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天天文档在线 东城攻略第一现场项目名 东城攻略 数据提供者：部门 策划二部 姓名 王璐 刘星 一、 项目综述1、 位置交通图 项目地址：成都海椒市街8号锦江区中医院旁接待地址：西大街1号，新城市广场合能集团项目展示中心2、 项目总体经济指标 土地面积: 10169.48平方米 容积率: 约5.92 总建筑面积: 60169.65平方米 住宅建筑面积 不详(规划30508平方米) 商业建筑面积: 不详 栋数: 1 总套数: 816套 住宅套数停车位 土地受让日期 3、 当期推出产品综述 （1）当期经济指标 占地面积 容积率 建筑覆盖率 绿化率 无建筑面积 住宅建筑面积 商业建筑面积栋数 1 总套数； 300 住宅套数 300 停车位；无（2）当期住宅产品的分析楼栋位置（图片说明）楼栋户型分布情况楼栋户型面积区间套数1幢(5-20层)一房4547-6519m22091幢(5-20层)二房7458-8725m2981幢(17-20层)三房11056m24户型配比列表；户型套数比例面积区间一房209657%454765.19二房10533%74.58-8725m2三房4126%110.56m2注备:无样板房 二、活动1、现场（1）选房流程及其要点（流程图表）进入选房区选定房号预选区预选外场登记签署房号确认单核对并盖章整理,结束签署认购协议书换定金收据或交2万元定金（2）现场人流、车流、外场包装（照片）（3）各区采用方式、存在的弊端、值得借鉴的策略、采用这种策略的前提。 销售现场分为预选区和选房确认区,预选区次序较杂乱.预选区摆出很多座椅供客户休息,并为客户提供了面包和牛奶作为早餐.但现场无沙盘和模型.选房区只允许已预的客户进入进行选房确认并办理相关手续.可现场排号,选房考虑时间限定为一分钟,对选定房号在大厅内广播.销售现场较火暴销售气氛较好.2、销售（1）优惠措施:A. 一次性付款一次性优惠2B. 按揭优惠：直客式按揭贷款 优惠1普通按揭贷款 无优惠C. 加入合能会,A级会员 优惠13000元现金.普通会员 优惠1持项目优惠卡 优惠现金1000元（2）销售情况：销控板情况、内部信息。（3）销售产品位置、比例；剩余产品情况。销售情况：户型推出销售剩余面积区间（M2）套数比例套数比例套数比例套一454765.1920965.7%14675.76324.3套二74.58-872510533%4623.85976.2套三110.5641.26%115385合计31819360.6912539.31注：(1) 开盘当天推出楼栋共有318套房源，开盘之前内部认购17套 包括套一，10套；套二，6套；套三1套。剩301套开盘当天推出。(2) 开盘当天销售套一， 136套；套二40套；套三，无。 开盘当天实际销售率：60.69。（截至4月14日下午2：00）热销户型、滞销户型（图片）和简单评述。热销户型:户型点评:空间紧凑,浪费面积小,采光较好.滞销户型：户型点评:；面积过大，不符合购房者的心理需求。三、客户1、活动前期客户累计情况 截至 2007 年4 月 14 日，共累计排号客户数量；约200人开盘当天到场客户数量约250人左右；客户分析：1、活动前期客户累计情况排号客户数量:200余个开盘当天到场客户数量:约250人（客户分析：主力客户以25-40岁中青年居多，购房客户大多关注套一户型。）2、活动当天客户对项目的反应 部分客户认为价格较高，超出预想，不太能能接受其价格，但大多客户看好项目自身的发展及片区远景。四、价格各户型价格及销控表细表幢号单元楼层 房号 套型建筑面积(m2)销售单价(元)销售总价(元)115501套一59.425100303042115502套一49.145283259607115503套二87.254984434854115504套二79.895206415907115505套一45.885283242384115506套一45.885279242201115507套一45.885283242384115508套一45.885283242384115509套一45.965350245886115510套一47.315373254197115511套一47.165296249759115512套一62.764800301248115513套二78.395283414134115514套二77.695270409426115515套一65.194981324711115516套二75.265347402415115517套一60.724946300321115518套一51.615306273843115519套一51.755306274586115520套一54.845257288294115521套二76.745311407566115522套二76.015296402549116601套一59.425115303933116602套一49.145298260344116603套二87.254999436163116604套二79.895221417106116605套一45.885298243072116606套一45.885294242889116607套一45.885298243072116608套一45.885298243072116609套一45.965365246575116610套一47.315388254906116611套一47.165311250467116612套一62.765028315557116613套二78.395301415545116614套二77.695285410592116615套一65.194975324320116616套二75.265362403544116617套一60.724961301232116618套一51.615321274617116619套一51.755321275362116620套一54.845272289116116621套二76.745326408717116622套二76.015311403689117701套一59.425130304825117702套一49.145313261081117703套二87.255014437472117704套二79.895236418304117705套一45.885313243760117706套一45.885309243577117707套一45.885313243760117708套一45.885313243760117709套一45.965380247265117710套一47.315403255616117711套一47.165326251174117712套一62.765043316499117713套二78.395316416721117714套二77.695300411757117715套一65.194991325363117716套二75.265377404673117717套一60.724976302143117718套一51.615336275391117719套一51.755336276138117720套一54.845287289939117721套二76.745341409868117722套二76.015326404829118801套一59.425153306191118802套一49.145336262211118803套二87.255037439478118804套二79.895264420541118805套一45.885341245045118806套一45.885337244862118807套一45.885341245045118808套一45.885341245045118809套一45.965408248552118810套一47.315426256704118811套一47.165319250844118812套一62.765065317879118813套二78.395338418446118814套二77.695323413544118815套一65.195014326863118816套二75.265400406404118817套一60.724998303479118818套一51.615359276578118819套一51.755359277328118820套一54.845310291200118822套二76.015349406577119901套一59.425168307083119902套一49.145351262948119903套二87.255052440787119904套二79.895279421739119905套一45.885356245733119906套一45.885352245550119907套一45.885356245733119908套一45.885356245733119909套一45.965423249241119910套一47.315441257414119911套一47.165364252966119912套一62.765080318821119913套二78.395353419622119914套二77.695338414709119915套一65.195029327841119916套二75.265415407533119917套一60.725013304389119918套一51.615374277352119919套一51.755374278105119920套一54.845325292023119921套二76.745379412784119922套二76.01536440771811101001套一59.42518330797411101002套一49.14536626368511101003套二87.25506744209611101004套二79.89529442293811101005套一45.88537124642111101006套一45.88536724623811101007套一45.88537124642111101008套一45.88537124642111101009套一45.96543824993011101010套一47.31545625812311101011套一47.16537825362611101012套一62.76509531976211101013套二78.39536842079811101014套二77.69535341587511101015套一65.19504432881811101017套一60.72502830530011101018套一51.61538927812611101019套一51.75538927888111101020套一54.84534029284611101021套二76.74539441393611101022套二76.01537940885811111101套一59.42519830886511111102套一49.14538126442211111103套二87.25508244340511111104套二79.89530942413611111105套一45.88538624711011111106套一45.88538224692611111107套一45.88538624711011111108套一45.88538624711011111109套一45.96545325062011111110套一47.31547125883311111111套一47.16539425438111111112套一62.76511032070411111113套二78.39538342197311111114套二77.69536841704011111115套一65.19505932979611111116套二75.26544540979111111117套一60.72504330621111111118套一51.61540427890011111119套一51.75540427965711111120套一54.84535529366811111121套二76.74540941508711111122套二76.01539440999811121201套一59.42521330975611121202套一49.14539626515911121203套二87.25509744471311121204套二79.89532442533411121205套一45.88540124779811121206套一45.88539724761411121207套一45.88540124779811121208套一45.88540124779811121209套一45.96546825130911121210套一47.31546825869111121211套一47.16540925508811121212套一62.76512532164511121213套二78.39539842314911121214套二77.69538341820511121215套一65.19507433077411121217套一60.72505830712211121218套一51.61541927967511121219套一51.75541928043311121221套二76.74542441623811121222套二76.01540941113811131301套一59.42522831064811131302套一49.14541126589711131303套二87.25511244602211131304套二79.89534642709211131305套一45.88542424885311131306套一45.88542024867011131307套一45.88542424885311131308套一45.88542424885311131311套一47.16542425579611131312套一62.76514032258611131313套二78.39541342432511131314套二77.69539841937111131315套一65.19508933175211131316套二75.26547541204911131317套一60.72507330803311131318套一51.61543428044911131319套一51.75543428121011131320套一54.84538529531311131321套二76.74543941738911131322套二76.01542441227811151501套一59.42525831243011151502套一49.14544126737111151503套二87.25541247219711151504套二79.89537642948911151505套一45.88545425023011151506套一45.88545025004611151507套一45.88545425023011151508套一45.88545425023011151511套一47.16545425721111151512套一62.76517032446911151513套二78.39544342667711151514套二77.69542842170111151515套一65.19511933370811151516套二75.26550541430611151517套一60.72510330985411151518套一51.61546428199711151519套一51.75546428276211151520套一54.84541529695911151521套二76.74546941969111151522套二76.01545441455911161601套一59.42527331332211161602套一49.14545626810811161603套二87.25515744994811161604套二79.89539143068711161605套一45.88546925091811161606套一45.88546525073411161607套一45.88546925091811161608套一45.88546925091811161609套一45.96553625443511161611套一47.16546925791811161612套一62.76518532541111161613套二78.39545842785311161614套二77.69544342286711161615套一65.19513433468511161616套二75.26552041543511161617套一60.72511831076511161618套一51.61547928277111161619套一51.75547928353811161622套二76.01546941569911171701套一58.89531931323611171702套一48.7550226794711171703套二86.46520344985111171704套二79.17543743044711171705套一45.47551525076711171706套一45.47551125058511171707套一45.47551525076711171709套一62.19523132531611171710套二77.68550442755111171711套二76.99548942259811171712套一64.6518033462811171713套二74.58556641511211171714套一60.17516431071811171715套一51.14552528254911171716套一51.28552528332211171717套一54.34548629810911171718套二76.04553042050111171719套二75.32551541539011181801套一58.89532931382511181802套一48.7551226843411181803套二86.46521345071611181804套二79.17544743123911181805套一45.47552525122211181806套一45.47552125104011181807套一45.47552525122211181808套三110.56539359625011181809套一62.19524132593811181810套二77.68551442832811181812套一64.6519033527411181813套二74.58557641585811181814套一60.17517431132011181815套一51.14553528306011181816套一51.28553528383511181817套一54.34518628180711181819套二75.32552541614311191901套一58.89533931441411191902套一48.7552226892111191903套二86.46523845287711191904套二79.17545743203111191905套一45.47553525167611191906套一45.47553125149511191907套一45.47553525167611191908套三110.56540359735611191909套一62.19525132656011191910套二77.68552442910411191911套二76.99550942413811191912套一64.6520033592011191913套二74.58558641660411191914套一60.17518431192111191915套一51.14554528357111191916套一51.28554528434811191917套一54.34549629865311191918套二76.04555042202211191919套二75.32553541689611202001套一58.89534931500311202002套一48.7553226940811202003套二86.46523345244511202004套二79.17546743282211202007套一45.47554525213111202008套三110.56541359846111202009套一62.19526132718211202010套二77.68553442988111202011套二76.99551942490811202012套一64.6521033656611202013套二74.58559641735011202014套一60.17519431252311202015套一51.1455552840831、当天公布的均价为4800元/平米（图片）。2、活动当天价格表见上表。五、营销推广1、活动前的推广方式报纸，短信或电话通知排号客户。2当天的营销方式排号优惠1%，现场以广播形式轮流通知排号客户进选房区选房，选房时间为1分钟。现场秩序比较混乱。最全最具性价比的地产资料大全 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