高中英语 Unit 5 Inside advertising Section Ⅱ Warming up and Reading-Language points课件 新人教选修9

Section Warming up & ReadingLanguage points 课前自主预习 .重点单词1_ n布告板；广告牌2_ adj.偶然的；随意的；临时的casually adv.偶然地；临时地3_ n登广告者advertise v做广告advert/advertisement n广告4_ vt.通知，告诉information n信息5_ n协会；联系associate v联系6_ n基础；根据base vt.依据7_ n技术；技巧technical adj.技术的technician n技师billboardcasualadvertiserinformassociationbasistechnique 8_ n特征；容貌；特色；特写 vi.以为特色；特写9_ n良心；是非感10_ adj.有价值的；可敬的11_ n费用；代价expensive adj.昂贵的12_ n广播；播音 v广播；播送featureconscienceworthyexpensebroadcast13_ vt.产生；发生generation n一代；一辈14_ n回答；响应；反应15_ vt.使(精神)振作；使恢复；更新generateresponserefresh .重点短语1_要是这样2_记住3_把变成4_换句话说5_适合；适应6_赢得注意7_另一方面8_依靠，依赖9_不需要；厌恶；对不耐烦10_没有额外成本if sokeep.in mindturn.into.in other wordsfit intograb the attentionon the other handrely onhave no use forat no extra cost .重点句型1_，it is important to understand how advertisements work.2Television adverts are expensive _.3_，people are unlikely to be persuaded if the product is unsuitable for them.With so many messages from advertisers filling our daily livesto make and to showHowever good an advertisement is 课内研析探究 casual adj.(1)偶然的；碰巧的a casual encounter/meeting /visitor etc.偶然的相遇(会议、来访者等)(2)不注意的，马虎的；漠不关心的，无动于衷的；不彻底的，不条理的Her attitude towards her job is rather casual.她对工作的态度很随便。a casual inspection草率的检查 (3)非正式的；非永久的，不定期的；临时的；不正规的casual wear便装They earn their living by casual labor.他们靠打短工生活。 inform v通知；告知inform sb.that通知某人某事inform sb.of sth.通知某人某事inform sb.what/wh ere/when/how to do通知某人keep sb.informed of/about sth.使某人随时知道某事的(最新)情况informed adj.有知识的，明智的，获得信息的 He will inform us where to go.他将通知我们去哪儿。He informed them of his arrival.他告诉他们他到了。Keep me informed of fresh development.随时告诉我新的发展。 basis n基础 What is the basis of your opinion?你这种说法有什么根据？on the basis of以为基础base vt.依据base.on.基于They decided she was the best one for the job on the basis of her exam marks.根据她的考试成绩，他们决定她是这项工作的最佳人选。 feature vt.以为特色，特写n.特征，容貌，特色，特写This store features roundtheclock service.昼夜服务是这家商店的特色。Wet weather is a feature of life in Scotland.潮湿的天气是苏格兰的特色。 worthy adj.有价值的；可尊敬的；配得上的He is a worthy man.他是一个受人尊敬的人。Pollution is worthy of notice.污染值得注意。 expense n费用，代价We are surprised at the terrible expense of having the house repaired.我们惊讶于修房子的惊人花费。If you met holiday expenses for me，I would have one.如果你为我支付假期费用，我就去度假。 at great/little exp ense花了很多/少钱at the expense of在损失或损坏的情况下at ones expense花某人的钱；对某人不利go to the expense of花钱，费劲(做某事)put sb.to the expense of (doing) sth.让某人花钱spare no expense不惜一切代价；不惜工本expensive adj.昂贵的，费用大的He did that at the expense of the company.他那样做对公司不利。 response n回答；回应；反应My mother opened the door in response to the knock，but there was no one outside.听到敲门声后，我妈妈打开了门，但外面一个人都没有。The teacher asked him a question，but he made no response as if he didnt hear it.老师问了他一个问题，但是他像没听到似的没有作出回答。 (1)in response to作出对的反应make a quick response to 对作出很快的反应(2)respond vi.回答；答复，响应respond to响应，回答，对作出反应respond with a smile以微笑作为回答respond to sb.with sth.用回答某人The government has responded to pressure and dropped the proposal.政府已在压力下放弃了这一建议。 refresh vt.使(精神)振作；使恢复；更新A rest and a cool drink will refresh you.休息一会再喝杯冷饮会使你消除疲劳。Those old melodious songs refresh my memory of the old days once more.那些动听的老歌又唤起了我对那些逝去时光的回忆。 (1)refresh ones memory唤起某人的记忆refresh by sleep通过睡眠恢复精力be refreshed in body and mind身心爽快(2)refreshing adj.令人精神爽快的；新奇的refreshment n精神爽快；点心和饮料Its refreshing to meet a girl these days who doesnt wear eye makeup.就现在来说，能看到一位眼部没有化妆的姑娘是件新奇的事。Refreshments will be served after the meeting.会议后有点心招待。 if so 要是这样Are you married？If so，give your wifes name.你结婚了没有？如果结了的话，把你太太的名字告诉我。if any如果有的话if possible/necessary如果可能/必要的话if only要是就好了(后用虚拟语气) keepin mind记住He promised to keep my wishes in mind.他答应考虑我的愿望。A good idea came to my mind.我想出了个好主意。bear/have sth.in mind记得某事make up ones mind下决心come to ones mind突然想到never mind不要紧 turn.into.把变成；把译成Water can turn into ice at 0 .水在0 时会结成冰。Turn this paragraph into Chinese，please.请把这段内容译成汉语。 in other words换句话说Im not used to the way you spoke to me.In other words，I dont want to continue our conversation. 我不习惯你对我的谈话方式，换句话讲，我不想继续我们的谈话了。 in word口头上in words用语言(来表达)in a/one word简言之，总之have a word with与谈一谈get in a word插话；插嘴leave word留言Before I could get in a word，he had left the room.没等我插话，他就离开了房间。 fit into适合，配合It is not easy for a newcomer to fit into a new company.对一个新来的员工来说，要适应/融入进一家新公司是不容易的。How can sports fit into our schedule?怎样才能使体育活动适合于我们的时间表呢？ grab the attention赢得注意Ads that feature rich and famous people will grab the attention of those who admire people like that.有富人和名人特写的广告会抓住那些欣赏他们的人的注意。attract/draw ones attention引起某人注意bring sth.to sb.s attention使某人注意某事call sb.s attention to sth.叫某人注意某事devote ones attention to专心于pay attention to注意 Teachers should try to draw the students attention to their lessons.老师应该努力使学生对自己所教的课注意。 rely on依赖；依靠；指望Dont always rely on the weather report.别总指望天气预报。rely on sth.依靠rely on sb.to do sth.依赖某人做某事rely on it that.可以放心 The old man relied on his son to tell the truth，but he realized he was wrong at last.老人指望儿子告诉他实情，但最后他意识到他错了。You can rely on it that he will help you.你放心，他会帮助你的。 have no use for不需要；厌烦，厌恶I have no use for novels like that.我不喜欢那样的小说。Would really good advertising persuade you to buy products you have no use for?好的广告真能说服你去买你用不着的产品吗？ at no extra cost没有额外的成本When you buy two，they will give you two more at no extra cost.当你买两个时，他们会多给你两个，而不会多要钱。If you buy more than 10 books，well sell them to you at cost.如果你买10本书以上，我们将按成本价卖给你。at cost按成本at the cost of以为代价to ones cost吃了苦头之后才 完成句子1She is very active and always attends family parties and_(其他非正式场合)答案：other casual occasions2The manager promised_(使我随时知道) how our business was going on.答案：to keep me informed of3Our friendship _(建立在) mutual respect.答案：is based on 4_(是以鱼为主) in the food of these islanders.答案：Fish features very largely5The school should_(立即回应) the parents request that students attend classes on Sundays.答案：respond immediately6Look at the trouble I am in，if only I _(听从你的建议)答案：had followed your advice7He _(下定决心) to become a scientist.答案：made up his mind 8They will _the building _ (把变成) a hospital.答案：turn；into9Such products can never_(适合) ordinary peoples life.答案：fit into10正是他在会上所说的引起了人们对他的注意。It was what he said at the meeting _.答案：that attracted peoples attention to him11George is a boy who can _(依靠)答案：be relied on 12He _(厌恶) those who are always complaining.答案：had no use for13It is said that some goods in the supermarket are sold_(按成本价)答案：at cost price14With a great number of questions _(回答)，he is having a hard time.答案：to answer Television adverts are expensive to make and to show. 电视广告的制作和播放是很贵的。本句是“主语系动词形容词不定式”结构，其中句子的主语与句末的不定式构成逻辑上的动宾关系。此结构中，常用的形容词还有：easy，difficult，hard，comfortable，fit等。The water is polluted，and it is not fit to drink.水已受污染，不适合饮用。 注意：在该句式中的不定式应为及物动词的主动形式。若为不及物动词，需在其后加一个适当的介词。Such a house is comfortable to live in.这样一所房子住起来就很舒服了。另外，这个结构还可以在“动词宾语形容词不定式”的句式中使用。Do you still think the problem difficult to deal with？你仍然觉得这问题难解决吗？ H owever good an advertisement is，people are unlikely to be persuaded if the product is unsuitable for them. 一则广告无论制作得多么好，如果产品不合适，也不可能使人信服。本句中包含由however引导的让步从句(No matter how good an advertisement is)英语中的让步从句主要由though，although，even though，while，whereas，as等连词引导，表示“虽然，尽管”等意。还可以由whatever，whichever，whoever，whenever，wherever，no matterwhword等引导。 However far it is，I intend to drive there today.不管有多远，我都打算今天开车去。No matter what happens，he will not say a word.不管发生了何事，他都什么也不会说。注意：用however引导从句时与no matter how一样，其后要跟形容词或副词原级。 完成句子1The situation present is very difficult for the government _(控制)答案：to control2They all consider Mr White_(容易相处)答案：easy to get along with 3_(不管你会怎么想)，Im going ahead with my plans.答案：Whatever/No matter what you may think4_(不管故事多有意思)，I have to put it away and focus my attention on study this week.答案：However/No matter how amusing the story is 谢谢观看！