商务英语阅读-Unit 5 Business Elite

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 5 Business Elite,CONTENTS,Welcome to the unit,Text A,Text B,Supplementing Reading,Pre-reading,Brain Storming,Talk about some CEOs,you know in computer industry.,.,2.How does Dell create,a series of miracles?,Text A,Fast reading,Read the passage quickly then decide the following statements are true or false.,1.Mr.Dell is the only one CEO of the company.,2.Dell founded the company in his dorm room at the University of Texas at the age of 19.,3.It proved that Dells business model didnt serve Dell well.,F,T,F,4.According to Dell,Services is a business where the demand is really greater than the supply.,5.Whether Dell succeeds or not mostly will depend on how Dell does in places like China and India.,T,T,Careful Reading,Read the passage again then answer the following questions.,1.Why did Dell take charge again at the company he founded?,2.What is a commodity of customization model.,3.How does Mr Dell explain his firms sudden loss of poise?,4.Why do many analysts worry that Dell will not be able to get its costs under control?,Words and Expressions,1.tarnish t:ni vt.玷污；使失去光泽；使变灰暗,The political scandal tarnished the reputation of the president.,这起政治丑闻败坏了总统的名誉。,2.tenacity tinsiti,t-n.韧性；固执；不屈不挠；黏性,breaking tenacity 断裂强度；抗断韧度,ultimate tenacity 极限强度 Tenacity is the bridge to success.,坚韧是通向成功的桥梁。,3.customization ,kstmaizein,-miz-n.定制；计用户化；客制化效劳,customize kstmaiz vt.计定做，按客户具体要求制造,We will make customization for the market requirement.,按市场需求，我们将提出专用化方案。,4.,generic,dinerik adj.类的；一般的；属的；非商标的,generic advertising 大类广告,generic products 非商标(非专利)产品generic identifier 通用标识符；同属识别符,generic brand 通用品牌,5.,emerging markets,新兴市场,This is an,emerging area,we need to do in-depth research.,这是一个新兴的领域，需要我们做深入的研究。,6.,erode,irud vt.腐蚀，侵蚀 vi.侵蚀；受腐蚀 Inflation,erodes,the value of our money.,通货膨胀使我们的货币贬值了,7.,mono,lithic,mnuliik adj.整体的；巨石的，庞大的；完全统一的 n.,单块,集成电路，单片电路,8.,deteriorate,ditirireit vi.恶化，变坏 vt.恶化 economic deteriorate 经济萧条The patients condition has,deteriorated,over the last few hours.,几个钟头前病人的病情已恶化。,His sight have begin to,deteriorate,.,他的视力已经开始下降。,9.,hyperbole,haip:bli n.夸张的语句；夸张法,10.,lust,lst n.性欲；强烈的欲望 vi.贪求，渴望,The seven deadly sins:Gluttony,Greed,Sloth,Envy,Wrath,Pride and,Lust,.这七宗罪：饕餮、贪婪、懒惰、嫉妒、愤怒、傲慢与欲望。,11.,momentous,muments adj.重要的；重大的,Today is a,momentous,day for China.Today is a joyous day for all Chinese people.,今天，是一个全中国普天同庆的日子，是全球华人举杯同贺的日子。,12.,continuity,kntinju:iti n.连续性；一连串；分镜头剧本,continuity axiom 连续性公理,Test Yourself,1.The political scandal,the reputation of the president.,2.Ive a feeling this week that something,is going to happen.,3.Financial crises can pose such a threat to national incomes because of the way they,national wealth.,4.With this amount of freedom you can see how easy it is then to,yourself and your build.,5.Existence is dynamic.This state is far from static,it is a being without,.,6.Open space make the town become more pretty,more eminence,and more,.,7.Information has the property of,and it has usage value and value.,8.And when our relationships,it causes a lot of pain and sadness.,Check your answer,1.tarnished,2.momentous,3.erode,4.diversity,5.continuity,6.stylish,modity,8.deteriorate,Post reading,Discussion,1.what is your idea about Dells coming back?,Share your opinions with your partner.,2.If you were Dell,what will you do?,TEXT A,Assignment,Finish the rest of exercises of Text A,Preview Text B,Text B,Do you know Anne Moor?,Give an introduction,about her.,Fast Reading,Read the passage quickly then decide the following statements are true or false.,1.Ann Moore graduated from Harvard University in 1978.,2.Ann Moore moved to People in 1991,and helped make it one of the most profitable magazines in the world.,3.At some of her magazines,such as Time,advertising revenues are down by around 40%compared with this time last year,according to Media Industry Newsletter.,F,T,F,4.Magazines may indeed be better placed than newspapers to cope with the recession and readers shift towards the web.,5.Ms Moore doesnt think her firm can lead the way in this shift from freebies to fees.,T,F,Careful Reading,Read the passage again then answer the following questions.,1.Why does Moor say somebody does have to pay for the Baghdad bureau?,2.After tearing up Moors companys five-year plan,what is her a new two-year one.,3.Who is Richard Parsons?What do you think of him?,4.According to Moor,what are the two possibilities.,Words and Expressions,1.,unnerve,:,nn:v,vt.使失去勇气；使身心交疲；使焦躁；使失常,The sight of so much blood unnerved her.一见那么多血，把她吓坏了。,2.,nifty,:nifti,adj.俏皮的；漂亮的 n.俏皮话,3.,ambivalence,:,mbiveilns,mbiv-,-lnsi,n.矛盾情绪；正反感情并存,ambitious paranoia 夸大性偏执狂ambivalence of the will 意志矛盾,ambivalent behavior 双重行为,4.,shrink,:rik,vi.收缩；畏缩 vt.使缩小，使收缩 n.收缩,shrink 心理医生,Washing wool in hot water will,shrink,it.,在热水中洗毛线会使毛线收缩,5.,revenues,:n.收入；税收；收益；营业收入,public revenues 国库财政收入,quasi-private revenue 准私有经济收入.,unaccrued revenues 未实现收入,When the last recession began in 2001,that cut into,revenues,.,上一次衰退发生在2