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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,The advantages and disadvantages of straight licensing,1,Catalogue,1,、,advantsges,2,、,disadvantages,2,For the investors,joing a strength of the franchise enterprises which minght minimum the investment risk.,对投资者而言,加盟一家实力雄厚的特许经营企业,可以减小投资风险,Investors can get the franchise enterprises system management traing and guidance.,可以得到特许经营企业系统的管理培训和指导,Investors can enjoy the franchise enterprises large scale advertising and other promotional activies.,可以享受特许经营企业大规模的广告宣传等各种促销活动,Franish enterprises focus on centralized purchase,、,reduce costs and ensure supply.,特许经营企业集中进货,降低成本,保证货源,Advantages,3,There is no independent right to operate,subject to the franchisee,so that its growth is limited.,经营方式上没有自主权,受制于特许人,使其增长受限制,Pay expensive franchise fees.,支付昂贵的特许经营费,Must accept the franchise enterprise unified supply price.,必须接受特许经营企业统一的供货价格,Once a franchise business arised problems that will invole all enterprises.,一个特许经营加盟企业出现问题,会连累所有企业,Disadvantages,4,THANKS,5,
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