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Unit Six.Business Card Etiquette,Focal Points,The roles of Business Cards,Business card style and content,Business card protocol,Business cardsarecardsbearing businessinformationabout acompanyorindividual.They are shared during formal introductions as a convenience and a memory aid.,A business card typically includes the givers name,company affiliation(usually with alogo)and contact information such asstreet addresses,telephone number(s),faxnumber,e-mailaddresses andwebsite.It can also includetelex,bank accountandtax code.Traditionally many cards were simple black text on white stock;today a professional business card will sometimes include one or more aspects of striking visual design.,Lead-in,Business Card,What is,Business Card?,Business Card Etiquette,It refers to the business protocols of exchanging business cards,which makes you the most positive and lasting impact possible.,Lead-in,Contents:,Business Card Etiquette,How to Exchange Business Cards,International Business Card Protocols,Lead-in,Business Card,Business Card Etiquette,An inexpensive,internationally recognized means of representing yourself to business associates and of conveying contact information to them.,Business Card Etiquette,Preparations,Leave office with a case filled with your own business cards.,Right Protocol,In many cases,you can ask for a card from someone you just met.It is expected that you will exchange cards with everyone you meet.,Business Card Etiquette,Only One Card,To keep the exchange personal by only giving and receiving one business card.,Respect,When you hand your card to someone or when someone gives you their card,handle the cards with care and respect.,How to Exchange Business Cards,Business cards are frequently used during sales calls(visits)to provide potential customers with a means to contact the business or representative of the business.,Wait to be introduced before presenting it.,Always present your card with the printed side up.,Give it to highest-ranking individual or leader of the group first.,Presenting a card with two hands.Its best to hold the card by the two upper corners.,Receive a business card with both hand,look at it and put it carefully with respect.,Tips of Exchanging Business Cards,How to Exchange Business Cards,When giving a person your business card you must give it with your right hand or both hands.,Always keep your business card clean and prestigious.,Receive the card as you give yours.Either with your right hand or both.,Study the card so you can remember the person that gives it to you.,Enter the information into a data base as soon as possible.,Exchanging Business Cards,Dos:,Donts:,Do not pass out your business cards as if you were a poker dealer.,Do not give your card with your left hand.It is an insult in Muslim society.,Never write on the face of the card.,Do not place cards in your back pocket and sit on it.,Never lose a card and then ask for a new card.,International Business Card Protocols,Business Card Protocol and Etiquette varies from country to country!,North America and the United Kingdom,Eastern Asia,Africa,Southeast Asia,and the Middle East,fairly lenient,ceremonious and polite,Take care of taboos,不严格、宽松,礼节性的、正式的,Exercises,.,Role-play activity,Divide the class into groups;,Each member of the group tries to make a business card and learn to exchange it with one another in different cultural settings.,Exercises,II.Quiz for Business Card Etiquette.,1.Which of these should you not do to a Chinese business card generally?,A.Write on it B.Comment on it C.Look at it,2.In Sri Lanka which hand should you not use to pass business cards?,A.Left B.Right,3.What color ink is best for business cards in China?,A.Green B.Black C.Gold,4.Exchanging business cards is very ceremonious in the UK.,A.True B.False,5.You should accept cards in Japan with？,A.Both hands B.Left hand C.Right hand,Exercises,6.Business cards are always reciprocated in the USA?,A.True B.False,7.What language should you ideally translate your business cards into if going to Australia?,A.Cantonese B.English C.Mandarin,8.Your card must have your companys name.True or False?,A.True.If you have a card,the company name is a must!,B.False.Its recommended,but not needed.,C.False.It isnt important at all.,D.True.Its really the ONLY thing you need.,9.Can you use the back of your business card?,A.No,it is unacceptable to print on the back.,B.Yes,stuff as much as you can fit on the back.,C.No,the back should not be cluttered.,D.Yes,but be tasteful and brief.,Exercises,10.How long should your card convey the general idea of what you do?,A.A few days B.A few minutes C.A few hours D.A few seconds,11.Which of these isnt good contact information to include?,A.A special email for yourself B.The companys physical address,C.The company phone number D.The company fax,12.Should you include your logo?,A.No,a business card is no place for a logo.,B.Yes,if you have a logo you can include it.,C.Yes,but only if theres nothing better to put on.,D.No
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