秘书英语Unit11 We are preparing the trade show

Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,普通高等教育秘书学系列规划教材,大连理工大学出版社,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,*,秘 书 英 语,总主编史玉峤姚怀山,主编冯修文陈璇,主审吕菊林,We are preparing the trade show,Unit 11,Speaking Module,Listening Module,Reading Module,Writing Module,11.4,11.1,11.2,11.3,Translating Module,11.5,Culture Module,11.6,Topic 1 Planning a Trade Show and Reception Work On-Site,Its right time and right place to launch an auto exhibition in the coming spring in that city.,The creative opinions on the trade show should be based on the market survey.,Ill get the feasibility study report on the show ready asap.,Id like to propose a new theme about a perfume show.,I think Shanghai is a metropolitan city,and the theme is suitable for this market,keeps abreast with the present situation.,Could you perhaps offer some concrete example to illustrate that point?,11.1 Sprsking Module,Task One Warming-up,Direction:,Four or five students in a team make group discussion and then make presentation with the help of expressions given for reference.,You made a point on it.Then do you have any suggestion on proper topics?,The show is aimed to provide an opportunity for the exhibitors to expand their market,enhance company image,seek new customers,display new technology and so on.,I want you to work out a project prospectus so as to get the ball rolling asap.,You can refer to our previous show for a reference.A final decision will come out after a market survey.,Guest Cards can be available at Visitors Registration at Gate 1.,If you have pre-registered on the Internet,you may go directly to the registration counter to present your pre-registered code produced by the on-line system.,Welcome to the WaterTech Exhibition.Heres the welcome kit for your participation.,11.1 Sprsking Module,Task One Warming-up,Welcome to our exhibition hall.Please take your time.,Please go to the Business Center if youd like to send faxes,do photocopying,print business cards and make inquiries on the internet.,The visitor guide indicates the layout of the exhibits areas in halls and the timetable of the shuttle bus.,We shall deliver you the show-updates,pre-show guide,the schedule of concurrent events and so on,to keep you better informed about the show.,You may fill in this form if you are interested in making a one-day tour around Shanghai or some scenic spots outside of the city after the exhibition.,11.1 Sprsking Module,Task One Warming-up,Topic 2 Media relations,The media have been notified the press conference about the coming international AutoShow.,We are considering national TV spots,print ads,product placement in movies,and an Internet as campaign for the promotion of the trade show.,And next to it is the bulletin board,on which we put latest news and upcoming events on the site every day.,Please go directly to the Press Reception Counter to sign in for admission.,The press center is fully equipped with a dozen of notebook computers with wireless connection,PC printer,fax machine and copier to make it convenient for your work.,11.1 Sprsking Module,Task One Warming-up,The press conference is to be held two days before the opening of the show.By the way,Im pleased to send you a press release by e-mail so that you can have a general understanding of the event beforehand.,Thank you for your attention.I would be happy to answer any questions now.,OK,the last question.As I know,there are some similar shows in other cities,do you think it a competition with each other?,11.1 Sprsking Module,Task One Warming-up,A:Im sorry to have kept you waiting so long,Connie.Thanks for your patience!,B:Oh,no!Its me(who)interrupt you.,A:Anything I can help you?,B:Yes.Id like to ask your department to make out an exhibition brochure for a new project.,A:Do you mean the topic we discussed at the meeting two days ago?,B:Yes.The boss hopes to give it a kick-off right away,so I need you to lend a hand in it.,A:No problem,just name it.,B:Thanks!To prepare for an early sales promotion,a brochure needs to be drawn up and designed.,11.1 Sprsking Module,Task Two Pair Work,Direction:,Work with your partner on the following conversation,and use it as guide when making up your own conversation.,A:Can you provide me with some basic materials such as the industrial background,purposes of the show,organization structure,marketing plan,visitor promotion and something like that.,B:Sure,here are parts of them as more will be ready next several days.I think you may first work out a framework,which includes all necessary items a brochure should have,and fill in the stuff we give you later.,A:Its the very first show,you need a logo?,B:Yes,I almost forgot about it.Please design a logo for it because we want to make the show professional and use it in all materials.,A:OK,Ill look to it.What about the participation conditions or procedures youve got to put