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按一下以編輯母片標題樣式,按一下以編輯母片,第二層,第三層,第四層,第五層,*,按一下以編輯母片,第二層,第三層,第四層,第五層,*,按一下以編輯母片標題樣式,按一下以編輯母片,第二層,第三層,第四層,第五層,*,Design,Elite,產品設計創新的概念與實踐,Innovative Product Design Concept & Implementation,James, Jan-Nan, Chen,Associate Professor Industrial Design Department,Chao Yang University of Technology,Design,Elite,1, What is Design?,2, Human Centered Design Strategy,3, Design Thinking Process,4, Good Design Benchmark,5, Evolution of Design Tools,6. New Design Trends,Design,Elite,What is Design?,Design,Elite,Design is problem solving process,設計是解決問題的過程,Design needs participation,設計講求參與,Design means creativity,設計即創造力,Design can be trained,設計能予訓練,Design learns from living,設計源於生活,Design,Elite,創造生活便利,與,提升生活品質,是設計行為的目的，設計,-,統合藝術、科技與行銷，是一種跨專業領域，凝聚知識與經驗的統合工程，其形於外的是增進產品（或標的物）的價值，然其內在卻是文化傳承的精髓呈現。,陳建男,中華民國工業設計協會 理事長,2002/10/15,Design,Elite,Human Centered Design Strategy,Design,Elite,Elite Design,Pursue,U,ser Centered Design,D,esign Value Added Appearance,C,reativity Enhanced Solution,Price,Promotion,Place,Product,People,Design,Elite,Design Thinking Process,Design,Elite,設計師的三項訓練,觀察力,Observe,思考力,Think,執行力,Execute,Design,Elite,設計的三項要素,比例,Proportion,造型,Form,細節,Detail,Design,Elite,Product,F,unction,U,ser,E,nvironment,W,hich,W,hen,W,hy,W,ho,W,hat,W,here,市場定位,使用時機,策略動機,Design,Elite,Good Design Benchmark,Good Design,設計的價值,創新,Innovation,實用,Usefulness,美觀,Aesthetics,自訴,Speak Itself,誠實,Honesty,耐用,Durability,細節,Details,環保,R,espect,Environment,少即是多,less is more,謙虛,Unobtrusive,百,靈公司(,Braun,)執行總裁 迪特-蘭姆斯,(,Dieter Rams,),消費趨勢的改變,理性消費需求,感性消費需求,輕薄短小,創,意,遊,戲性,美,觀,人,性化,精,緻,價,值感,實,用,感,動性,Design,Elite,iF,Design Award-Germany,Design Quality,Workmanship,Choice of Materials,Degree of Innovation,Environmental Friendliness,Functionality,Ergonomics,Visualization of Use,Safety,Brand Value & Branding,Design,Elite,Red Dot,Design Award-Germany,Design Innovation,Aesthetics,Marketing Value,Functionality,Ergonomics,Environmental Friendliness,Design,Elite,Good Design Mark-Japan,Is it a good design ?,Is it a superior design ?,Is it a design that breaks new ground for the future ?,Design,Elite,IDEA,-Industrial Design Excellence Award-USA,The IDEA 2006 Judging Criteria:,Innovation,:,how is the design new and unique?,Aesthetics,:,how does the appearance enhance the product?,User,:,how does the design solution benefit the user?,Environment,:,how is the project environmentally responsible?,Business,:,how did the design improve the clients business?,Design,Elite,Evolution of Design Tools,Design,Elite,New Design Trends,Design,Elite,環保與節能的綠色設計,多元化的分眾市場,概念性的產品開發策略,高度競爭的產業生態,設計創意機會：,The Experience of OXO,Sam Farbers Pain,Davin Stowells Solution,設計創意機會：,The Experience of OXO,設計創意機會：,The Experience of OXO,Design,Elite,“You see things and you say ,Why,?.,But a designer dreams things that,Never were and say ,Why not,!.,George Bernard Shaw , modified by Dick Powell,
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