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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Unit One Text A Advertising,Talk something about advertising including its definition, classification, media and considerations in choosing the proper media;,Grasp the words or phrases related to advertising.,Teachingaims,Teaching difficulty,To make Ss to distinguish comparative advertising, brand advertising and primary advertising,Part one:,Lead-in,Part two,Pre-reading,Part three,Vocabulary,Part four,Analysis the difficult points,Part five,Fast reading & reading in depth,Part six,Assignment,Justdoit.,跟着感觉走。,Wherethereisaway,thereisaToyota,。有路就有丰田车。,Tidesin,dirtsout.,汰渍到，污垢逃。,Anything is possible.,一切皆有可能。,Nike运动鞋,丰田汽车,汰渍洗衣粉,李宁运动鞋,Lets read some famous advertisements, try to guess the products.,Lead-in,Goodteeth,goodhealth.牙齿好，身体就好。,StartedAhead.成功之路，从头开始。,Cantbeattherealthing.挡不住的诱惑。,Applethinksdifferent.苹果电脑，不同凡“想。,高露洁牙膏,飘柔洗发水,可口可乐,苹果电脑,Lets read some famous advertisements, try to guess the products.,Lead-in,Origin Advertising or advertisement comes from Latin “advertere, which means an approach to arouse public attention to something and induce a certain direction.,“广告一词来源于拉丁文advertere“，指的是引起公众对某一件东西的关注以及引导其往某一特定方向的方法。,Origin,起源,Pre-reading,Advertising,can be defined as,non-personal commercial messages,to the public designed to inform both established and potential customers.,Definition,广告,被定义为将,非人员的商业信息,传达给公众，目的是为了告知已有或潜在的客户。,Pre-reading,Match the words with their definition,advertise,advertiser,advertisement,advertising,A. a person or company that pays for a product, event, or job to be advertised in a newspaper, on television, or on a poster.,B. make publicity for; try to sell (a product),C.,(uncountable),the activity,of creating advertisements and making sure people see them.;,D.,(countable),a public promotion of some product or service,Vocabulary:,advertise, advertisement , advertising,1. advertise vi.& vt. 做登广告,advertise in newspapers / magazine,“在报纸或杂志上做广告,Vocabulary:,1. advertise vi.& vt. 做登广告,advertise on / radio / TV “在播送电台或电视上做广告,Chunlan Electronic Group heavily advertise its product,on,radio and television,.,Vocabulary:,2.,advertisement,(countable noun),做,(,登,),广告,;,广告,E.g.,I wish I could buy all the beautiful things I see in advertisement .,Vocabulary:,3. advertisinguncountable noun)：,总称广告；广告业,advertising firm 广告公司,advertise,advertize,Vocabulary:,Lets study more ads today,Q2: How many types of advertisements?,public ads,公益广告,commercial ads,商业广告,Types of Advertising,Analysis the difficult points,institutional advertising,企业广告,designed to,promote a firms name,言而有信喜之郎，说到做到送大奖,；,examples:,海尔：真诚到永远,返回,Analysis the difficult points,primary-demand advertising,初级需求广告,seeks to,increase the total demand,for certain products without distinguishing specific brands,.,examples:,“早餐请喝红茶,返回,Analysis the difficult points,Comparative advertising 比较广告,comparative advertising, which points to the,advantages,of the advertisers product,over,competing products.,examples:,“宁波老窖，塞外茅台,“林河酒-中国的XO,返回,Analysis the difficult points,Brand advertising,品牌广告,农夫山泉有点甜。,examples:,一缕浓香，一缕温暖，南方黑芝麻糊,。,brand advertising, which,promotes,the use of,a particular brand,among competing products.,返回,Analysis the difficult points,Look at the videos and decide which ads it belong to?,Brand advertising品牌广告,Primary advertising初级需求广告,Comparative advertising 比较广告,:/,Fast reading: Decide whether the following sentences are true or false.,1. direct-actionadvertisingtries to sell a specific product, whileinstitutional advertisingtries to promote an organization rather than a specific product.,2. Comparative,advertising,tries to develop the total demand for a certain products.,3.,Institutional,advertising,emphasizes a particular product and plays down,弱化,the name of the company.,4. When a firms,advertising,says our motorcycles will outperform any other brand, it is using comparative,advertising,5. Comparative,advertising,has been banned by the Federal Trade Commission.,Skimming &Scanning,
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