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1WRITING CLEAR AND INTERESTING SLIDES 2005,ShanghaiTHE BOSTON CONSULTING GROUP谁沿刹窑走课技蔡溢硬眼闰伏侈凄保露益竿超吻台廷歪巴讲窍乏劈窟炒驴咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板2WRITING CLEAR AND INTERESTING SLIDES拭癌辆号书潦匝床谷瑟攫笼彪付橙痹张滥拜广根撵茬盯掖吝敲诸眨鞭矗脊咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板3TODAYS OBJECTIVETo give you the tools to write slides that communicate the results of our work in a way that helps clients understand,accept,and use those resultsThis session will help you through the process of writing slidesFrom choosing the most appropriate slide type words,tables,graphics To writing a slide that is clear and interesting 殷年曙元威挂绘挛呛仁醒襄漳赴龋讲疡孵遗罕突炼贤国述忍阶忱酬壹孺娩咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板4WHAT PUZZLES YOU OR CHALLENGS YOU THE MOST WHEN WRITING SLIDES?倡瓶使娥肤揍徊赎拾科忠郊徽驳帖敞气刮犀勇致炎捐娩履狄享吨魏豹跟炊咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板5WRITING CLEAR,SUCCINCT,AND INTERESTING SLIDESHow to use slides in a presentationHow to choose among words,tables,graphicsHow to display information on slides effectivelyGood slides,bad slides圣松浦却浊嗽苍账春娩荔压勿些劈啤襄晴享开黄脉釉涸移独归奸干输我盛咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板6STRONG GROWTH IN OTHER PRODUCTS OFFSET BY PARTS DECLINEAlarm&detection2,55118.331.937.695817.2Broad diffusion5,30338.310.945.32,40043.1IR sensors2,37217.113.834.982714.8Chloride1,52411.0(28.5)40.962411.2Bulk chloride1,2709.2(4.0)50.564111.5Parts1521.1(36.2)(9.9)(15)(0.3)Design6915(2.9)20.01382.5Total13,863100(1.6)40.25,573 100Product 1991 Sales($000)Sales%of Total1987-91 CAGR(Real%)GM(%)GM($000)GM%of TotalSource:Annual Division BudgetMessages are buried in the dataExample裔瘟植示优愧励康枪巩械危漓怕掂介褪背削七婉埋炯净彼迪谎篙藻园删兜咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板7THE REDESIGN PROCESS INVOLVES FOUR DISCRETE STAGESExtensive customer analysisCustomer service and support requirementsDetailed internal diagnosticTime spent by activity by responsibilityCapacity of the systemCurrent contact model does not have capacity to serve all customers adequatelySeveral low value areas consume timeTSE time consumed by activities which could be handled more efficiently by other resourcesNo sales growth from current modelLots of opportunity to leverage other resources,like CASMost customers receptive to recommendations that allow us to leverage sales force timeAnalysisFindingsCustomerTechnical AssistanceTechnical AssistanceOrderingTechnicalAssistanceTechnicalAssistanceESCASTSECSRDMPlantPrice ConcessionsGroupPriceConcessionsExpeditingPriceConcessionsExpeditingOrderingASP selling/implementationISP sellingQuoting/cross-referencingExpeditingTechnical assistance in personRotational callsAvailabilityExpeditingPrice concessionsCurrent Organizational StructureVP and Director,MWS DivisionVP,National SalesTelemarketingManager(1)Zone Managers(5)CAS Manager(1)CAS Reps(4)DistrictManagers(30)ESs(46)TSEs(186)TSRs(23)CS Manager(1)VP,National SalesCAS ManagerFinancialAnalystTeam LeaderTechnical EngineersRemoteTechnical EngineersCustomer Service RepsCAS RepsQuotingAvailabilityCurrent Contact ModelProposed Contact ModelZone OperationsManagerAnalysis:Identify opportunitiesEvaluate Alternatives:Opportunities point to new contact modelBusiness ManagersRemote TETETeamLeaderCustomerPlantCSRCASProposed Organizational StructureCS Managers(10)TelemarketingTSRs(13)CSRs(65)LatrobeTelemarketing(9)ES DistrictManagers(6)AvailabilityQuotingISP cross-referencingOrderingPrice concessionsExpeditingToo much information?Example鞭狐硬擂酥砾析尸鹿坚硼碌古骇扒扒朔锈芭狂毕绣春印搽膛巴舜伐拖粤珊咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板8THE 36”LIFTER DOMINATES SALES AND PROFIT1992 Product Family Profitability12.09.78.30.850.0236”14”12”96”10”DiscountRate 4.66%Current Dollar G.I.($M)555193517991Revenues($M)34917196030Note:Width of bar is proportional to CDGI*Valuation ROI-3y median CFROISources:LRP;HOLT Value ModelCFROI(%)Lifter Bore(Volume)ExampleIs the complexity necessary?拧阂袋揣姨嗓辩贷墓按塑赖瀑狞婶这延藩傲冤溯挠演渡臻综缴趋牵中镰傈咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板9PREMIUM LOW CALORIE SWITCHING OCCURRING WITHINPREMIUM SEGMENT,NOT NEAR PREMIUMHalt the Leaks to Competitors1990&1991 Most Often Brand Switchers Within Last Three YearsSource:Continuous Tracking from Sample of 29,081;Consulting Analysis117(61)56)290(32)258)7(50)(43)30(37)(7)92(11)81)419(130)289)155(98)57)-224(79)145)5(19)(14)384(196)(188)69(99)(30)75(7)68)34(31)3)366(46)320)1,7211,464(570)894)StartingBaseWon +Lost =Competitor ANet91(68)23)267(19)248)5(82)(77)31(37)(6)109(11)98)412(149)263)-98(155)(57)218(97)121)0(21)(21)316(273)43)102(90)12)75(19)56)26(33)(7)312(45)267)1,8661,334(677)657)StartingBaseWon +Lost =Competitor BNetTotal Super Prem.60(98)(38)Product 1198(56)142)Product 26(52)(46)Product 325(81)(56)Other153(29)124)Total PFC382(218)164)Near Prem.Product 197(218)(121)Product 279(224)(145)Product 3-)Other1(55)(54)Total PLC177(497)(320)Other Segments Segment 162(104)(42)Segment 2110(29)81)Segment 322(69)(47)Segment 4324(72)252)Total2,8361,137(1,087)50)StartingBaseWon +Lost =ClientNetBrand/SegmentRaw data only,no analysis presented to support the conclusion(hypothesis)Example宗渡兆挡娃谚疽友硒洋寨箕积岁泅彤渺成迭俗宿弱千两孙渭搬憋景蝶用穷咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板10Good slides are:Bad slides are:WHAT DO YOU SEE IN A GOOD OR BAD SLIDES?We will revisit toward the end of the session绪堵毡籽护蕾碎昭怖瘟颜荤相桃酬耽官鲜犬匣孔圭吭摇揭彬搁糠汕呛峦卵咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板11WRITING CLEAR,SUCCINCT,AND INTERESTING SLIDESGood slides,bad slidesHow to use slides in a presentationHow to choose among words,tables,graphicsHow to display information on slides effectively您废脾职诀磨打况联斌曰厩止凝科烧褂绑锣吟许磺砸绣骚擦吃卜顷沤柠消咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板12SLIDES ARE VISUAL AIDSFocus the audiences attention on messageHelp explain the messageProvide another means for the audience to process the informationReinforce the messageaid to memoryShould not compete with the presenterPresenter is primary means of communicating-difficult to read and listen at the same timeCalls for simple slides-simplicity means clarity in thinking机阎倚凌宫博柞蒙玛浇郊绵麻秽翟礼崩蝶硕噎染袋谬狠猾唁任绳卯敞搁赦咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板13SLIDES ARE ALSO A RECORD OF THE PRESENTATIONLeft behind for clients to readCreating tension between The need for a stand-alone explanation andThe need for a simple visual aidAppropriate compromise depends on the audience and the purpose of the presentation坛厕杏投源耍沸废妮竣蒜乖坍迷惦责巳杭在宴扣腥腺悬众谱口住盅锗脖倡咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板14SEVERAL COMPROMISES ARE POSSIBLEPrepare report or annotated slide book as leave-behindDisplay information more effectivelyChoice depends onComplexity of messageDesired future use of presentationUsually preferable to keep slides simple and select an alternative option火借刽泅休扫禹为叫且估搂凉狡拾顺陪代亥通鞭五嘱诞物皆侵欲竞近撇馆咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板15COMPROMISE MUST BE CONSISTENT WITH AUDIENCE AND PURPOSEClient Case TeamBusiness ManagersBoard of DirectorsHighAs necessaryLow2-4 hrs.1-2 hrs.20-30 min.Participative discussionQuestion and answerFormal presentingType of AudienceLevel of DetailLength of PresentationPresentation StyleSourceSource:Consulting Experience帐疟遂鸦窝弥奇葱挡阮挟塞邪掐涕酿垃弦菌聋爪熄步垒额衙迫鸯沿居柜讫咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板16WRITING CLEAR,SUCCINCT,AND INTERESTING SLIDESGood slides,bad slidesHow to use slides in a presentationHow to choose among words,tables,graphicsHow to display information on slides effectively脏赫撂倦垢讣排蓝拍宠邓措喂昌彦司搽昨恤曳慢标苗畸析姥活送仆斜颗盅咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板17GraphicsTablesWord slidesCombinations of the aboveFOUR WAYS TO PRESENT INFORMATION启规牢吝酿化懒肌肢各急胺囱究斥舀耙纲恼坪描八乓驳鹅负钉概隐婶氮琼咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板18BASIC GUIDELINES HELP YOU SELECT FORMATSDo I need to illustrate a reasonably simple relationship?Use a table or a graphicEspecially when showing numerical dataDo I need to illustrate a complex relationship?Use a tableDo I have something other than a relationship?Use a word slide or a conceptual graphic壮刁淬们弃猎蹲套廉痘伦札硷鸵者蹬凡吕砍程柬痰沁富互窿占饺化苹柱敏咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板19BUT THE FINAL SELECTION DEPENDS ON THEMESSAGE YOU WANT YOUR AUDIENCE TO TAKE AWAYUse graphics if you want audience toRemember relative trendsPicture the flowUse tables when you want the audience to know or be able to refer toSpecific numbersMethodology to calculate numbersUse word slides if you want audience to understandSpecific logic flowRecommendations笑君疵犯扁诌毅哭伤贵腐留绚狈身媚筋烙欢恩页辗结谱析恃藤兽任胆晋榷咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板20GRAPHICS HELP THE AUDIENCE VISUALIZE THE POINTSHelp audience identify important points quicklyBest suited to display relationships,both quantitative and qualitativeWhere relationship is too complex for words-not too simple-nor too complexmultiple relationships can be obscured by graphicWhere visual impact will help convey messageGraphic format should be considered first;if a graph is not optimal,then consider words or a table肛剑获厩痪埃复漂锰娩洱叔剁造畅泅卿辨疽祸聘古寝虑政球迈捕召佑赵匠咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板21Steady growth of banking assetsLending balance keeps stable CHINA COMMERCIAL BANKING SECTOR IS LARGE WITH STEADY GROWTH1,4911,5211,6781,893CAGR(97-00):7.9%8299971,0681,067CAGR(97-99):10%YoY:0%Banking(1)asset at the end of the period(2)(USD BN)Lending outstanding balance at the end of the period(3)(USD BN)1.Excluding post office finance,urban and rural credit cooperatives2.2000 is an estimate,assuming ICBC,CCB and BOC accounting for 60%of the banking sector asset3.2000 is an estimate,assuming the 4 major banks accounting for 72%of the banking sector loan outstanding balanceSource:China Financial Almanac;IMD;Lit.search;BCG analysisExample忧京姿憎仆指皆径袖吩突刑赣谐蒲绪翠引逢榜全煎携渊绷络击乌酋铀输茎咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板22MARKET PROJECTION PRIMARILY BASED ON COUNTRY STATISTICS AND CONSUMER RESEARCHProjection MethodologyChina market potentialParametersDriversSourceVolumeGrowthRevenue#of babies%on BFAverage consumptionAverage price by product typeWeighted volumeXXXFuture trend of parametersBirth ratePopulationGeographyIncomeAge of babyUsage behaviorProduct by stageManufacturer ownershipPackage typeShareBirth growth rateBF usage trendPrice trendConsumer researchCross-country comparisonStatistics BureauCompetitive analysisStore checksTrade interviewsStatistics BureauConsumer researchDesk researchERC reportCompetitive interviewsExample崖弓一欺哭级嘶框折界吃芽满羹泣译尾跪度铀挤艇坛飞以囚牲蓟镊术舱睬咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板23WHAT DO YOU WANT TO SAY?ColumnPieLine Stacked Column MapBubbleRelationshipMultiple PieArea Bar SpiderScatterChanges over timeParts of a wholeComparison of several items orplacesRelationshipsbetween variablesDescriptive ExplanatorySimple information Complex informationWhen to use what?酞廖额宣蹲恩魏迪佳萤缅玲薯戌社帧裕氏耕躬奋唆坍罗履谷史烃疏崖哎既咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板24 SOME BASIC RULES FOR DESCRIPTIVE GRAPHICSFor Time Series,Use a Column or Line ChartWestern cultures read time as moving from left to rightCommon conventionUse a column or stacked column chart ifFewer than ten or so time periodsData is accumulated in discrete occurrences-e.g.,periods of productionUse a line or area chart ifMore than ten or so data points/periodsData is continuous or cumulative-e.g.,number of stores,stock prices by daysTrends(i.e.,slopes)are the point you want to make劝揍容焕宏择闭中桨缓恼洁监阉刁抄蓟辉舵表初掉金蜘侠梆违豫丫励酗概咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板25GROWTH IN TRADE FINANCE SLOWED AND WILL REMAIN SLUGGISHTrade finance expected to decline 10%in 1998Total trade finance(US$B)15%27%16%9%Slow-down in external trade has contributed to the declineExpected trade set back in the near future will further make trade finance declineSource:HK banking industry;Paribas Asia Securities;HK Monetary AuthorityCAGR92-9714%4%-10%Trade volume growth13%24%17%3%2%-5%Example单俞绑崩较载编胳求暴毯桔合晶鳃收锦续狐媚舷铅盖奇万椰蹋硫坦酪狞唐咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板26SOME BASIC RULES FOR DESCRIPTIVE GRAPHICSFor Item Comparisons or Comparison of Parts of a Whole,Use aBar Chart or a Stacked Column ChartUse a bar chart forMarket research survey responsesCompetitor comparisons-reserves column charts for time series comparisons-leaves room for long labels on the left axisUse a stacked column chart forCost structures or cost structure comparisonsRegional market share comparisonsChanges or differences in mix across time or competitors髓喷磺举赐汾朗酵嚏熟腋炕慷田浆肮髓缸嫉心灼突壹膳佐甫镀氖扛茎搜湖咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板27MOTHERS WILLING TO BREASTFEED BUT WOULD USE INFANT FORMULAE AS A SUPPLEMENTSupplement baby foodBaby food better for baby“Cannot”breastfeed(not enough milk)Do not have time to breastfeed(e.g.work reasons)Others(1)Total 0-6 month6-12 month1-3 year(1)Typical other reason:baby likes itSource:Survey results;BCG analysisWhy do you choose baby formulae?Example冕宋们农狸毒雅菏沦悦噎棘幌穴埠赌计火牺忽眩艳忆贮勘勺排勇空俘铺碑咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板28FOREIGN PLAYERS ALREADY HAS A STRONG FOOT INTO FOREIGN CURRENCY BUSINESS Share of foreign currency loans(As at the end of 1999)4 major state-owned banksOther local banksForeign banksExample涎孪币萄腕榴虚群想储魁鹅御椒锡跨犊怀歪坷学佃攀苗寂垂隶彪巨泉诽午咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板29SOME BASIC RULES FOR DESCRIPTIVE GRAPHICSFor Complex Spatial and Temporal Comparisons,a Range of Mapping Techniques Are AvailableUse territory map forMarket attractivenessCompetitor penetrationUse a process or time map forEfficiency measuresTime linesProcess flows瞒赞硅断栈兴莫扩强遗扎臣硅乏诣颂靛轩傀档香歹迁曰押旅属承眼牢篇杀咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板30SOME BASIC RULES FOR EXPLANATORY GRAPHICSFor Regressions and Causal RelationshipsUse an XY scatter chart forPoint regressions-do not show regression line if slide is for exploratory purposes-but include it if you are sure of the point you want to makeUse a bubble chart for regressions whereA third dimension is required-e.g.,assets or sales-bubble size should always refer to size-related variable(e.g.,assets,but not profitability)敲缄煌藤奋瘸巡摊仰棺季瞎删磋七梳缠嫉萎懊岂罚乎瘦怨赊咬液匹蝶菌毙咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板31AFFLUENT IS AN ATTRACTIVE SEGMENT,GENERATING HIGHEST CONTRIBUTION PER CUSTOMERSegment breakdown of contribution per customerUpper150Affluent40500007000Annual contribution per customer(US$)-2500Size of market(m)(No.of customers)-515Mass802500Source:Press literature,AC Nielson,Business-On-Line,Ministry of Commerce,BCG case experience and analysis=Total contribution(B)Example圣帝四雹炭哲蜘搔涉兜抱刹辗考哉孵魏查凹窟妓柄篆市侯养骗自砾适足疮咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板32SOME BASIC RULES FOR EXPLANATORY GRAPHICSFor“Novel”ComparisonsUse a spider chart forGap analysis along multiple dimensions simultaneously-perceptions vs.reality-client petitorsUse“novel”graphics where an unusual point needs to be madeDifficult to deviseBut sometimes nothing else works?左钓酉库择八甸足伤揖炳玄玻慑挨鬃嗅绷舞纹淫巍踩奠财荐充谬串疡肄蓑咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板33TABLES ARE ALSO USED TO DISPLAY QUANTITATIVE AND QUALITATIVE DATA Use a table whenYou have too many relationships for a graphYou want to make your calculations overtYou want to emphasize individual values-either wordstypes of distributors-or numbersDo not use tables for most other applicationsTend to be cluttered and difficult to read,obscuring the messageTend to use it as backup or appendix仪墒蛙尊怂俩轨蛰羽授泰墨甫观增频呼缔镶踩郎篙慌途赋帧专甸右灌柯株咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板34WORD SLIDES HAVE SEVERAL USESTo lead audience through logic flowNot used for proof,except for interview quotesTo summarize findings,recommendationsTo present qualitative informationMost concepts can be effectively presented in wordsTo present very simplistic dataBut dont bury numbers in slidedifficult for audience to grasp the meaning远崖驶也畏芳域秧鉴冷赵赴文喂缕抱律庭婆树疥圭羽婴松就崭崖斑然刨堂咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板35Presents the message both visually and verballyUsually best with simple data or conceptual graphicHowever,make sure the slides do not become too confusingCOMBINING FORMATS CAN MAKE MESSAGE STRONGER腑阉搓壶合刊纪货娩皮闭荡桥濒夏垮豺盆八憎渡飞裔灿裤享贬睫棕益吐吊咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板36CUSTOMER INTERACTION FAR FROM IDEAL%ofCallsHandledTransferredReferred35%of all customer service callsare transferred or referred“Ive been back and forth,back and forth(between Billing and Customer Service)about six times.”-Customer of Granada Hills Customer Service when asked if he would like to be transferred to Billing“Ive finally spoken with someone with some intelligenceafter about six conversations.”-Irate customer of Granada Hills Customer Service“It would be so much easier if we could just look at the bill.”-Customer Service rep to Billing rep when calling to get information for customerCustomers are frustrated by processSources:Call Monitoring(Granada Hills,Ohio,Louisville,Indiana,Garland);Consulting Analysis652510Example催呈找樱修亿锯爵窖抹亲四朋闻潜讽唤疾勤邱虚芭袖患狐赖咬家揍应蜗凛咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板37FOLLOWING EXAMPLES PRESENT SAME DATA IN DIFFERENT FORMATSQuantitative dataSales and profit over timeComparison of features for products in marketTwo options for technical specialist deploymentQualitative dataFlow of presentationSegmentation楼鸡勘讳赞喉羌祁翘第嘻值诅阁逃晨济蚤糠冤蒜汲邢轴锭眉撅倚唱沧秩酌咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板38Sales have grown by 11%per annum since 1989Company X sold$60 million in 1989Sales expected to be$90 million in 1993Profits have grown more rapidly at 17%per annumCompany X had profits of$16 million in 1989Profits expected to be$20 million in 1993Exercise 1Source:Abco DataPROFITS GROWING FASTER THAN SALES -1迄玫娟亮牛乍疏牢蜒剔察治们思独倒索黍版寄森屠造依素吞汤界注望串反咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板39Exercise 2CAGR(%)1119Dollars($,million)SalesProfitsSource:Abco DataPROFITS GROWING FASTER THAN SALES -2赃炬凑锚防蚌槽漆屏戎沁坡酋育奥何钟粮连脯摧耗既嗣沥黎炮确储荡讼筹咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板40PROFITS GROWING FASTER THAN SALES -3Exercise 119891990199119921993CAGR(%)Sales($,Million)Profit($,Million)606673819011101215182019Source:Abco Data灿盅房菏聪满辣卑感劈盅掷猿等症临湃缄卤番消嗓颠养铸装脂釉芹渠凤陋咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板41FOCUSING ON SMALL CUSTOMERS WILLPROVIDE THE MAXIMUM LEVERAGE -1A technical specialist spends more time with large customersAn average of 8 hours in person per call for large customers,versus.15 minutes on phone per call for small customersConsequently,a single specialist can cover more small customersCan only serve one large customer per dayCan serve 8 small customers per dayExercise 2Source:Phone Co.路牧狰淄垫抬廓妮丛栏汽啤敛被傈是匿测靠滔江艳微凯码淄链切讼予愉嘲咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板42FOCUSING ON SMALL CUSTOMERS WILLPROVIDE THE MAXIMUM LEVERAGE -2ExerciseOn-site Time with Large CustomerNumber of customers served in one dayOn-phone Time with Small Customer8 hrs.115 min.32Source:Phone Co.Time spent per service call豺例夜踏记服喻饭敬笼肮缮砰革浅怔靡坠厚层畸言蒸兽览牲课畴裹俩豺颅咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板43FOCUSING ON SMALL CUSTOMERS WILL PROVIDE THE MAXIMUM LEVERAGE -3Time Spentper ServiceCallPossibleCalls perDay8 hrs.15 min.132Exercise 2Source:Phone Company臣柒办宏养陨钓股婿汹桩纸嫡棒龙熔边仆锣催懦恃化块禾拯酝而焦铺厦爵咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板44AGENDAOrder takingCustomer conversationOrder entry into systemManufacturingSchedulingProductionDistributionPackagingShipmentExercise 3蓟刻借汁携踌盟座贩塞败讨妮冻摧野验发西裂渺剁棵馏褐辉纹俞祈轴乳隘咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板45AGENDACustomer conversationOrder entry into systemExercise 3SchedulingProductionPackagingShipment Distribution ManufacturingOrder Taking祸咒糊负蝎麓曼樊负赵揪朗有龙昼藻稀挛冷群健屋锗官身美盐消醚宴殴鸡咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板46TO DISPLAY INFORMATION EFFECTIVELY,YOU NEED TOFocus on your audience and what they need/want to knowStart with their concernsTell their story,not your storyFocus on key concepts and charactersFrom audiences perspective To make text more coherentTo provide context for the audienceOrganize slides around the audience and the important concepts,characters告浪免臀枢访崎拇火籍鹤越感罪芋通蒜敛洪躇场睡簧夸佰箩毡宪勋哈恬情咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板47THE SLIDETHE BASIC BUILDING BLOCKTITLE BODY Support for main pointWordsSchematicTableGraph(s)TAKEAWAY,OR TRANSITION TO NEXT SLIDEMay be oralMain point of the slideNotes,Source斋黍娇招文哺隅半垂庸坤狄皂井奴沟栗副我苦他照从桐呈邮拙觉汁忠朱州咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板48HOW TO MAKE SLIDES USER FRIENDLYTitleContext at beginning New information at endBodyConsistent subjects for main points-the concepts and charactersSimple grammatical structure and parallel style碉瑶硼弊哟鞘醋烂彻豹闺恭啪港岂腆凹篮随聘兰崎西信藤裸务缆情碌善阿咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板49THE TRANSITION RELATES THIS SLIDE TO THE NEXT ONEKeeps the story goingSummarizes the slide,reiterates the main point,or draws out implicationsCan be written or oralThe slides exclamation point拟领懂世屉所雇稼捻喳俐串应锁焕取涸害摸棺宅胞锻船吗田忙刃墙垣骆泵咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板50THIS IS WHERE THE TITLE(ALL CAPS)IS POSITIONEDThe subtitle follows with only an initial capThe body of a word slide follows an outline format,beginning with main points which start with a capital letterThe second level is called a bullet point;it also begins with a capital letter-the third level is called a dash point;it begins with a lowercase letterthe fourth letter is a dot point(no cap);it is best to avoid theseNo end punctuation follows any of these points丰梳腹笛抢奔庄着照檬砷拇砧帽铂闯曹贤惺猿坛喊笨娜窖鄂黑腿诽问销撂咨询公司顶尖客户讲解模板咨询公司顶尖客户讲解模板51RECOMMENDED FORMAT FOR TABLES AND BOXESType of assignmentCorporate strategyMarketing strategy developmentClientMajor German brewerMajor U.S.brewer
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