whom we have learnt you are importers of textiles.,Oral ExerciseYour company is r,4,We,understand,your information,from,A.,On the courtesy of,the American Business Guide for China, we,obtain,your relevant information.,We,learn,from,New York Thomas .H. Pennie Corp. that your company produces hand-made gloves in a variety of artificial leathers.,Your company,is recommended to,us,by,Citizen Co. of Singapore, with whom we have done business for many years.,We understand your information,5,Writing Exercise,从同行中获悉贵公司在费城重新运营，生意发展迅速,。,得闻喜讯，不胜欢欣。祝业务蒸蒸日上,。,Writing Exercise从同行中获悉贵公司在费城重新,6,ANSWER:,We,understand,from our trade contacts that your company,has reestablished,in Philadelphia and is once again trading successfully,in your region,.We would like to,extend our congratulations,and,offer our best wishes,for your continued success,.,ANSWER: We understand from o,7,B.,和某,公司,建立贸易关系,to,establish /conduct,business relations among/between/with,to,enter into,business relations among/between/with,to,built up,/,set up,a wide connection among/between/with,B.和某公司建立贸易关系to establish /cond,8,to,extend,connections,in,to,do,business,with,to,make,a start in the business,with,to,open,an account,with,to,have,an opportunity to cooperate,with,to,trade,with,to extend connections in,9,Oral Exercise,We,make,a good start in the business,with,your company.,We are willing to,establish,business relations with you on the basis of equality and mutual benefit.,We have,built up,a wide connection among buyers in the African market.,We take the liberty of writing to you with a view to,building up,connections with your firm.,Oral ExerciseWe make a good st,10,You are enjoying the high reputation as camera importer and we are desirous of,entering into,business relationship with you .,We are specializing in export of Chinese Art & Craft Goods and express our desire to,trade with,you.,Being closely connected with reliable wholesalers ,we can,do business with,you.,As you are one of the leading importers in Canada, we are pleasure in contacting you in hope of,establishing,business relationship.,You are enjoying the high repu,11,Writing Exercise,例,1,：,我们对贵方去年,7,月在首尔召开的中国经济贸易展览会上展出的产品留有深刻的印象，并得知贵公司可出口此类产品。我方双方合作非常有兴趣,。,Writing Exercise例1：我们对贵方去年7月在首,12,Answer:,We are much impressed by the captioned goods displayed at the Chinese Economic and Trade Exhibition held in Seoul last July and we are told that you export these products. We are writing to you with a keen desire to,have an opportunity to cooperate with,you.,Answer: We are much impress,13,例,2,：,我们不得不遗憾地说，我们目前无法和贵公司建立贸易关系。我们已经是农产品公司在巴黎的独家代理。,例2：我们不得不遗憾地说，我们目前无法和贵公司建立贸易关系。,14,Answer:,We regret to inform you that we are not in position to,enter into,business relation with you .We have been appointed to the sole agent by farm products corporation in Paris for the sale of their products,.,Answer:We regret to inform you,15,C.,表示属于某一业务范围,to,fall within,the scope of ones business,to deal in /handle/trade in/ engage in,to be,in, line,to be active,in,the field of,to specialize,in,C.表示属于某一业务范围to fall within the,16,Oral Exercise,We have been,in this line,for 40 years.,We mainly,deal in,arts and crafts.,We are a state-operated corporation,specializing in,light industrial goods.,We,specialize in,exporting watches and clocks,We,engage in,import of first cotton and rayon goods,Oral ExerciseWe have been in t,17,Writing Exercise,我们从,50,年代开始一直从事化工染料的出口，我们经营的产品以其质优和价廉在许多国家深受欢迎。,Writing Exercise我们从50年代开始一直从事化,18,Answer:,We,have engaged in,exporting chemicals and dyestuffs since the 1950s.The products which we handle are well received in many countries for their high quality and reasonable price.,Answer:We have engaged in expo,19,D. Industrial,adj .,工业的、产业的、,与工业有关的、,与产业有关的,D. Industrialadj .工业的、产业的、,20,【,短语,】,劳工行动,industrial action,工业革命,industrial revolution,【短语】劳工行动 industrial action,21,【,派,】Industry,n.,工业，产业,【派】Industry,22,【,短语,】,基础工业,basic industry,重工业,heavy industry,轻工业,light industry,第一产业,primary industry,第二产业,secondary industry,第三产业,service industry,【短语】 基础工业 basic industry,23,建筑业,the building industry,汽车业,the car industry,飞机制造业,the aircraft industry,食品加工业,food processing industry,采矿业,the mining industry,石油业,the petroleum industry,旅游业,tourist industry,建筑业 the building industry,24,E.price,n.,价格、价钱,E.price n.价格、价钱,25,【,短语,】,协定价格,agreed price,全部价格,all-in price,要价,asking price,廉价,bargain price,价目表,price list,竞争价格,competitive price,成本价格,cost price,【短语】 协定价格 agreed price,26,削价,cut price,打折价,discount price,出厂价,factory price,现价,current price,净价,net price,零售价,retail price,零售价指数,retail Price Index,批发价,wholesale price,批发价指数,wholesale Price Index,削价 cut price,27,价格战,price war,价格控制,price control,价格上限,price ceiling,进口价,import price,出口价,export price,最低价格,minimum /lowest price,公平价格,fair price,亏本价格,wretch price,价格战 price war,28,吸引人的价格,attractive price,平均价,average price,价格波动,price fluctuation,涨价,to increase/advance/raise a price,跌价,to reduce/lower/lessen/bring down/,rebate a price,吸引人的价格 attractive price,29,【案例】,同行介绍建立业务关系,敬启者：,我们同,CCPT,公司成功,合作多年,，从该公司,得知,贵公司经营各种纺织品材料的进出口。,我们,是,英格兰主要的羊毛毛衣制造商之一，并,有意,进口羊毛毛衣。,如果能够提供各种毛衣的细节和价格并,附带,照片及规格，我们将,不胜感激,，我方将,很高兴,探讨贵方的销售可能性。,【案例】同行介绍建立业务关系敬启者：,30,Answer:,Dear sirs,We,get to know,your company,from,CPPT company with which we have been in good business relations for many years ,and that you,are handling,import and export of,all textile materials.,We,are one of,the principal manufactures of wool sweater in England ,and,are interested in,importing sweaters made of wool.,We shall,be pleased to receive,your details and prices of various sweaters with photos and specifications.,we shall,be glad to,study the sales possibility at your end.,Answer: Dear sirs,31,二、,Self - introduction by exporter,二、Self - introduction by exp,32,A.,自我介绍,to,introduce,/,recommend,oneself,to,sb as,to,introduce,/,recommend,oneself,to,sb,with/in the hope that,to,send,sb the introductory letter,to,take,the liberty of writing,to,sb,A.自我介绍to introduce / recommend,33,Oral Exercise,We,introduce,us,as,a manufacturer of cameras and our product are enjoying high reputation for their excellent quality.,We,recommend,ourselves to,you,as one of the largest computer of developing software.,We,introduce,us,as,the seller in providing a wide range of office automation devices.,We,send,you the introductory letter .We are a state operated corporation,dealing in,textile industrial products.,Oral ExerciseWe introduce us a,34,Writing Exercise,你公司是信誉卓著的照相机进口商，我公司愿意与你公司建立业务关系。为此，我们寄去商品目录和价格单，以向你公司毛遂自荐。,Writing Exercise你公司是信誉卓著的照相机进口,35,Answer:,The high reputation ,which you are enjoying as camera importer, has rendered us desirous of,entering into,business relationship with you. Accordingly, we,introduce,ourselves,to,you by sending you our catalogs and price lists.,Answer:The high reputation ,wh,36,B.,表示高兴的句型,to be,pleased,to /that,to be,delighted,to/that,to be,glad,to /that,to,be/take /have,pleasure in,its a pleasure to know of/that,B.表示高兴的句型 to be pleased to /t,37,Oral Exercise,We,are pleased to,receive your letter of November 18,2010 asking whether we can supply you with Art.NO.60.,Its a pleasure to know of your continued interest in our products.,We,are glad to inform,you that the goods ordered by you on April 28,have been shipped yesterday.,Oral ExerciseWe are pleased to,38,C.,表示感谢的句型,to,thank,sb,for,sth,to,be grateful to,sb,for,sth,to,be obliged to,sb,for,sth,to,be indebted to,sb,for,sth,would/shall,appreciate,it if,It,would/will/should/shall,be appreciated,if,C.表示感谢的句型 to thank sb for sth,39,Oral Exercise,Thank you,for your letter of June 5.,We,thank you,for the enquiry of copper sheet for which we quote you as below , and hope to be favored with your orders.,Oral ExerciseThank you for you,40,We,are indebted to,you ,if you would let us have an ample Order.,We,shall be indebted to,you ,if you will make us a special offer on walnut meat.,We,shall appreciate that,you send us a copy of your catalog with details of your price and terms of payment.,We are indebted to you ,if you,41,Writing Exercise,Writing Exercise,42,Answer:,We,are urgent to need,a large amount of Gum Rosin as per the enclosed specifications, and should,be grateful,if you could,notify,us whether you are able to supply . If you can , please,quote,your best,price on CIF Rotterdam basis,including our 5%commission from prompt shipment.,Answer:We are urgent to need,43,D.catalog,n.,目录,D.catalog n.目录,44,【,短语,】,最新目录,the latest catalog,材料目录,the material catalog,标准化零件目录,catalog for the standardized parts,有插图的目录,illustrated catalog,【短语】最新目录 the latest catalog,45,相关词组,价格表,price list,产品手册,manual,小册子,pamphlet , booklet , brochure,单张说明书,leaflet,折叠式印品,folder,产品简报,bulletin,相关词组 价格表 price list,46,E.corporation,n.,大公司，股份制公司,E.corporation n.大公司，股份制公司,47,金融公司,finance corporation,公司税,corporation tax(CT),预付公司税,advance corporation tax(ACT),主流公司税,mainstream corporation tax,公司所得税,corporation income tax,金融公司 finance corporation,48,派生, corporate,a.,公司的,派生 corporate a.公司的,49,公司形象,corporate image,公司计划,corporate planning,公司利润,corporate profit,公司清算,corporate liquidation,公司重组,corporate reorganization,公司形象 corporate image,50,【案例】,参观展位后要求建立业务联系,敬启者：,在我方参加,2008,年广州春季交易会期间参观过你方的展位，,得知,你们生产复印机。,我方对高质量的复印机需求量很大。我公司有意购买你方的产品，如果寄来产品说明书,附,详细价格表，及最新价格单我方,将不胜感激,。,如大量订货，请告知能提供多少折扣以及其他优惠条款。,盼早日回复。,贝尔进口公司,采购部经理,【案例】参观展位后要求建立业务联系敬启者：,51,Answer:,Dear Sir,We,visited,your stall at the Spring Guangzhou Fair 2008 and,noticed,that you manufacture photocopying machine of high quality .we,are interested in,your products and,would be grateful,if you would send us your catalog,with,full specifications and the latest price list.,Please let us know,what discount,you can give us for substantial orders as well as some other favorable terms.,We look forward to receiving an early reply. Your sincerely,Bell Imp.&Exp.Corp.,Purchasing Manager,Answer:Dear Sir,52,三、,Exporter writes to importer,(,一,) Exporter s self -introduction,三、Exporter writes to importer,53,A.,公司名称的写法,公司名不包含人名,A. 公司名称的写法,54,【,短语,】,中国土畜进出口公司,China National,Native produce & Animal,By-products,Imp.& Exp . Corp.,中国轻工业品进出口公司,China National,Light Industrial,Products Imp.& Exp. Corp.,中国纺织品进出口公司,China National,Textile,Imp.& Exp . Corp.,【短语】中国土畜进出口公司,55,中国服装进出口公,China National,Garment,Imp.& Exp . Corp.,中国电器进出口公司,China National,Electric Appliances,Imp.& Exp . Corp.,中国针织品进出口公司,China National,Knitwear and Manufactured Goods,Imp.&Exp . Corp.,中国化学进出口公司,China National,Chemical,Imp.& Exp . Corp.,中国服装进出口公,56,公司名含有人名，不含有头衔,公司名含有人名，含有头衔,公司名含有人名，不含有头衔,57,B.,表示对什么感兴趣的句型,B.表示对什么感兴趣的句型,58,n.,某人对什么产生了兴趣,(a)to,take/feel/show,（,no,）,(a great),interest,in,(b) to,be of interest,to,V.(vp1.18),使某人对什么感兴趣,(c)to,be interested,in,a.,什么使某人产生了兴趣,(d) to be,interesting,to sb,n.某人对什么产生了兴趣,59,Oral Exercise,The customers,show,a great interest,in our new product range.,Should any of the items,be of interest,to you, please let us know ,we shall be glad to give you our lowest quotations on receipt of your specific enquires.,Oral ExerciseThe customers sho,60,The buyer is no,interested,in your offer.,We are,interested,in importing chemicals from you.,Your price is,interesting,to us.,The buyer is no interested in,61,Writing Exercise,我们多年来一直在进口插管和面罩等医用输氧设备。目前，我们对各种呼吸系统疾病治疗仪产品感兴趣，很想得到你方的目录和报价,。,Writing Exercise我们多年来一直在进口插管和面,62,Answer:,We have been importers of,oxygen delivery systems,including,cannulas,and,masks,for many years. At present ,we,are interested in,various kinds of,respiratory therapy,products and would,appreciate,your catalog and quotations,Answer:We have been importers,63,c.enclose,v.(vp1,18 ),1.,包围,2.,装某物于信封或包裹中,c.enclosev.(vp1,18 ),64,【,基本用法,】,：,sb,enclose,sth,sb1,enclose,sb2 sth,enclosed,please find sth,【基本用法】： sb enclose sth,65,Oral Exercise,We,enclose,a copy of our price list.,Please refer to the price list,enclosed,in the letter of August 5.,Enclosed,please,find,an invoice for 500 skin which we shipped today on board “XianYang”.,Enclosed,please find,one set of the shipping documents covering the consignment ,which comprises:,Our proforma invoice NO.801 for 500 dozen hand chiefs which we hope you will find is enclosed in order.Please check .,Oral ExerciseWe enclose a copy,66,Writing Exercise,现附上棉花价格单,你已了解棉花价格波动频繁,本报价有效期不超过一星期,.,Writing Exercise现附上棉花价格单,你已了解棉,67,Answer:,We,enclose,you our price list for cotton and you will observe that it is impossible for us to keep our quotations open for a week owing to the frequent fluctuation in the market price .,Answer:We enclose you our pric,68,【案例】,自荐信要求建立业务联系,敬启者：,作为中国主要出口商之一，我方主要,经营,瓷器。我公司历史悠久、声誉卓著。我们经营中国瓷器的出口业务已超过,30,年。我们相信我们能使你方感到非常满意。,为证实我方的经营能力和财政资信，我方委托中国银行上海分行为资信证明人。希望与贵方建立直接的贸易关系。,非常感谢贵方的早日回复。,【案例】自荐信要求建立业务联系敬启者：,69,Answer:,Dear sir,，,As,one of,the leading exporters in China,，,we,specialize in,chinaware. Our corporation is well established and of a long history .We have,engaged,in the export of Chinese chinaware for over thirty years. We are confident that we will give you full.,To justify our business abilities and financial standing , we are permitted to mention the bank of China ,shanghai branch as our reference . We hope to,set up,direct business relations with you.,Your early reply will be,highly appreciated,.,Answer: Dear sir，,70,五、,Manufacturer,writes,to Importer,五、Manufacturer,71,A.Inform,Vt.,（,vp1,12,14,16,18,）,告知,A.Inform Vt.（vp1,12,1,72,【,基本用法,】,to(be pleased to) , (regret to) ,(have to),inform sb that,to inform sb by (of ) sth,to keep sb informed of sth,【基本用法】 to(be pleased to) , (re,73,Oral Exercise:,In the meanwhile ,please,keep,us,informed of,development of your market.,We shall appreciate it if you can,inform,us,of,your experiences with the firm.,In reply to your letter of August 18,we,inform,you,that,we have receive the information you require from Barclay Bank of London.,Oral Exercise:In the meanwhil,74,Writing Exercise:,关于我方第,315,号订单执行情况，现特通知你方，由于包装马虎，几架照相机损坏程度很大，使我们只好削价处理,。,Writing Exercise:关于我方第315号订单执行,75,Answer:,With the reference to,our order NO.315 executed by you ,we have to,inform,you,that,owing to negligent packing ,several cameras were damaged to such an extent so that we were compelled to dispose of them at a greatly reduced price.,Answer:With the reference to o,76,B.product,N. C,产品,产物,B.product N. C 产品 ,77,【短语】,主要产品,basic product,副产品,by-product,最终产品,end product;,final product;,finish product,【短语】 主要产品 basic product,78,产品广告,product advertising,产品分析,product analysis,产品设计,product design,产品开发,product development,产品系列,product range,产品管理,product management,产品组合,product mix,国内生产总值,gross domestic product,产品广告 product advertising,79,【,派,1】production,n.u,生产，制造,c,制造品,【派1】production n.u,80,【,短语,】,分批生产,batch production,国内生产,domestic production,大量生产,mass production,生产率,production rate,【短语】分批生产 batch production,81,生产成本,production cost,生产部门,production department,生产流水线,production line,生产经理,production manager,生产成本 production cost,82,【,派,2】 productive,a.,可生产的,【派2】 productive a.可,83,【,派,3】productivity,n.,生产能力，生产率,【派3】productivity n.,84,【,派,4】produce,n.u,农产品,v.(vp1,21),提出，制造,【派4】produce n.u 农产品,85,C .acquaint,v.(vp18),使某人知道，,使某人熟知,C .acquaint,86,【基本用法】,to acquaint sb with sth,to acquaint oneself with sth,【基本用法】 to acquaint sb with s,87,【,派,1】acquaintance,n.u,知道,c,认识的人,【派1】acquaintance n.u,88,D.item,n.c,商品,;,项目,D.item n.c 商品;项目,89,【短语】,收取现金的商品,cash item,账目中的特别项目,extraordinary item,账目中的支出项目,expenditure item,【短语】收取现金的商品 cash item,90,【相关短语】,goods,商品,commodity,商品，特别指原料,product,产品,consignment,寄售货物,【相关短语】goods 商品,91,E.,表示满意的句型,.u satisfaction,(a) It,s the satisfaction to know that,(b) to be the satisfaction to sb,a .satisfactory,(c) to be satisfactory to sb,V.(vp1,12,18)satisfy,(d) sth satisfy sb,1,(e) sb,1,satisfy sb,2,that,(f) sb,1,satisfy sb2 of sth,E.表示满意的句型.u satisfaction,92,Oral Exercise:,Our business relationship with the company,has,hitherto,been most satisfactory,.,They,satisfy,us,of,in-time delivery, moderate price, and superior quality.,We hope the above,is satisfactory to,you and will help you in making a decision.,Oral Exercise:Our business re,93,Writing Exercise:,圣保罗股份有限公司以,30,万英镑的资本建立于,1948,年，他们的主要业务是经营各种食品，主要和中国、日本、德国和英国进行贸易。据说他们的供应商对与他们的贸易一直是满意的。,Writing Exercise:圣保罗股份有限公司以30万,94,Answer:,St.Polo & Co.ltd.,was established,in 1948,with,a capital of 300,000pounds.Their chief line,is in,the import and export of all kinds of goods ,trading principally with China ,Japan ,Germany and Britain.Their supplier,s business with them is reported to,have been satisfactory,.,Answer:St.Polo & Co.ltd. was e,95,六、,Letter Referring to the Bank Reference,六、Letter Referring,96,A.,表示希望对方提供资信状况,的句型,To,supply/provide/tell/give,sb,a(an)(precise)(detailed),information about/regarding/concerning,to let,sb,have,ones,financial standing and models business,would like to/wish to,know whether,sb is,trustworthy and reliable,in every way,A.表示希望对方提供资信状况的句型To supply/pro,97,Oral Exercise:,We are sorry that we are not able to,provide,you,the precise information you ask.,We are obliged if you will,tell us something about,the appraisement of the company among their neighbours and customers.,As we want to establish business relations with this company ,we wish to exactly,know how is the credit standing they owe,.,Oral Exercise:We are sorry tha,98,B. credit,n.u,信任,光荣,声望,信用,c,增光的人，贷款,B. credit n.u 信任,光荣,声,99,【短语】,延期贷款,extended credit,无息贷款,interest-free credit,长期贷款,long credit,无担保贷款,open credit,信用调查所,credit agency,信贷银行,credit bank,【短语】 延期贷款 extended credit,100,信用控制,credit control,信用服务,credit facility,信贷冻结,credit freeze,信贷限额,credit limit,赊账,credit sale,贷方余额,credit balance,付款通知,credit note,信用卡,credit card,信用控制 credit control,101,【,派,1】 creditor,n.,贷方,【派1】 creditor n.贷方,102,【,派,2】 creditable,a.,可信的，可增加声誉的,【派2】 creditable a.可信的，可增加声誉的,103,C.,对信息进行保密的基本句型,(a),Any information you may give us will be,treated / kept/ given / supplied in strict / strictest confidence,treated / kept/ given / supplied as strictly confidential,C.对信息进行保密的基本句型(a)Any informati,104,（,b)Any information,is strictly confidential,（b)Any information is strictly,105,Oral Exercise:,Any information you may give us will ,of course ,be treated as strictly confidential.,Any information you give,will be kept in strict confidence .,And we shall be pleased to be able to render you a similar service if it will an opportunity occur.,Please,treat this information as strict confidential,without responsibility on our party.,Oral Exercise:Any information,106,Writing Exercise:,我方相信可放心与之交易。当然，这只是我方个人的意见，对你方提出的商务交涉，本公司不负任何责任。此信息请严格保密。,Writing Exercise:我方相信可放心与之交易。当,107,Answer:,We believe that you can,deal with,them,freely.,Of course, this is only our personal opinion and we assume no responsibility in your proposed business negotiations .This informa