新职业英语1基础篇Unit-5-课件

职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeUnit 5ENGLISH FOR CAREERS新职业英语新职业英语Unit 5Trade职业综合英语职业综合英语 1 1第第 2 2 版版职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeContentsListening&Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeWarm-1Task Task 1 1 Work in pairs.Discuss with your partner and match slogans A-H with pictures 1-8.()A.Shift the future.()B.Think Different.()C.Just do it.()D.Ideas for life！()E.Good to the last drop!()F.Lets make things better.()G.Enjoy myself on my zone.()H.Fresh-up with Seven-up！7 71 15 53 32 24 48 86 6职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeWarm-2Task 2Task 2 Work in pairs.Please tell where you have seen or heard the above slogans.Discuss with your partner and list three places.poster,newspaper,TV commercial,outdoor signs,etc.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeReading AReading ATextTask 1Task 2Business Know-how职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeText A-1 International Trade Every time we walk into a store,restaurant,theater or any other place of business to buy something,we trade.Basically,international trade does not differ from trade with other people in our country.The key to understanding trade is to remember why it takes place.The reason people trade,regardless of where they live,is that they believe they will be better off by trading.When we consider the alternativeeach of us producing everything for ourselvestrade simply makes more sense.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeText A-2 The The processprocess of of importing importing and and exportingexporting creates creates a a greater greater variety variety of of goods goods and and servicesservices because because it it permits permits countries countries to to specialize specialize inin whatwhat they they do do best.best.By By specializing specializing in in the the goodsgoods it it can can produce produce most most efficiently,efficiently,a a country country cancan increase increase production production and and have have the the opportunityopportunity to to make make more more sales sales and and profits.profits.Profits Profits cancan turn turn into into increased increased wages wages for for the the workwork force force and and additional additional investment investment in in plantsplants and and equipment.equipment.The The process process also also providesprovides consumersconsumers with with more more goods goods at at lower prices.lower prices.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeText A-3 The The benefitsbenefits of of trade trade can can be be explainedexplained using using the the economic economic principles principles of of absoluteabsolute andand comparativecomparative advantage.advantage.For For example,example,supposesuppose there there are are a a lawyer lawyer and and a a legallegal assistant.assistant.If If it it takes takes the the lawyer lawyer less less time time to to prepare prepare briefsbriefs or or to to type type letters letters than than it it does does the the assistant,assistant,in in economic economic language,language,the the lawyer lawyer has has anan “absolute“absolute advantage”advantage”both both in in preparing preparing legallegal briefs briefs and and in in typing typing letters.letters.If If we we stopped stopped here,here,we we might might be be inclined inclined toto say say that that the the lawyerlawyer should should produce produce both,both,because the lawyer isbecause the lawyer is better at both.better at both.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeText A-4 According According to to comparative comparative advantage,advantage,the the lawyer lawyer should should specialize specialize in in his his or or herher strongest strongest skillthe skillthe law,law,and and the the legallegal assistanttyping assistanttyping letters.letters.If If they they do,do,theythey actually actually will will produce produce more more than than if if eacheach of of them them had had tried tried to to do do both both tasks tasks alone.alone.Specializing Specializing in in what what they they do do best best and and thenthen trading trading their their products products for for the the other other thingsthings they need will make both they need will make both partiesparties better off.better off.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeText A-5 Through international trade,countries exchange goods they produce most efficiently for goods other countries produce most efficiently.The more consumers there are in the market,the greater the ability of each country to specialize in what it does best.It is important to note that both the lawyer and the legal assistant would benefit from specialization and trade.Likewise,international trade is a win-win situation for all countries that participate.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeA-Trans-1Reading A国际贸易国际贸易 每每当当我我们们走走进进商商店店、餐餐馆馆、剧剧院院或或者者任任何何别别的的商商业业场场所所进进行行消消费费的的时时候候，我我们们就就在在进进行行交交易易。从从根根本本上上说说，国国际际贸贸易易同同我我们们在在国国内内进进行行的的贸贸易易并并无无差差别别。理理解解贸贸易易的的关关键键是是牢牢记记贸贸易易发发生生的的原原因因。不不管管是是哪哪里里的的人人，他他们们进进行行贸贸易易的的理理由由是是因因为为他他们们相相信信通通过过贸贸易易可可以以获获益益。当当我我们们想想想想另另一一种种选选择择，即即我我们们每每个个人人都都自给自足，那么贸易的意义就更容易理解了。自给自足，那么贸易的意义就更容易理解了。职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeA-Trans-2 通通过过进进出出口口可可以以创创造造出出更更加加多多样样化化的的商商品品和和服服务务，因因为为各各个个国国家家都都可可以以专专注注于于自自己己最最有有优优势势的的产产品品。一一个个国国家家通通过过专专门门生生产产自自己己生生产产效效率率最最高高的的商商品品，就就能能提提高高产产量量，就就有有机机会会来来提提高高销销量量，并并增增加加利利润润。更更多多的的利利润润则则可可转转化化为为员员工工更更高高的的工工资资和和对对工工厂厂及及设设备备更更多多的的投投资资。进进出出口口也也会会为为消消费费者者提提供供更多廉价的商品。更多廉价的商品。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeA-Trans-3 我我们们可可以以用用绝绝对对优优势势和和相相对对优优势势的的经经济济学学原原理理来来解解释释贸贸易易带带来来的的好好处处。假假设设有有一一名名律律师师和和一一名名法法律律助助理理，如如果果这这个个律律师师准准备备案案情情摘摘要要或或打打印印信信件件所所花花费费的的时时间间比比法法律律助助理理少少，那那么么用用经经济济学学术术语语来来说说，该该律律师师在在准准备备案案情情摘摘要要和和打打印印信信件件方方面面都都拥拥有有“绝绝对对优优势势”。如如果果到到此此为为止止，我我们们就就有有可可能能会会说说这这个个律律师师两两件件事事都都应该做，因为他这两方面都更在行。应该做，因为他这两方面都更在行。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeA-Trans-4 按按照照相相对对优优势势的的原原理理，该该律律师师应应专专注注于于发发挥挥其其最最强强项项打打官官司司，而而法法律律助助理理则则应应专专注注于于打打印印信信件件。如如果果各各取取所所长长，他他们们实实际际的的工工作作效效率率会会比比各各自自都都做做这这两两项项工工作作要要高高。通通过过专专门门从从事事各各自自最最擅擅长长的的事事情情，然然后后以以自自己己的的产产品品去去换换取取所所需需，双双方方均均可可获益。获益。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeA-Trans-5 通过国际贸易，不同国家得以用自己最高效通过国际贸易，不同国家得以用自己最高效生产的产品去换取别国最高效生产的产品。市场生产的产品去换取别国最高效生产的产品。市场上的消费者越多，每个国家专营自己优势产品的上的消费者越多，每个国家专营自己优势产品的能力就越强。需要着重强调的是，律师和法律助能力就越强。需要着重强调的是，律师和法律助理都会从专业化分工和贸易中获益。同样，国际理都会从专业化分工和贸易中获益。同样，国际贸易对所有参与国来说都是一个双赢的局面。贸易对所有参与国来说都是一个双赢的局面。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadepaying no attention toReading Aregardless ofe.g.e.g.The law requires equal treatment for all,regardless of race,religion or sex.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadee.g.e.g.Since my husband was made the manager,we are better off.Reading Abetter offin a better situation,especially in financial terms职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadee.g.e.g.Is there an alternative to what you propose?Reading Aalternativen.n.something you can choose to do or use instead of something else职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadee.g.e.g.Read this and tell me if it makes sense.Reading Amake senseto have a clear meaning and be easy to understand职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadee.g.e.g.Getting fit again has been a long slow process.Reading Aprocessn n.a series of actions that are done in order to achieve a particular result职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadee.g.e.g.Finally Alice decided to specialize in contract law.Reading Aspecialize(in)v.v.to limit all or most of your study,business,etc.to a particular subject or activity职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadee.g.e.g.There are a wider choice of goods for the consumers in big cities.Reading Aconsumern.n.someone who buys and uses products and services职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadee.g.e.g.This aid program will bring lasting benefits to the region.Reading Abenefitn.n.something that gives you advantages or improves your life in some way职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadea.a.unlimited;complete;true,correct and not changing in any situation;not in comparison with other thingsReading Aabsolutee.g.e.g.1.An absolute ruler need not ask anyone for permission to do anything.2.A child usually has absolute trust in his mother.3.You have an absolute right to refuse medical treatment.4.In absolute terms wages have risen,but not in comparison with the cost of living.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadee.g.e.g.After a lifetime of poverty,his last few years were spent in comparative comfort.Reading Acomparativea.a.measured or judged by comparing职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadea.a.connected with or in accordance with the lawReading Alegale.g.e.g.Mr.Smith is my legal advisor.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadeto have a tendency or wish to do somethingReading Abe inclined toe.g.e.g.I am inclined to start at once.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Taden.n.one of the people or groups involved in an argument,agreement,etc.Reading Apartye.g.e.g.The two parties are having difficulty agreeing with each other.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadev.v.to give something to someone and at the same time receive the same type of thing from themReading Aexchangee.g.e.g.I shook hands and exchanged a few words with the manager.n.n.an act of giving something to someone and receiving something else from theme.g.e.g.Would you like my old TV in exchange for this camera?职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadead.ad.the same;in a similar wayReading Alikewisee.g.e.g.Nanny put up a hat and told the girls to do likewise.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 Tadev.v.to take part in or become involved in an activityReading Aparticipate(in)e.g.e.g.Everyone in the class is expected to participate actively in these discussions.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeA-Task 1-1Reading ATask 1Task 1 Answer the following questions according to the passage.1.What is the reason for people to trade?2.Why can a great variety of goods and services be created in the process of importing and exporting?The The reason reason is is that that they they believe believe they they will will be be better off by trading.better off by trading.Because Because countries countries are are permitted permitted to to specialize specialize in in what what they they do do best best and and they they can can increase increase production.production.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeA-Task 1-2Reading A3.Why can plants also benefit from international trade?4.What does comparative advantage refer to?Because Because the the profits profits gained gained from from internationalinternational trade trade can can be be turned turned into into additional additional investmentinvestment in in plants.plants.It It refers refers to to a a principle principle that that when when peoplepeople specialize specialize in in what what they they do do best best and and then then tradetrade their their products products for for the the other other things things they they need,need,they will all be better off.they will all be better off.5.Who would benefit from international trade?All countries that participate.All countries that participate.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeA-Task 2Reading ATask Task 2 2 Decide whether the following statements are true (T)or false(F)according to the passage.StatementsTrueFalse1.Trading often takes place in our daily life.1.Trading often takes place in our daily life.2.A country has the opportunity to make more 2.A country has the opportunity to make more profits if it decreases wages for the work force and profits if it decreases wages for the work force and investment in plants and equipment.investment in plants and equipment.3.If a country specializes in what it produces best,it 3.If a country specializes in what it produces best,it would make fewer profits because it loses the would make fewer profits because it loses the opportunity to sell other goods.opportunity to sell other goods.4.According to comparative advantage,people 4.According to comparative advantage,people should specialize in what they do best and then should specialize in what they do best and then trade their products for the things they need.trade their products for the things they need.5.A win-win situation means that both the country 5.A win-win situation means that both the country and its consumers can benefit from international trade.and its consumers can benefit from international trade.TFFTF职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeBusiness Know-howSales Promotion Methods Discount;Coupons(a kind of ticket that may be used instead of money);Gift with purchase;Point-of-sale displays.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeReading BReading BTextTask 1Task 2职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeText B-1Reading B职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeText B-2Reading B职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeB-Trans-1Reading B职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeB-Trans-2Reading B职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeB-Task 1Reading B1.The sales confirmation is made between and Tesko Co.,Ltd.2.The total value of the goods is (in figures).3.The Childrens Jackets are priced at each piece.4.The Seller agrees to sell the Buyer pieces of Mens Jackets.5.The Seller shall ship the clothes on 2008.Task Task 1 1 Read NaturaJam Sales Confirmation and fill in the blanks in each of the following statements.NaturaJam Co.,Ltd.USD15.005005 JuneUSD16,500.00职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeB-Task 2Reading BTask Task 2 2 Complete the following sales confirmation with the given information.Situation:The Seller has agreed to sell the Buyer 200 dozen SMT TOYs at USD15.00 per dozen.The toys are to be packed in 20 cartons and shipped on 20 Oct.2008.经买卖双方同意成交下列商品，订立条款如下：This contract is made by and agreed between the BUYER and SELLER,in accordance with the terms and conditions stipulated below:唛头唛头Marks and Numbers品名品名Description of Goods数量数量Quantity单价单价Unit Price金额金额Amount总值总值 Total Value装运期装运期Shipment DateK.C.T.Sydney1/20SMT TOYUS DOLLARS THREE THOUSAND ONLY20 Oct.2008 200DOZENUSD15.00PERDOZENUSD3,000.00职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeListeningListening&SpeakingTask 1Task 2Task 3Task 4Task 5职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeL-Task 1Listening&SpeakingTask Task 1 1 Rose Winn is discussing price with Tom Green.Listen to the conversation and choose the best answer to each question you hear.ScriptScript1.A.Canada.1.A.Canada.B.America.B.America.C.Japan.C.Japan.D.China.D.China.2.A.By 3%.2.A.By 3%.B.By 4%.B.By 4%.C.By 5%.C.By 5%.D.By 6%.D.By 6%.3.A.This is their first cooperation.3.A.This is their first cooperation.B.Other suppliers offers are 15%lower.B.Other suppliers offers are 15%lower.C.The woman can give the man a 5%discount.C.The woman can give the man a 5%discount.D.D.They finally settled the question of priceThey finally settled the question of price.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeL-1-ScriptListening&SpeakingTask 1Task 1 ScriptScript 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeL-Task 2-1Listening&SpeakingTask Task 2 2 Cathy Brown is showing some products to Ryan Bush.Listen to the conversation and fill in the blanks with what you hear.W:Nice to meet you,Mr.Bush.What products are you interested in?M:Im interested in your companys printer.Can I have a look at your printers on display first?W:Sure.Here are our which may help you make a good decision.M:Could you give me some idea of your prices?W:Here is .M:Let me see.Er its a little expensive.Could you give us?catalogsthe price lista special discount职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeL-Task 2-2Listening&SpeakingW:Im sorry.This is our lowest price and we cant go any further.M:Well place a large order this time,if the price is more favorable.W:When you consider the quality of our products,youll see our price is .M:Well,Ill call our head office and see what they have to say.W:No problem.Thank you for your enquiry.If you need any more ,please call me.This is my card.M:Thank you.quite reasonableinformation职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeL-Task 3Listening&SpeakingTask 3Task 3 Jim Weeks is discussing an order with Molly Smith.Listen to the conversation and decide whether the following statements are true or false.Then write key words to support your answers.ScriptScript1.Pure silk shirts are an old style for last year.True False2.The minimum order is 800 pieces at US16.True False3.The man requires that the woman reduce the minimum order to 300 pieces.True False4.In the end,the woman reduces the minimum order with a slight increase in price.True Falsenewest style for this yearnewest style for this yearUSUS1515500 pieces500 pieces职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeL-3-ScriptTask 3Task 3 ScriptScript Listening&Speaking职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeL-Task 4Listening&SpeakingMr.Mailers NotesMr.Mailers Notes1.1.a()discount for an order of USa()discount for an order of US100,000 100,000 and over in value and over in value 2.2.A()must be signed within one month.A()must be signed within one month.3.3.()will be made within two ()will be made within two months after the sales confirmation has been signed.months after the sales confirmation has been signed.Task Task 4 4 Mr.Mailer is discussing some terms with Miss Wright.Listen to the conversation and complete Mr.Mailers notes.ScriptScript3.5%3.5%contract contract Shipment/Delivery Shipment/Delivery 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeL-4-ScriptTask 4Task 4 ScriptScript Listening&Speaking职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeL-Task 5-1Listening&SpeakingTask Task 5 5 Listen to the passage twice and fill in the blanks with what you hear.Negotiating is the process by which two or more parties with different needs and goals work together to find a mutually acceptable solution to an issue.Understanding more about the negotiation process allows you to manage your negotiations with confidence and it increases _.Before the negotiation,you should _ clearly:determine what you want and what your bottom line would be.set yourset your goalsgoals thethe chancechance ofof successsuccess职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeL-Task 5-2Listening&Speaking During the negotiation,start by talking about something with which no one could disagree.You can recite _ that the other party will say yes to.Give them a chance to tell you what they want.They may have an offer more favorable than you expected.If you disagree with something,state your disagreement in a _ way.Dont quarrel with the other party or get into a struggle.Remember negotiation does involve compromise.Unless you can get the other party to want exactly what you want,you will have to compromise.But you dont have to compromise yourprinciples.Negotiating is a complex process but one _.If you follow the tips above,you will find the process easier.basic factsbasic factsgentle but firmgentle but firmworth masterinworth mastering g职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeWritingWritingTask 1Task 2职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeW-Task 1WritingTask Task 1 1 Read and complete the memo with the given words.appointed act inform place respectappointed act inform place respect MEMORANDUMTO:All employees FROM:Daniel Krammer,General Manager DATE:August 20,2008SUBJECT:Change of Sales ManagerI am writing to _ you that Mr.Owen Smith,the sales manager,resigned his position on August 15,2008.He therefore has no authority to _ for this firm in any _ from that date.Mr.Leo Brown was _ the new sales manager by the board to take the _ of Mr.Owen Smith.informinformactactrespectrespectappointedappointedplaceplace职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 5 TadeTask 2 You work in Quality Control Department.You discovered that something has gone wrong with a machine in a routine test.Write a memo to Mr.Rick Smith,Quality Control Manager,to report this matter and offer a suggestion for a thorough check of the whole production line.W-Task 2WritingSampleSample MemoMem