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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Page,*,Copyright 2010 The Nielsen Company.Confidential and proprietary.,*,Title of Presentation,Confidential&Proprietary Copyright 2010 The Nielsen Company,Cross-category Overview December2010,品类 回顾,2010,年,12,月,Copyright 2010 The Nielsen Company.Confidential and proprietary.,1,MacroEconomy,Parameters,Quarter32010,2,Copyright 2010 The Nielsen Company.Confidential and proprietary.,GDPGrowthvs.YA,国,国,内,内,生,生,产,产,总,总,值,值,对,对,比,比,去,去,年,年,同,同,期,期,增,增,幅,幅,Data source:NationalStatisticsBureau(QuarterlyUpdate),数据来,源,源：国,家,家统计,局,局（,季,季度更,新,新）,NationalTotalRetailSalesofConsumerGoodsValueGrowth vs.YA,社,会,会消费,品,品零售,销,销售总,额,额对比,去,去年同,期,期增幅,Data source:NationalStatisticsBureau(MonthlyUpdate),数据来,源,源：国,家,家统计,局,局（,月,月度更,新,新）,NationalCPI,全,全国,居,居民消,费,费价格,分,分类指,数,数,Data source:NationalStatisticsBureau(MonthlyUpdate),数据来,源,源：国,家,家统计,局,局（,月,月度更,新,新）,ChinaConsumerConfidence Index中,国,国消费,者,者信心,指,指数,Source:NielsenConsumerConfidenceSurvey(QuarterlyUpdate),数据来,源,源：尼,尔,尔森消,费,费者信,心,心调查,（,（季,度,度更新,）,）,ChinaCCI,CPI,FMCGGrowthRatevs.YA,中,中国,消,消费者,信,信心指,数,数，物,价,价指数,，,，快速,消,消费品,增,增长率,Source:NielsenConsumerConfidenceSurvey,RetailMeasurement(Quarterly Update),数据来,源,源：尼,尔,尔森消,费,费者信,心,心调查,/,零售研,究,究（季,度,度更新,）,）,3,258,526,3,106,509,3,289,014,StoreCount(No.of Outlets),Monthly FMCGACV(Billion RMB),-5%,6%,20%,9%,-4%,9%,-7%,-0%,15%,7%,22%,9%,10%,9%,11%,-1%,Modern Trade,现代渠道,Grocery,传统渠道,Others,其它,53.2,61.4,65.7,Grey:08vs.07 Growth/Blue:09vs.08 Growth,灰色：,08,年对比,07,年增幅,/,蓝色：,09,年对比,08,年增幅,TotalCity&TownRetailMarket Development全,国,国零售,市,市场发,展,展,ModernTradeDevelopmentbyStoreType,全,全国现,代,代渠道,不,不同店,铺,铺类型,发,发展,88,439,106,329,115,415,22.7,27.7,29.8,Minimarket,小型市场,Supermarket,超级市场,Hypermarket,大卖场,CVS,便利店,MT-Store Count(No.ofOutlets),MT-MonthlyFMCGACV(BillionRMB),20%9%,8%10%,18%26%,23%5%,7%20%,22%8%,15%11%,25%18%,27%-2%,15%4%,Grey:08vs.07 Growth/Blue:09vs.08 Growth,灰色：,08,年对比,07,年增幅,/,蓝色：,09,年对比,08,年增幅,Copyright,2010 TheNielsen Company.Confidentialandproprietary.,10,RetailIndex,(PRS3),Cross-categoryOverviewDecember2010,品类,回,回顾,2010,年,12,月,ChinaCrossCategoryInformation56NielsendefinedCategories56,尼,尼尔,森,森定,义,义品,类,类,Note:CategoriesinblueareBabyProducts,注意,：,：蓝,色,色标,注,注为,婴,婴儿,产,产品,Source:NielsenRetailIndex(MonthlyUpdate),数据,来,来源,：,：尼,尔,尔森,零,零售,跟,跟踪,调,调查,（,（月,度,度更,新,新）,Food,Non-FoodMATValueGrowthRateinNationalTotal,全,全国,食,食,品,品类,和,和非,食,食品,类,类MAT销,售,售额,增,增长,率,率,Food,Non-FoodQuarterlyValueGrowthRateinNationalTotal,全,全国,食,食,品,品类,和,和非,食,食品,类,类,季,季度,销,销售,额,额增,长,长率,Food,Non-FoodMonthlyValueGrowthRateinNationalTotal,全,全国,食,食,品,品类,和,和非,食,食品,类,类,月,月度,销,销售,额,额增,长,长率,Food,Non-FoodBySuperGroupsMATVal.GrowthRateinNationalTotal,全,全,国,国,食,食品,类,类和,非,非食,品,品类MAT,销,销售,额,额增,长,长率,Non-Food,非食,品,品,Food,食品,Food,Non-FoodbySuperGroupsQuarterlyVal.GrowthRateinNational,全,全,国,国,食,食品,类,类和,非,非食,品,品类,季,季,度,度销,售,售额,增,增长,率,率,Food,食品,类,类,Non-Food,非食,品,品类,Quarterly,Quarterly,FoodSuperGroupsMonthlyValueGrowthRateinNationalTotal,全,全,国,国,食,食品,类,类子,类,类,月,月度,销,销售,额,额增,长,长率,Non-FoodSuperGroupsMonthlyValueGrowthRateinNationalTotal,全,全,国,国,非,非食,品,品类,子,子类,月,月,度,度销,售,售额,增,增长,率,率,Val.MarketSizeisrankedbyMATDec10Data,Semi-annuallyUpdate,销售,额,额市,场,场规,模,模以,10,年,12,月滚,动,动年,度,度数,据,据排,序,序，,半,半年,度,度更,新,新,FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal,全,全国,食,食,品,品类MAT,销,销售,额,额/,销,销售,量,量/,平,平均,价,价格,增,增,长,长率,Val.MarketSizeisrankedbyMATDec10Data,Semi-annuallyUpdate,销售,额,额市,场,场规,模,模以,10,年,12,月滚,动,动年,度,度数,据,据排,序,序，,半,半年,度,度更,新,新,Non-FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal,全国,非,非,食,食品,类,类,MAT,销售,额,额,/,销售,量,量,/,平均,价,价格,增,增,长,长率,FoodMATValueGrowthRate,食,食品,类,类MAT销,售,售额,增,增长,率,率,FoodMATValueGrowthRate,食,食品,类,类MAT销,售,售额,增,增长,率,率,Non-FoodMATValueGrowthRate,非,非食,品,品类MAT,销,销售,额,额增,长,长率,Non-FoodMATValueGrowthRate,非,非食,品,品类MAT,销,销售,额,额增,长,长率,BabyProducts MAT Value GrowthRate,婴,婴儿产,品,品 MAT,销,销售额增长,率,率,December 2010 ScanTrack HypermarketCross-categoryOverview,品类回顾,2010,年,12,月,Copyright,2010 TheNielsen Company.Confidentialandproprietary.,26,AvailableScanTrackHyperService Cities(18)with2 Yrbackdatafor the categories on thefollowingpage,北京,Beijing,杭州,Hangzhou,上海,Shanghai,无锡,Wuxi,成都,Chengdu,西安,Xian,广州,Guangzhou,重庆,Chongqing,哈尔滨,Haerbin,深圳,Shenzhen,沈阳,Shenyang,东莞,Dongguan,大连,Dalian,武汉,Wuhan,济南,Jinan,昆明,Kunming,天津,Tianjin,苏州,Suzhou,ScanTrackCrossCategoryInformation75Nielsen definedCategories 75尼尔森定,义,义品类,Food,Non-FoodMAT ValueGrowth Rate inHypermarkets大卖场,食,食品类和,非,非食品类MAT销售,额,额增长率,Food,Non-FoodWeekly Value Sales in Hypermarkets,大,大卖场 食,品,品类和非食,品,品类 周销,售,售额,Food,Non-FoodBy Super GroupsMATVal.Growth Rate inHypermarkets 大,卖,卖场 食品,类,类和非食品,类,类 MAT,销,销售额增长,率,率,Non-Food,非食品,Food,食品,5,Food,Non-FoodQuarterlyValueGrowth Rate inHypermarkets,大,大卖场 食,品,品类和非食,品,品类 季度,销,销售额增长,率,率,Food,Non-Foodby Super GroupsQuarterlyVal.Growth Rate inHypermarkets,大,大卖场 食,品,品类和非食,品,品类 季度,销,销售额增长,率,率,Food,食品类,Non-Food,非食品类,Quarterly,FoodSuperGroups WeeklyValueSales Rate inHypermarkets 大,卖,卖场 食品,类,类子类 周,销,销售额,Non-Food SuperGroups Weekly Valuein Hypermarke
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