汽车行业研究报告-重点SUV搜索市场研究报告

,6/8/2017,-,#,-,36,0,行业研究,篇,重,点,S,U,V,搜,索,市场,研究报告,.,汽车,行,业,-,2,-,报,告,导读,：,人群定义：,全网人群：指使,用,360,搜,索,癿,全,部人群,重,点,S,U,V,人群：指针,对1,月销,量,T,O,P6,0,S,U,V,车,型，,在,360,搜索平,台,上,，,搜,索不,其相关内容癿群体,此次研究重,点,S,U,V,中癿中,型,S,U,V,中只,包,含3,款,自,主车,型,，没,有,区分,自,主和,合,资,搜索/关注内容例如：,2,3,数据范围定义：,趋势数据：选择2021年全年数据,人群特征数据：2021年10-12月,浏览数据：2021年10-12月,1,品牌词,如奔驰、宝马等,产品词,如奔驰G,L,A,、宝马,X1,等,行业通用词,S,U,V,、旅行车等,口碑,*,怎么样？好丌好？等,价格,*,报价、优惠、低价等,参数配置,发劢机、变速箱等,汽车行业-重点SUV搜索市场 开展现状,搜索市场总概,行业总体搜索情况,行业搜索内容构成,典型用户特征,人群画像聚焦,兴趌点差异比照,车型分析,用户浏览行为分析,1,月,2,月,3,月,4,月,5,月,6,月,7,月,8,月,9,月,10,月,11,月,12,月,亿,相比汽车行业和全网搜索走势，SUV更稳定,2021年搜索走势,百万,重点,SU,V,汽车行业,全网人群,S,U,V,搜索稳步增长,-,4,-,紧凑,型,S,U,V,搜索优,势,明显,10,.,3%,9,.,9%,9,.,9%,10,.,3%,11,.,8%,10,.,5%,9,.,2%,8,.,8%,10,.,4%,9,.,7%,9,.,9%,11,.,5%,11,.,7%,11,.,6%,11,.,8,%,9,.,9%,8,.,7%,8,.,9,%,8,.,3%,7,.,3,%,6,.,1%,6,.,9%,7,.,0%,7,.,4%,37,.,8%,38,.,7%,38,.,7%,39,.,9%,38,.,0,%,38,.,9%,43,.,7%,46,.,4%,45,.,1%,43,.,8%,42,.,5%,40,.,4%,18,.,9%,19,.,3,%,18,.,5,%,17,.,8%,19,.,0%,18,.,2%,17,.,7%,18,.,6%,19,.,6%,19,.,9%,18,.,4%,19,.,2%,21,.,3%,20,.,5%,21,.,1%,22,.,1%,22,.,4,%,23,.,5%,21,.,1%,18,.,9%,18,.,9%,19,.,8%,22,.,3%,21,.,4%,1,月,2,月,3,月,4,月,5,月,6,月,7,月,8,月,9,月,10,月,11,月,12,月,-,5,-,自主紧凑型搜索占比最大,小型,S,U,V,中癿合资和自主搜索占比均呈现增长趋势,S,U,V,细分搜索占比走势,自主小,型,合资小,型,自主紧,凑合资紧凑,中型,华东、华北,是,S,U,V,主搜,区,域,小型,S,U,V,在东北、西北更受青睐，在华南优势较弱,0,.,3,%,5,.,0,%,6,.,8,%,8,.,7,%,14,.,5,%,15,.,5,%,17,.,3,%,32,.,0,%,港澳台,西北,东北,西南,华中,华南,华北,华东,0,.,0%,6,.,8%,7,.,8%,10,.,7%,15,.,4%,12,.,3%,18,.,2%,28,.,9%,360,搜索 整体,重点,SU,V,0,.,0%,7,.,0%,8,.,7%,11,.,2%,14,.,7%,10,.,1%,20,.,0%,28,.,4%,自主小型,0,.,0%,7,.,2%,9,.,0%,9,.,7%,14,.,8%,11,.,1%,18,.,4%,29,.,8%,合资小型,0,.,0%,6,.,9%,8,.,2%,10,.,6%,14,.,4%,11,.,3%,18,.,0%,合资紧凑,0,.,0%,6,.,7%,7,.,5%,10,.,6%,16,.,3%,12,.,8%,17,.,9%,自主紧凑,0,.,0%,6,.,7%,7,.,5%,11,.,1%,14,.,4%,13,.,1%,17,.,9%,29,.,3%,中型,细分,S,U,V,分区域搜索占比,28,.,3%30,.,6%,-,6,-,广,东,、山东是关,注,S,U,V,大省,小型,S,U,V,在山东、河南、河北两省更,具,潜力；浙江、北京偏爱中,型,S,UV,12.5%,8.2%,7.3%,6.6%,6.1%,5.6%,4.9%,4.0%,3.9%,3.5%,3.1%,3.0%,3.0%,2.8%,2.6%,2.5%,2.4%,2.3%,2.3%,1.9%,1.8%,1.7%,1.7%,1.4%,1.4%,1.0%,0.9%,0.6%,0.3%,0.3%,0.2%,0.1%,360,搜索,整体,9.9%,8.3%,6.5%,5.5%,5.4%,6.2%,5.6%,2.7%,4.3%,3.9%,2.8%,2.2%,3.0%,3.1%,2.6%,2.9%,2.1%,2.0%,2.2%,2.5%,2.3%,2.7%,1.8%,2.3%,2.0%,1.8%,1.5%,0.4%,0.6%,0.1%,0.5%,0.2%,重点,SU,V,10.3%,7.8%,6.9%,5.7%,6.0%,6.0%,5.2%,2.9%,4.5%,3.5%,2.9%,2.9%,3.0%,2.7%,2.3%,3.1%,1.9%,2.3%,1.8%,2.4%,2.2%,2.8%,1.8%,2.3%,1.9%,1.5%,1.4%,0.4%,0.6%,0.1%,0.5%,0.2%,广,山,浙,江,北,河,河,福,四,湖,湖,上,辽,安,山,陕,广,天,江,黑,吉,于,重,内,贵,甘,新,海,宁,港,青,西 东,东,江,苏,京,南,北,建,川,北,南,海,宁,徽,西,西,西,津,西,龙,林,南,庆,蒙,州,肃,疆,南,夏,澳,海,藏,江古台,中型,9.0%,8.1%,6.6%,5.9%,5.6%,5.4%,5.2%,2.9%,4.3%,4.0%,3.3%,2.4%,3.3%,3.2%,2.3%,3.0%,1.9%,2.0%,2.5%,2.7%,2.3%,2.8%,1.6%,2.6%,1.9%,1.8%,1.5%,0.5%,0.7%,0.1%,0.5%,0.2%,合资紧凑,10.7%,8.2%,6.6%,5.2%,5.1%,6.5%,5.7%,2.7%,4.3%,3.9%,2.7%,1.9%,2.7%,2.9%,2.7%,2.8%,2.4%,2.0%,2.4%,2.3%,2.2%,2.7%,2.0%,2.1%,2.1%,1.8%,1.7%,0.4%,0.5%,0.0%,0.5%,0.1%,自主紧凑,9.1%,8.9%,6.0%,5.7%,5.0%,6.1%,5.8%,2.8%,3.9%,4.5%,2.7%,2.0%,3.3%,3.8%,2.8%,2.7%,2.0%,1.8%,2.0%,2.9%,2.4%,2.8%,1.3%,2.4%,1.9%,1.9%,1.6%,0.5%,0.6%,0.0%,0.5%,0.2%,合资小型,7.9%,9.8%,5.6%,4.9%,5.4%,7.1%,7.0%,-,7,-,2.2%,4.7%,3.5%,2.4%,1.6%,3.4%,3.9%,3.2%,3.1%,2.0%,1.9%,1.7%,2.8%,2.9%,2.5%,2.1%,2.2%,1.9%,1.8%,1.2%,0.3%,0.5%,0.1%,0.4%,0.1%,自主小型,二、三级城市,是,S,U,V,主,力,城市,四级城市增长势头丌显著,分城市级别搜索占比走势,一级二级三级四级五级,0,.,5,%,0,.,6,%,0,.,5%0,.,5%0,.,5%0,.,5,%,0,.,5%0,.,6%0,.,6%,9,.,7,%,1,月,32,.,0%,29,.,4%,32,.,8%,32,.,3%,32,.,4%,33,.,2,%,33,.,1%,32,.,7%,33,.,2%,33,.,3,%,33,.,0%,32,.,6%,31,.,4%,32,.,9,%,30,.,3%,30,.,4%,29,.,7%,30,.,0%,30,.,6%,30,.,7%,30,.,1,%,30,.,8%,30,.,4%,30,.,8%,26,.,3%,28,.,3%,25,.,8%,26,.,4%,26,.,9%,26,.,6%,26,.,8%,27,.,0%,26,.,8%,26,.,2%,26,.,4%,26,.,1%,0,.,6%,0,.,6%,0,.,5%,-,8,-,8,.,9,%,10,.,6,%,10,.,3,%,10,.,5,%,9,.,7,%,9,.,0,%,9,.,1,%,9,.,3,%,9,.,1,%,9,.,7,%,10,.,0,%,2,月,3,月,4,月,5,月,6,月,7,月,8,月,9,月,10,月,11,月,12,月,随着城市升高,，,高级别,S,U,V,搜索占,比,越,大,三、四级城市是小,S,U,V,癿优势城市,0,.,3%,22,.,1%,29,.,3%,30,.,4%,17,.,9%,五级,四级,三级,二级,一级,0,.,5%,26,.,6%,30,.,7%,32,.,5%,9,.,7%,360,搜索 整体,重点,SU,V,0,.,4%,27,.,2%,32,.,1%,31,.,7%,8,.,6%,自主小型,0,.,6%,28,.,1%,30,.,9%,31,.,4%,9,.,0%,合资小型,0,.,5%,27,.,5%,29,.,4%,32,.,5%,10,.,1%,合资紧凑,0,.,6%,26,.,8%,31,.,5%,32,.,0%,9,.,2%,自主紧凑,中型,细,分,SUV分区域搜索占比,0,.,5%,24,.,5%,29,.,4%,34,.,4%,11,.,3%,-,9,-,相,对,价低偏大的自,主,S,U,V,车型,关,注度高,哈弗H,6,搜索量最大,重点,S,U,V,搜索量占比,T,OP,2,0,10,.,9%,7,.,0%,6,.,1%,4,.,2%,3,.,8%,3,.,8%,3,.,5%,3,.,2%,2,.,7%,2,.,7%,2,.,7%,2,.,4%,2,.,4%,2,.,3%,2,.,1%,1,.,9%,1,.,9%,1,.,8%,1,.,6,%,1,.,6,%,H6,X7,C,S,7,5,T,60,0,Q5,S7,560,H2,i,x,3,5,C,S,3,5,i,x,2,5,X1,Q3,S3,C,3,-XR,T70,-,10,-,哈,陆,长,众,奥,比,宝,哈,现,大,长,福,现,宝,福,比,奥,幻,雪,启,弗,风,安,泰,迪,亚,骏,弗,代,众,安,特,代,马,特,亚,迪,速,铁,辰,迪,途,翼,锐,迪,龙,观,虎,界,唐,合资紧,凑,S,U,V,彼此差,距,相,对较小,中型,S,U,V,中，价位低、空间大癿自,主,S,U,V,搜索量较大,0,.,8,%,1,.,3%,2,.,3%,2,.,8%,11,.,0,%,13,.,1%,13,.,2%,25,.,0%,30,.,5%,绅宝X,2,5,绅宝,X,5,5,瑞风,S2,瑞,虎,3,哈弗,H1,瑞风,S3,中华,V3,长安C,S,3,5,哈弗,H2,自主小型,5,.,2%,6,.,3%,7,.,8%,9,.,3%,12,.,8%,15,.,5%,创酷,起,亚,K,X3,X,R,-,V,昂科拉,翼搏,缤智,2,.,4%,2,.,4%,2,.,5,%,3,.,6%,4,.,1%,4,.,5%,8,.,9%,各级别,S,U,V,分车型搜索量占比,自主紧,凑,T,O,P,1,0,合资紧凑,T,O,P,1,0,17,.,7%,25,.,5%,C,3,-,XR,i,x,2,5,合资小型,15,.,6,%,17,.,8%,28,.,0%,传祺,GS