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外语教学与研究出版社外语教学与研究出版社 Chapter 9 Sales Letters 外语教学与研究出版社外语教学与研究出版社 2Purpose: to persuadel Usually written in the indirect order.l You should make the readers realize that product or service is good. 外语教学与研究出版社外语教学与研究出版社 3AIDA principleslTo get the customers attention or curiosity.lTo arouse interest.lTo inspire the customers desire.lTo take action. 外语教学与研究出版社外语教学与研究出版社 4Writing tips:lSelling points: the most attractive features of a product or service.lConsumer benefits: particular advantages buyers will realize from those features. 外语教学与研究出版社外语教学与研究出版社 5 外语教学与研究出版社外语教学与研究出版社 6 外语教学与研究出版社外语教学与研究出版社 7lRead the samples on page 128 外语教学与研究出版社外语教学与研究出版社 8Donts in Sales LetterslDont exaggerate.lDont belittle your reader.lDont ballyhoo (哗众取宠,大吹大擂哗众取宠,大吹大擂).lDont speak ill of your competitors. 外语教学与研究出版社外语教学与研究出版社 9lPoor sample on page 129 外语教学与研究出版社外语教学与研究出版社 10Exercise II on p135lWe can capture your formal side, and your casual self.lThe schedule for graduation photos books fast!lCongratulations, graduates!lPhotographs can help you remember this special time in your life.lOur professional photographers and first-class equipment will retain your memorable twinkling hours.lYou should be proud of completing high school.lDont miss the opportunity to have them done at Milkway!lWith a complete indoor studio and a wide range of outdoor possibilities, Milkway can photograph you with your guitar or your dog.lMilkway Photoshop can take just the shots you need.C F D I H A E B G 外语教学与研究出版社外语教学与研究出版社 部分资料从网络收集整理而来,供大家参考,感谢您的关注!
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