新编剑桥商务英语unit3

Module 3 3.1Business topic: Starting a business3.2 Business skills: leaving and taking messagesHow to start a business? Starting your own business on Taobao What should be taken into consideration?How to start a business Finance Labor Customers Suppliers Premises and equipment Management organization and structure Designed, researched and tested product or service An entrepreneur Have ideas Ability to take risks Ability to persuade others to join the business or lend money to the business Energy to keep the business going under tough situations3.1 Business topic: Starting a businessSpeaking: Discussing a scheduleListening: Advices on franchises & Planning a seminarHere are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach. Sale trader you are self-employed and set up the business on your own. Partnership you are self-employed and start the business with another person. You are both equally liable. Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchisers expertise.Vocabulary: Types of BusinessAdvantage Disadvantage Sole trader partnership Franchise Advantage Disadvantage Sole trader You take all the profit If you go bankrupt,you lose everything partnership You share the pressure You might disagree on strategy Franchise The business model is given to you so there is less trick. Part of your profits goes to the franchiser. -You might disagree on strategy;-You take all the profit;-Part of your profits goes to the franchiser;-The business model is given to you so there is less trick; -If you go bankrupt, you lose everything;-You share the pressure.Can you match the answers to the business type?We wanna hold your hand Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a franchise could be a very clever move for those who want to run their own show but dont have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader. But its vital to know what youre getting into. Franchising is the granting of a licence by one person (the franchisor) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package. So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? Absolutely not, says Dan Archer, head of marketing at the British Franchise Association. Thats a ludicrous over-simplification. It is running your own business, but its taking away some of the risk and bringing in the support of other people. He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.Entrepreneurial spirit: 企业家精神entrepreneur n.企业家entrepreneurship n. 企业家身份，企业家精神Translation: 特许经营就是由一方（授予特许经营就是由一方（授予特许经营者）授权允许另一方（加盟特许特许经营者）授权允许另一方（加盟特许经营者）使用其商标或商号，并使用其一经营者）使用其商标或商号，并使用其一揽子经营理念。揽子经营理念。 But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesnt suit people who dont want to follow the system. William Ewbank, the head of franchise sales at Dominos Pizza, says, If youre massively entrepreneurial this isnt for you. Its a discipline, a club with rules. There is some independence - our franchisees can charge their own prices although were strict on menu content. Its running a business with help. Astrid Patil, a new Dominos franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: Rather than putting all your time and effort into working for someone else, put it into your own business. Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. Theres a good profit margin and the business has seen growth. Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising. Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures. If the initial fee can be raised its an ideal opportunity to stretch those entrepreneurial wings.达美乐创立于达美乐创立于19601960年，年，5050年年来已迅速跃升为世界级的比来已迅速跃升为世界级的比萨外送专家。纽交所挂牌代萨外送专家。纽交所挂牌代号为号为DPZDPZ。达美乐以本地所。达美乐以本地所有制及特许经营店模式为主，有制及特许经营店模式为主，其商业蓝图已遍布了美国其商业蓝图已遍布了美国9,0009,000多家的特许经营店和经多家的特许经营店和经销商直营店，同时足迹更迈销商直营店，同时足迹更迈向了向了6767余家的国际市场。余家的国际市场。利润率Branch out：从从分离出来，拓展新业务分离出来，拓展新业务 branch out into franchising:从总店分离出去，另立门户，发展特许经营店从总店分离出去，另立门户，发展特许经营店 如：如：公司已经把业务拓展到汽车租赁。公司已经把业务拓展到汽车租赁。. The company has branched out into car leasing。Setting up your own businessSetting up your own business Becoming a franchiseeBecoming a franchiseegood if you have plenty of business good if you have plenty of business experienceexperiencevery high-riskvery high-riskmany new businesses fall (nine out many new businesses fall (nine out of ten)of ten)suits people who dont like to follow suits people who dont like to follow rulesrulesfor very independent peoplefor very independent peoplehas the potential to become a has the potential to become a franchise franchise Reading ComprehensionSetting up your own business Becoming a franchiseegood if you have plenty of good if you have plenty of business experiencebusiness experience good if you dont have much good if you dont have much business experiencebusiness experiencevery high-riskvery high-risk less risky than being a sole less risky than being a sole tradertradermany new businesses fall (nine many new businesses fall (nine out of ten)out of ten)Only 0.9% of franchises failOnly 0.9% of franchises failsuits people who dont like to suits people who dont like to follow rulesfollow rulesDoesnt suit people who dont Doesnt suit people who dont like to follow other systemlike to follow other systemfor very independent peoplefor very independent peopleOffer some independence and Offer some independence and you dont work for someone elseyou dont work for someone elsehas the potential to become a has the potential to become a franchise franchise You have a business relationship You have a business relationship with someone elsewith someone elseset up concept charge launch branch out growth fee2. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising on page 26.Tags That can End Misery of Lost Luggage Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to(1)_ G, which sells secure tags which travelers attach to their luggage. They started to (2)_ 9.95 per tag in the first year, followed by a 2.95 subscription (3)_ for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items. Mr. Truelove said: “We have seen a huge (4)_ in orders as travelers realize they cannot rely on the airlines to look after their bags. It is actually a very simple (5)_, Globalbagtag is now planning to (6)_ into stickers for items including mobile phones, MP3 players, key and laptops.” Globalbagtag（全球行李牌）是一（全球行李牌）是一个表面印有七位数字的不锈钢金属个表面印有七位数字的不锈钢金属牌。使用方法简单，登录牌。使用方法简单，登录www.G在线购买，在线购买，然后指定七位数字作为用户名注册然后指定七位数字作为用户名注册为会员。每次出行前，通过密码进为会员。每次出行前，通过密码进入信息中心，更新个人信息和行程入信息中心，更新个人信息和行程安排，存储重要的旅行证件信息。安排，存储重要的旅行证件信息。如果行李遗失，失主可登录网站，如果行李遗失，失主可登录网站，通报行李丢失的具体情况，并随时通报行李丢失的具体情况，并随时查询行李追踪的状态和结果查询行李追踪的状态和结果;任何拾任何拾到行李的人也可登录网站，报告拾到行李的人也可登录网站，报告拾到行李的号码，并留下联系方式，到行李的号码，并留下联系方式，Globalbagtag网站会尽快寻找失主，网站会尽快寻找失主，让双方取得联系让双方取得联系 Listening 1 Advice on franchises You must be someone who likes to follow rules and have support from others Choose a strong band and something you are interested in You need start-up capital1. Listen to a trainer doing a seminar on being an entrepreneur. What advice does the trainer give?1. In general _ _ _ you are thinking of.2. _, _ _ make sure that the bands are strong.3. _ _, making and selling pizzas might be profitable but4. I _ _ you need to like hard work.5. _, _ the money. You 2. Listen again to the talk. Write in the missing expressionsListening scriptT=Trainer M=ManT: So. Thats end of my talk. Are there any questions? Yes?M: Thanks for your talk. It was very interesting. Ive been thinking of starting my own business and I wondered what you thought of franchises.T: Thats a good question. In general, its important when you are thinking of becoming a franchisee to be someone who likes to follow rules and have support form others. Entrepreneurs tend to be people who dont like following tried and tested routes, so if you dont like doing what other people want, then franchising isnt for you. Secondly, Id say make sure that the brand is strong and that its something you are interested in. fro example, making and selling pizzas might be profitable but do you want to be doing it for the next five years? I also think you need to like hard work. People shouldnt think that running a franchise is less work than being a sole trader. Finally, theres the money. You still need start up capital. This can be as low as five thousand pounds and as high as two hundred and thirty thousand pounds for a well-known brand like Dominos Pizza.Making Phone CallsListening 2 Planning a Seminar Business Circle Conferencing Name: Mr. Ray(1)_ Name of event:(2)_ He cant come to the buffet on (3)_ because his train doesnt arrive until after(4)_. Please send the schedule to his email which is (5)_.NauntonLaunching your business onlineSunday evening9:Listen to a message on a voicemail about a seminar. Complete the information on this message pad. Listening scriptsRecorded message: Thank you for calling Business Circle Conferencing. Please state your name and address. Then give the name of the event youd like information on and we will send it to you immediately. Please speak after the tone.Ray: Hello. This is Mr. Ray Naunton. Thats N-A-U-N-T-O-N. Im coming to the event next week called Launching your business online and so youve already got my details. Anyway the reason Im calling is that I wont be able to arrive in time for registration and the buffet on the Sunday evening. My train doesnt arrive until nine fifteen, so Im going to take a taxi straight to the hotel. So I probably wont get to the training centre until Monday morning. I hope thats OK. Anyway its just to confirm that I will be there for the course. Oh, and could someone send me the schedule for the two days? You can email it to me at r dot naunton at worldsyouroyster dot com. Worldyouroyster is all one word. Thats w-o-r-l-d-s-y-o-u-r-o-y-s-t-e-r. And all in lower case. Thank you.NotesLaunching your business online 3 pm: Security (1)_. 4.30pm: people with buffet arrive to (2) _.(3)_: I arrive. Number of delegates: (4)_.Registration and buffet ends at about (5) _.are opening the room at 3set up4 pmtwelvesevenKirstenVanessa2. Vanessa and Kirsten are in charge of organizing the seminar at Business Circle Conferencing. Vanessa calls Kirsten to confirm the final arrangements. Add the missing information to Vanessas notes.Listening scriptK=Kirsten V=VanessaK: Hello, Kirsten speaking.V: Hi, Kristen. Its Vanessa. Im just calling to check details for the group on Sunday evening.K: Sure. Security are opening the room at three. Is that early enough?V: Yes, the buffet wont be setting up until four thirty so thats plenty of time. Ill get there at four and I dont think anyone will be arriving before five. According to my records, we have twelve. Is that right?K: Yes. Everyone has confirmed. Oh that reminds me. Weve had a message from Mr. Naunton to say he wont be here until after nine so hes checking straight into the hotel. Theres no point in inviting him to come after then, is there? I mean, I assume that well have finished by nine.V: By seven, I hope. Well, I hope theyll have gone by then! If they want to get to know each other any longer, they can use the hotel bar.K: Fine. I think thats everything, then. Do you need me to be there?V: No. Theres no point in both of us interrupting our weekend. It doesnt need two of us.K: Great. See you on Monday. Bye.V: Bye.Speaking: Discussing a schedule You and your partner are in charge of a training event. Here is the schedule to email out to all participants.News and business: a Seminar for Young Entrepreneurs Monday 15th February 9:00-9:30 Registration and coffee 9:30-11:00 Introduction and talk: A good idea does not necessarily make money. Speaker: Fiona Brewster 11:30-1:00 Workshop and mini-presentations by each participant 1: 00-2:00 Lunch 2:00-3: 00 Talk: Online businesses the myth and the truthSpeaker: Laszlo Reiner.3:305:00 Workshop: Title to be confirmed. However, before you confirm these details, read some correspondence and make any changes and notes on the schedule. Finally, meet with your partner to discuss and confirm the final version.From: r.thornethorneconsultants.bizSubject: workshopThank you for inviting me to run a workshop on the 15th. I am delighted to confirm that I will be able to attend. I would like to suggest the title: You might want it but does your customer? It will be about targeting the customer and improving service. Does that sound OK? Im currently available either morning or afternoon. Please confirm asap.RegardsRTTELEPHONE MESSAGE Fiona Brewster called. She has aproblem with speaking on the 15th.Shes going to be late so asked tospeak later in the day. Can you changeher session? Maybe to later in themorning or the afternoon?Student ASecurity just said theyprobably wont be openingthe building until 9.15 on the15th. Its a problem withstaffing!TELEPHONE MESSAGE Laszio Reiner called to confirm histalk. His flight lands at 8.30 onSunday evening. Will you be meetinghim? By the way, he seems to thinkhes speaking for two hours not one.He also said it isnt reallly a talk more of a discussion and workshop.Can you let him know?Subject: another change!HiI rang earlier and left a messagesaying Id be late and couldnt dothe morning session. Actually Ican now but it will have to be midmorning. Then I definitely have toleave after lunch. Sorry to changethings around like this.FionaThe company doing the buffeton Monday have made a mistake.They cant guarantee 1 pm. Doyou mind if its 1.15?Student B3.2 Business Skills: Leaving & Taking MessagesListening: Leaving messagesA to ask for permissionB to complain about a mistakeC to confirm something is OK D to request informationE to offer informationF to cancel arrangementsG to request helpH to change a booking1 _2 _3 _4 _5 _DHBGC2. Look at stages 1-7 for leaving messages. Listen to each of the messages again and tick the stages each caller follows. Call 1 Call 2 Call 3 Call 4 Call 5 1 Say who the message is for 2 Say who you are 3 Give the reason for calling 4 Spell any difficult words 5 Request a return call 6 Leave your contact details 7 Say when you will be available AnswersListening scriptCall 1: Hi, Vanessa. Its Ralph again. Sorry, I forgot to ask earlier if you can send me details of next months seminars. Ive got two people who really need some help with spreadsheets and accounting software. I remember you said that you had some computer courses planned. Anyway, send me details on those and anything else you have coming up. Thanks oh, you can email it to me if thats easier. Its R for Ralph. Dot. Hensher. At Henckel. Thats H-E-N-C-K-E-L dot D-E. Thanks. Bye.Call 2: Hello. My name is Maria Monblot. The reason Im calling is that I have a booking for next weeks business breakfast meeting. Im afraid I wont be able to attend but I would like to come to next months instead. I assume it is on the last Wednesday of the month as usual. Please confirm this. Youve already got my number but just in case, its 768 4556.Call 3: Hello. This is Jochen Anderson. I am booked in to run the seminar on design on the 25th. Ive just received the schedule for the day and it appears that I am speaking at nine thirty. That isnt what I agreed with you. We said I would be at eleven and that I would have ninety minutes not one hour. Youve also described it as a talk but Im giving a workshop. Please get back to me about this as soon as possible. Ill be in my office between two and five oclock.Call 4: Hi, Vanessa. Its Kristen, just to let you know that Jochen Anderson is trying to get hold of you. He left a message on my home number to say he isnt happy about the schedule for the 25th. I havent got the details with me so I cant help really. Im sorry, but can you call him back? He only needs the time changing and something about the title. Im sure one of the other speakers wont mind changing. You know what hes like. See you tomorrow.Call 5: Hello. This is Bryan in security. Im returning your call about having the building open on Sunday. Im just calling to say thats fine. Ill be here at midday anyway so itll be OK for three oclock. If theres anything else, you can call me any time on my mobile. Its 07786 678 8890.3. Match the following expressions to stages 1-7 in exercise 2. Write the number of the correct stage next to each expression.0 Hello, this is a message for _A Its _B You can email me at r dot _C The reason Im calling is that _D Its with regard to _E This is _F So thats M as in Madrid _G You can get me any time between _H Could you call me back? _I Its P for Paris _J Call me on 0207. _K Ill be in the office tomorrow. _L Id be very grateful if youd return my call _ 1 say who the message is for2 say who you are3 give the reason for calling4 s p e l l a n y difficult words5 request a return call6 l e a v e y o u r contact details7 say when you will be available（1）Just a minute. Ill get a pen. 请等一下，我拿支笔。（2）Ill let him know, Mr. Brown.（3）No. I really need to talk to him personally.（4）would you like to lave a message on his voicemail, then?（5）Hold on and Ill transfer you. 稍候，我会帮您转接过去。（6）Im not available to take your call, but please leave your name, number and a brief message.（7）Please call me at 556-3243 when you get back.Other Useful ExpressionsTaking Messages0. Hello. This is Michael James speaking and this is a message for Lelia. Michael James called for Lelia. (4 words)1. Id be grateful if you could return this call on my home number. Call him back _ _ _ _. (4 words)2. I am calling to inform you that the next meeting is on he 23rd. Please note _ _ _ _ _ _ _ _. (8 words)3. Would you mind checking and letting me know the final dates? Please confirm _ _ _. (3 words)4. I just wanted to say that Im sorry for any confusion. He apologized _ _ _. (3 words)1. Read what people say in 1-9 and write messages. Use words from the spoken message.on his home numberthat the next meeting is on the 23rdthe final datesfor any confusionWRITING: TAKING NOTES AND MESSAGES5. The client is asking if it would be possible to put the meeting back. He called about postponing _ _. (2 words)6. If you have any further questions, dont hesitate to call me. Feel free _ _ him. (2 words)7. I was hoping we could bring the interviews forward. Is that possible for you? Are you able to _ _ _ _? (4 words)8. Can you let me know if you are available to join us later? Let her know if you can _ _ _. (3 words)9Iam telephoning with regard to order number 01-X33. I am not happy about it, Iam afraid. Shes complaining about _ _ _. (3 words)the meetingto callbring the interviews forwardjoin us/them laterorder number 01-X33Remember to SUMMARIZE it in a short message. Try to use FEWER words and make it CLEAR123451. Please email Ralph detail of nextmonths seminars at r.hensherhenckel.de.2. Maria Monblot wants to attend nextmonths business breakfast meeting notthis months. Confirm this on 7684556.3. Please call Jochen Anderson about theschedule for the 25th between two andfive oclock. He wants to change the timea