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按一下以編輯母片標題樣式,按一下以編輯母片,第二層,第三層,第四層,第五層,*,Unit 5 Orders,Acceptances and Rejections,By David Xu,Introduction,订单是每一个,供,供应商、制造,商,商最乐意听到,的,的一个词。除,非,非供不应求，,订,订单总是多多,益,益善。订单是,一,一份完整的购,销,销合同的一部,分,分。在下订单,之,之前。绝大部,分,分条款和条件,双,双方已经谈妥,，,，或在其他地,方,方由买方或卖,方,方做了明确的,规,规定，订单以,及,及条款和条件,一,一起构成一份,完,完整的合同。,因,因此条款和条,件,件的完整程度,，,，决定了订单,内,内容的简略,在老,客,客户,之,之间,，,，常,规,规的,订,订单,甚,甚至,已,已经,格,格式,化,化，,卖,卖方,只,只要,填,填写,品,品名,、,、数,量,量和,交,交货,期,期便,可,可。,订单,的,的布,局,局都,是,是开,门,门尖,山,山，,平,平铺,直,直叙,。,。,收到,订,订单,后,后都,要,要及,时,时的,回,回复,确,确认,。,。有,些,些公,司,司以,为,为马,上,上就,发,发货,，,，就,免,免去,了,了确,认,认这,一,一关,键,键的,步,步骤,。,。有,些,些公,司,司回,一,一张,发,发票,了,了事,，,，也,有,有的,公,公司,回,回一,份,份格,式,式化,的,的确,认,认书,。,。其,实,实一,封,封好,的,的确,认,认函,，,，是,培,培养,客,客户,感,感情,的,的有,效,效手,段,段。,EffectiveWritingI,：,AvoidInflatedWords,王婆,卖,卖瓜,，,，自,卖,卖自,夸,夸。,夸,夸大,不,不实,之,之词,出,出现,在,在商,业,业广,告,告中,，,，大,家,家也,许,许都,习,习以,为,为常,。,。广,告,告的,作,作用,之,之一,是,是通,过,过煽,情,情来,激,激发,消,消费,者,者的,购,购买,冲,冲动,。,。而,外,外贸,函,函电,的,的读,者,者对,象,象是,进,进口,商,商、,经,经销,商,商等,。,。他,们,们的,购,购买,行,行为,，,，是,一,一种,理,理性,行,行为,。,。如,果,果采,用,用浮,夸,夸的,辞,辞藻,，,，不,但,但起,不,不到,预,预想,的,的结,果,果，,往,往往,还,还会,适,适得,其,其反,，,，影,响,响你,在,在客,户,户心,目,目中,的,的形,象,象，,降,降低,你,你的,可,可信,度,度，,所,所以,类,类似,sensational,，,amazing,，,fantastic,以及,revolutionary,等词汇，函,电,电中应该坚,决,决杜绝。,EffectiveWriting I,：,AvoidInflatedWords,夸大不实之,词,词一般容易,分,分辨。我们,要,要做的就是,将,将这些删除,掉,掉。,例如：,The worknoffers extraordinarychallenges anda very large salary.,实际上,extraordinary,和,very,这里没有什,么,么意义，删,除,除为好。,例如：,Already thousands of newcustomersarebeating paths to thedoors ofMartin dealers.,Neverhastherebeen,norwillthere be,a fan assmooth runningand whisperingquietas the North Wind.,So that you maybe able to buyKantrellequipmentat anextremelylowpriceandsellit ata tremendous profit,wenow offeryou the complete line ata 50percent price reduction.,以上例句很,像,像广告词。,在,在函电中使,用,用广告语可,能,能会降低可,信,信度。,EffectiveWriting II,：,AvoidClich,（陈词滥调,）,）,陈词滥调刚,开,开始也许并,不,不是没有新,鲜,鲜内容的老,一,一套，但用,的,的人太多太,烂,烂，又没有,什,什么创新，,再,再加上用词,不,不简练，于,是,是变成了陈,词,词滥调,clich,。事实上，,部,部分陈词滥,调,调也可以归,纳,纳到罗嗦的,词,词语中去。,函电当中常,见,见的陈词滥,调,调主要有：,陈词滥调,简明词语,Acknowledge receipt of,Thank you for,receive,Be in the receipt of,Receive,As per,As,according to,At an early date,Soon,或给出确切日期,At this time,Now,At(the)present,Now,Attached hereto,Attached,here,或,enclose,Due to the fact that,As,because,since,Enclosed please find,Enclose,here,I have before me,I have received,Herewith,Here,或删除,Take the liberty of,删除,The writer,I,me,Under separate cover,删除,At your(earliest)convenience,soon,Up to this morning,So far,或删除,非常遗憾，,我,我们奉告您,关,关于，等,l.Weregret toinform you that(of)2.We are sorry tohaveto draw your attention to3.We regretto have tosaythat4.Weregret toadvise you that5.We very much regretto announce youthat6.It ismostregrettable that wehaveto informyou that(of)7.Itis with our greatestregret that wemustinform you that(of)8.To our greatestregret wemustherewithinform youthat(of)9.It isa matter for regretthatI have toinform youthat(of)10.It isto be regretted that I must informyouthat(of)11.It iswithregret andreluctance that wehaveto informyou that(of)12.Itgives usa deep sorrow that we have toannounce you that13.Itcauses memuchsorrow tohaveto say that14.I feel sorry for havingto announce youthat15.I expressmy sorrowfor announcingyou that,当我们得,悉,悉,甚为遗憾,等,等。,1.We are very sorrytohear(know)that2.we are grieved to hear of(about)3.Weareindeed sorrytohearthat4Weverymuch regrettohearthat5.Weregret to hear of(that)6.It is with greatregretthatwejustlearn that7.Muchto our regret wehave heardthat8.We regret toreceiveyour information re9.We regret that we have beeninformedthat(of)10.To our deep regret wewere informed that(of),请宽恕某,某,某事项,1.Please excusethis clerical error.,2.We tenderyouourapologyfortheinconvenience thiserror may have caused you.,3.We request you toacceptourregret for the errorofourclerk.,4.We greatly regretthat wehave causedyousuch ainconvenience.,5.We wish to express our regretfortheannoyance thismistakehascaused you.,6.We frankly admitwe wereat faultandweareanxiousto repair the consequences.,请原谅我,的,的回信延,迟,迟,1.Please excusemylatereply to your veryfriendlyletterof March1.,2.Ihope you will forgive me for not havingwrittenyouforsolong.,3.Ihope you will excuse mefornothavingrepliedto you untiltoday.,4.Ihumblyapologize you for mydelay in answeringto yourkindletterof May 5.,5.Ihave to(must)apologize you for not answeringyourletterin time.,6.Imust ask you tokindlyaccept our excuses,lateastheyare.,我们盼望,于,于近日内,接,接获回信,1.We hope to receive your favour atanearly date.,2.We hope to befavoured with areply withtheleast delay.,3.We awaita good newswithpatience.,4.We hope to receive afavourable replyperreturnmail.,5.We awaitthepleasureofreceiving afavourable replyatan earlydate.,6.We awaitthefavour of your early(prompt)reply.,7.Apromptreply wouldgreatlyoblige us.,8.We trustyouwillfavourus withan early(prompt)reply.,9.We trustthatyouwill replyus immediately.,10.We should beobligedbyyourearly(prompt)reply.,11.Willyour pleasereply without delaywhat your wishes are inthis matter?,12.Willyoukindlyinform us immediately what you wishus to do.,13.We request you to informusof
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