Course Design—Business English Course

Course DesignBusiness English CourseAsoneofthemostimportantbranchesofEnglishforSpecificPurposes，moreandmoreundergraduatesarechoosingmajorsinBusinessEnglishtoimprovetheirchancesoffindingajob.ManyEnglishbutnotBusinessEnglishmajorstudents，suchasEnglishtranslation，oftenhavelessopportunitiestogetaninternationalbusinessofferduetotheirlackofbusinessknowledge.Thegoalofmycourseisletthemacquireinternationalbusinessknowledge，builduptheirconfidencewhenlookingforajob.Thefollowingtentativesyllabusisdesignedtoachievemygoalwithinaterm：Week1Topic：AnintroductiontoBusinessEnglish.Objectives：Todefine“Business，developconceptsofbusinessmarketing.Tofigureoutelementsofabusinesscompany.Tobecomefamiliarwithterms.Materials/Facilities：Video：“WelcometoBusinessEnglish.AnauthenticpaperaboutananalysisofbrandbuildingandmarketdevelopmentofHaagen-Dazs.Activities：1：Afterwatchingthevideo，discuss：“Whyareyoustudyingbusiness？ingroupstoshowtheirpersonalreasons.2：AskeachgrouptoparaphrasethemainideaoftheHaagen-Dazspaper.Focusonthevocabulariesandprofessionaltermsrelatedtobusinessinthisarticle.Week2Topic：Gettingtoknowinternationaltrade.Objectives：Tounderstandinternationaltradingsituations.Tobefamiliarwithtradingtermsandtradingclauses.TobefamiliarwithpaymentterminologiessuchasTheLetterofCredit.Materials/Facilities：Video：Asellprocessfromanativetradingcompanytoaforeignone.Thepaperversionofit.Activities：1：Afterwatchingthevideo，Letthemsummarizethekeywordsandexpressions.2：Roleplay：askthemtoworkingroupstosimulatethevideoclipcharactersandmakethefulluseofwhattheyjustlearnedintorealcommunicativesetting.Week3Topic：HowtoWriteaformalinternationalbusinesscontract.Objectives：Togettheskillwritingaformalinternationalbusinesscontract.Tounderstandthestructure、correctformatspointsofacontract.Materials/Facilities：Book：Activities：1：Givestudentsexamplesofinternationalbusinesscontractwriting.Explainandinterpreteverypartofwriting.2：Letthemwriteabusinesscontractbythemselves，exchangethepaperinpairsinordertomutualcheckandgiveadvice.Week4Topic：HowtoWriteaprofessionalemail.Objectives：Toknowhowtowriteabusinessemailandtobeskillful.Torecognizethewrittenlanguagefeaturesandcorrectformatsofemailwriting.Materials/Facilities：Papersaboutbusinessemail.Activities：1：Listsomewordsandexpressionsaboutgreetingsandclosingsinemail.2：Givestudentstherealemailscriptinrealsceneandanalyzethem.3：Letthemwriteanemailbasedonascenarioandmakemutualevaluation.Week5Topic：Howtomakephone/conferencecalls.Objectives：TobecomeacquaintedwiththecommunicativecompetencyinoralbusinessEnglish.Materials/Facilities：Aconferencecallsinafilmclipandapaperversionofit.Activities：1：Afterwatchingthefilmclip，Showthemkeyexpressions.2：Roleplay：Letthemsimulatethecharacters，workingroupstospeakoutintherealsituation.Week6Topic：EverythingUnderControl-Negotiation.Objectives：Tounderstandtotalqualityandmarketing.Tolearnhowtoestablishandmaintainarelationshipwithforeigncustomers.Materials/Facilities：Videos：afilmclipabouthowanelitestruckdealwithforeigncustomers.Book：.Papers：aboutthecultureofwesternbusinesspeople.Activities：1：Showstudentsthevideobyaskingthemwhytheelitecloseddealwiththeforeigncustomerverysmoothly？Whatarehisnegotiatingskills？2：Analyzesomecasestudies，makeconclusionaboutthenegotiatingskills，culturalbackground，valuesindifferentcountriesbeyondbusiness.Week7-10：Topic：FinalProjectPresentationsAssessment.Objectives：Toputwhatwaslearnedintoaconclusion.ToprepareaPowerPointpresentation.Activities：Inlastfourweeks，letthemmakepresentationaboutbusinessEnglishbyusingwhattheyhavelearntthistermandtheteachermakesassessment.ConclusionDesigningbusinessEnglishcourseisachallengingprogrambutrewardingprocess.AsSylvieDonnastates：“BusinessEnglishisspecialbecauseoftheopportunityitgivesyoutofulfillstudentsimmediateneedsofEnglish.BusinessEnglishisnotonlyamajor，itcanbecomeaninterestingareaofteaching.References：【1】Dubin，FraidaOlshtain，Elite2020.CourseDesign.ShanghaiForeignLanguageEducationPress.【2】JackC.Richards2020.ApproachesandMethodsinLanguageTeaching，2thEdition.CambridgeUniversityPress.【3】Ellis，Rod1999.TheStudyofSecondLanguageAcquisition.ShanghaiForeignLanguageEducationPress.【4】劉昕蓉，董妍伽.国际市场营销高手案列分析M.南开大学出版社，2020.【5】吴敏，吴明忠.国际经贸英语合同写作第三版M.暨南大学出版社，2020.