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,公园一号商业,项目定位策划报告,CONTENTS,目录,Part 1,解读公园一号,商,商业规划,Part 2,环境分析,Part 3,SWOT,分析,Part 4,问题、解决问,题,题思路,Part 5,商业定位,Part 6,业态布局建议,Part 1,解读公园一号,商,商业规划,公园一号经济,指,指标分析,公园一号项目,本,本体分析,Part 1,解读公园一号,商,商业规划,公园一号经济,指,指标分析,项目概况,项目总占地面,积,积约,100,亩,总建筑面,积,积约,16,万平方米。容,积,积率,1.8,。其中住宅面,积,积约,10,万平方米,商,业,业约,2,千平米,其余,建,建筑为社区、,物,物管、车库等,公,公共配套用房,。,。,项目总占地面,积,积,约100亩,,总建筑面积,约,约,16,万平方米,其中商业约,2,千平方米。,商铺统计表,7,#,楼,房号,楼层(,F,),层高约(米),开间约(米),进深约(米),建筑面积约(),套内面积约(),1,-1,3.7,4.05,11.4,49.76,46.17,2,-1,4.2,4.5,11.4,58.09,53.87,3,-1,4.5,3.6,11.4,38.73,35.91,4,-1,5.1,4.5,11.4,58.09,53.87,5,-1,5.5,4.95,11.4,52.93,49.08,6,-1,6.3,4.95,11.4,52.93,49.08,7,-1,7.2,4.5,11.4,58.09,53.87,8,-1,7.2,3.6,11.4,38.73,35.91,9,-1,7.2,4.5,11.4,58.09,53.87,10,-1,7.2,4.95,11.4,52.93,49.08,11,-1,7.8,4.95,11.4,52.93,49.08,12,-1,8.4,4.5,11.4,58.09,53.87,13,-1,8.4,3.6,11.4,38.73,35.91,14,-1,8.4,4.5,11.4,58.09,53.87,15,-1,5.1,4.05,11.4,49.79,46.17,16,-1,5.1,7.9,11.4,111.73,103.61,17,-2,3.9,11.4,346,320.85,3,#,楼,1,1,3.9,10.35,11.7,128.47,121.01,2,1,3.9,20.7,11.7,256.94,242.19,3,1,4.2,10.35,11.7,128.47,121.01,4,1,4.2,10.35,11.7,128.47,121.01,5,1,4.2,10.35,11.7,128.47,121.01,合计,22,/,/,/,/,2004.55,1870.3,3,号楼商业,7,号楼商业,Part 1,解读公园一号,商,商业规划,公园一号经济,指,指标分析,项目,7#,楼商业经济指,标,标分析,-1F,7,号楼,房号,楼层(,F,),层高约(米),开间约(米),进深约(米),建筑面积约(),套内面积约(),1,-1,3.7,4.05,11.4,49.76,46.17,2,-1,4.2,4.5,11.4,58.09,53.87,3,-1,4.5,3.6,11.4,38.73,35.91,4,-1,5.1,4.5,11.4,58.09,53.87,5,-1,5.5,4.95,11.4,52.93,49.08,6,-1,6.3,4.95,11.4,52.93,49.08,7,-1,7.2,4.5,11.4,58.09,53.87,8,-1,7.2,3.6,11.4,38.73,35.91,9,-1,7.2,4.5,11.4,58.09,53.87,10,-1,7.2,4.95,11.4,52.93,49.08,11,-1,7.8,4.95,11.4,52.93,49.08,12,-1,8.4,4.5,11.4,58.09,53.87,13,-1,8.4,3.6,11.4,38.73,35.91,14,-1,8.4,4.5,11.4,58.09,53.87,15,-1,5.1,4.05,11.4,49.79,46.17,16,-1,5.1,7.9,11.4,111.73,103.61,17,-2,3.9,11.4,346,320.85,合计,1233.73,1144.07,-2F,7#,楼商业由负一,层,层和局部负二,层,层构成,商业,建,建筑面积为,1233.73,。,Part 1,解读公园一号,商,商业规划,公园一号经济,指,指标分析,项目,3#,楼商业经济指,标,标分析,3,号楼,房号,楼层(,F,),层高约(米),开间约(米),进深约(米),建筑面积约(),套内面积约(),1,1,3.9,10.35,11.7,128.47,121.01,2,1,3.9,20.7,11.7,256.94,242.19,3,1,4.2,10.35,11.7,128.47,121.01,4,1,4.2,10.35,11.7,128.47,121.01,5,1,4.2,10.35,11.7,128.47,121.01,合计,770.82,726.23,3#,楼商业共,1,层,有,5,个商铺,商业,建,建筑面积为,770.82,1F,Part 1,解读公园一号,商,商业规划,公园一号项目,本,本体分析,项目区位,本案位于重庆,市,市北部新区经,济,济技术开发区,北,北区湖津路,100,号,紧邻城市,主,主干道,金渝大道,交,通,通便捷。,公园,1,号,高石水库,金渝大道,鸳鸯,立交,金开大道,项目所在区域,位,位于重庆市北,部,部新区金渝大,道,道沿线,地块,北,北侧为融科*,海,海阔天空、橡,树,树澜湾开发用,地,地,地块南侧,为,为金山国际医,院,院用地,地块,西,西侧拥有童山,隧,隧道,东侧紧,邻,邻鸳鸯立交桥,。,。,版块被定义为,鸳,鸳鸯板块。鸳,鸯,鸯板块主要通,过,过鸳鸯立交桥,向,向外辐射,以,城,城市主干道,金开大道与金,渝,渝大道构成,,幅,幅员面积,2,平方公里,力,争,争打造成集商,务,务、政务、中,高,高档小区、休,闲,闲于一体,富,有,有独特人文内,涵,涵、优质人居,环,环境、良好区,域,域形象、现代,化,化城市特征的,高,高品质商业区,和,和都市风貌展,示,示区。,Part1,解,读,读,公,公,园,园,一,一,号,号,商,商,业,业,规,规,划,划,公,园,园,一,一,号,号,项,项,目,目,本,本,体,体,分,分,析,析,项,目,目,四,四,至,至,项,目,目,所,所,处,处,区,区,域,域,是,是,重,重,庆,庆,首,首,席,席,富,富,人,人,区,区,北,部,部,经,经,开,开,区,区,,,,,区,区,域,域,繁,繁,荣,荣,指,指,数,数,不,不,断,断,攀,攀,升,升,,,,,交,交,通,通,通,通,达,达,性,性,较,较,好,好,。,。,向,东,东,可,可,通,通,往,往,金,金,山,山,片,片,区,区,以,以,及,及,寸,寸,滩,滩,保,保,税,税,港,港,;,;,向,向,南,南,可,可,到,到,达,达,人,人,和,和,、,、,新,新,牌,牌,坊,坊,、,、,观,观,音,音,桥,桥,、,、,龙,龙,头,头,寺,寺,火,火,车,车,站,站,;,;,向,向,西,西,可,可,直,直,达,达,礼,礼,嘉,嘉,片,片,区,区,;,;,向,向,北,北,通,通,达,达,北,北,部,部,新,新,区,区,。,。,通,往,往,人,人,和,和,、,、,新,新,牌,牌,坊,坊,金,山,山,片,片,区,区,、,、,寸,寸,滩,滩,保,保,税,税,港,港,礼,嘉,嘉,片,片,区,区,江,北,北,机,机,场,场,公,园,园,1,号,向,东,东,,,,,由,由,金,金,渝,渝,大,大,道,道,可,可,以,以,通,通,往,往,金,金,山,山,片,片,区,区,及,及,寸,寸,滩,滩,保,保,税,税,港,港,;,;,向,南,南,,,,,由,由,金,金,开,开,大,大,道,道,可,可,通,通,往,往,沙,沙,人,人,和,和,及,及,新,新,牌,牌,坊,坊,、,、,观,观,音,音,桥,桥,、,、,龙,龙,头,头,寺,寺,火,火,车,车,站,站,;,;,向,西,西,,,,,通,通,过,过,金,金,渝,渝,大,大,道,道,,,,,沿,沿,童,童,山,山,隧,隧,道,道,可,可,通,通,往,往,礼,礼,嘉,嘉,片,片,区,区,;,;,向,北,北,,,,,沿,沿,金,金,开,开,大,大,道,道,可,可,通,通,往,往,江,江,北,北,机,机,场,场,。,。,Part1,解,读,读,公,公,园,园,一,一,号,号,商,商,业,业,规,规,划,划,公,园,园,一,一,号,号,项,项,目,目,本,本,体,体,分,分,析,析,交,通,通,体,体,系,系,项,目,目,位,位,于,于,北,北,部,部,新,新,区,区,鸳,鸳,鸯,鸯,片,片,区,区,,,,,交,交,通,通,通,通,达,达,性,性,较,较,好,好,,,,,距,距,离,离,主,主,城,城,各,各,大,大,核,核,心,心,商,商,圈,圈,车,车,行,行,不,不,足,足,半,半,小,小,时,时,;,;,目,目,前,前,有,有,6,条,公,公,交,交,线,线,路,路,经,经,过,过,本,本,项,项,目,目,;,;,尽,尽,享,享,城,城,市,市,便,便,利,利,的,的,同,同,时,时,又,又,远,远,离,离,喧,喧,嚣,嚣,;,;,公交线路,起始站点,126,出口加工区大门,-,红旗河沟,617,金砂水岸,北滨一路,-,鸳鸯新村,复地上城,116,回兴(汽车工业园),红岩村,831,五里店,长福西路,616B,红树林,南坪,610B,融科小区,菜园坝,项,目,目,30,分,钟,钟,内,内,可,可,到,到,达,达,主,主,城,城,各,各,商,商,圈,圈,;,;,15,分,钟,钟,以,以,内,内,可,可,到,到,达,达,江,江,北,北,机,机,场,场,、,、,龙,龙,头,头,寺,寺,火,火,车,车,站,站,、,、,重,重,庆,庆,火,火,车,车,站,站,;,;,20,分,钟,钟,内,内,可,可,到,到,达,达,朝,朝,天,天,门,门,港,港,口,口,和,和,寸,寸,滩,滩,国,国,际,际,集,集,装,装,箱,箱,码,码,头,头,公园,1,号,观音桥,商圈,寸滩保税,港片区,人和,商圈,解放碑,商圈,新牌坊,商圈,沙坪坝,商圈,Part1,解,读,读,公,公,园,园,一,一,号,号,商,商,业,业,规,规,划,划,公,园,园,一,一,号,号,项,项,目,目,本,本,体,体,分,分,析,析,未,来,来,轻,轻,轨,轨,5,号,线,线,线,线,在,在,区,区,域,域,交,交,汇,汇,设,设,站,站,,,,,其,其,轨,轨,道,道,交,交,通,通,辐,辐,射,射,区,区,域,域,达,达,到,到,主,主,城,城,各,各,区,区,,,,,使,使,项,项,目,目,片,片,区,区,拥,拥,有,有,极,极,强,强,的,的,集,集,聚,聚,功,功,能,能,和,和,交,交,通,通,优,优,势,势,。,。,轨,道,道,交,交,通,通,线路,起始站,备注,1,号线,朝天门至壁山,全长约,46.1,公里,2,号线,较场口至鱼洞,全长约,37.2,公里,3,号线,鱼洞,机场,全长,63.4,公里,4,号线,海峡路至复盛,全长约,47.3,公里,5,号线,鸳鸯至江津,全长约,71.9,公理,6,号线,茶园至渝北南山支线,全长约,70.6,公里,8,号线,跳蹬至鱼嘴,全长约,56,公里,9,号线,沙坪坝至江北机场,全长约,39,.1,公里,环线,26,个站点,四公里,-,奥体中心,-,沙坪坝,-,盘溪路,-,重庆北站,-,五里店,-,上新街,-,罗家坝,-,四公里,全长约,44.9,公里,5,号线,1,号线,2,号线,环线,6,号线,7,号线,3,号线,4,号线,9,号线,8,号线,本案,Part1,解,读,读,公,公,园
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