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NGSON,Page,*,单击此处编辑母版标题样式,英文标题,:32-35pt,颜色,: R153 G0 B0,内部使用字体,:,FrutigerNext LT Medium,外部使用字体,: Arial,中文标题,:30-32pt,颜色,: R153 G0 B0,字体,:,黑体,英文正文,:20-22pt,子目录,(2-5,级,) :18pt,颜色,:,黑色,内部使用字体,:,FrutigerNext LT Regular,外部使用字体,: Arial,中文正文,:18-20pt,子目录,(2-5,级,):18pt,颜色,:,黑色,字体,:,细黑体,配色参考方案:,建议同一页面内不超过四种颜色,以下是,13,组配色方案,同一页面内只选择一组使用。(仅供参考),客户或者合作伙伴的标志放在右上角,.,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Geneva, 13-16 July 2009,Fostering worldwide interoperability,Page,1,Business visions behind N,GSON,CCSA-Huawei Technologies Co.,Ltd,Global Standards Collaboration (GSC) 14,DOCUMENT #:,GSC14-PLEN-022,FOR:,Presentation,SOURCE:,CCSA,AGENDA ITEM:,Opening Plenary 6.9,CONTACT(S):,Wang.xuemin,Page,2,Business Dilemmas,Visions & Solutions,Key technologies,Conclusion,Table of Contents,Page,3,Problem of network operators,More and more enriched services and content on the Telecom networks are forcing the bandwidth requirements to grow exponentially, the cost of operators to great increase.,Even though more subscribers attracted by enriched services, the annually decreasing ARPU is causing operators,margins to erode.,Page,4,Business dilemmas behind,Limited services, not attractive at all,Too stiff, not adaptive,Telecom services are stable,Becoming spam, but still hard to find out critical services in time,Services and Advertisements are everywhere,It,s dangerous if you are exposed,Sometimes QoS is a problem,I love Internet !,End users,How about mission critical business?,Internet portal becomes necessity,Vertical industries & companies,All users are behind masks, hard to locate target customers proactively,Internet services are popular,No such thing called ARPU,Major income from advertisement,Service & content providers,Price competition will come soon,Data services increasing dramatically,Challenged by VoIP with zero price,Voice is still major income source,Minor income with heavy burden,Internet services,good QoE,ARPU decreased, revenue eroded,Bandwidth requirement exploding,Network operators,Page,5,Business Dilemmas,Visions & Solutions,Key technologies,Conclusion,Table of Contents,Page,6,Price competition will come soon,Challenged by VoIP with zero price,Minor income with heavy burden,ARPU decreased, revenue eroded,Visions,End users,Vertical industries & companies,Service & content providers,Network operators,All users are behind masks, hard to locate target customers proactively,No such thing called ARPU,It,s dangerous if you are exposed,Sometimes QoS is a problem,How about mission critical business?,Limited services, not attractive at all,Too stiff, not adaptive,Becoming spam, but still hard to find out critical services in time,Vision-1,Increasing customer Loyalty, mitigation of price competition;,Optimizing resources,Vision-2,High accuracy advertisements: AdvertiService,Vision-3,Telecom level support,Vision-4,Customer-centric service provision,Page,7,Solution-4,User, service, network & device context aware,Solution-3,QoS/bandwidth/latency guaranteed & privacy protected on valuable services,Solution-2,Customer-centric service interaction,Solution-1,A service overlay network run by network operators, with context aware, dynamically adaptive and self-organizing capabilities,Solutions,End users,Vertical industries & companies,Service & content providers,Network operators,Vision-1,Increasing customer Loyalty, mitigation of price competition;,Optimizing resources,Vision-2,High accuracy advertisements: AdvertiService,Vision-3,Telecom level support,Vision-4,Customer-centric service provision,Page,8,The NGSON PAR vs. the Solutions,5.2 Scope:,This standard describes a framework of Internet Protocol(IP)-based,service overlay networks,and specifies,context-aware, (e.g., such as required Quality of Service(QoS) level, type of service such as real-time vs. data, nature of data stream such as I-frame vs. B-frame, and type of terminal such as TV monitor vs. Personal Digital Assistant),dynamically adaptive,(e.g., using locally derived information to discover, organize, and maintain traffic flows in the network within a local area network), and,self-organizing,networking capabilities (e.g., developing network structures,based on the needs of the customers,and the capabilities of existing network structures), including advanced routing and forwarding schemes, and that are independent of underlying transport networks.,5.4 Purpose:,The purpose of this standard is to enable,network operators,service/content providers, and,end-users,to provide and consume collaborative services by the deployment of context-aware, dynamically adaptive, and self-organizing networking capabilities.,5.5 Need for the Project:,The amount of services and applications and their,interaction,are increasing at an exponential rate. This standard is needed to provide a better, more efficient way of providing these services and applications by means of context-aware, dynamically adaptive, and self-organizing networking capabilities.,PAR Request Date:,14-Feb-2008,PAR Approval Date:,27-Mar-2008,PAR Expiration Date:,31-Dec-2012,Project Number:,P1903,2.1 Title:,Standard for a Next Generation Service Overlay Network,Solution-1,Solution-4,Vision-3,Solution-3,Vision-2,Solution-2,Page,9,But, the NGSON is NOT,The NGSON is NOT expected to solve all problems by itself, but a fulcrum for network operators to solve some critical problems by means of:,Interconnection of large number of existing ,Combination of advantages from both Telecom networks and Internet;,Protection ,Optimization of network resources in a smart way.,Page,10,Business Dilemmas,Visions & Solutions,Key technologies,Conclusion,Table of Contents,Page11,Servicelayer evolution,1,st,gen.: Traditional Silo architecture,2,nd,gen.: Centralized SDP solution,Nextgen.: Loosely coupled service network architecture,Interconnect,a largenumber of existing /emergingservices/ enablers,Enhance,reusabilityof services/ enablers worldwide,Cost-efficient,creationofservices,Harmonize,service/ network operators,serviceproviders worldwide,NextGenerationServiceOverlayNetwork,Page12,Servicerouter-centric Architecture,Service Overlay Network,Transport Network,Mobile,Optical,xDSL,Servicerouter-centric Architecture,Self-organized networking,Service virtualization and interaction,Service & resource addressing,Context-aware service routing,Service charging,Page13,Technical requirements,Generalfunctions,Addressing,Identifier,Standardinterfacesandprotocols (2),Userprivacy(2),Interworking(2),Mobility,Networkrelatedfunctions,Supportof network routing,Self-organization (3),Adaptiveness,Identity,Resourcevirtualization(2),Resourcescheduling,OAMrelatedfunctions,Manageability,FCAPS,Servicemanagement,Lifecycle management(2),Inter-provider service,Openenvironment,Servicerelatedfunctions,Dynamicservicerouting(2),Servicerouting(2),QoS(3),Registration,Registrationanddiscovery,Registration/ de-registration (4),Servicediscovery (4),Directory (2),Negotiation,Servicecomposition(5),Billingof compositeservices,Chargingandbilling,Seamlessmobility support,Contextawareness (9),Self-organizing(5),Adaptiveness,Dynamicauto-configuration,Security(3),Authentication (3),Servicebrokering,Servicecoordination(3),Servicecollaboration,Virtualization,Page14,Business Dilemmas,Visions & Solutions,Key technologies,Conclusion,Table ofContents,Page15,Conclusion,Foralmost all players in ICT, therearesome botheringdilemmasexisting.,IEEENGSON is tryingtosolve thesedilemmasthrougha service-overlay-network run by network operators,with context aware,dynamicallyadaptive and self-organizing capabilities.,Under this scheme, largenumberof existing& emerging servicesandenablerswill beinterconnected,Telecom&Internetadvantageswillbecombined, protectionandutilizationofuserinformationwill bebalanced, and the network resourceswill beoptimized in asmart way.,TheRD (requirementdocument) isgoing to befrozensoon, NGSONWG is willing tocooperate withITU-T and otherrelatedSDOs. Your support and participate are appreciated.,Page16,Where tofind NGSON,Email exploder for people interested:,Forquestion(Chairof NGSONWG:Rick Townsend):,Website:,Page17,Thank you!,演讲完毕,,,,谢谢观,看,看!,
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