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,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Unit,one,A,dvertisements,By Zhang Runxia,Step 1:Lead In,Task 1:A Slogan Guessing Game,1.Just do it,Nike,Step 1:Lead In,Task 1:A Slogan Guessing Game,2.Behind that healthy smile,theres a Crest kid.,Toothpaste,健康笑容来自佳洁士。,Step 1:Lead In,Task 1:A Slogan Guessing Game,3.The choice of a new generation.,Coke,Pepsi-cola,Step 1:Lead In,Task 1:A Slogan Guessing Game,4.Take TOSHIBA,take the world.,拥有东芝，拥有世界。,Step 1:Lead In,Task 1:A Slogan Guessing Game,5.Tides in,dirts out.,有汰渍，没污渍。,Step 1:Lead In,Task 1:A Slogan Guessing Game,6.Start ahead.,成功之路，从头开始。,Step 1:Lead In,Task 1:A Slogan Guessing Game,7.Good to the last drop.,Maxwell coffee,Step 1:Lead In,Task 1:A Slogan Guessing Game,8.A diamond lasts forever.,钻石恒久远，,一颗永流传。,De Beers,Step 1:Lead In,Task 1:A Slogan Guessing Game,9.Apple thinks different.,苹果电脑，不同凡“想”。,Step 1:Lead InTask 2:Pair Discussion,A good advertisement can be,A good advertisement,clearly expressed,creative,attractive,effective,persuasive,easy to understand,impressive,informative,Step 2:Careful Checking,Task:List all the,examples,of advertisement,in the passage and divide them into 2 parts.,Step 2:Careful Checking,1.Bright-teeth fight bad breath.,2.You are proud of your cooking,so shouldnt you buy the very freshest food.,Commercial Ads,PSAs,1.Yes to life,no to drugs.,2.Knowledge changes life.,3.Project Hopeeducating every child.,4.When you smoke cigarettes,you are slowly killing yourself.,Step 3:Comparative Reading,Task:try to find the,similarities,and,differences,between,commercial,advertisements,and,public service,advertisements.,Commercial ads,PSAs,Places,found,Means used,newspapers,magazines,the Internet,radio,television,use attractive pictures and clever language,Similarities,Commercial Ads,Public Service Ads,Aim/purpose,Reliance,Expense,charged,To _ a _ or service.,To _ people about,_,safety or any other _ which affects,_.,They are _ and we can _ a lot by _,free of charge,Differences,promote,product,educate,health,problem,public welfare,They do not tell you the _ truth.,helpful,learn,following the advice they give.,complete,Step 4:Further Reading,Ads are an,1,._ part of our lives.,What is an ad?,Include,2,._ads and PSAs.,Use,3,._ pictures and clever language.,Encourage us to buy a product or service or believe in an idea.,Does an ad tell the complete truth?,Be aware of the skilful methods.,Try not to 4._ for the trick.,What is a PSA?,Mean to teach us.,Help us,5,._ better lives.,We must use our,6,._ and not be a slave to ads.,Step 4:Further Reading,Ads are an,1,._ part of our lives.,Include,2,._ads and PSAs.,Use,3.,_,pictures and clever language.,Encourage us to buy a product or,service or believe in an idea.,Be aware of the skilful methods.,Try not to,4,._ for the trick.,What is a PSA?,Mean to teach us.,Help us,5,._ better lives.,We must use our,6,._ and not be a slave to ads.,What is an ad?,Does an ad tell,people the,complete truth?,commercial,important,intelligence,fall,lead,Introduction,（,para 1),Conclusion(para 5),Supporting,details,(para 2-4),attractive,Expository writing,（说明文）,Step 5:Creative Thinking,Choose one of your items and create an English advertisement for it.,Create,Guess,Step 6:Critical Thinking,Does advertising play a,positive,or,negative,role in our daily life?,Group work,helpful,sentence,patterns,1.I am strongly,in favor of,/,I,support,the idea that,2.For one thing,for another,3.The reason why is that,4.In my view/opinion;/As far as I am concerned,I,Step 6:Critical Thinking,Positive,Negative,Spread information&knowledge,Increase the cost of products,We have a wider choice of goods due to ads,Waste a great deal of time and money,Keep us informed of new goods in time,Untrue ads cheat consumers,Stimulate consumption,（刺激消费）,We feel annoyed to be interrupted when we are watching TV,Make life colorful and interesting,Unhealthy ads pollute culture,Step 6:Critical Thinking,Summary,A,ccept advertisements as a part of our life.,B,e smart and rational to them.,C,ollect wonderful ideas from ads.,THANKS,
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