marketing-strategy-of-coca-cola

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,2016/6/14,#,Group,Member:,The Mar,keting,Strategy of,The Marketing Strategy of Coca-Cola,1.Introduction of the Coca-Cola company,2.How it segment its potential market,3.What is the target market,of,Coca-Cola,4.How it positioning its product in the target market,5.How to improve the existing marketing strategy,The Marketing Strategy of Coca-Cola,1.Introduction of the Coca-Cola company,2.How it segment its potential market,3.What is the target market,of,Coca-Cola,4.How it positioning its product in the target market,5.How to improve the existing marketing strategy,1.Introduction of the,Coca-Cola,company,The Coca-Cola Company was founded in May 8,1886,headquartered(总部)in American Georgia(referred to as GA)in Atlanta(亚特兰大),is the world”s largest beverage(饮料)company with 48%of global market share,the top three global beverage two(可口可乐排名第一,百事可乐其次,低热量可口可乐第三)Coca-Cola has 160 beverage brands in 200 countries,including soft drinks,sports drinks,milk drinks,fruit juice,tea and Coffee.,It is also the world”s largest juice,beverage dealers(including Minute Maid brand).Coca-Cola ranked first in USA,for its share of more than 40%of the market,and Sprite(雪碧)is the most growth fast drink.,The Marketing Strategy of Coca-Cola,1.Introduction of the Coca-Cola company,2.How it segment its potential market,3.What is the target market,of,Coca-Cola,4.How it positioning its product in the target market,5.How to improve the existing marketing strategy,The Marketing Strategy of Coca-Cola,1.Introduction of the Coca-Cola company,2.How it segment its potential market,3.What is the target market,of,Coca-Cola,4.How it positioning its product in the target market,5.How to improve the existing marketing strategy,Product mix of Coca-Cola,Sparking Beverages,:Coca-Cola,Coke,Light,sprite,Striking soda,Still,Beverages:Qoo,&,Minute,Maid,Water,Vitamin drink,Tea drinks,品牌名称,target-consumer,天与地茶,young,people who pursue the style of modern life,岚风茶,Successful,young women,阳光茶,A,new generation of Youth Sunshine,雀巢冰爽茶,young,people who are between 16 to 29 and pursue the life of western countries,茶研工坊,modern,people who pursue,delicacy,and convenience,健康工坊,women,who pursue beauty care and healthy,原叶茶,Middle,Aged as well as youth between 20 to 40,Carbonated drinks&FRUIT Juices,品牌名称,t,arget-consumer,可口可乐,Faithful,consumers,:,children,youth,and adults,雪碧,young,men who pursue excitement,personality,and adventurous,芬达,A,new generation of young people who pursue bold and innovation,健怡可口可乐,Those,who Love to drink Coca Cola but afraid of,high-calorie,酷儿,nutritious,mainly for play kids and pupils,醒目汽水饮料,A,new generation of young people who pursue bold and innovation,水森活,lazy,people who pursue convenience,suitable for family or traveling.,Target market,Coca-Cola has always used is no difference in market coverage strategy,target customers become more widely accepted.,The Coca Cola is aimed more at teenagers than any other groups,The Marketing Strategy of Coca-Cola,1.Introduction of the Coca-Cola company,2.How it segment its potential market,3.What is the target market,of,Coca-Cola,4.How it positioning its product in the target market,5.How to improve the existing marketing strategy,The Marketing Strategy of Coca-Cola,1.Introduction of the Coca-Cola company,2.How it segment its potential market,3.What is the target market,of,Coca-Cola,4.How it positioning its product in the target market,5.How to improve the existing marketing strategy,THA,NKS,FO,R,LISTE,NING,