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,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,BrandZeal,Introduction to,Brand,Stars,and,Product,Planets,A brand mapping tool,Brand,Zeal,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,Best Viewed Full Screen,BrandZealIntroduction to Bran,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,Volkswagen:,Driven to perform*,Golf,Passat,Golf Plus,Jetta,Fox,Beetle,Sharan,Touran,Eos,Touareg,Caravelle,Golf Estate,Phaeton,*,This is merely an example and not the current brand essence for Volkswagen.,System Example:VW,Polo,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,Apple:,Freedom by design*,iPod,Mac Book,iPod Shuffle,Mac Book Pro,iLife,OS X,Mac Pro,iTunes,iMac,Mac mini,iPod Nano,Apple TV,QuickTime,iWork,.Mac,*,This is merely an example and not the current brand essence for Apple.,Airport,Xserve,Xserve RAID,iPhone,System Example:Apple,.,Encountering a brand is like exploring a different world.,.,.,.,.,.,.,.,.,.,.,Encountering a brand is like e,.,.,Consumers are attracted by the radiance and gravity of a brand.The level of awareness it generates,its relevance and appeal.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,Consumers then experience the products or services that the brand holds within its portfolio.,In this brand mapping system we represent the brand as a sun,called a,Brand,Star,and its products as,Product,Planets,these are mapped to orbit around it.,.Consumers are attracted by t,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,Like other brand mapping tools,this system helps you to clearly define a brand and position its products.,However,this mapping system also visually represents how well each product extension fits within a brand system.,.Like othe,Defining A,Brand,Star,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,Defining A BrandStar.,Defining A,Product,Planet,Planet,Core,the essence of what the product represents,Planet,Environment,the rational,distinctive characteristics,performance features and heritage of the product,Planet,Population,profile the consumers that you target,for acquisition and also those you retain.,Planet,Benefit,-,Why would you buy this product,Planet,Atmosphere,the emotional facets of the products,personality;how it looks,sounds,acts,tastes,feels,smells,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,Defining A ProductPlanetPlanet,.,.,.,.,.,.,.,.,.,.,.,Some products spawn derivatives new flavours or variants that arent important enough to be classified as a new,Product,Planet,in their own right.,These are called,Product,Moons,the smaller satellites that orbit their parent,Product,Planet,.They may be detailed in the same way as planets with core,environment,population,benefit and atmosphere specified for each one.,Product,Moon,Product,Planet,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.Some products spawn,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,Brand,Stars,and,Product,Planets,Brand,Star,A stronger,Product,Plane,t,A weaker,Product,Planet,-The brand template is the star at the centre of a brand map,In this system,the better the product is at reflecting or encapsulating the spirit of the brand,the closer it orbits around the,Brand,Star.,.,.,.,太阳系航天知识科普欧美经典ppt模板课件,Brand,Zeal,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,BrandZeal.,Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.,Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.,Curabitur elementum posuere pretium.Quisque nibh dolor,dignissim ac dignissim ut,luctus ac urna.Aliquam aliquet non massa quis tincidunt.,添加标题,添加标题,添加标题,Curabitur elementum posuere pr,报告人：汇报部门：内容部,2019year-end summary work summarizes the boutique PPT,About the summary text input or copy here,感谢您的观看,报告人：汇报部门：内容部2019year-,
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