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*,*,按一下以編輯母片標題樣式,按一下以編輯母片,第二層,第三層,第四層,第五層,*,第三屆海峽兩岸暨港澳地區中國企業管理案例研究學術研討會,案例的學習與教學,香港中文大學商學院,工商管理碩士課程副主任,蔡舒恆 教授,案例所訓練培養的技巧,分析技巧,問題之認定,加以數據處理能力,批判式思考,從而進行邏輯性的推理,分析框架之建立與運用,決策技巧,解決問題之可行方案,決策條件與方案評估,具體的方案實施辦法,案例所訓練培養的技巧,操作技巧,演練各項分析工具,理論之實踐與落實,溝通技巧,時間管理技巧,人際關係與社交技巧,小組討論與組員互動,預備工作之分配,案例所訓練培養的技巧,原創技巧,解決方案之創新,水平式思考,寫作技巧,案例之難易度,三個軸向,案例之呈現(Presentation),語言與段落,圖表與輔助資訊,理論概念(Conceptual),理論之多寡與難易,理論與地方文化之結合度,分析技巧之需求(Analytical),案例之學習,自我預習,熟悉案例,尋找相關資訊,設立案例預習表,短學習循環(Short Cycle Process),閱讀開頭及結尾段落,尋求解答,Who?What?Why?When?How?,閱讀圖表,閱讀小標題,速讀案例,答复預設問題,進行相關分析,案例之學習,長學習循環(Long Cycle Process),閱讀案例,起頭段落,組織背景,組織型態,產品,行業狀態,競爭狀態,服務歷史,財務狀況,案例之學習,商業功能,市場行銷,財務,作業,策略,會計,特定問題或決定,問題急迫性及重要性的先後順序,指定可行方案,總結,任務,Deadlines,案例之學習,案例分析,確定問題,直接與間接性的問題,分析數據,因果關係,限制與機會,定性與定量分析,解決方案之發想,解決問題之條件因素,本钱,時間,實施之難易度,案例之學習,解決方案之評估,矩陣之運用,選擇解決方案,預測方案之最正确結果,最可能結果及最壞結果,發展實施辦法及行動方案,Who?When?What?Where?How?,需補齊的資料,失蹤的資訊,各種假設,時間,地點與情境假設,IF-THEN-ELSE,“完美假設,案例之學習,小組討論,教學相長,5-6 人為佳,組員背景之互補,工作背景,成長背景,組員替換之考量,時間,地點,小組準則,激勵自我預習,Free-Riders,主動性發言 每位成員之貢獻,時間之掌握與控制,案例之學習,培養良好的溝通技巧,克服語言障礙,發現有助益的觀點,虛心求教,培養良好的小組互動與默契,冷漠,攻擊,強制主導,嬉戲玩耍,阻礙,抱怨,抗議,增強自信,增進小組成員間的關係,案例之教學,課堂討論,人數,七十人為上限,座位表,錄像,以小組編排,國家,種族,性別,性格,發言狀況,課堂設計,馬蹄型,白版位置,眼神接觸,多媒體,名牌,路線圖,案例之教學,Warm-up,聲明,課堂規則,小故事,複習,理論之討論與教導,新聞,案例在課程內的地位,教師經驗分享,起跑,創始問題,假设我是我會,我是案例中的經理,我知道造成現在這種情況的因素,我的分析告訴我,我首先要點明,案例之教學,問題的認知,“我認為問題的所在,“這共有三個決策點,“我想問題不只這些,“這三點為更大問題的徵兆,數據分析,“倘假设我們運用這個模式,計算結果為,“我的顧客分析告訴我,“相關的資訊可在圖表一找到,“假设王同學的計算正確,這代表,方案及決策,實施辦法及行動計畫,優先次序,總結,教師講評,案例之教學,課後之省思,案例教了我們什麼?,學生發言狀況,教師主導性太強,學生發言雜亂無章而又言之無物,教師的情緒反應,自己準備不充分的緊張情緒,“今天早上的新聞報導,案例中的企業A正面臨破產教授您有何高見?,學生準備不充分的情緒反彈,“我沒有讀案例,面對學生的挑戰,“您對此類型企業了解有多少?,“您在業界待過嗎?,4WEm4WEm5XFn5XFn5YGo6YGo6YGp7ZHp7ZHp8#Iq8#Iq8!Jr9!Jr9!Ksa$Ksa$Ktb%Ltb%Ltc&Muc&Muc&Nvd*Nvd*Nwe(Owe(Owf)Pxf)Pxf-Qyg-Qyg-Rzh+Rzh+RAi0SAi0SAi1TBj1TBj1UCk2UCk2UDl3VDl3VDm4WEm4WEm5XFn5XFn5YGo6YGo6YGp7ZHp7ZHp8#Iq8#Iq8!Jr9!Jr9!Ksa$Ksa$Ktb%Ltb%Ltb&Muc&Muc&Nvd*Nvd*Nwe(Owe(Owf)Pxf)Pxf-Qyg-Qyg-Rzh+Rzh+Rzi0SAi0SAi1TBj1TBj1UCk2UCk2UDl3VDl3VDm4WEm4WEm5XFn5XFn5XGo6YGo6YGp7ZHp7ZHp8#Iq8#Iq8!Jr9!Jr9!Ksa$Ksa$Ktb%Ltb%Ltb&Muc&Muc&Nvd*Nvd*Nwe(Owe(Owf)Pxf)Pxf-Qyg-Qyg-Qzh+Rzh+Rzi0SAi0SAi1TBj1TBj1UCk2UCk2UDl3VDl3VDm4WEm4WEm4XFn5XFn5XGo6YGo6YGp7ZHp7ZHp8#Iq8#Iq8!Jr9!Jr9!Ksa$Ksa$Ksb%Ltb%Ltb&Muc&Muc&Nvd*Nvd*Nwe(Owe(Owf)Pxf)Pxf-Qyg-Qyg-Qzh+Rzh+Rzi0SAi0SAi1TBj1TBj1UCk2UCk2UDl3VDl3VDl4WEm4WEm4XFn5XFn5XGo6YGo6YGp7ZHp7ZHp8#Iq8#Iq8!Jr9!Jr9!Jsa$Ksa$Ksb%Ltb%Ltb&Muc&Muc&Nvd*Nvd*Nwe(Owe(Owf)Pxf)Pxf)Qyg-Qyg-Qzh+Rzh+Rzi0SAi0SAi1TBj1TBj1UCk2UCk2UDl3VDl3VDl4WEm4WEm4XFn5XFn5XGo6YGo6YGp7ZHp7ZHp8#Iq8#Iq8#Jr9!Jr9!Jsa$Ksa$Ksb%Ltb%Ltb&Muc&Muc&Nvd*Nvd*Nwe(Owe(Owe)Pxf)Pxf)Qyg-Qyg-Qzh+Rzh+Rzi0SAi0SAi1TBj1TBj1UCk2UCk2UCl3VDl3VDl4WEm4WEm4XFn5XFn5XGo6YGo6YGp7ZHp7ZHp8#Iq8#Iq8#Jr9!Jr9!Jsa$Ksa$Ksb%Ltb%Ltb&Muc&Muc&Nvd*Nvd*Nve(Owe(Owe)Pxf)Pxf)Qyg-Qyg-Qzh+Rzh+Rzi0SAi0SAi1TBj1TBj1TCk2UCk2UCl3VDl3VDl4WEm4WEm4XFn5XFn5XGo6YGo6YGp7ZHp7ZHp7#Iq8#Iq8#Jr9!Jr9!Jsa$Ksa$Ksb%Ltb%Ltb&Muc&Muc&Nvd*Nvd*Nve(Owe(Owe)Pxf)Pxf)Qyg-Qyg-Qzh+Rzh+Rzi0SAi0SAi0TBj1TBj1TCk2UCk2UCl3VDl3VDl4WEm4WEm4XFn5XFn5XGo6YGo6YGo7ZHp7ZHp7#Iq8#Iq8#Jr9!Jr9!Jsa$Ksa$Ksb%Ltb%Ltb&Muc&Muc&Mvd*Nvd*Nve(Owe(Owe)Pxf)Pxf)Qyg-Qyg-Qzh+Rzh+Rzi0SAi0SAi0TBj1TBj1TCk2UCk2UCl3VDl3VDl4WEm4WEm4XFn5XFn5XFo6YGo6YGo7ZHp7ZHp7#Iq8Bj1TBj2UCk2UCk2VDl3VDl3VDm4WEm4WEm5XFn5XFn5YGo6YGo6YHp7ZHp7ZHq8#Iq8#Iq9!Jr9!Jr9!Ksa$Ksa$Ktb%Ltb%Ltc&Muc&Muc*Nvd*Nvd*Owe(Owe(Oxf)Pxf)Pxf-Qyg-Qyg-Rzh+Rzh+RAi0SAi0SAj1TBj1TBj2UCk2UCk2UDl3VDl3VDm4WEm4WEm5XFn5XFn5YGo6YGo6YHp7ZHp7ZHq8#Iq8#Iq8!Jr9!Jr9!Ksa$Ksa$Ktb%Ltb%Ltc&Muc&Muc*Nvd*Nvd*Owe(Owe(Owf)Pxf)Pxf-Qyg-Qyg-Rzh+Rzh+RAi0SAi0SAj1TBj1TBj2UCk2UCk2UDl3VDl3VDm4WEm4WEm5XFn5XFn5YGo6YGo6YHp7ZHp7ZHq8#Iq8#Iq8!Jr9!Jr9!Ksa$Ksa$Ktb%Ltb%Ltc&Muc&Muc*Nvd*Nvd*Nwe(Owe(Owf)Pxf)Pxf-Qyg-Qyg-Rzh+Rzh+RAi0SAi0SAj1TBj1TBj1UCk2UCk2UDl3VDl3VDm4WEm4WEm5XFn5XFn5YGo6YGo6YHp7ZHp7ZHp8#Iq8#Iq8!Jr9!Jr9!Ksa$Ksa$Ktb%Ltb%Ltc&Muc&Muc*Nvd*Nvd*Nwe(Owe(Owf)Pxf)Pxf-Qyg-Qyg-Rzh+Rzh+RAi0SAi0SAi1TBj1TBj1UCk2UCk2UDl3VDl3VDm4WEm4WEm5XFn5XFn5YGo6YGo6YGp7ZHp7ZHp8#Iq8#Iq8!Jr9!Jr9!Ksa$Ksa$Ktb%Ltb%Ltc&Muc&Muc&Nvd*Nvd*Nwe(Owe(Owf)Pxf)Pxf-Qyg-Qyg-Rzh+Rzh+RAi0SAi0SAi1TBj1TBj1UCk2UCk2UDl3VDl3VDm4WEm4WEm5XFn5XFn5XGo6YGo6YGp7ZHp7ZHp8#Iq8#Iq8!Jr9!Jr9!Ksa$Ksa$Ktb%Ltb%Ltb&Muc&Muc&Nvd*Nvd*Nwe(Owe(Owf)Pxf)Pxf-Qyg-Qyg-Rzh+Rzh+Rzi0SAi0SAi1TBj1TBj1UCk2UCk2UDl3VDl3VDm4WEm4WEm5XFn5XFn5XGo6YGo6YGp7ZHp7ZHp8#Iq8#Iq8!Jr9!Jr9!Ksa$Ksa$Ksb%Ltb%Ltb&Muc&Muc&Nvd*Nvd*Nwe(Owe(Owf)Pxf)Pxf-Qyg-Qyg-Qzh+Rzh+Rzi0SAi0SAi1TBj1TBj1UCk2UCk2UDl3VDl3VDm4WEm4WEm4XFn5XFn5XGo6YGo6YGp7ZHp7ZHp8#Iq8#Iq8!Jr9!Jr9!Ksa$Ksa$Ksb%Ltb%Ltb&Muc&Muc&Nvd*Nvd*Nwe(Owe(p7ZHq8#Iq8#Iq9!Jr9!Jr9$Ksa$Ksa$Ltb%Ltb%Luc&Muc&Mud*Nvd*Nvd*Owe(Owe(Oxf)Pxf)Pxg-Qyg-Qyg+Rzh+Rzh+SAi0SAi0SBj1TBj1TBj2UCk2UCk2VDl3VDl3VEm4WEm4WEn5XFn5XFn6YGo6YGo6ZHp7ZHp7ZHq8#Iq8#Iq9!Jr9!Jr9$Ksa$Ksa$Ltb%Ltb%Luc&Muc&Muc*Nvd*Nvd*Owe(Owe(Oxf)Pxf)Pxg-Qyg-Qyg+Rzh+Rzh+SAi0SAi0SAj1TBj1TBj2UCk2UCk2VDl3VDl3VEm4WEm4WEn5XFn5XFn6YGo6YGo6YHp7ZHp7ZHq8#Iq8#Iq9!Jr9!Jr9$Ksa$Ksa$Ltb%Ltb%Luc&Muc&Muc*Nvd*Nvd*Owe(Owe(Oxf)Pxf)Pxg-Qyg-Qyg+Rzh+Rzh+RAi0SAi0SAj1TBj1TBj2UCk2UCk2VDl3VDl3VEm4WEm4WEn5XFn5XFn5YGo6YGo6YHp7ZHp7ZHq8#Iq8#Iq9!Jr9!Jr9$Ksa$Ksa$Ltb%Ltb%Ltc&Muc&Muc*Nvd*Nvd*Owe(Owe(Oxf)Pxf)Pxg-Qyg-Qyg+Rzh+Rzh+RAi
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