KPMG全套内部培训教程3

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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,C O N S U L T I N G,Proposal Graphics,CreatingEffective Proposals,Utilizing Proposal Graphics,C ONSU LTIN G,WhatareProposal Graphics?,They,reworth 1,000words when usedproperlyandeffectively,Great for page constraints,Theyshow spatial relationships,Theybreak up monotonoustext,Theyconveyinformationquickly,Someevaluatorsfocus primarilyon graphics,WhatGraphics Represent,Architectures (1-3),Technical diagrams,networktopologies,etc.,Processes and Methodologies(4-9),Management procedures, testing processes, KPMG methodologies, etc.,Relationships (10-11),Organizational charts, reportingstructures,Statistics and Related Information (12-19),Revenuefigures,Staff breakdownby skillarea/degree,Graphical Elements,BackgroundAction Captions,TitleFigure Numbers,TextMaps/Legends,BoxesCharts,ArrowsBullets,ShadingBalloons,Clip-Art,“,“Key Features”,PhotosIllustrations,GraphicsDevelopmentProcess,Message/Purpose,Architecture/Processes/Relationships,Flow/Starting Point,Placement/Size (Mockup),Draft GraphicalElements,Action Caption,Review -Istheoriginalmessageclear?,Refine (often gothroughseveraliterations),Review again,Action Captions,Effective for conveyinga message and reinforcing atheme,Should be informative and positive,Should tellthereader,whattoconclude,fromthegraphic, and not servesolely as atitle,BadExample:“ProjectSchedule.”,GoodExample:“KPMGsprojectscheduleacceleratesdelivery by3 months due totheuseofCOTSsoftware.”,SymptomsofBadGraphics,Toomuchtext (1,4),Toomuchwhite space(14, 17, 19),No clearmessage(1,3,4),No clearentry point(1,3,4, 9),Excessive use of,“,“red” -soundsan alarm,Poorbalance/symmetry (19),Poorshading/contrast (2, 9,17),No consistency (4, 10),TipsandPointers,ClearMessage (12),5 -7SecondTest(15),Flow andEntryPoint(5),Left-to-right,top-to-bottom,orcenterout,Organization(2),Balance/Symmetry (6,10),AppropriateSize (2,8,16),UseShadingtoProvide Contrast (1,8),More Tipsand Pointers,Consistency,Fonts,shading,shapes,pictures/images, verbtense, capitalization,arrows, titles,clip-art/diagrams, photos,Graphicsshouldbeconservative andprofessional,notflashy,Graphicscanand shouldreinforcethe text,Checkreferences foraccuracy,Page shouldlook thesame upsidedown (12),Checkspelling/grammar (4),AnyQuestions?,Carl Rosenblatt,BDST Manager, PublicServices,Tysons Tower,703747-6508,演讲完,毕,毕,谢,谢,谢观看,!,!,
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