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The different use of color in China and Western The different use of color Different color have different symbolic meanings in china and the west,there are some reasons as follow.1、Culture and historic background2、Standard of appreciation of beauty3、Living environment 4、Religion faith The different use of color in China and Western Different color have differentThe different use of color in China and Western The different use of color in RedinchinaoSymbolic meaning:lucky、happyandjoyousthings,excitement,passion.oExample:“red flag”(红旗)“red lantern”(红灯笼)“red memories”(红色记忆)“spring festival scrolls”(春联)Red in chinaSymbolic meaning:RedinwestoSymbolic meaning:cruel、disasterandbloody，radicalanddangerousthingsoExample:“the red rules of tooth and claw”(残杀和暴力统治)“red hands”(血腥的手)“a red adventure story”(令人紧张的冒险故事)“a red light district”(红灯区)Red in west Symbolic meaning:WhiteinchinaoSymbolic meaning:death、discrimination、uselessandnothing.oExample:“fool”(白痴)“go to waste”(白费)“common man”(白丁)“weddings and funerals”(红白喜事)White in china Symbolic meaninWhiteinwestoSymbolic meaning:glorious、happy、hopefulandcheerfulthingsoExample:“a white soul”(纯洁的心灵)“white hand”(廉洁、诚实、幸福、吉利)“white moments of life”（人生得意时）“a white hope”(被寄予希望的人或事物)White in west Symbolic meaningBlackinchina:oSymbolic meaning:InChina,blackisalwaysconnectedwithbadthings,disaster、terror.o Example:“reactionary gang”(黑帮)“black market”(黑市)“argot”(黑话)Black in china:Symbolic meaniBlackinwestoSymbolic meaning:devil,evil,painandmisfortuneo Example:“black-letter day”(倒霉的一天)“black sheep”(害群之马)“be in a black mood”（情绪低落）“to wear black for his father”(为他父亲戴孝)Black in west Symbolic meaningYellowinchinaoSymbolic meaning:powerandinfluence,royalcolor.o Example:“a lucky day”(黄道吉日)“bright yellow”(黄灿灿)Yellow in china Symbolic meaniYellowinwestoSymbolic meaning:sick、gloomy、disgusting、timid.o Example:“yellow belly”(胆小鬼)“yellowdog”（卑劣的人）“yellow journalism”（不择手段的、渲染的新闻作风)Yellow in west Symbolic meaninWe are living in colorful world filled with all kinds of color that reflect varied nations civilization traits in different cultures.so,we can understand different traditional culture and value orientation by mastering symbolic meaning of color and we can Promote the cultural communication from country to countryConclusionWe are living in colorful worlThe endThe end
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