高中英语 Unit1 Advertising Reading课件 牛津译林版必修4.ppt

Unit1Advertising Module4 Reading2 Learningobjectives 1 MastertheusageofKeywords phrasesandsentencesinthetext 2 Applythelanguagepointsintopracticaluse Revision Fillintheblanks Advertisementshavebecomeapartofourlife Therearetwomaint ofadvertisements Oneiscalledc advertisements whicharem top aproductors Buttheydon ttellpeoplethec truth AnotheroneiscalledPSAs whichareoftenplacedforf Theyd withmanys problems whichoftenaffectpublicw romote omplete ree eal elfare ervice ypes ommercial eant ocial languagepoints StepIExpressionsandphrasesSelf studyguidance1RefertotheEnglishbookandfindoutthefollowingusefulexpressions 对 习以为常 习惯于如此 以至于做关于 的研究和某人分享某物说服某人做某事相信 信仰 商业广告公益广告 9 为 付钱10 旨在做某事11 保护 以免受 12 意识到 13 即使14 欺骗某人做某事 对 习以为常 习惯于如此 以至于做关于 的研究和某人分享某物说服某人做某事相信 信仰 商业广告公益广告 beusedto so that doresearchon sharesth withsb persuadesb todosth believein commercialadvertisementspublicserviceadvertisements 9 为 付钱10 旨在做某事11 保护 以免受 12 意识到 13 即使14 欺骗某人做某事 payfor bemeanttodosth protect from beawareof eveniffoolsb intodoingsth StepIIKeywords PhrasesSelf studyguidance2TranslatethefollowingsentencesintoChineseandrefertotheEnglishpaperordictionarythennoticetheusageoftheunderlinedwords Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice ortobelieveinanidea PSAsareoftenrunforfree andaremeanttoeducatepeopleabouthealth safety oranyotherproblemthataffectspublicwelfare Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath yetitdoesnotsaythat Presentation1 Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday beusedtosth doingsth 习惯于做某事usedtodosth 过去常常做某事beusedtodosth 被用来 e g Iamnotquiteusedtolivinghere citylife IusedtoliveinNanjing Ex Thenewmachine production HoweverI it isusedtoincrease amnotusedtocontrollingisusedtoincreasing don tusedtocontrolusedtoincrease don tusedtocontrolusedtoincreasing amnotusedtocontrol A 点拨拓展usev n beof no use beuseful uselessIt snousedoingsth 做某事没有意义It snousecryingoverthespiltmilk make full good useof 充分利用 2 Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice ortobelieveinanidea persuadevt 劝说 说服 使信服persuadesb todo intodoingsth 说服某人做某事persuadesb outof doing sth 说服某人不要做某事persuadesb ofsth that从句使某人相信 他说服他妻子学做中国菜 HepersuadedhiswifetolearnChinesecooking 老师说服我们保持教室的整洁 Ourteacherpersuadedusintokeepingourclassroomclean adj persuasive有说服力的 令人信服的apersuasivearticle有说服力的文章 believe与believein believe相信 认为有可能believein相信某物的存在 信任某人Manypeopledon tbelieveinGod Practice believe believeinIdon t ghosts I thatstoriesofghostsweremadeupbyhumanbeings I whathesaidjustnow butIdon t him believein believe believe believein 3 PSAsareoftenrunforfree andaremeanttoeducatepeopleabouthealth safety oranyotherproblemthataffectspublicwelfare bemeantto aimtodo beintendedtodo旨在 目的是Whathesaidatthemeeting makeussupporthisidea A meanttoB meanstoC wasmeanttoD ismeantto C mean meant meant mean1 vt vi 本意是 意味 打算meantodosth 打算做某事meandoing意味着 意思是bemeantfor 专供 为 而准备的I msorry butIdidn tmeantohurtyou 错过了这班车意味着再等十分钟 Missingthebusmeanswaitingforanothertenminutes Thefashionmagazineismeantforyoungwomen 2 adj 吝啬的 自私的 卑鄙的他是个自私的人 Heisameanman 4 Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath yetitdoesnotsaythat IfeltafoolwhenIrealizedmymistake Youdon tfoolme Don tbefooledintothinkingtheyaregoingtochangeanything fooln 傻瓜 蠢人v 欺骗 愚弄foolsb intodoingsth cure Willyoubeabletocurehimofhisdisease Doctor Ifinallymanagedtocurethenoiseinmycar Thebestcureforunhappinessistodevoteyourselftoyourwork Thisisapossiblecuretofightoffcancer acureforpoverty v 治愈 治好 v 解决 问题 n 治疗 疗法 n 治疗 疗法 药物 n 解决问题的 措施 acureforsth 的疗法 的对策 curesb ofsth 治愈某人的 病 矫正 改正某人的不良行为 Self studyguidance3TranslatethefollowingsentencesintoChineseandrefertotheEnglishpaperordictionarythennoticetheusageoftheunderlinedwords 1 Wemustnotfallforthiskindoftrick L24 2 PSAsaimtoteachusandhelpusleadbetterlives L29 3 Alloftheseadsaremeanttobenefitthepublic L38 4 orbuytheproductorservicetheadpromotes L41 Presentation1 Wemustnotfallforthiskindoftrick 1 Thekidsoften 孩子们经常戏弄老人 n 1 诡计 骗局2 恶作剧Playatrick tricksonsb 捉弄某人trickortreat 不招待就捣蛋 3 花招 把戏magictricks魔术 例句 playtricksontheoldman v 哄骗tricksb intodoingsth 诱使某人做某事ricksb outofsth 骗走某人的 2 She allhersaving她被骗走了所有的积蓄 3 Hetrickedmeintolendinghim100dollars 例句 wastrickedoutof 他骗我借给了他100美元 2 PSAsaimtoteachusandhelpusleadbetterlives L29 n withtheaimofdoingsth 目的是 n takeaim 用枪 瞄准 例句 1 Hequicklyregainedhisbalance 瞄准 andfired 2 Shestaredtheorganization 目的是 helpingthelocalpeople tookaim withtheaimof v aim目的在于 旨在于 做 某事 v aimat 瞄准 todosth atdoingsth atsth 例句 aimatdeveloping aimedat 3 Thefactorymust 旨在发展 newmodelsofmachines 4 He 瞄准 thetree firedandmissed 拓展 beaimedat doing sth 旨在于 Thebookisaimedatpeoplewithoutspecializedknowledge 这本书适宜那些没有专业知识的人阅读 3 Alloftheseadsaremeanttobenefitthepublic L38 vt benefitsb sth使 受益vi benefitfrom 得益于 从 中受益 例句 Alloftheseadsaremeantto 使公众受益 2 Ihavebenefitedalotfromreading 翻译 阅读使我受益匪浅 我从阅读中受益颇多 benefitthepublic n beof great benefit tosb sth 对 很有益处forthebenefitof forsb sbenefit为了 的利益n 救济金 奖金 例句 3 ItissaidthatYoga 瑜伽 humanhealth 4 Themoneyistobeused thepoor beofbenefitto bebeneficialto 对 有益 改写例句3 ItissaidthatYogaisbeneficialtohumanhealth isofgreatbenefitto forthebenefitof 介词填空 2 Freshairis benefittoourhealth 3 Don tgotoanytrouble mybenefit 4 Readerscanbenefit thisbook 题组训练 from of for benefitsb sth使 受益benefitfrom 得益于 从 中受益beof great benefit tosb sth 对 很有益处forthebenefitof forsb sbenefit为了 的利益 Ourteacherhasbeenpromotedtoheadmasterfromateacher 2 Doyouhaveanyideahowtopromotethisproduct 3 ThemeetingdiscussedhowtopromotecooperationbetweenChinaandUSA 题组训练 辨析promote在下列句中的意思 促销 推销 提升 晋升 促进 推动 promotevt 1 促销 推销 2 提升 晋升 3 促进 增进 health development friendship 4 orbuytheproductorservicetheadpromotes promotesb from to 派生词 promotionn 提升 促销活动promotern 策划者 推销者 Step MainanddifficultsentencesCooperationanddiscussion 重难句剖析 Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice 1 Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday so that从句 这里的that从句是 从句常用结构 1 so adj adv that C 2 so adj a an 单数名词 that C 3 so many few 复数名词 much little 不可数名词 that C拓展 such that 也可引导结果状语从句such a an adj 名词 that CHereceived littleeducation hewasunfitforthejob Hehasmade greatprogress theteachersarepleasedwithhim 当so adj adv such n 置于句首 主句要用部分倒装Somuchdidtheyeatthattheycouldnotmove 结果状语 多多少少要用so so that such that 1 Sosudden thattheenemyhadnotimetoescape didtheattackB theattackdidC wastheattackD theattackwas2 atthenewsthatIdidn tknowwhattosaytocomforther A SosadshelookedB SosaddidshelookC SosadlyshelookedD SosadlydidshelookShewassoexcited shegotthenewsthatshewasadmittedintoBeijinguniversity AthatBwhenCwhatDit C B 2 Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice 商业广告是广告客户支付费用来促销某种产品或者服务项目的广告 不定代词one在定语从句中 可以用来表示或指代任何一种前文所提到的事物 可数名词的单数形式 这是一种泛指 说明事物的类别 one泛指 可数名词 单数 Herhusbandisamiddleschoolteacher onewhoisverypopularwithyoungmen ThewineshopthathisgrandfatherusedtohavefiftyyearsagowasonewhichcouldbefoundineverysmalltowninEngland one amiddleschoolteacher one awineshop 辨析one ones those that it one a an n 单数 泛指 同类不同物ones是one的复数形式泛指those theones the n 复数 同类特指that the n 单数 同类特指it同一件事物 Ilikethevasebetterthan inanothershop ThecomputersinourschoolareconnectedtotheInternetwhile intheirschoolaren t ACDplayermadeinJapancostsmorethan madeinChina IboughtadictionarythreeyearsagoandIamstillusing now that theone those theones one it 考例 1 Thereisstillacopyofthebookinthelibrary Willyougoandborrow No I dratherbuy inthebookstore A it oneB one oneC one itD it it2 Adaptingtonewenvironmentisabasicskillinlife youmustlearnevenatanearlyage AthatBoneCwhatDit 3 Notalladdsplaytricksonusthough Line27 然而 并不是所有的广告都跟我们玩这类把戏 例句 1 Allthatglittersisnotgold Notallthatglittersisgold 当not加all both every always everywhere everybody everything 是部分否定 不是一切都 不总是都 不论not位于这些词的前面还是后面 发亮的东西并不一定是都是金子 题组训练 翻译句子Alloftheanswersarenotright 2 Noneoftheanswersisright 都不正确 不都正确 Notalltheanswersareright 3 Neitherofthebrothersishere 4 Bothofthebrothersarenothere Notbothofthebrothersarehere 都不在这里 不都在这里 whenitcomesto 当涉及到 当谈到 相当于speakingof talkingof 注意 1 to是介词 后接名词或者V ing 2 本句常用一般现在时 3 可置句首或句尾 4 Whenitcomestoadvertisements wemustalluseourintelligenceandnotbeaslavetothem line41 42 谈及广告 我们都必须运用自己的智慧 不要做广告的奴隶 题组训练 完成句子 1 当谈到交朋友 你再怎么小心都不为过 youcan tbetoocareful Whenitcomestomakingfriends 题组训练 单项选择 2 Iamnomatchforher A whencometolanguageB whencomestolanguageC whenitcomestolanguageD whenitcometolanguage C Practice Self assessment 单词拼写Don tworryaboutme I mnosofoolishastofallforhist Thepolicy 政策 wasa atprovidingaffordablehousing butinvain 白费 Oneofthemany 好处 offoreigntravelistolearnhowtodealwiththeunexpected Mr Smithwasp toahigherpositionyesterday whichmadehiswifehappy Wewouldwelcomeyourc onourwork The 全国性的 snowstormcausedgreatdamagetothenation Keys 1 trick s ments6 nationwide 完成句子骑自行车与慢跑一样有益于健康吗 Isbiking one shealth jogging 2 老师警告那男孩不许捉弄他人了 Theteacher theboynot others 3 说到房价 我们都很无奈 houseprices weallfeelhopeless 4 他们力求使失业人数减少20 最后他们实现了这个目标 They unemploymentby20 andtheyachieveditatlast 5 Allstudentshaven tbeenconcentratedonthelanguagepointswearelearning 翻译 Keys beneficialto aswarned toplaytricksonWhenitcomestoaimedtoreduce aimedatreducing并非所有的学生一直集中注意力于我们正在学习的语言点