商务英语阅读1教案.doc

湖南软件职业学院课程教案课程名称： 商务英语阅读1 主讲教师： 马雪娜 所属系部： 经济管理系 职 称： 助教 授课班级： 商英1101班、1102班 2011-2012学年第 二 学期 湖南软件职业学院课程教案（首页）课程名称商务英语阅读1课程代码授课学期2011-2012学年第一学期考核方式考试总学时数32其中实践学时0 教学目标本课程是一门专业核心课程。着重培养学生在商务活动各领域中运用英语的技巧和能力。教学内容与商务活动紧密联系，使学生在掌握语言技能的同时，了解现代国际商务的现状，提高其运用英语进行口头及书面商务交际的能力。在基础英语教学的基础上，将词汇、语法的学习和语言技能训练同商务话题紧密结合，以达到在体验商务中学习语言、提高商务交际能力的目的。教材是教育部普通高等教育“十一五”国家级规划教材， 是体现高等职业教育英语教学改革成果与教学实践经验的实用型综合英语阅读教程，符合高等职业学校学生的学习特点与认知规律。教学重点以市场需求和就业为导向，体现“实用英语”这一职业英语教育特点。教学中以“日常生活中的商务”和“工作环境中的商务”为主题，内容做到浅显易懂，注重涉外语言交际的典型性、实用性、思想性、时代感、趣味性、可模拟性和可操作性。同时在教学中做到：1以任务为导向，提高学生英语运用能力2重视听说，加强表达、突出实用阅读性4学一点，会一点，用一点5精讲多练，讲为练，练为用教学难点1. 熟悉和掌握各种阅读技巧，提高阅读速度2. 培养学生运用各种阅读技巧从商务文章和材料中获取相关商务信息的能力选用教材世纪商务英语阅读教程（基础篇I）(第四版) 王洗薇 任奎艳 主编 ，大连理工大学出版社，2009年6月出版教学参考用书当代商务英语阅读教程 井升华主编，华东师范大学出版社，2007年9月商务英语阅读 陈沧渊主编，厦门大学出版社，2010年8月商务英语阅读国晓立 周树玲主编，对外经济贸易大学出版社，2009年9月商务英语阅读李树红 沈银珍主编，浙江大学出版社，2009年8月湖南软件职业学院课程教案（分页）教学主题Unit 1Reading skills focusText A教案撰写马雪娜审核余兴明授课周次第三周第一次课授课时数2授课对象商英1101班、1102班教学目的1. Students grasp the new words and phrases of this part2. Students practice and improve their reading skills3. Students familiar with the related background information教学重点1. Key words, expressions and structures to be mastered2. Training students reading skills.教学难点1. Improve students reading ability.2. Exercises: Task 3, Task 4教学手段Reference books, dictionaries, Multi-media, etc.教学方法多媒体演示法、任务导向法、小组讨论法教学内容及教学实施过程教学内容及教学实施过程教学内容及教学实施过程 Step 1 . Related Background Information1. Alison ThomasAlison Thomas is a professional freelance writer based in Bristol, southwest England. She has written for a wide variety of magazines and newspapers, including national broadsheets. Her work covers a broad field, from personal finance to pottery, from diving to needlework. Her specialist areas are travel, languages, education and business. 2. EurophoneEurophone USA, Inc. is a multi-faceted telecommunications company. Since 1991, Europhone has offered a comprehensive range of telecommunications products and services such as: Cellular Phones and Accessories Mobile partnered network-based communications services in the U.S. and Europe Prepaid Phone Cards GSM easy roam pre-paid phone cards Long Distance Service Internet Service Providers / Prepaid Internet Service Laptop Computers Europhone has developed the Europhone Group of Companies (Inc.) with the following operating divisions: Northern Europe, Central Europe, Southern Europe, America, Asia Pacific, Group Products & Services, and Global platform & Internet Services. Europhone uses TDMA, CDMA, and GSM networks in various parts of the country and the globe to deliver high quality digital voice, messaging and data products. The focus is on leading the market through quality of speed and innovation.Step 2. Language PointsText A 1. English may be the language of international business but as Alison Thomas reports, its not only non-native speakers who need to learn how to use it effectively.本句是由连词but连接的并列句，后半句是强调句，强调主语non-native speakers。译文：英语是国际商务语言，但是正如艾莉森托马斯报道的，不仅仅是非英语国家的人需要学习如何有效地使用英语。effectively ad. (1) in a way that produces the result that was intended有效地；生效地 The public should be educated in how to use energy more effectively. 公众应接受到合理地利用能源的教育。 Children have to learn to communicate effectively. 儿童应该学会如何进行有效交流。 (2) used to describe what you see as the real facts of the situation sentence adverb 事实上 Effectively, their response was a refusal. 实际上，他们的答复是拒绝。 Effectively, it has become impossible for us to help. 事实上，我们几乎不可能提供帮助。2. These companies recognize and at the same time increase the dominance of English as the language of international communication.本句主语是These companies；谓语是recognize andincrease；宾语是English。译文：这些公司认识并提高了英语作为国际交流语言的统治地位。recognize v.(1) to accept or admit that something is true承认(事实) He recognized his lack of qualifications/that he was not qualified for the post 他承认自己不够条件(没有资格)担任那个职务。 The firm recognized Toms outstanding work by giving him an extra bonus.公司发给汤姆一笔额外奖金以表彰他工作出色。(2) to know who someone is or what something is, because you have seen, heard, experienced, or learned about them in the past认出，识别；认 I didnt recognize you in your uniform.你穿着制服，我没认出来是你。Synonym realize, recognizeIf you realize a fact, you know and understand it, or begin to understand it. Do you realize how dangerous this is? 你没意识到这有多危险吗？ I realized that the job was going to take longer than I thought. 我意识到这个工作需要的时间要比我设想的长。If you recognize a fact or problem, you accept that it exists We recognize that many students need extra help. 我们认识到很多学生需要额外帮助。 The government does not recognize the need for more funding. 政府没有认识到需要更多的资金。dominance n.the fact of being more powerful, more important, or more noticeable than other people or things优势；支配(地位)，统治(地位)dominance of the continuing dominance of the army 军队的持续统治political/economic/cultural etc. dominance the economic and political dominance of Western countries 西方国家的经济政治统治地位dominance over televisions dominance over other media 电视相对于其他媒体的优势地位3. Language trainer Jacquie Reid thinks we consistently overestimate the fluency of non-native speakers.consistently ad.always behaving or happening in a similar, especially positive way 一贯地，一向 He has been acting consistently in bad faith and the time when he keeps his promise will never come 他一贯不讲信用, 要想让他履行诺言基本是不可能的。 consistent a. I left as early as it was consistent with politeness.我在不失礼的情况下提前离开了。 The last five years have seen a consistent improvement in the countrys economy. 在最近的五年里，这个国家的经济状况一直在好转。overestimate (1) vt. & vi. to think something is better, more important etc than it really is = underestimate对评价过高 I overestimated his abilities hes finding the job very difficult. 我过高估计了他的能力现在他觉得工作非常困难。 He just knows how to glorify himself, dont overestimate him. 他这人只会自我吹捧, 你可别高看了他。 Some people hold the opinion that identity theft is a minor offence and its harm has been somewhat overestimated. 有些人认为身份盗窃是小罪过，对它所造成危害的估计有些过高。(2) vt. & vi. guess an amount or value that is too high = underestimate（对数量、价值等）估计过高 I overestimated the amount of milk wed need for the weekend. 我过高估计了我们周末的用奶量。(3) n. a calculation, judgment, or guess that is too large 过高的估计 The figure of 30% is clearly an overestimate 30%这个数字明显是估计过高。4. Dr. Jasmine Patel, a language consultant at Europhone, says different languages also have their own approaches to dialogue.consultant n. someone whose job is to give advice on a particular subject 顾问 He bought some close-ended funds at the advice of his financial consultant. 他在理财顾问的建议下, 购买了一些封闭基金。 A company wanted to hire him as their consultant, but he refused firmly. 一家公司想邀请他去当顾问, 但是他拒绝了。approach (1) n. a method of doing something or dealing with a problem 方法，方式 He decided to adopt a different approach and teach the leadership skills through case study. 他决定采取一种不同的方法，通过案例学习来讲授领导技巧。approach to I tried a different approach to the problem. 我试着用不同的方法来解决这个问题。 Organizations should take a positive approach to creative thinking. 组织机构应该采取积极的方法来鼓励创造性思维。 Although they tried very hard, they failed on the verge of success because of improper approach. 他们付出了很大的努力, 但终因方法欠妥功败垂成。(2) n. a road, path etc. that leads to a place, and is the main way of reaching it通道，入口 All the approaches to the palace were guarded by troops. 通往宫殿的所有道路都有部队把守。 All approaches to the city were blocked 通往这座城市的所有道路都被封锁了。(3) vt. & vi. to come near or nearer to something or someone in space, time,quality or amount走近，靠近 He cautiously approached the house他小心地走近那房子。 She heard footsteps approaching.她听到脚步声越来越近。 Somebody said that because I have a certain serious air about me, its difficult for others to approach me. 有人说我外表带点儿严肃的调调，所以让人很难接近。(4) vt. to speak, write or visit someone in order to do something such as make a request or business agreement找商量（或联系） Have you approached the manager about taking a day off next week? 你是否同经理谈过下周请一天假的事?(5) to begin to deal with a situation or problem in a particular way or with a particular attitude处理，解决approach a problem/task/matter etc. There are several ways of approaching the problem. 处理这个问题有好几个方法。5. A frequent comment made in follow-up evaluations is that increased awareness has improved communication and more importantly given participants a better understanding of their own language and how others might interpret it.本句主语是A frequent comment；过去分词短语made in follow-up evaluations做后置定语；谓语is；that 引导表语从句；从句的主语是increased awareness，has improved andgiven 做并列谓语，communication 是improved 的宾语，participants 是given 的间接宾语，a better understanding是直接宾语。译文：在跟踪评价中经常听到的评论是，认识的提高改善了沟通，更重要的是让接受培训者更好地了解自己的语言以及别人是如何理解的。comment (1) n. something that you say or write that expresses your opinion= remark 评论 The Prime Minister was not available for comment.首相无暇做出评论。comment on/about He made several favorable comments about their candidate. 他对他们的候选人发表了一些有利的评论。 We are awaiting your comment on the proposals set forth above. 以上意见是否合适，请批示。(2) vt. & vi. to make a comment 评论，发表意见 The minister refused to comment on the rumors of his resignation.部长拒绝就他辞职一事的传闻发表评论。 Dont comment casually on things you dont understand! 对于自己不懂的或不明白的事情, 不要妄加评论！ CCTV has a new program in which film industry people comment on films. 中央电视台新近开设了一档影人评说电影的栏目。evaluation n.a judgment about how good, useful, or successful something is评估，评价 You should make a correct evaluation of his ability. Dont go from one extreme to the other. 对他的能力应该有个正确的估价，不要从一个极端走到另一个极端。 We need to carry out a proper evaluation of the new system. 我们需要对新的系统进行恰当的评估。 They took some samples of products for evaluation. 他们拿出一些产品的样本进行评估。evaluate vt. The research project has only been under way for three months, so its too early to evaluate its success.这个研究项目进行了不过三个月，所以要对它的成绩作出评价为时尚早。awareness n. knowledge or understanding of a particular subject or situation 意识，察觉 This kind of accident is not accidental at all. It is all because that working staff lack safety awareness in their daily work. 发生这样的事故绝非偶然, 都是工作人员平时缺乏安全意识。aware a. knowing that something exists, or having knowledge or experience of a particular thing 知道的；注意到的 As you are well aware, there is a great competition on the part of both Germany and the United States. 正如贵公司所知道的，在这儿，德国货和美国货具有很强的竞争力。be aware of We are fully aware of the gravity of the situation. 我们十分清楚形势的严峻性。interpret vt(1) to explain the meaning of something 解释 One can always find expressions such as, “The final right to interpret belongs to the supermarket,”on supermarket sales advertisements. 在超市的促销广告上总能看到“最终解释权归某某超市所有”的字样。(2) to translate spoken words from one language into another 口译，翻译 We had to ask our guide to interpret for us 我们得让导游为我们口译。作业或实验实训内容Assignments 1. To practice the reading skills by reading materials2. recite the new words教学后记新学期新生第一次课，着实期待了很久。本次课首先进行自我介绍，同时对本门课程进行了概述，向学生简要讲述了阅读课的主要章节，本学期主要学习的阅读技巧，以及课堂中对学生提出的要求。学生的学习自觉性很高，课堂自我管理能力强。上课互动良好，课堂氛围活跃，学生回答问题积极踊跃。希望自己和学生们共同进步和成长。湖南软件职业学院课程教案（分页）教学主题Unit 1 Text B 教案撰写马雪娜审核余兴明授课周次第四周第一次课授课时数2授课对象商英1101班、1102班教学目的1. Students grasp the new words and phrases of this part2. Students practice and improve their reading skills3. Students familiar with the related background information教学重点1. Key words, expressions and structures to be mastered2. Training students reading skills.教学难点1. Improve students reading ability.2. Exercises: Task 6, Task 7教学手段Reference books, dictionaries, Multi-media, etc.教学方法多媒体演示法、任务导向法、小组讨论法教学内容及教学实施过程教学内容及教学实施过程教学内容及教学实施过程 Step1 Language PointsText B1. Besides, with China on its way to surpassing the United States as South Koreas largest trading partner, she figured its language would be more advantageous in landing a job in the business world. with China on its way是with + n/pron + 介词短语结构，做伴随情况状语。译文：此外，中国正逐渐超越美国成为韩国最大的贸易伙伴，Kim Chang Eun认为掌握了汉语在商界获取工作会更具优势。figure (1) vt. to form a particular opinion after thinking about a situation 认为，想到 They figured it was better to stay where they were. 他们断定还是呆在原地好。 I simply couldnt figure out his intention. 我始终揣摩不透他的用意。(2) figure somebody/something out to think about a problem or situation until you find the answer or understand what has happened 想出 Can you figure out how to do it? 你能想出如何去做吗？(3) n. someone who is important or famous in some way 人物，名人 He became a public figure after succeeding in business. 生意成功后，他成了一名公众人物。(4) n. the shape of the human body, or a person外形；体形；人影 I saw a figure in the darkness. 我看到暗处有一个人影。advantageous a. helpful and likely to make you successful 有利的；有益的 It will be advantageous if steps are taken to resume our business relationship on the basis of mutual benefit. 如果我们在互利的基础上采取措施恢复业务关系，对我们都是有利的。 Any interest free credit card can prove very advantageous for you. 每种免息信用卡都会为您带来便利。land vt. to succeed in getting a job, contract etc that was difficult to get 弄到，捞到 Hes just landed a senior editorial job with a mens magazine. 他刚刚找到了一份在男性杂志做高级编辑的工作。 Bills just landed himself a part in a Broadway show. 比尔刚刚获得了百老汇演出中的一个角色。2. Now that China is rising to the top, the interest is swaying toward the Chinese language.连词now that 引导原因状语从句。 译文：由于中国正在向顶点崛起，大家的兴趣就转向学习汉语。now thatbecause of something or as a result of something 由于，既然 Now that prices are rising so fast, all my money is draining away. 由于价格上涨太快，我的钱都快花光了。 Now that you are a college student, you should learn to be independent of your parents help. 既然你已是个大学生了，就应当学着独立，不靠父母的帮助。3. There were 35,000 as of the end of 2005, making South Koreans the largest nationality of foreign students in China.本句的主句是There were 35,000；making是现在分词短语做状语。 译文：2005年年底的人数为35,000，在中国的外国留学生中韩国人居首位。as of from, at, or until a given time到时为止；从时起 As of last December our meetings had been open to the public. 直达去年12月，我们的会议一直是对外公开的。 As of next month, all the airlines fares will be going up. 从下个月起，所有航线票价都会上涨。4. Meanwhile the number taking the entry exam for Chinese universities has increased threefold according to the Chinese Embassy in Seoul.本句的主干是the number has increased；现在分词短语taking the entry exam for Chinese universities 做后置定语，修饰number；according to the Chinese Embassy in Seoul做状语。译文：同时，据在首尔的中国大使馆称，参加中国大学入学考试的人数增长了三倍。meanwhile ad. while something else is happening 同时，于此时 A new branch of the company is going to be opened. Meanwhile, the decoration of its main store has been finished. 公司将有分店开业, 与此同时, 总店也装修完成。5. Both countries have maintained close economic connection since the diplomatic relation was established. maintain vt.(1) to make something continue in the same way or at the same standard as before 保持，维持 Mankind have been trying every means to maintain the balance of nature. 人类采用一切手段保持生态平衡。 The government has taken a measure to maintain the stability of prices. 政府已经采取了措施以确保物价稳定。 Part of my job is to maintain good relationship with our suppliers. 我的部分工作是同我们的供应商保持良好的关系。(2) to keep a machine, building etc in good condition by checking and repairing it regularly 维修，保养 The car has to be constantly maintained. 汽车必须经常保养。diplomatic a.(1) relating to or involving the work of diplomats 外交的；外交人员的 The exercise of patience is essential in diplomatic negotiations. 在外交谈判中, 重要的是要有耐性。 Those two countries have broken off diplomatic relations again. 那两个国家再次终止了外交合作。(2) dealing with people politely and skillfully without upsetting them = tactful礼节性的；老练的 He tried to be diplomatic when he refused their invitation. 他在拒绝他们的邀请时，尽可能地婉转些。 There is no need to use diplomatic language while we are talking.咱们之间说话就没有必要用外交辞令了吧。Step2 Practical ReadingA:Ask students to do the excercises for 5 minutesB: Ask students to answer the questions in groupsC:Check the answers作业或实验实训内容Assignments 1.To practice the reading skills by reading materials2.recite the new words教学后记本次课主要进行TextB的阅读专项训练，通过第一次的课堂互动，本人对学生的基础有了大致了解，发现很多同学跟不上课堂的教学节奏，基础稍显薄弱。针对这种情况，根据教学进度的整体把握，建议学生课后先按规定时间阅读文章，提前预习，适当做些练习题目。 课间，询问了很多同学，针对调整后的上课进度和节奏，学生基本可以接受。湖南软件职业学院课程教案（分页）教学主题Unit2 Reading skills focus and Text A 教案撰写马雪娜审核余兴明授课周次第五周第一次课授课时数2授课对象商英1101班、1102班教学目的1. Students grasp the new words and phrases of this part2. Students practice and improve their reading skills3. Students familiar with the related background information教学重点1. Key words, expressions and structures to be mastered2. Training students reading skills.教学难点1. Improve students reading ability.2. Exercises: Task 3, Task 4教学手段Reference books, dictionaries, Multi-media, etc.教学方法多媒体演示法、任务导向法、小组讨论法教学内容及教学实施过程教学内容及教学实施过程教学内容及教学实施过程 Step1 Related Background Information1. HandshakeA handshake is a short ritual in which two people grasp each others right or left hand often accompanied by a brief up and down movement of the grasped hands. While its origins remain obscure, archaeological ruins and ancient texts show that handshaking was practied as far back as the 2nd century BC. Some researchers have suggested the handshake may have been introduced in the Western World by Sir Walter Raleigh in service with the British Court during the late 16th century. The handshake is thought by some to have originated as a gesture of peace by demonstrating that the hand holds no weapon.The handshake is initiated when the two hands touch, immediately. It is commonly done upon meeting, greeting, parting, offering congratulations, expressing gratitude, or completing an agreement. In sports or other competitive activities, it is also done as a sign of good sportsmanship. Its purpose is to convey trust, balance, and equality.2. Business cards Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the givers name, company affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. It can also include telex, bank account, tax code. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.Business cards are frequently used during sales calls (visits) to provide potential customers with a means to contact the business or representative of the business. Step2 Language FocusText A 1. advisable a. if something is advisable, it will avoid problems if you do it明智的，可取的 It is advisable to take an open- minded approach t