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Mastertitelformat bearbeiten,Mastertextformat bearbeiten,Zweite Ebene,Dritte Ebene,176,11/26/2024,Mastertitelformat bearbeiten,Mastertextformat bearbeiten,Zweite Ebene,Dritte Ebene,“,尊,享,享,卓,卓,越,越,”,2011,奥,迪,迪,新,新,A8L,中,南,南,小,小,区,区,试,试,驾,驾,品,品,鉴,鉴,会,会,“EnjoyExcellence,”,”-2011AudiNewA8LCentralandSouthAreaTestDriveAppreciation,GAAC17,.03.,20,11,活,动,动,背,背,景,景,：,：,全,新,新,A8L,深,度,度,品,品,鉴,鉴,全,新,新,奥,奥,迪,迪,A8L,是,奥,奥,迪,迪,新,新,一,一,代,代,旗,旗,舰,舰,，,，,是,是,奥,奥,迪,迪,目,目,前,前,在,在,设,设,计,计,与,与,科,科,技,技,方,方,面,面,最,最,顶,顶,尖,尖,的,的,艺,艺,术,术,之,之,作,作,。,。,全新奥迪,A8L,融入时尚新,设,设计及高端,科,科技的豪华,轿,轿车，集合,完,完美的动力,配,配备、优越,的,的驾乘舒适,感,感及独一无,二,二的设计，,从,从新定义,D,级豪华车的,标,标准。,全新,A8L,将肩负提升,奥迪在中国,的,的,尊贵,品牌形象和,提,提升奥迪,在,D,级轿车市场,领,领域的市场,份,份额的重大,使,使命。,Activity Background:NewA8L deeplyappreciation,New Audi A8L istheflagship of Audi, and thetopproduct ofartin designand technology.,New Audi A8L isthedeluxe carwithnewdesign andtoptechnology, andcombinesperfect force,advantageddriver and passenger comfortable feeling andoutstanding design,which hasredefinedthestandard of Class Ddeluxe car.,New A8L will undertake the missionof Audi inChina forimprovingthenoblebrand image and themarket share of Class Dcar market.,目录,Contents,整体策略,General strategy,活动概述,Activity brief,活动运营,Activity operation,媒体邀约,Mediainvitation,活动管理,Activity management,项目预算,Project budget,目录,Contents,整体策略,General strategy,活动概述,Activity brief,活动运营,Activity operation,媒体邀约,Mediainvitation,活动管理,Activity management,项目预算,Project budget,整体策略：,思,思考,1,：解读奥迪新,A8L,设计,动感的外形,设,设计,雕塑般的轮,廓,廓,连续的特征,线,线条,带有独一无,二,二设计的,LED,大灯,独特的奥迪,内,内饰设计风,格,格,舒适性,空间宽阔大,气,气，舒适感,极,极佳并配备,便,便捷性装备,完美手工打,造,造的精致内,饰,饰,对后排的倾,力,力包装,(,例如后座娱,乐,乐系统，豪,华,华躺椅等,),丰富的驾驶,员,员辅助系统,（,（例如带,Stop& Go,功能的自适,应,应巡航系统,),驾驶体验,具备竞争优,势,势的驾驶特,性,性,奥迪驾驶模,式,式选项，含,主,主动可调空,气,气悬架,动态转向,带运动差速,器,器的全时四,驱,驱,定位阐述：,为进取的商,界,界领袖提供,的,的、兼备创,新,新与豪华的,全,全新一代豪,华,华轿车。,目标群轮廓,：,：,当今的“商,务,务精英”：,年,年轻有为，,思,思维开放，,依,依旧在乎权,力,力地位。,General strategyThought1: ExplainAudinewA8L,Design,Dynamic appearance design,Sculpturecontour,Continuouslines,LED headlamp with uniquedesign,UniqueAudiupholsterydesignstyle,Comfortable,Wideandgrandspace,comfortablefeelingandconvenientequipments,Perfectmanuallymadeelaborateupholstery,Outstandingdecoration for the rearseats (for example:rearseat entertainmentsystem,deluxe chaise longue),Diversifieddriver assistantsystem(forexample: adaptive cruise systemwith Stop &Gofunction),Drive experience,Drive propertieswith competitive advantages,Audidrive modeoptions,including initiative adjustableairsuspension,Dynamicsteering,Full-time 4WD with sportdifferential,Orientationexplanation:,Thenewgeneration deluxe car for aggressivebusiness leaders with innovative and deluxenature.,Targetedclients:,Current,“,“business elites,”,”: young, successful, open minded, careabout powerandstatus.,整体策,略,略：,思,思考,2,：,新,A8L,在中南,小,小区面,对,对的挑,战,战,历经前,三,三代车,型,型的发,展,展，奥,迪,迪,A8,已经在,豪,豪华车,领,领域获,得,得了一,定,定地位,，,，但总,体,体数量,距,距离同,级,级别的,奔,奔驰,S,级和宝,马,马,7,系仍然,有,有不小,差,差距。,高,高端消,费,费圈子,里,里，奥,迪,迪的影,响,响力不,如,如竞争,品,品牌那,样,样底气,十,十足,。,。,A8L,外观与,A6L,的外观,相,相近，,奥迪的,公,公务车,形,形象深,入,入人心,，,，在一,定,定程度,上,上阻碍,了,了,A8L,在高端,豪,豪车市,场,场的发,展,展,，,奥迪在,中,中国的,品,品牌形,象,象和新,A8L,在,D,级轿车市场,的,的尊贵形象,有,有待提升。,在高端消费,群,群体中，品,牌,牌认知度不,足,足；目标群,体,体变更，经,销,销商集客能,力,力不够。,新,A8L,在中南小区,的,的市场需求,：,：,迅速提高在,高,高端消费群,体,体中的知名,度,度,凸显尊贵感,，,，彰显,A8L,高端汽车领,域,域鲜明优势,承载总部上,市,市热度，扩,大,大产品影响,面,面，为区域,的,的销售打下,基,基础,General strategyThought 2:Challenges fornewA8L in centraland southcommunity,Afterthedevelopment previous3 generationsproducts,AudiA8 has obtainedcertain statusin the field of deluxe car, but theresstill certaingap between A8and Sclass BENZ andBMW7 series.In the topconsumingcircle, the force of Audi followsthe competitivebrands.,The appearanceof A8L issimilar asthatof A6L, the image of Audi asgovernmentcaris deeplyrooted inthe heartof people,which haspreventedthedevelopment ofA8L in thetopand deluxecarmarket, the brand image of Audi inChinaandthe nobleimageof new A8L inClassD car market are still to beimproved.,In top consumers, A8hasinadequatebrand recognition;targeted clients arechanging,distributors have inadequateability incollecting guests.,Market demandsof new A8Lin central andsouth community:,Quickly improvetheawarenessin top consumers,Highlightthe noblefeeling and thebright advantages of A8Lin top car field,Extend thelaunch activity ofheadquarter, expandthe forceof the productand set foundation for sales in local,根据中南部,区,区市场和客,户,户特点针对,A8L,设计的区域,层,层面的投放,，,，延续上市,声,声势，传播,全,全新奥迪,A8L,区域上市的,声,声音。,整体策略,投放目的,以新,中,中南小区投,放,放延续及深,化,化上市市场,声,声音，提升,奥,奥迪品牌及,新,新的,认,认知度，促,进,进新,销,销售。,延续,上,上市,高,高潮,，,，制,造,造区,域,域声,音,音。,邀请,区,区域,内,内的,目,目标,客,客户,群,群体,参,参加,，,，使,投,投放,活,活动,接,接触,潜,潜在,客,客户,群,群体,，,，深,度,度传,播,播奥,迪,迪,A8L,的尊,贵,贵地,位,位和,核,核心,信,信息,，,，为,销,销售,打,打基,础,础。,加强,与,与潜,在,在客,户,户沟,通,通，,促,促进,销,销售,。,。,提高,奥,奥迪,品,品牌,的,的知,名,名度,和,和影,响,响力,，,，提,升,升新,A8L,上市,的,的影,响,响力,和,和认,知,知度,，,，吸,引,引当,地,地媒,体,体和,目,目标,消,消费,群,群体,对,对新,A8L,的关,注,注。,提升,品,品牌,地,地位,，,，提,高,高新,认,知,知度,。,。,Accordingtothefeaturesofcentralandsouthareamarketandclients,launchforthepropertiesofA8Ldesign,extendthelaunchforce,propagandizethevoiceofnewAudiA8Linlocal.,Generalstrategylaunchpurpose,ExtendanddeepenthelaunchvoicethroughthelaunchofnewA8Lincentralandsouthcommunity,improvetherecognitionofAudibrandandnewA8L,promotethesalesofnewA8L.,Extendthelaunchclimax,producetheareavoice.,Invitetargetedclientstoattend,promotethelaunchactivitytocontactpotentialclients,deeplypropagandizethenoblestatusandcoreinformationofAudiA8L,andsetfoundationforsales.,Strengthenthecommunicationwithpotentialclients,promotesales.,ImproveAudibrandawarenessandforce,improvethenewA8Llaunchforceandrecognition,attractlocalmediaandtargetconsumerstonewA8L.,Improvethebrandstatus,improvenewA8Lrecognition.,活,动,动,策,策,略,略,锁,定,定,目,目,标,标,群,群,体,体,精,精,准,准,宣,宣,传,传,平,平,台,台,提,提,升,升,品,品,牌,牌,形,形,象,象,、,、,销,销,量,量,集,结,结,群,群,体,体,：,：,通,过,过,与,与,高,高,端,端,媒,媒,体,体,、,、,团,团,体,体,合,合,作,作,，,，,集,集,结,结,目,目,标,标,群,群,体,体,；,；,借,助,助,高,高,端,端,消,消,费,费,群,群,体,体,平,平,台,台,，,，,促,促,成,成,奥,奥,迪,迪,A8L,与,目,目,标,标,群,群,体,体,之,之,间,间,立,立,体,体,的,的,深,深,度,度,交,交,流,流,。,。,尊,贵,贵,体,体,验,验,：,：,享,受,受,至,至,尊,尊,无,无,尚,尚,的,的,待,待,遇,遇,，,，,培,培,养,养,目,目,标,标,受,受,众,众,心,心,目,目,中,中,对,对,奥,奥,迪,迪,品,品,牌,牌,用,用,户,户,的,的,优,优,越,越,感,感,；,；,展,现,现,奥,奥,迪,迪,新,新,A8L,鲜,明,明,个,个,性,性,及,及,高,高,端,端,科,科,技,技,的,的,豪,豪,华,华,感,感,，,，,体,体,验,验,奥,奥,迪,迪,A8L,动,感,感,与,与,高,高,贵,贵,结,结,合,合,的,的,美,美,感,感,；,；,借,助,助,当,当,地,地,进,进,取,取,人,人,士,士,的,的,影,影,响,响,力,力,，,，,扩,扩,大,大,品,品,牌,牌,在,在,目,目,标,标,群,群,体,体,内,内,的,的,美,美,誉,誉,度,度,；,；,驾乘体,验,验：,精心设,计,计试驾,项,项目，,彰,彰显新,A8L,带来的,驾,驾乘舒,适,适感，,感,感受奥,迪,迪新,A8L,无微不,至,至的高,端,端设置,及,及奥迪,之,之瑰丽,魅,魅力；,Activitystrategy,Lock targeted clientspreciselypropagandize platformimprove thebrandimage,salesvolume,Collect clients:,Cooperatewithtopmediaand groupsforcollectingtargetedclients;,With thetopconsumers platform,promote thedeep communionbetween AudiA8L andtargetedclients.,Nobleexperience,Enjoynobletreatment, cultivatetheadvantagedfeeling of targeted clientstoAudibrandusers;,Show thebrightpersonalityand toptechnology of Audinew A8L,experienceAudi A8Ldynamic andnobleaesthetics;,With theforceoflocalaggressive gentries,expandthe reputationofthe brand in targeted clients;,Test drive experience,Carefullydesign testdrive, highlightthecomfortablefeelingofdriving newA8L, realizethe topsettingsandcharmofAudinewA8Lm;,目录,Contents,整体策,略,略,General strategy,活动概,述,述,Activitybrief,活动运,营,营,Activityoperation,媒体邀,约,约,Mediainvitation,活动管,理,理,Activitymanagement,项目预,算,算,Project budget,活动概,述,述,活动主,题,题,“,尊享卓,越,越,”2011,年全新,奥,奥迪,A8L,品鉴会,投放时,间,间,郑州：,4,月,29,、,30,、,5,月,1,日合肥,5,月,6,、,7,、,8,日；,投放地,点,点,郑州、,合,合肥,各站参,与,与对象,约,160,人,区域主,流,流媒体,8,人,区域主,流,流媒体,（,（周边,城,城市）,4,人,媒体邀,约,约（名,人,人,明星,商业精,英,英）,11,人,经销商,邀,邀约（,卓,卓越客,户,户）,45,人,经销商,邀,邀约（,周,周边城,市,市卓越,客,客户）,15,人,经销商,8,人,经销商,（,（周边,城,城市）,4,人,本地试,驾,驾客户,80,人,Activitybrief,ActivityTheme,“,尊享卓,越,越,”,2011 newAudi A8Lappreciationconference,LaunchTime,Zhengzhou,：,April29-30,May1Hefei,：,May6,7,8,；,Launchsite,Zhengzhou,Hefei,Attendantsofdifferentstations,About 160 persons,Areamajor media8 persons,Areamajor media,（,Cities surrounding,）,4 persons,Media invitation(celebritystars business elites) 11 persons,Distributorsinvitation(outstandingclients)45 persons,Distributorsinvitation,（,Topclientsin surrounding cities,）,15 persons,Distributors8 persons,Distributors,（,Cities surrounding,）,4 persons,Localtestdrive clients80 persons,活动概述整体日程安,排,排,第一天,18:00,到达品鉴会,现,现场,19:00,奥迪,A8L,品鉴会、接,待,待晚宴,21:30,活动结束，,入,入住酒店,第二天,（,（品,鉴,鉴会嘉宾专,场,场）,09:30,科目培训,09:30A,组 场地培,训,训,+B,组趣味、专,业,业试驾体验,11:30,午餐,13:30B,组 场地培,训,训,+A,组趣味、专,业,业试驾体验,17:00,活动结束,第三天,（,（本,地,地嘉宾专场,）,）,10,：,00,科目培训,10,：,30A,组 场地培,训,训,+B,组趣味、专,业,业试驾体验,12,：,00,午餐,13,：,30B,组 场地培,训,训,+A,组趣味、专,业,业试驾体验,15,：,00,活动结束,Activity briefGeneral agenda,Day 1,18: 00Reachtheappreciation conference site,19: 00AudiA8L appraisal conference,receptiondinner,21: 30Activity end, Check-in hotel,Day 2(Appreciation conferenceguests special),09: 30Items training,09: 30TeamA site training +team Binteresting, professional test drive experience,11: 30Lunch,13:30Team Bsitetraining +teamA interesting,professional test drive experience,17:00Activity end,Day 3(Local guests),10,：,00Items training,10,：,30Team Asitetraining +teamB interesting,professional test drive experience,12,：,00Lunch,13,：,30eamB site training +team Ainteresting, professional test drive experience,15,：,00Activity end,全力打造,一,一个精英,汇,汇聚的品,鉴,鉴会,星光璀璨,：,：,与媒体联,动,动，聚集,各,各行精英,极致视觉,：,：,营造震撼,视,视听享受,的,的新车亮,相,相仪式,体验完美,：,：,全方位试,驾,驾,A8L,，体验奥,迪,迪奢华,共享高雅,：,：,借助品尝,高,高档红酒,，,，彰显尊,贵,贵并创造,交,交流平台,活动概述,品,品鉴会,创,创意亮点,Powerfully develop the appreciationconference withelites,Shiningstars:,Cooperate with media, gatherelitesof differentindustries,Extremevision:,Create astonished audio-video enjoymentforthenewcarlaunch ceremony,Experience perfection:,Completetest driveA8L,experience the luxury ofAudi,Share elegance:,Enjoy high graderedwine, highlightnoble and create communionplatform,Activitybrief,Appreciationconferencehighlights,活动概述,主,主要活,动,动内容：,尊享卓越,2011,年全新奥,迪,迪,A8L,品鉴会,餐前酒会,新车品鉴,试驾体验,嘉宾签到,德式茶歇,品,品尝,客户沟通,试驾预约,领导致辞,艺术表演,新车亮相,新车深度,品,品鉴,晚宴,试驾培训,静态体验,趣味试驾,专业试驾,ActivitybriefMainactivitycontents:,Enjoy the exploration - 2011 new AudiA8Lappreciationconference,Preprandialcocktail,Newcarappreciation,Testdrive experience,Guests registration,Germanystyle tea break,Communicatewithclients,Testdrive reservation,Leader givesspeech,Artisticperformance,Newcarlaunch,Newcardeeply appreciation,Dinner,Testdrive training,Static experience,Interestingtestdrive,Professionaltest drive,与媒体联,动,动，聚集,精,精英,活动概述,品,品鉴会,创,创意亮点,简,简析,通过与,新安晚报,（合肥）,和,和,郑州晚报,、,大河报,（郑州）,等,等媒体合,作,作，邀约,当,当地,高端消费,群,群体,参与上市,品,品鉴会，,让,让上市品,鉴,鉴会如同,高,高端人士,的,的,聚会,Party,，,彰显新,A8L,尊贵地位,。,借力媒体,1-,针对特定,的,的目标群,体,体进行个,性,性化、精,确,确化的邀,约,约。,2-,借助品鉴,会,会活动平,台,台，聚集,潜,潜在消费,群,群体，促,成,成品牌与,目,目标受众,之,之间立体,的,的深度交,流,流。,3-,借助商界,名,名人的影,响,响力，扩,大,大品牌在,圈,圈层内的,美,美誉度与,偏,偏好度。,聚集精英,深度交流,名人效应,Cooperate with media, gatherelites,Activitybrief,Appreciationconferencehighlights,Cooperate with “Xinan Evening News,”,” (Hefei)and,“,“ZhengzhouEveningNews ”,“,“DaheDaily ”(Zhengzhou),invitelocal,topconsumers,to attend the launchappreciation conference, promote the launchappreciation conferenceasthetopgentries,Party,highlight new A8L noblestatus.,Withtheforce of media,1- Present personalizedandpreciseinvitation for targetedclients.,2- Withtheconference activityplatform, gatherpotential consumers, promote the deep communicationbetweenthebrand and target clients.,3- Withtheforce ofbusiness celebrity,expandtheawareness and favorite of brandin the circle.,Gather elites,Deepcommunion,Celebrity effect,餐前酒会,：,活动概述,品,品鉴会,创,创意亮点,简,简析,倾听美妙,的,的欧式音,乐,乐，品尝,来,来自德国,高,高级红酒,及,及小吃，,享,享受着奥,迪,迪带来至,始,始至终全,程,程的,尊崇体验,。,餐洒酒会,营,营造了一,个,个与志同,道,道合的朋,友,友相聚畅,谈,谈的机会,，,，为来宾,和,和经销商,之,之间,创造了良,好,好的交流,平,平台,。,让,到,到,场,场,来,来,宾,宾,都,都,深,深,入,入,体,体,验,验,到,到,奥,奥,迪,迪,的,的,尊,尊,贵,贵,服,服,务,务,。,。,Preprandialcocktail:,Activitybrief,Appreciationconferencehighlights,EnjoywonderfulEuropeanmusicandGermanyhighgraderedwineandrefreshments,enjoy,thenobleexperience,broughtbyAudi.,Createapartyandcommunicationopportunityforfriendsandcreatethe,communicationplatformforguestsanddistributors,.,LetattendantsdeeplyexperiencethenobleserviceofAudi.,跨,界,界,营,营,销,销,的,的,结,结,合,合,：,：,活动概,述,述品,鉴,鉴会创,意,意亮点,简,简析,秀台启,动,动仪式,。,。,A8L,品鉴会,现,现场将,开,开展秀,台,台的启,动,动仪式,。,。通过,高,高雅尊,贵,贵的奥,迪,迪、进,取,取卓越,的,的,A8L,、尊贵,奢,奢华的,秀,秀台，,强,强强联,合,合，引,领,领新的,时,时尚潮,流,流。,Combine cross-areamarketing:,Activitybrief,Appreciationconferencehighlights,Show Timestartceremony. A8LAppreciationsitewill promotethe start ceremony of ShowTime.Throughelegant andnobleAudi,excellentA8L anddeluxeShowTime,cooperatewiththestrong andlead thenewfashion.,高科技,的,的应用,：,活动概,述,述品,鉴,鉴会创,意,意亮点,简,简析,光画技,术,术的演,绎,绎。,光画是,使,使用光,来,来绘画,的,的现场,表,表演，,在,在黑暗,的,的环境,中,中，画,家,家用手,上,上的光,笔,笔在画,幕,幕上描,绘,绘出梦,幻,幻般的,唯,唯美画,面,面。画,幕,幕上的,光,光会停,留,留在板,上,上显现,一,一段时,间,间，然,后,后慢慢,消,消逝。,正,正因为,会,会消失,，,，所以,人,人们会,尝,尝试着,努,努力的,记,记住它,，,，才用,永,永远的,留,留在心,灵,灵记忆,中,中。光,画,画画风,大,大气盎,然,然，神,韵,韵十足,。,。与奥,迪,迪品牌,所,所传递,的,的高雅,尊,尊贵相,吻,吻合。,Applicationofhigh technology,Activitybrief,Appreciationconferencehighlights,Lightpaintingtechnology.,Lightpaintingisthesiteperformancetopaintwith light,inthedarkenvironment,the painterdrawsthe beautifulpicture on thecurtain withlightpencil,thelightonthe curtainwillkeep on thecurtain fora period,and thendisappear slowly,therefore,peopletry to remember it since it willdisappear withdeepimpression.Thelightpaintingisgrandand vivid,andmatchestheeleganceand noble passedbyAudi brand.,高科技,的,的应用,：,活动概,述,述品,鉴,鉴会创,意,意亮点,简,简析,水幕投,影,影技术,。,。,水幕投,影,影是将,激,激光器,发,发出的,激,激光束,射,射在水,幕,幕喷头,喷,喷出的,水,水膜上,，,，形成,斑,斑斓夺,目,目的奇,异,异效果,.,。当观,众,众在观,摩,摩时，,水,水幕与,现,现实世,界,界融为,一,一体，,当,当画面,出,出入时,，,，好似,事,事物腾,起,起飞向,天,天空或,自,自天而,降,降，产,生,生一种,虚,虚无缥,缈,缈和梦,幻,幻的感,觉,觉，令,人,人神往,。,。具体,强,强烈的,科,科技感,，,，与奥,迪,迪,A8L,进取卓,越,越的品,牌,牌理念,相,相呼应,。,。,Applicationofhigh technology,Activitybrief,Appreciationconferencehighlights,Watercurtain projectiontechnology.,Watercurtain projectionmeanstospraythe laser on thewaterfilm to formthe splendid andwonderfuleffect.Watercurtain integratesintotheactual world whenattendantsareenjoying, whenthe picturemoves, it looks likethatthepicturefliestothesky or drops fromthe sky,thusgenerating thedreamyfeeling.The specific andintensivetechnical feelingechoes thestrivingandexcellent brand thoughtofAudiA8L.,新车,亮,亮相,（,（郑,州,州站,）,）：,活动概述,品,品鉴会,创,创意亮点,简,简析,光绘艺术,家,家在舞台,画,画出新,A8L,亮丽的,LED,车头灯的,效,效果,LED,车头灯的,效,效果画，,A8L,驶出水幕,区,区，,A8L,出现于嘉,宾,宾面前,渐明渐暗,的,的舞台上,，,，,光绘艺术,大,大师,伴随着轻,快,快地音乐,，,，在舞台,中,中央幕布,上,上画出,新,A8L,标志性,的,LED,车头灯效,果,果图案，,幕,幕布腾然,升,升起，舞,台,台上留下,新,新,A8L,，优雅闪,着,着,LED,车灯，,尊贵的展,现,现,在来宾面,前,前。,Newcarlaunch,(Zhengzhou),Activitybrief,Appreciationconferencehighlights,Effect of photoplottingartist drawing the LED headlampofnewA8Lon the stage,Effect of LED head lamp,A8Ldrivesoutof the watercurtainarea, A8L appears in frontof the guests,Onthemistystage,photoplotting artist,draw theLEDheadlamp of,newA8L symbolic,onthecurtaininthemiddle of thestage,curtainrises,the newA8Lkeepsonthe stage withthe LEDlamp flashing,andshowinfrontoftheguests witha,nobleimage,.,新车亮,相,相（合,肥,肥站）,：,：,活动概,述,述品,鉴,鉴会创,意,意亮点,简,简析,新,A8L,在舞台,水,水幕区,域,域驶出,，,，开启,标,标志性,的,的,LED,车头灯,，,，彰显,独,独特魅,力,力,渐明渐,暗,暗的舞,台,台上，,新,A8L,伴随着,轻,轻快地,音,音乐，,在,在舞台,中,中央水,幕,幕区驶,出,出开启,新,A8L,标志性,的,LED,车头灯,亮,亮相，,舞,舞台上,留,留下新,A8L,，优雅,闪,闪着,LED,车灯，,尊贵的,展,展现,在来宾,面,面前。,Newcar launch,(,Hefei,),Activitybrief,Appreciationconferencehighlights,NewA8L drivesoutfromthewatercurtainarea on thestage,lightonthe symbolic LEDhead lamp, highlighttheunique attraction,Onthemistystage, newA8Ldrives ontothe stage fromthe water curtainareainthemiddle of stage withcozymusic,and newA8LlauncheswiththesymbolicLED headlamp lighting ,thenew A8LkeepsonthestagewiththeLED lampflashing, andshow in front of theguestswitha noble image.,A8L,试驾：,体,体验奥,迪,迪奢华,活动概述,品,品鉴会创意,亮,亮点简析,精心设计试,驾,驾项目，让,嘉,嘉宾感受奥,迪,迪新,A8L,无微不至,的高端设置,及,及奥迪之,尊贵魅力,部分试驾项,目,目详细解析,静态体验区,-,新,A8L,性能配置讲,解,解展现，舒,适,适气派的座,舱,舱氛围及高,端,端客制化配,置,置。,MMI,后座娱乐系,统,统体验区,-,以较缓慢的,车,车速让嘉宾,在,在车上充分,体,体验,MMI,系统，尤其,是,是在后排试,乘,乘的嘉宾，,将,将充分体验,后,后座娱乐系,统,统。,奥迪预防式,整,整体安全系,统,统,体验区,-,以充气假人,作,作为道具，,嘉,嘉宾驾驶新,A8L,体验，当雷,达,达捕捉到危,险,险信号后，,车,车辆自动报,警,警并刹停，,让,让嘉宾体验,先,先进科技带,来,来的安全防,护,护。,专业试驾区,-,体验新,A8L quattro,、运动差速,器,器,、,轻量化车身,带,带来的灵活,操,操控性、平,稳,稳车身。,夜视系统,体验区,-,全封闭篷房,，,，将光线减,到,到最低模拟,夜,夜间效果，,并,并设计一定,弯,弯曲的行驶,道,道路，让嘉,宾,宾真实体验,新,新,A8L,夜视系统。,A8L test drive,experience Audi luxurious,Activity brief,Appreciation conference highlights,Carefullydesign test drive project, make guests feel the considerateand top settings ofAudinew A8L and thenoble charm ofAudi,Detailed introduction onthe test driveproject,Static experience area -Introducenew A8L performanceconfiguration,the comfortableandgrandatmosphere andtopcustomizedconfiguration.,MMIrear seat entertainment systemexperiencearea- let guests experiencethe MMI systemwithlow speeddrive, particularlyfor the guestsin the rear seats who will completely experience the entertainment system of therearseat.,Audipreventivegeneral security systemexperiencearea- take aeratedpuppet asproperties, guestsdrivenewA8L,whenradargrasps the dangerous signal,the car will automatically alarm and brake, guestsmayexperiencethesafety broughtfromadvanced technology.,Professionaltestdrivearea-experiencetheflexiblecontrolandstableperformanceofnewA8Lwithquattro,sportdifferential,lightbody.,Nightviewingsystemexperiencearea-Fullyclosedtentroom,dropthelighttolowestforsimulatingthenighteffect,anddesigncertainbendingroadtomakeguestsreallyexperiencethenightviewingsystemofnewA8L.,精妙,的,的助,兴,兴演,出,出：,活动,概,概述,品,品,鉴,鉴会,创,创意,亮,亮点,简,简析,活动,现,现场,将,将安,排,排管,弦,弦乐,、,、专,业,业模,特,特、,沙,沙画,、,、情,境,境舞,蹈,蹈等,多,多样,的,的演,出,出形,式,式，,通,通过,人,人、,艺,艺术,、,、车,的,的三,都,都完,美,美融,合,合，,传,传递,奥,奥迪,的,的高,贵,贵品,质,质。,Wonderfulperformance,：,Activitybrief,Appreciationconferencehighlights,Arrangeorchestra,professionalmodel,sandpaintinganddanceonsite,passthenoblequalityofAudithroughtheperfectcombinationofhuman,artandcar.,目录,Contents,整体,策,策略,Generalstrategy,活动,概,概述,Activitybrief,活动,运,运营,Activityoperation,媒体,邀,邀约,Mediainvitation,活动,管,管理,Activitymanagement,项目,预,预算,Projectbudget,活动,运,运营,品,品,鉴,鉴会,流,流程,品鉴,会,会活,动,动流,程,程（,郑,郑州,站,站）,时间,项目,活动内容,备注,18:30-19:00,A8L,品鉴,嘉宾签到,暖场,进入场内餐前酒会,19:00-19:05,主持人开场,欢迎来宾，简介晚宴内容,19:05-19:10,领导致辞,总部相关人员致辞，礼仪小姐引导上台,19:10-19:15,欣赏广告片,新,A8L,广告片,19:15-19:20,新,A8L,现场亮相,时尚、震撼的揭幕仪式,19:20-19:25,专家深度讲解新车性能,讲述新车性能，可允许有嘉宾互动环节,19:25-19:30,社会进取人士代表感言,与新,A8L,的相近之处,19:30-19:50,秀台启动,情景剧、沙画表演,通过情景剧与沙画的演绎，展现秀台时尚酒吧、开放式摄影室、会员卡赠送仪式、特色餐厅、击剑、五人足球赛等功能,19:50-20:00,“奥迪,S-line,英杰会”会员卡赠送及秀台启动仪式,秀台启动,20:00-20:05,晚宴,祝酒仪式,20:05,开始用餐,围餐形式 （郑州秀台为自助餐形式）,20:05-20:30,助兴表演,详见“助兴表演节目”（用餐时穿插表演）,20:30,晚宴结束,嘉宾互动交流,ActivityoperationAppreciationconferenceflow,Appreciationconferenceactivityflow(,Zhengzhou,),Time,Project,Content,Remarks,18:30-19:00,A8L,appreciation,Guests registration,warm-up,Enter the site, preprandial cocktail,19:00-19:05,Presiders speech,Greet the guests, introduce the activity contents,19:05-19:10,Officer gives speech,Headquarter staff gives speech, miss amenity leads the staffs to get on the stage,19:10-19:15,Enjoy advertising film,New A8L advertising film,19:15-19:20,new A8L site publish,Fashionable and astonished unveiling ceremony,19:20-19:25,Experts deeply introduce new car performance,Introduce the performance of new car, guests interaction is allowed,19:25-19:30,Social aggressive gentries give speech,Similar with new A8L,19:30-19:50,Show Time start,Scene drama, sand painting performance,Show the functions of Show Time fashionable bar, open studio, member car presenting ceremony, special restaurant, swordplay and five-a-side football through scene drama and sand paintint,19:50-20:00,“,Audi S-line Elite Club” member card presentation and Show Time start ceremony,Show Time start,20:00-20:05,Dinner,Toasting ceremony,20:05,Enjoy the foods,Chinese foods (Zhengzhou Show Platform is buffet),20:05-20:30,Performance,Please see “Interesting Performance” (performance during dinner),20:30,Dinner end,Guests interactive communion,活,动,动,运,运,营,营,品,品,鉴,鉴,会,会,流,流,程,程,时间,活动内容,备注,18:30-19:00,嘉宾签到,暖场,进入场内餐前酒会,19:00-19:15,主持人开场,欢迎来宾，简介晚宴内容,19:15-19:20,领导致辞,总部相关人员致辞，礼仪小
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