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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,2021/2/8,#,How to Pitch a VC,aka“,Startup Viagra,”(#pitchvc),Dave McClure,500 Startups,Master of 500 Hats,SeedCamp Week-London,September 2010,/,DaveMcClure,Essential Elements of your,Pitch,Elevator Ride,(30-sec quick pitch),The Money Shot,(demo),Size Matters,(market),Nice Number$,(customers+revenue),SuperHeroes&RockStars,(your team),*note:the above are teaser images they dont really mean anything;theyre just here to capture your attention.,Pitch,MY PROBLEM,(not,YOUR SOLUTION,),Post:“Your Solution is Not My Problem”,Pardon The,Blatant Commercial,Dave McClure,2001-2009:,Startup Investor:,500 Hats LLC,Founders Fund,Tech Marketing,:PayPal,Simply Hired,Mint,Advisor,Angel Investor,:40+Startups,Conf.Organizer,:,Web 2.0,OReilly,Startonomics,Stanford Visiting Lecturer,:Facebook,Startup Metrics,80s&90s:,Entrepreneur,:Founder/CEO Aslan Computing(acq.),Developer,:Windows Apps/SQL DB Admin,User Groups,:E-Commerce,Internet,Client-Server,Engineer,:Johns Hopkins 88,BS Eng/Applied Math,GEEK,CODER,ENTREPRENEUR,Blogger,Startup Advisor,Internet Marketing,Angel/VC Investor,500 Hats Investments,(13 deals,2004-2008,$300K),2004-2008:13 deals,avg$25K,results:,1 exit$170M(9x),+3-7 future wins,Founders Fund Investments,(43 deals,2008-2010,$2.9M),fbFund REV,(Facebook Incubator),22 deals($850K),$15-75K,FF Angel LLC,21 deals($2M),$50-250K,Results,:,8 raised seed rd$500K+,(+3 more break-even),Results,:,1 small exit,5 Series A/B rd$2M+,(expect 5+more),500 Startups Investments,(40 deals,2010,$3.5M),Q1-Q3/2010:38 deals,avg$100K,Wildfire,Crave,Tello,AwayFind,MyGengo,Recurly,Mogotix,EcoMom,Zencoder,Crocodoc,SayHired,RevNetics,AppBistro,Foodspotting,Medialets,Rapportive,TransFS,SiteJabber,Estately,FlowTown,OneForty,Twilio,Postling,Plancast,WePay,OtherInbox,Viikii,Zozi,Graphicly,Networked,Blogs,How to,Pitch a VC,(or Angel),10 Slides to an,Awesome,Pitch,1.Elevator Pitch,2.The,Problem,3.Your Solution,4.Market Size,5.Business Model($),6.Proprietary Tech,7.Competition,8.Marketing Plan,9.Team/Hires,10.Money/Milestones,Demo,Goes Here,Teaser Image,Goes Here,10SlidestoanAwesomePitch,1.ElevatorPitch,2.The,Problem,3.YourSolution,4.MarketSize,5.BusinessModel($),6.ProprietaryTech,7.Competition,8.MarketingPlan,9.Team/Hires,10.Money/Milestones,The Money Shot:,Demo,Screen Shots,Video,Demo,GoesHere,TeaserImage,GoesHere,Business,Metrics,(NOT Revenue,Projections),AARRR!,Cu$tomerTestimonial$,“ThisShit,Rocks,.,”,”,1.TheElevatorPitch,(,only30sec!,),Short,Simple,Memorable:,“,What,How,Why,.,”,”,3keywordsorphrases,“,M,isthefree,easywaytomanageyour,money,online.,”,”,Noexpertjargon,just,KISS,.,RemembertoHaveFun,(,.,whenyoupitch,-),2.TheProblem,Whatis,TheProblem,?,Makeit,Obvious,.,“,Ouch,.Yeah,Ihavethattoo,”,”,Who,hasit?,“,Painkiller,not,Vitamin,”,alsoseeblogpost:,“YourSOLUTIONisnotmyPROBLEM”,3.YourSolution,GreatProducts&Companiesdo1+of3things:,GetYou,LAID,(=sex),GetYou,PAID,(=money),GetYou,MADE,(=power),3.YourSolution,GreatCompaniesdo1+of3things:,Getyou,LAID,(=sex),Getyou,PAID,(=money),Getyou,MADE,(=power),DescribewhyyourSolution:,Makesyourcustomers,Happy,Doesit,better,different,thananyoneelse,“NICHEtoWIN,”,”,(CustomerCaseStudycanalsogohere),TheMoneyShot,http:/ Shots,Video,PRACTICE!PRACTICE!PRACTICE!,demowill,FAIL-,havea,backup,(screenshots,localvideo,interpretivedance),expect tobe interrupted,TheMoney Shot,http:/ Shots,Video,PRACTICE!PRACTICE!PRACTICE!,demowill,FAIL-,havea,backup,(screenshots,localvideo,interpretivedance),expect tobe interrupted,andremember,:,The Scriptis,NOT,yourSlides,The,Script,is the,FACE,of your Audience,4.MarketSize,Bigger,is,Better,Top Down,=someoneelsereported it,Forrester,Gartner,YourUncle,4.MarketSize,Bigger,is,Better,Top Down,=someoneelsereported it,Forrester,Gartner,YourUncle,Bottom Up,=calculate users/usage/rev$,Avg Txn=$X,Y customers inour market,Avg customer buys Ztimesperyear,Market Size=,$X*Y*Z,annually=a big friggin#,Market growing 100+%per year,5.Business Model,(HowDo You Make Money?),Describe Top 1-3 Sourcesof Revenue,Prioritizeby Size or Potential,Common RevenueModels:,Direct,:ecommerce,subscription,digitalgoods,Indirect,:advertising,leadgen,affiliate,6.ProprietaryTechnology/Expertise,VCs*really*like unfairadvantages:,BIG,market lead,experienced team,“superior”technology,7.Competition,(whyyoure,better,*or*,different,),List*all*competitors,Showhow youre,better,orat least,different,if not better or different then,-“NICHE TOWIN”,BetterorDifferent.,Funny!,Shocking,!,Accepted,Not,Funny.,8.Marketing Plan,PR,Contest,Biz Dev,Direct Marketing,Radio/TV/Print,Telemarketing,Email,SEO/SEM,Blogs/Bloggers,Viral/Referral,Affiliate/CPA,Widgets/Apps,LOLCats,howdo you get,customers,&,distribution,?,lots,of channels&decisionschoose,a few,:,8.Marketing Plan,PR,Contests,Biz Dev,Direct Marketing,Radio/TV/Print,Telemarketing,Email,SEO/SEM,Blogs/Bloggers,Viral/Referral,Affiliate/CPA,Widgets/Apps,howdo you get,customers,&,distribution,?,lots,of channels&decisionschoose,a few,:,3 ThingsThatMatter/To Measure:,Volume,C
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