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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,IBM software story,The IBM,software story,Prepared for IBM by 11th Avenue,page 1,IBMsoftwarestory,People consume only,what,theyneed,whentheyneed it.,TheleadingutilityproviderinSpain islaunching an automatedenergy management system,thatenablesmore than 300 industrial customers,900serviceproviders and 11,000 households,to better control theirenergy usage.Userswillbeabletoestablish consumption protocols,to minimizeelectricityusein peakperiodsandto takefulladvantage of renewableenergy,resources when available.,page4,IBMsoftwarestory,They knowthe best,wayfrom,A to B.,TheSingapore LandTransportationAuthority is improvingoneofthe mostmodern,affordable,andheavilyused publictransportnetworksinthe world,byaddinganintegratedpayment,optionthatcanbeusedforthe busorthetrain,plusparkingandvehiclecongestion charges.,Andinthe background,thesystemstudiestheusagedatatohelp designnewschedules,androutes thatwillfurther reducecongestion.,page 5,IBMsoftwarestory,They accessthe,best andbrightest,from,anywhere.,A medicalimagingsystems designer develops technologythatenables medicalprofessionals,toview medicalimagessuchasXrays,computedtomography scans andMRIsviawired,andmobile devices,includinglaptops,smartphonesand Web-enabled PDAs,which allows,doctors whoarenot physicallyonsitetolend their expertiseandprovidemedical assistance,a breakthroughforthe medicalprofession.,page 6,IBMsoftwarestory,They spend moretime,with thepeopleand,thingsthey,love.,HarleyDavidsonisengagingtheirraving customersinuniquewaysempowering themto,connect oversocial networks,sharephotos,planrides,createblogsandengage in away,that turns their customersinto sellers.,page 7,IBMsoftwarestory,They see,hidden,patterns.,Blue Cross andBlue ShieldAssociationisgatheringand analyzinginformationreceivedfrom,allparticipatingBlue Cross BlueShield plans to obtaina national viewofclaims data.Using,this consolidatedinformation,the organizationcanimprovenegotiationswithhealthproviders,regardinghealthcarecosts,predictmedical expenses andbetteridentifymember riskfactors,forhealth issuesandhospitalization.,page 8,IBMsoftwarestory,They recognize,problems,beforeit,stoolate.,Oneofthe largestschool districtsinAlabama is integrating disparatedata sourcesintoan,advancedwarning system.Usingthissingle,reliable sourceofinformation,teacherswillgain,insight intothe academic lifecycleofeach studentand monitorstudentprogresswith increased,visibility.Thesystem willenable teachers to addressand resolveissues beforethey escalate,helping steer students on therightpath andreducedropoutrates.,page 9,IBMsoftwarestory,Behindeveryone of these,examplesisa business,government or an industry,that hasused software,innewways.,page 10,IBMsoftwarestory,Today,morethan ever,organizationsusesoftwareto,enableeveryfacetoftheirbusiness.,page 11,Business,Software,IBMsoftwarestory,Butwithnewmodels andways of workingcomenewchallenges.,page 12,Data,everywhere,Astheworldbecomesmore,instrumented,thechallengeis,togetmoreoutofthe wealth,ofnewinformation,frommanaging,data to developinginsights.,Newexpectations,forvalue,Globalintegration,andconnectivity,Astheworldbecomesmore,interconnectedandasthe,paradigmoftheorganization shifts,from multinationalcorporation,togloballyintegrated enterprise,businesses cannolongerafford to,operate as islands.Morethanever,they needtofindways to connect,both internallyand externally.,Customerexpectationshave,neverbeen higher:Personalized,service,deliveredflawlessly.,Differentiation,through people,As always,itsthecapabilities and,ingenuityof the people in business,thatdeliver results.Buttoday,it,s,aboutmorethanjustthose onyour,payrollthe greateropportunity,is how well youcanengage a,worldwideecosystemof employees,partners,suppliers,andcustomers,to help createnew value.,Business,Software,Security risks,Technologyhasallowed work,to move beyondphysical locations,and brandoffices.,It now exists on virtualplatforms,across dispersed teams and,players.But the more data and,information organizationsmake,availableto their internal audience,the greater therisk.,IBM software story,And as a result,anew set ofneedshas emerged.,Turninformation,intoinsights,Increase agility,Connect&collaborate,page13,Business,Enable businessservice,&productinnovation,Driveenterprise operations,effectiveness&efficiency,Manage risk,security,&compliance,Software,IBM software story,Theseneeds range from buildingtechnologyadvantage,to developing new strategicbusiness solutions.,Business solutions,page14,“I need tomakebetter use ofmy company,s,information.That means my companyhas,to doa betterjob managing data and content.,Withtimely access to clean data,we could,devise newwaysto serveour customers.”,“I need betterwaysto connectmy team to,improve their productivity andability to make,timely decisions.Byconnecting keyprocesses,and enhancing collaboration,we canbe more,responsiveto our customers and partners.”,“I need tocreate more efficiency withinour,existing infrastructure.Thatstarts w
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