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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Lesson4,Advertisements,a picture,short film,song,etc.that tries to persuade people to buy a product or service,or a piece of text that tells people about a job,etc.,electric toothbrushes,laptop computer,mobile phone,MP3,e-dictionary,radio alarm clock,Are you familiar with these advertisements?,Key words:,cheap,convenient,easy(to use),expensive,practical,reliable,useful,useless,e.g.:,I think electric toothbrushes are not very practical.,What do you think of these gadgets?Use the key words to help you.,n.a small device or machine with a particular purpose,小巧的装置，小玩意儿,Prediction,Which of the gadgets do you think are real?,A,D,C,B,Read the advertisements,and look for the price of the products and fill in the table.,name of the product,price of the product,(1),Remote headphones,(2),Mini camera,(3),Earplug earrings,(4),Feline floor cleaners,80.45,199.99,19.50,5.99,1.To find opinions,look for adjectives,(e.g.amazing/attractive).,2.Facts give information which is,in,theory,true.,(e.g.has an automatic focus),Reading strategies,Facts and opinions,Gadget,Opinions,Facts,Mini Camera,amazing,new,convenient,reliable,automatic,attractive,strong,1.no bigger than a credit card,2.has an automatic focus and flash,3.made from special material,4.199.99,Find“opinions”and“facts”in each ad.,Gadget,Opinions,Facts,Remote Headphones,fantastic,exciting,new,excellent,have no wires,2.signals go through glass doors and walls,3.80.45,Gadget,Opinions,Facts,Special Jewelry for Your Ears,Feline,Floor Cleaners,attractive,useful,perfect,practical,easy,cheap,gold,2.used in many noisy situations,3.a bargain at 19.50,1.made from good quality material,2.easy to wash,plete set for only 5.99,Note down the advantages of each gadget.,Remote Headphones,(1)no _;,(2)can _ 60 metres away;,(3)go through glass,_ and_;,(4)_ sound;,(5)_ value.,doors,walls,excellent,top quality,wires,go up to,Mini Camera,(1)no _ than a credit card;,(2)c_;,(3)r_;,(4)easy to _;,(5)has an automatic _ and _;,(6)made from an _,material;,(7)not _.,bigger,convenient,reliable,use,focus,flash,expensive,attractive and strong,Special Jewellery For Your Ears,(1)a_;,(2)u_;,(3)use in many_;,(4)a b_.,attractive,useful,noisy situations,bargain,Feline Floor Cleaners,(1)made from good_;,(2)p_;,(3)easy to_;,(4)c_.,quality material,practical,wash,cheap,Discussion,How to advertise your gadget?,1.Title(the gadgets name).,2.The problem and the solution.,3.The advantages(design,material,convenience).,4.The price/How to get it.,Discussion,Discussion,Do you know these famous advertising logos and slogans?,Im loving it.,Just do it.,Logo,slogan,Do you know who are they?,spokesman,spokeswoman,logo,Title,1.The problem and the solution,2.The advantages,3.The price/How to get it?,slogans,Design your advertisement!,Speaking,Four gadgets for four groups,each group choose a spokesman or spokeswoman to report your work after discussion.Lets see whose advertisement can be the best!,Students:Work in groups to advertise your gadgets!,Other students pay attention to the opinions and facts they used in their ads!:,Competition,Speaking,shape:,circle,square,too big,long,design:,special,common,pretty,modern,popular,creative,price:,expensive,cheap,reasonable,quality:,good,bad,reliable,excellent,the way to use:,convenient,useful,useless,practical,easy to use,Language support,summary,We have learned how to distinguish opinions from facts in ads and how to advertise the gadget in this lesson.,Next time you shouldnt only depend on the ads but your own judgment while shopping!,Keep in mind,“The best advertisement is a good product!”,Write down your advertisement for your product in the exercise book.,Homework,Thank you!,Bye!,在我的印象里，他一直努力而自知，每天从食堂吃饭后，他总是习惯性地回到办公室看厚厚的专业书不断提升和充实自己，他的身上有九零后少见的沉稳。同事们恭喜他，大多看到了他的前程似锦，却很少有人懂得他曾经付出过什么。就像说的：“如果这世上真有奇迹，那只是努力的另一个名字，生命中最难的阶段，不是没有人懂你，而是你不懂自已。”而他的奇迹，是努力给了挑选的机会。伊索寓言中，饥饿的狐狸想找一些可口的食物，但只找到了一个酸柠檬，它说，这只柠檬是甜的，正是我想吃的。这种只能得到柠檬，就说柠檬是甜的自我安慰现象被称为：“甜柠檬效应”。一如很多人不甘平庸，却又大多安于现状，大多原因是不知该如何改变。看时，每个人都能从角色中看到自已。高冷孤独的安迪，独立纠结的樊胜美，乐观自强的邱莹莹，文静内敛的关睢尔，古怪精灵的曲筱绡。她们努力地在城市里打拼，拥有幸或不幸。但她依然保持学习的习惯，这样无论什么事她都有最准确的判断和认知；樊胜美虽然虚荣自私，但她努力做一个好HR，换了新工作后也是拼命争取业绩；小蚯蚓虽没有高学历，却为了多卖几包咖啡绞尽脑汁；关睢尔每一次出镜几乎都是在房间里戴着耳机听课，处理文件；就连那个嬉皮的曲筱潇也会在新年之际为了一单生意飞到境外其实她们有很多路可以走：嫁人，啃老，安于现状。但每个人都像个负重的蜗牛一样缓缓前行，为了心中那丁点儿理想拼命努力。今天的努力或许不能决定明天的未来，但至少可以为明天积累，否则哪来那么多的厚积薄发和大器晚成？身边经常有人抱怨生活不幸福，上司太刁，同事太蛮，公司格局又不大，但却不想改变。还说：“改变干嘛？这个年龄了谁还能再看书考试，混一天是一天吧。”一个“混”字就解释了他的生活态度。前几天我联系一位朋友，质问为什么好久不联系我？她说自已每天累的像一条狗，我问她为什么那么拼？她笑：“如果不努力我就活得像一条狗了。”恩，新换的上司，海归，虽然她有了磨合几任领导的经验，但这个给她带来了压力。她的英语不好，有时批阅文件全是大段大段的英文，她心里很怄火，埋怨好好的中国人，出了几天国门弄得自己像个洋鬼子似的。上司也不舒服，流露出了嫌弃她的意思，甚至在一次交待完工作后建议她是否要调一个合适的部门？她的脸红到了脖子，想着自己怎么也算是老员工，由她羞辱？两个人很不愉快。但她有一股子倔劲，不服输，将近40岁的人了，开始拿出发狠的学习态度，报了个英语培训班。回家后捧着英文书死啃，每天要求上中学的女儿和自己英语对话，连看电影也是英文版的。功夫不负有心人，当听力渐渐能跟得上上司的语速，并流利回复，又拿出漂亮的英文版方案，新上司看她的眼光也从挑剔变柔和，某天悄悄放了几本英文书在她桌上，心里突然发现上司并没那么讨厌。心态好了，她才发现新上司的优秀，自从她来了后，部门业绩翻了又翻，奖金也拿到手软，自己也感觉痛快。她说：这个社会很功利，但也很公平。别人的傲慢一定有理由，如果想和平共处，需要同等的段位，而这个段位，自己可能需要更多精力，但唯有不断付出，才有可能和
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