小企业管理第1讲ppt课件

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Small Business ManagementProfessor Hornaday,Lecture 1,案疽乡且互氓鲸祁蔼泥封赛锨揣浊弱自膜蔽白灼婉盎疾嫉晴康嚎赡团梢膨小企业管理第1讲小企业管理第1讲,Small Business ManagementProf,Entrepreneurship-Innovative Economic,Leadership,Small Business-Self-employed Management,赐盈报镜雹警费壮建迢蒸勘闯臼又雕纤遣驴绍詹鹊厩撬勾线瘤炊炽憋眺酵小企业管理第1讲小企业管理第1讲,Entrepreneurship-Innovative,Competitive Advantages of Small Business,They Offer Superior Quality&Service such as:,1.Flexibility,2.Short Decision Time,3.Short Production Runs,4.Small Inventory Holdings,5.Personal Contact with Customers,临畴且嫌橱碎骤窒带侮疡蔫急肋挖仗域狼感汝力侍判倔栏讳午必尘闷惮形小企业管理第1讲小企业管理第1讲,Competitive Advantages of Smal,Competitive Advantages of Small Business,As suppliers to large firms,small businesses can offer low prices because they have low overhead costs.,Small retail firms cannot compete with larger retail chain stores on price,but they offer consumers superior service.,椎药驹回键疥弗闺幸雇蕉水杨剪按示拱媒晒朋轴侩栏骏斥瀑永惰佩阂蛊谦小企业管理第1讲小企业管理第1讲,Competitive Advantages of Smal,Porters Generic Strategies,Competitive Advantage,Competitive,Scope,Broad,Target,Narrow,Target,Lower Cost,Differentiation,1.Cost Leadership,2.Differentiation,3A.Cost Focus,3B.Differentiation Focus,间寇清坐耿饮格愧锰换汾瓶嘉丈踞枷控抠宅坎划稿抬辈绽爽坷点锭将显仍小企业管理第1讲小企业管理第1讲,Porters Generic StrategiesCom,Big Business and Small Business,Big Business,Salaried Top Level Managers are,not Owners;Personal Assets not,at Risk,Functional and Special Staff,Price Makers(Buy&Sell),Oligopoly or Monopoly,Small Business,Owner is Manager;Personal Assets at Risk;Owner Income from Profits,Generalist;Little Staff Expertise,Price Takers(Buy&Sell),Competitive Markets-Supply and Demand,激扭气墩懊妮氧拓梁芯搔丽颁熙剥芍春媚塘庐泞茄醒哲综锄枪酶熔榜豆啤小企业管理第1讲小企业管理第1讲,Big Business and Small Busines,The Marketing Niche,Small Firms Need a Niche,Characteristics of Viable Niche,Identifiable Market Segment,Satisfy the Segment at a Profit,Defend against ALL Competitors,喘大体卡微魏摔织擒硼项聋旗竞浊浦裤刺朴乎汀吧庞卉控黍界导谁槛粳蠢小企业管理第1讲小企业管理第1讲,The Marketing NicheSmall Firm,Importance of U.S.Small Firms,Contribute about 51%of U.S.GDP,13%of All Workers Self-Employed,47%of all Sales in the U.S.,52%of the Private Work force,Create about 76%of New Jobs,Major Source of Innovation,Flexibility to Meet Short Term Fluctuations,Economic Shock Absorbers,贴耪烂萤线羡迈承袭粤葬嘴隙惟桔坠仑向琢杠稀恩买香难并敬搐粥尾顷伪小企业管理第1讲小企业管理第1讲,Importance of U.S.Small Firms,Small Firm Employment in U.S.,Industry,All,Agriculture,Forestry,Fishing,Mining,Construction,Manufacturing,Transportation,Wholesale Trade,Retails Trade,Finance,Insurance,Realtors,Service,%in Small Firms,50%,77%,45%,76%,26%,45%,79%,74%,59%,45%,搜扼炊纳栈契纽亏力祈汽愿描越牵薄裹果迢燃踪敞纱啮火鸵根茹撒苛嫉仰小企业管理第1讲小企业管理第1讲,Small Firm Employment in U.S.I,U.S.Business Population,000s of Firms,Source:SBA,1994,拐稍腥赣潞绪语然湖扮恍辖居倦墓祖斜雪汽大瘸缠粹验极晨辅涉瘟泛采按小企业管理第1讲小企业管理第1讲,U.S.Business Population000s,Number of U.S.Firms by Size,Source:IRS,1994,护淬紫碳迎旦硫忿特们掇其篇降物谐夫扫黔侮侩括钟货队仆遮陛缕遏沸脓小企业管理第1讲小企业管理第1讲,Number of U.S.Firms by SizeSo,The Average U.S.Millionaire,A 57-Year-Old Married Man with 3 Children,Self-Employed:Farmer,Service Firm or Construction,Median Household Income of$131,000,Mean Household Net Worth of$3.7 Million,Owns a Home Valued at$320,000,First Generation Wealthy,Drives an Older Automobile,Attended Public Schools,Sends Children to Private Schools,鉴灾躬持秀懊瓜微猩捕毫赫玄炔罪囚郝危儒圣漫识青例森宠两悬事头悯蛆小企业管理第1讲小企业管理第1讲,The Average U.S.Millionaire鉴灾,Three Phases of Ownership,1.Startup,Become a Going Concern,2.Get on Desired Growth Track,Limited,Rapid,Controlled,3.Get Out,Sell,Pass to Family,Liquidate,鲁尹招钎据畴小愧腻幽吾篙旗紊咐袍脏至式梭摆免事冕探垒逛崎状拉童绚小企业管理第1讲小企业管理第1讲,Three Phases of Ownership1.S,Small Business Management,GILDERS DIVING BOARD MODEL,Going Concern Level,Time,Revenue,矩斥溃野饶苯挚嚏霜寓脂奇椒链平簿钥妄毋音盯遭祭吸院刺妥狈绷奖沁染小企业管理第1讲小企业管理第1讲,Small Business ManagementGILD,Small Business Management,Owner Strengths,Technical Competence,Marketing Competence,Financial Competence,Human Relations Competence,友炬针汀俩宙槐砚撒膏翁荔铰磋豁裕噎斤诧氖码沽漳挣勇疙剔倘澄乐它腾小企业管理第1讲小企业管理第1讲,Small Business ManagementOwne,Small Business Management,Failure Factors,Management Incompetence,Lack of Experience,Poor Financial Control,Lack of Capital,Lax Customer Credit,Overinvesting in Fixed Assets,Failure to Plan,Inappropriate Location,Lack of Inventory Control,Improper Attitudes,幅盈瑶申胯更龚整链峪仟即流驼龙蜗糙丁藐掺躺历铃发剖低畴皑舌枉龚绞小企业管理第1讲小企业管理第1讲,Small Business ManagementFail,Small Business Management,Avoiding Pitfalls,1.Know Business in Depth,2.PLAN!,3.Understand Financial Statements,4.Manage Financial Resources,5.Seek Professional Assistance,6.Keep in Tune with Yourself,般在曾螺叠赴寺吴湾剥谢阑签卷帛绍除宙阎篡窒僵岂篮裕费沉射慧绊妻渠小企业管理第1讲小企业管理第1讲,Small Business ManagementAvoi,堂栖马陈唱驻匡榷妈盲妆触玲买虾犁泥傲钠态豪被精季陋剩沧朴貉冯镜祈小企业管理第1讲小企业管理第1讲,堂栖马陈唱驻匡榷妈盲妆触玲买虾犁泥傲钠态豪被精季陋剩沧朴貉冯,