服装英语导购

服饰类英语导购常德师范学校 欧阳前春湖南省中等职业学校商务英语专业教师培训与考核Self-introduction I think some of you knew me well,because were friends and colleagues.My name is Ouyang Qianchun and my English name is Jane.I greatly appreciate my father,because he gave me a good name.Can you guess the meaning of my Chinese name?It means spring will stand in front of me.My favorite colors are jade white,peacock blue,sunny yellow and bronze black.I like stylist clothing,especially dresses.Because of my job,I always wear elegant and comfortable suit in silk and pure cotton.Cheong-sam is my favorite.Do you know the reason?Cheong-sam is beautiful and its style is very special.My foreign friends always give high praise of my taste for it.Can you give me a self-introduction?My e-mail is oyqc163 and my QQ number is 591207565.According to the demands,please write an introduction about yourself.Then introduce you to all of us.Self-introduction(at least 80 words)Name:School:Contact information:Favorite color:Favorite Fabric:Personal type:Self-introductionShopping guide 导购 The definition of shopping guide:Shopping guide is the new product of modern commercial development.It mainly refers to staff who specializes in marketing products in retail enterprise.Their duties are mainly to propaganda enterprises or the characteristics of products,introduce how to use the products,and solve the related problems for the consumers.Do you know what the meaning of shopping guide in a store,TV shopping guide and Online shopping guide are?Shopping guide 导购 服装导购服装导购 英语招聘英语招聘杭州恒龙服饰北京国贸分公司杭州恒龙服饰北京国贸分公司 杭州恒龙服饰是国内最早从事高档服饰手工定制的企业之一，现总部设在杭州，在杭州成立了杭州恒龙服饰。并在香港设有香港HANLOON恒龙洋服公司，在英国设有英国HANLOON恒龙洋服公司。目前年产值达9000万元。公司生产的男西装和女套装到达国际一流的质量标准，生产的西服主要出口到日本、美国、墨西哥、韩国以及我国的香港等国家和地区。1身高160以上，相貌端正；2英语听说读写良好，口语熟练优先；3热爱服装高级定制行业，拥有乐观、积极上进的心态与责任心；4口齿伶俐，沟通能力强，反响快，能很好地接待顾客的咨询，了解顾客的需求并达成销售；5有服装的根本知识，擅长色彩搭配、懂货品摆放及模特出样优先；有服装推销经验者优先；6善于学习，有良好的团队合作精神。Whatre the qualities of a shopping guide?Appearance:Height:Character/Personality:Language:Experience:Skills:Abilities:Shopping guide 导购 Watch videoTask 1 Pay attention to the abilities of communication and the skills of marketing service.Please write down the sentences on them.Task 2Why did the girl buy the green scarf in the end?1.Its very durable.2.Its the latest fashion./The shirt is in fashion.3.At present the hottest color is red.4.This coat shows your figure off nicely.5.The color is quite popular this year.6.This color suits your complexion and matches your coat,too.Ways to recommend clothingTips for selling clothing Generally,there are three different types of clothing:Mens,Womens and Childrens clothing.Each separate type uses some of its own vocabulary.However,some vocabulary is the same,for examples,what size,what color,what fabric and what features.The ideas of prices,washability,durability and style are important features when selling clothing.Step 1 Greeting customers and offering help Group 1:Greeting an older customer Group 2:Greeting a mother with a child Group 3:Greeting a gentleman Group 4:Greeting a young lady.Tips for selling clothing 1.Good morning,sir.May I help you?2.What can I do for you?3.Is there anything I can do for you?4.Can I be of any assistance?5.Have you found anything you like?6.Are you being attended to?Ways to greet customersTips for selling clothingGroup 1“Good morning,welcome to our store.“What may I show you?or“Come in.Are you looking for something special?Group 2“Hello,welcome both of you.May I help you find something?or“We have some of the latest Mickey Mouse dresses.Would you like to see them?Group 3“Good morning,sir.How can I serve you?Can you tell me what type of suit you had in mind?Group 4“Hello,welcome to our store.Is there anything I can do for you?/What can I do for you?or“Is there anything you are interested in?/Have you found anything you like?Tell me if you need any help.Tips for selling clothing Step 2 Exploring the customers wants 1.Would you be interested in something in cotton or do you like blends?I prefer shirts that do not wrinkle easily.2.Can you tell me whether you are looking for short-sleeved or long-sleeved shirts?I was thinking of short-sleeved and comfortable shirts for work.3.Do you want any style of skirt in particular?Yes.Im interested in a skirt that just touches the knees.1.What pattern would you like?2.What material do you prefer?3.Are you looking for any special color?4.What size are you looking for?5.Would you like to have any particular brand?6.Do you need anything to go with that?Ways to inquire about fancyStep 3 Talking about features of clothing 1.Do you have anything that children cannot easily stain?Yes,this fabric is labeled“Scotch-guarded which makes it difficult to stain.2.I need some very sturdy work pants that can be washed often.What do you have?We have these heavy denim pants especially for working.3.Do they have to be dry-cleaned or can they be washed?Both you can.Its very convenient for you.Tips for selling clothing 1.The design is extraordinary and attractive.2.It wont shrink in the wash.3.These jeans are on sale.4.The cloth of the pants is not only fine but also very substantial.5.This is pure silk and feels very soft.6.This material is good quality and holds color well.Ways to introduce characteristicsTips for selling clothing Step 4 Talking about colors of clothing 1.Do you have some lovely blouses in Chinese silk?Yes,we do.They come in various styles and colors.2.I need a suit for a job interview.What would be appropriate?According to your size,we can offer either blue or pink suits.3.Clothing for children is quite often in primary colors for easy matching.Wonderful.Id like to buy some shirts and a pair of trousers in black.Tips for selling clothing Step 5 Talking about size of clothing 1.Can you give me this shirt in size XL?Yes.Let me find one for you.2.What other sizes do you carry?We have from S to XXL.3.What size do you want?Well,Im not sure,medium,I think.Its too small for me.Could I try the next size down?Certainly.Please try this on.Tips for selling clothing Step 6 Talking about clothing materials 1.This fabric is 100%cotton,very comfortable to wear.Oh,good.Thats what Im looking for.2.Our mens clothing is imported from France.Most of the clothing is woolen blend.That sounds quite good to me.3.Have you got any other fabric of this dress?Yes,we have.They are in silk and pure cotton.Tips for selling clothing Step 7 Talking about the designs,styles and workmanship of clothing 1.We have the latest styles that youll find in the Womens magazines.Thats good.Im interested in being stylish and comfortable.2.What type of undergarments do you have?We have bras,panties,slips and foundations.3.These childrens dresses all come with a matching purse.How cute!My daughter will love it.Step 8 Giving a suggestion on other things In selling clothing,your qualifying questions will alert you to the purpose of the purchase and you will be able to suggest other things that suit the purpose as well.If your lady customer is going to wear this dress to a party,you may be able to suggest other party wear.You can say:“We also have a nice line of short jackets and evening sweaters in case it is cool at night.To a gentleman,you can say:“That looks very good,Sir.Do you think another shirt would also go with those pants as well.Or“I think the fit is just perfect for you.And we also have some nice ties that will dress up the shirt for special meetings.Tips for selling clothing Dialogue 1A:Good morning.Welcome to our store.How may I be of service?B:My son wants some play clothes in the camouflage pattern.Have you got it?A:Yes,we do.What size is your son?B:Hes a healthy five-year old but he wears size 12 in Chinese clothes.A:What other items of clothing did you wish to buy?B:Well,I think two pairs of shorts and three or four short-sleeved shirts,and maybe two T-shirts.A:Here are our camouflage pattern clothes and we have three designs of pants and several types of T-shirts.B:Are all of these machine-washable?A:Yes,they are,and the shirts are very good for play as they have air-holes under the arms to prevent overheating.B:Thats great!What is the fabric of the T-shirt?A:These particular T-shirts are a cotton blend and color safe.B:Thank you for all your help.Im sure my son will love them.A:Shall I wrap these up for you?B:Yes,thank you!Dialogue 2A:Good morning,may I help you?B:Hello,Im looking for a new style blouse I have seen in a magazine.A:Do you have the picture with you?B:No.I hope it will be cool in the hot weather and doesnt need any ironing.A:Is there any particular color that you want?B:Oh,I suppose a light color that will go with a lot of pants or skirts.And I dont want anything brown.A:Here are some sleeveless blouses both with buttons and without.Which looks better to you?B:Actually,I dont like sleeveless blouses.I would rather have short sleeves and a pullover type.Do you have something like that?A:Over there,we have some short sleeved blouses in soft pastel colors that go with everything.Do you see one you like?B:Yes,I do.I would like to try these two on.A:Here is our changing room.Let me know if I can help you.B:These fit very well.I think I will take them.A:Ok.Please hand them to me and Ill make up the ticket for you.B:Thank you so much for your help.A:Youre always welcome.B:Youre so kind of you.Various clothesshirt,blouse,T-shirt,coat,dress,skirt,sweater,vest,coat,frock(长袍)，bath gown(浴袍)，cardigan(开胸羊毛衫),fur coat,dress coat(小礼服)，jacket，pajamas,uniform,overalls,soft and gentle柔软 tender to the skin 触感柔和 smooth 光滑 sensual to the touch(手感舒适)light(轻盈)flowing飘逸luxurious(华贵)elegant(典雅、高贵)stylish漂亮大方、时尚 shiny有光泽wrinkle-proof 不起皱 ironing(熨烫)color-fast(不褪色)Characteristics of clothing Ways to describe the pattern on a piece of Ways to describe the pattern on a piece of clothes(clothes(如何描述一件衣服的把戏如何描述一件衣服的把戏)Ways to describe the patterns 一件格子女衬衣一件带小点的T恤一件带花的连衣裙一件素色的男士衬衣一件带条纹的裤子一套深蓝色的花呢西服a checked blousea T-shirt with small dotsa dress with a floral designa solid colored shirta pair of trousers/pants with stripa pair of striped trousers/pantsa dark blue tweed suit虎都专卖店价目表序号编号名称价格尺码库存5SXEA0-286B春夏休闲裤-2010￥278S L2610SXEA0-034C春夏休闲裤-2010￥296S XL4015SXEA0-299D春夏休闲裤-2010￥328XXL2917SFAA0-107C春夏化纤西裤-2010￥208S XXL3118SXEA0-285A春夏休闲西裤-2010￥238S L1720SFAA0-016C春夏毛料西裤-2010￥298M XXL3322EGLB0-203A春夏牛仔裤-2010￥266S XXXL2831EGHA0-207D春夏牛仔裤-2010￥286S M L3432SFAA0-150C春夏化纤西裤-2010￥228S XL2734SFAA0-207C春夏化纤西裤-2010￥258S MXXL2935ET130200JT恤￥308S M X XXL22编号：1.款式：S 经典款 E 时尚款 2.类别品种：X 休闲裤 F 西裤 G牛仔裤 T T恤衫 3.版型：不同的类别版型表达不同 X 休闲裤 F E D K H 五种版型 F 西裤 BA 无折 AA 有折 G牛仔裤 L Y 两种版型 4.0 零表示年份 2021年 5.207C 后面的字母代表颜色：A 灰色 C 蓝色 D 黑色 B 黄色 大多数公司使用颜色的英文字母开头代表杉杉西服价格表服装编码与服装条形码的区别服装编码与服装条形码的区别 服装商品条码与企业内部产品编码既有区别，又有联系，最突出的特点是两者均为对具体产品进行标识，概括起来，可以分为：1 1相同点相同点 1)编码对象相同。两者都是对具体服装产品的编码，编码的对象是同一个。2)代码表示类型相同。两者都是采用数字字母型代码来代替自然语言的描述。3)自动识别方式相同。两者都是采用条码技术表示代码，以实现自动识别与数据采集。2 2不同点不同点 1 1应用范围不同。商品条码表示全球贸易工程代码，具有应用范围不同。商品条码表示全球贸易工程代码，具有全球通用性，既可用于商业全球通用性，既可用于商业POSPOS系统及供给链管理的全过程，也系统及供给链管理的全过程，也可用于企业内部管理；企业内部条码只适用于企业内部的生产、可用于企业内部管理；企业内部条码只适用于企业内部的生产、库存、财务管理等，没有通用性。库存、财务管理等，没有通用性。2 2代码结构与含义不同。商品条码具有全球统一的代码结代码结构与含义不同。商品条码具有全球统一的代码结构，常见的零售服装商品标识代码是无含义的构，常见的零售服装商品标识代码是无含义的1313位全数字代码位全数字代码厂商码年份码类别码款号码颜色码尺码；内部厂商码年份码类别码款号码颜色码尺码；内部条码的代码结构由企业自定，一般是有含义的，没有固定长度，条码的代码结构由企业自定，一般是有含义的，没有固定长度，可以是数字字母混合，结构复杂，随意性大。可以是数字字母混合，结构复杂，随意性大。3 3注册管理不同。商品条码是国际通用的注册管理不同。商品条码是国际通用的EANEANUCCUCC全球统全球统一标识系统我国称一标识系统我国称ANCCANCC系统的重要局部，由国际物品编码系统的重要局部，由国际物品编码协会统一管理，在我国由中国物品编码中心统一注册和管理；协会统一管理，在我国由中国物品编码中心统一注册和管理；内部条码由企业自行赋码与管理，不需注册。内部条码由企业自行赋码与管理，不需注册。服装编码与服装条形码的区别服装编码与服装条形码的区别 Assignment1.Make an English Price List of flagship clothing/main clothing in company as the following table.序号编号名称价格尺码库存5SXEA0-286B春夏休闲裤-2010￥278S L2610SXEA0-034C春夏休闲裤-2010￥296S XL4015SXEA0-299D春夏休闲裤-2010￥328XXL2917SFAA0-107C春夏化纤西裤-2010￥208S XXL3118SXEA0-285A春夏休闲西裤-2010￥238S L1720SFAA0-016C春夏毛料西裤-2010￥298M XXL3322EGLB0-203A春夏牛仔裤-2010￥266S XXXL2831EGHA0-207D春夏牛仔裤-2010￥286S M L3432SFAA0-150C春夏化纤西裤-2010￥228S XL2734SFAA0-207C春夏化纤西裤-2010￥258S MXXL2935ET130200JT恤￥308S M X XXL22Assignment2.Make a dialogue on marketing clothing.Situation:A foreign woman from Australia wants to buy a silk skirt from your store.She wants you to recommend a skirt to go with her green blouse.She asks some questions so as to ensure that she buys the right one she needs.The following information in the box is what she wants to know.You are supposed to help her choose one she likes best.itemsskirtmaterialspure silk/silk blendstylespleated skirt,wrap skirtcolorbean red,lemon yellow,apple green,navy blue,rose violetsizemediumfeaturesnot wrinkle,with shiny thread,hand-painted flowersironingno ironingunit priceRMB 485discount5%