资源描述
单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Chapter 9,Writing Layout,What is the importance of a well-designed business letter?,What is the layout of the envelope?,What is the layout of the letter?,What are the essential elements of a business letter?,What are the optional parts of a business letter?,What is the importance of a well-designed business letter?,Attractively designed and presented message give an impression of competence and care,and they build credibility for the writer and respect for the reader.,What is the layout of the envelope?,Two main parts on an envelope:return address and delivery address.,The return address is on the upper left corner,while the delivery address is in the middle.,What is the layout of the letter?,The indented style,The full-block style,The modified style(or semi-block style).,What are the essential elements of a business letter?,1.The letter-head or heading,2.The reference and date,3.The inside name and address,4.The salutation,5.The body of the letter,6.The complimentary close,7.The signature,What are the optional parts of a business letter?,The attention line,The subject line,The reference notation,The enclosure,The carbon copy notation,The postscript,1.The letter-head or heading,The letterhead is the heading at the top of a letter.,It includes writers name,address,telephone number,fax number of a company,the company logo,web site,e-mail address,etc.,back,2.The reference and date,When one firm writes to another each will give a reference,and these are marked“Our ref:and“Your ref:to avoid confusion.,The format of the date line should follow the different customs of different countries.The common ones are M/D/Y(typical American),D/M/Y(typical British).Do not confuse with our Chinese format Y/M/D.,back,3.The inside name and address,The inside address is the recipients address,identical to the delivery address on the envelope.The preferred position of it is the upper left-hand side of the sheet,three or more line-spacing below the line of the date,depending on the length of the letter.,back,4.The salutation,two lines below the inside address,a greeting to the reader.,The particular form used depends on the writers relationship with his recipient and the formality level of the letter.,eg.Dear Sir or Dear Madame,Dear Sirs or gentlemen or Mesdames,To Whom It May Concern,Dear(first name),back,5.The body of the letter,This is the part that really matters.When writing,pay attention to the following:,Write simply,clearly,courteously,grammatically and to the point.,Paragraph correctly,confirming each paragraph to one topic.,Your typing is accurate and the display is artistic.Aim at attractive and pleasing appearance for your letters.Margins especially are important,since they serve to frame your letter.,back,6.The complimentary close,The purpose of the complimentary close is to provide a courteous ending.,variations in style:,formal:,Yours faithfully;Yours very truly;Faithfully yours,semiformal:,Sincerely yours;Cordially yours;Very cordially yours,informal:,Sincerely;Cordially;(Best)regards;Take care;Love,back,7.The signature,The signature is the signed name or mark of the person writing the letter or that of the firm he represents.It is written in ink immediately below the complimentary close.Because a signature is the distinguishing mark of the one who uses it,the some style must always be adopted.The signature as written and the signature as typed must correspond exactly.,back,
展开阅读全文