对于颜色中西文化差异_终稿课件

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,对于颜色中西文化差异_终稿课件,1,、,The different use of color in China and Western,2,、,C,auses of cultural differences of colors,3,、,C,onclusion,Color,1、The different use of color i,The different use of color in China and Western,The different use of color in,Black,White,Red,Yellow,Black,Black :,In,Chinese,traditional culture, black and white both belong to the Five Colors.,In Chinese funeral, people usually wear a black armband to show their mourns to the death relative.,Black :In Chinese traditional,Black :,On one hand, black stands for solemn and just, such as Baozheng ;,LiKui,、,ZhangFeis facebook in traditional Peking Opera is black;,Black :On one hand, black stan,Black :,In China, black is always connected with bad things, disaster. Black symbolizes disaster here.,it stands for evil and reactionary,Black also stands for illegal and commit,Example,:,“reactionary gang”,“black market”,“smuggled goods”,“blacklist”,Black :In China, black is alwa,BLACK:,In,western,The Bible“ says, the black represents the devil, suffering and evil, a symbol of darkness, death, unfortunately.,Im Satan, King of hell in Europe,Such as:,black words,The Black Friday,Look , his wings are black.,BLACK:In westernIm Satan, Kin,BLACK:,So the meaning of black in west is similar with China, black is considered derogatory basically, is one taboo color in west.,Black also represents anger.,such as:,black in the face,to look black at,someone,BLACK:So the meaning of black,BLACK:,But because the solemn and serious of black, people usually dress in black on formal occasions. This point in Western culture is same as China.,Interestingly, in business English, in the black have a good meaning, refers to the operating profit. Be in the black (profit) is the opposite be in red, these two terms are derived from the color of ink used when accounting.,in the black-,盈利,BLACK: But because the solemn,White:,In,western,Bible records, the angels are have white wings, white ring on his head. Therefore white represents pure and beautiful, lovely and moving meaning.,Such as:,awhitesoul,SnowWhite,White:In westernSuch as:,White:,The bride wore a white wedding dress,White also meaning decent, honest, fair,whitelight,awhitespirit,Innocuous,awhitelie,White:The bride wore a white w,White:,White, opposite to red, is a basic taboo color in Chinese traditional culture. It is the expression of exhausted and non-blooded, non-life, and stands for death and ill omen.,White:White, opposite to red,White:,In the use of Chinese, white usually contains for nothing, look down on and useless.,Example,:,“no use”(,白搭,),“go to waste”(,白费,),“supercilious look”(,白眼,),White:In the use of Chinese, w,Red:,The basic color in Chinese and Western cultures is red, which is a extremely striking color. In ancient times, red was advocated for the ancient worship of the sun.,The affection also reflected the Chinese peoples pursuit in material and spiritual aspect. Red symbolizes happiness and auspiciousness. When the Spring Festival comes，people stick the red couplet and hang red lanterns；At the same time, red represents smooth and successful, enthusiasm and vitality.,Red:The basic color in Chinese,Red:,In China, red is in the name of happy, success, lucky and loyal, which uses frequently.,Example,:,“red flag”,“the Red Army”,“red political power”,“revolutionary basic”,Red:In China, red is in the na,Red:,In,western,In the Bible, the first appeared dragon is red (fiery red dragon), but it is the king of devil Satan. So in English, red is the color of strong derogatory word.,Westerners always think of red blood, violence, in their eyes, red symbolizes the bloody, brutal, aggressive, evil and so on.,Red:In westernWesterners alway,Red:,Red in Stock market,represents the fall.,But red-letter day is a memorable day, especially happy day. It originated in the West, the festival on the calendar is marked in red, while the other day printed in black,Red:Red in Stock marketBut red,Yellow:,In traditional culture of China, yellow is “the color of emperor”,Example,:,“bright yellow” “glistening yellow” “a lucky day”,Yellow:In traditional culture,Yellow:,Yellow easily catches the eye, usually used in small commodity packaging, professional clothing, such as safety cap, maintenance work vest, means for emergency and safety.,Yellow:Yellow easily catches t,Yellow:,In,western,The Bible says, Judas to betray Jesus for 30 silver, and he has been wearing a yellow dress. Thus, yellow is often a symbol of betrayal, timid, cowardly and sick in the West.,Such as:,a yellow dog,yellowlivered,yellowlooks,Yellow:In westernSuch as:,Yellow:,In addition, the United States, World News used yellow ink to print vulgar cartoons to get sales people put this unhealthy publication called yellow press (yellow publication),Yellow:In addition, the United,C,auses of cultural differences of colors,Chinese,emphasis on the description and the modification of the surface of things,Westerners,focus on understanding the essence and the law of things,Causes of cultural differences,Characteristic,Chinese:,intuition and perception ; through intuition, inspiration and imagination,vagueness,and,mystery,Westerners:,abstract thinking and logical reasoning,direct-viewing,and,clarity,Characteristic Chinese: Wester,Its a colorful world filled with all kinds of colors association, reflecting varied nations civilization traits in different cultures.,RESPECT,C,onclusion,Its a colorful world filled w,精品文档 欢迎下载,读书破万卷，下笔如有神,-,杜甫,精品文档 欢迎下载读书破万卷，下笔如有神-杜甫,