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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,中广治百（北京）广告有限公司,CHINASEPPE(BEIJING)ADVERTISING CO.,LTD,CHINASEPPE ADVERTISING PRODUCT PROMOTING HANDBOOK 2009,中广治百（北京）广告有限公司CHINASEPPE(BEIJ,Chinaseppe CCTV media resources overview:,CCTV1 CCTV2 CCTV3,High-Quality Advertising Packages,CCTV2 CCTV3 CCTV4,Advertising Packages,Chinese Music TV,in CCTV3 Advertising Packages,CCTV7 High-Value Advertising Packages,Chinaseppe CCTV media resource,China Central Television is the PRCs national television network,with 19,sets of trailblazing advertising packages.Through its online and satellite network coverage,it has the become most important nationwide outlet for public information.It is the window through which China views the rest of the world and through which the rest of the world views China,and its international influence is growing daily.,The national programming coverage of CCTV reaches,95.9%,of the population,with an audience of over,1.1 billion,(2005,statistical data).The share of CCTV,in the nationwide domestic market is consistently around,30%,.According to statistics,in 2005 the (including all 15 innovative channels),total share of CCTV in the domestic market reached,34.14%,a five-year high.Average individual viewers watch 52 minutes of CCTV programming daily(average total watching time is 154 minutes).CCTV,also holds the advantage over national satellite channels regarding viewer satisfaction,with each channel ranking among the top 12.,Without doubt,whether considering reach,coverage,viewer satisfaction,audience composition,or pubic trust,CCTV is the best choice for displaying your product and forming brand image.,Preface:,About China Central Television,China Central Television i,CCTV1 CCTV2 CCTV3,High-Quality Advertising Packages,CCTV1 CCTV2 CCTV3 High-Quali,CCTV1:,The earliest channel established by CCTV,it is the flagship channel and the most influential.,It is positioned as the“Comprehensive,High-Quality”channel,and features an all day 24-hour rolling broadcast,CCTV2:,With economic news as the core content,this is viewed as the most professional of the CCTV channels.,It is Chinas second largest satellite channel.Coverage and subscription are second only to CCTV1.,CCTV3:,With a focus on airing music and dance programs,this channel features 24 hours of programming every day.,High-Quality Package,Contains the mainstream channels,CCTV1:The earliest channel es,CCTV6,CCTV4,CCTV2,CCTV1,CCTV5,CCTV8,CCTV3,CCTV News Channel,CCTV Childrens Channel,CCTV10,CCTV1,CCTV8,CCTV5,CCTV6,CCTV4,CCTV2,CCTV News Channel,CCTV10,CCTV Childrens Channel,CCTV3,High-Quality Package,Contains Top-ranked Channels,The High-Quality Package covers the three main channels in CCTV,possesses unparalleled public trust,and together cover over 98%of the viewing population.,Data from,：,CSM;53,Cities,ages 4 and up,from January through October,2008,CCTV6CCTV4CCTV2CCTV1CCTV5CCTV8,6,High-Quality Package,Covers a diverse body of programs,High-Quality Package,High-Quality Package,Span full day time,High-Quality Package,Even distribution over all day-parts boosts the strength and reach of your advertisements.,Data from,：,CSM;53,Cities,ages 4 and up,from January through October,2008,CCTV1,CCTV2,CCTV3,High-Quality PackageHigh-Quali,High-Quality Package,Purchasing power of audience,High-Quality Package,viewer composition:The male/female ratio is equal,there is even distribution among ages 25 and above,and the majority have at least a high school degree.,This section of viewers consists of main earners of the household,who are responsible for major the planning and decision-making of the family.,Data from,：,CSM;53,Cities,ages 4 and up,from January through October,2008,Age:4-14,Age:15-24,Age:25-34,Age:35-44,Age:55-64,Age:65 and over,Age:45-54,males,females,uneducated,Education:Children,Education:Middle school,Education:High school,Education:College and above,High-Quality PackageHigh-Quali,High-Quality Package,Outstanding Cost-per-rating Point,Target,CCTV-1,2,3,High-Quality Package,Broadcast Count,3050,Investment duration,305,days,GRP,（,%,）,2320.2,Accumulated Contact Degree,（,000,）,3075105,Average exposure rate,25.3,With the overall national market as a reference point directed at 4 years and above investment cost-per-rating point(CPP)is 12619.6,RMB,cost per thousand(CPM)is 9.52,RMB,Data from,：,CSM;53,Cities,ages 4 and up,from January through October,2008,High-Quality PackageTargetCCTV,High-Quality Package,Ad Distribution,Channel,Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday,CCTV 1,09:25,Careful Choice Theater,pre-opening credits,10:03 Careful Choice Theater Interval,11:55 Half-Hour News Open,13:03 Todays Talk,Close,13:50 Emotional Theater Interval,00:25 Starry Night Interval,CCTV 2,22:25 slot B1,Todays Observations Close,21:55,Weekend Quality Programming Open,01:20,Economic Half-Hour Close,CCTV 3,19:28,slot 13,22:43,slot 16,23:23,slot 16,23:03,slot 16,23:23,slot 16,High-Quality PackageChannelMon,High-Quality