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Unit4a,Brandpower,Brandsofmobile,NokiaMotorolaSiemensSonyEricssonSamsungLG,BrandsoffamousCars,BMWPorscheBNZEHondaBuickDAEWOOVolkSwagenFerrariFIATTOYOTAFordCadillacChryslerLincolnVOLVO,IBMSONYTOSHIBAAPPLEDELLBenQHP,Usefulphrasesandexpressions,abrandrepresentsacertainculture一个品牌代表一种文化beattractedbythequalitybrandimage被优质的品牌形象所吸引thebrandnamecarrieshighcredibility品牌具有很高的可信度brandleader畅销品牌haveastrongsenseofbrandloyalty具有强烈的品牌信任感reasonableprice合理的价格goodafter-salesservice良好的售后服务haveconfidenceinthereliabilityoftheproduct信赖产品的可靠性goodquality良好的质量consistentquality稳定的质量user-friendlydesign方便用户的使用设计,Speaking:Whatwouldbetheadvantagesanddisadvantageofbuyingallofthesefinancialproductsfromthesameproviders?,Phrasesandexpressions,convenience/convenientgetdiscountthroughloyaltyvouchershavetrustinthereliabilityofthebrandnamehaveconfidenceinthegoodqualitygoodservicenotnecessarilythebestdealineverycaseover-relianceononecompanyifanythinggoeswrongreducetherisk,Listeningtips,1So,thevastmajorityofmarketingiseitherin-storeorthroughdirectmail.绝大部分营销是商店里边进行的。或者通过向顾客直接寄邮件的方式来完成。2Weveboughtverylittleadvertisingspace,butwedoalsousepublicrelationsasamarketingtool.我们购买的广告版面很少，但是我们也把公共关系作为营销的手段。3AndhowdoesanewbanklikeSainsburyssucceedinattractingpeopleawayfromtheHighStreetBanks?塞恩斯伯里开办的银行是怎样把人们从传统的银行中吸引过来的？这里的HighStreet是英国英语，指市镇商业区的大街。Thehighstreetbanks是指传统的银行。,Quitesimplebyofferingvalueformoneyandexcellentcustomerservicestandards.很简单，通过提高资金效益以及提供优质的客户服务方法。这里的valueformoney是指物有所值的程度。5Ourkeyoperationadvantageisthat,asatelephone-onlyoperation,Sainsburysbankdoesnthavethehighover-headsthatabranchnetworkdoes.我们的运作优势是：作为只通过电话运作的业务，塞恩斯伯里银行没有一般银行网点所要支付的管理费用.overheads指企业的日常开支，包括工资，租金，设备，内部装饰以及缴税等的花销，费用。,6Sainsburysexperienceinretailingmeansthatitsbankcanapplyaretailerscustomer-focusedmentalitytothefinancialservicessector.塞恩斯伯里在零售业的经验意味着它所属的银行能把零售商的以顾客为中心的理念引入金融服务这一行业,Wefirmlybelievethatourcommitmenttoourcustomerwillpreventbranddamage.我们坚信我们对顾客的承诺会防止对品牌的损害。8Whocouldhaveimagined,backint1869,thatasmallfamilydairywouldgrowintoamajorretailgroupoperatingover800stores?谁可以想象，早在1869年的一个小小的销售奶制品的家庭店铺，会发展成一个拥有800多家连锁店的大型集团。,Theend,
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