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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Victoria,sSecret:Objective,Getmentobuywomen,sunderwear.,让,男,男,人,人,去,去,买,买,女,女,人,人,的,的,内,内,衣,衣.,.,asgiftsforwomen,作,为,为,给,给,女,女,人,人,的,的,礼,礼,物,物,Sowherecanwefindattentivemen?,哪,里,里,可,可,以,以,找,找,到,到,专,专,心,心,的,的,男,男,人,人,？,？,Andnowforsomething,completelydifferent,Fashionshow,时,装,装,秀,秀,Webcast,网,络,络,Superbowlad,Superbowl,广,告,告,Doaworld,sfirst,andpubliciseit.,开,创,创,先,先,例,例,，,，,并,并,且,且,让,公,公,众,众,知,知,道,道,Lead,Ideas,Intensificationbyweavingtheideastogether,将,将,不,不,同,同,的,的IDEA,组,组,织,织,在,在,一,一,起,起,Publiciseunheard-ofresponsetoworld,sfirstonlinefashionshowadvertisedduringtheSuperBowl,在,Superbowl,期,间,间,发,发,布,布,广,广,告,告,，,，,告,告,知,知,公,公,众,众,世,世,界,界,上,上,第,第,一,一,个,个,网,网,上,上,市,市,装,装,秀,秀,Problem:responselevelscrashedthesystem!,难题：,系,系统,崩,崩溃！,Summary小结,Interplayand intensificationimprove results,相互影,响,响和强,化,化提升,最,最终结,果,果,BrandWorldisa sensorysurroundthatmaximizesinvolvementthroughpicking pointsofcontact which willintensify involvement andworking theinterplaybetweenthem,品牌世,界,界时一,个,个感觉,的,的世界,，,，它,通,通过选,择,择不同,有,有相互,影,影响的,接,接触点,，,，加强,消,消费者,对,对品牌,的,的投入,度,度,DayinaLife,Snap,PointsofContactandthe StrategicImpactMatrix are360,tools,各种360度,思,思考的,工,工具,GroupExercise3分,组,组练习,Goback intoyourgroups,回到你,的,的小组,Explore theBrandWorldforyourbrand,发掘你,们,们品牌,的,的品牌,世,世界,GeneratePointsofContactoptions andevaluatethem using theStrategicImpact Matrix,产出接,触,触点并,运,运用策,略,略矩阵,加,加以评,估,估,Reportbackinonehourstime1,小时后,报,报告,Conclusion,结论,Discovered theChallenge,facingthe brand in,a 360Degreeway,Describedthe BrandsDNA,Challenge,挑战,BrandPrint,品牌写,真,真,BrandWorld,品牌世,界,界,Created aworldwhichmaximises theinterplaybetweenthebrandand itscustomersatvariouspointsofcontact,What We HaveDone,我,我们学,习,习了什,么,么？,Idea,BrandAudit,品牌检,验,验,BrandScan,品牌扫,描,描,Pointsofcontact,接触点,Gathered,ordered,andinterpreted,informationaboutthe,brandina 360,Degreeway,Understood theunique,relationshipbetween,thebrandand,itscustomers,Defined theareaswherethebrandcan intensifytheimpact it hasonpeople,slives,HowWeGot There如,何,何得到,？,？,Sequence,顺,顺序,BrandScan,品牌扫,描,描,BrandAudit,品牌检,验,验,Pointsofcontact,接触点,Challenge,挑战,BrandPrint,品牌写真,Idea,Brand World,品牌世界,Executions,执行,WhyWeHaveDone It为,什,什么我,们,们这样,做,做？,Created great ideas thatmoveourbrands ahead at eachpointofcontactbetween thebrandandits customers,在品牌,和,和消费,者,者的每,个,个接触,点,点，,创,创造可,以,以让品,牌,牌前进,的,的伟大,IDEA,Selectedtherichestpointsofcustomerinvolvementonwhichtofocusour efforts,选择消,费,费者投,入,入度最,高,高的接,触,触点，,让,让我,们,们将力,量,量集中,在,在那里,Thus 因,此,此,Improvedtherelationship betweenclientsandtheircustomers,提升客,户,户和他,们,们消费,者,者之间,的,的关系,IncreasedClient value in terms of marketshare,profit andshareprice,提升客,户,户的价,值,值，通,过,过市场,份,份额、,利,利润和,股,股价,AddedfutureClient value by drivingnew opportunities,通过驱,动,动新的,机,机会增,加,加客户,未,未来的,价,价值,Allowed us to be wellpaidforusingour creativityinthe pursuitofthiscause,让我们,有,有更好,的,的回报,WhyWeHaveDone It为,什,什么我,们,们这样,做,做？,Created great ideas thatmoveourbrands ahead at eachpointofcontactbetween thebrandandits customers,在品牌,和,和消费,者,者的每,个,个接触,点,点，,创,创造可,以,以让品,牌,牌前进,的,的伟大,IDEA,Selectedtherichestpointsofcustomerinvolvementonwhichtofocusour efforts,选择消,费,费者投,入,入度最,高,高的接,触,触点，,让,让我,们,们将力,量,量集中,在,在那里,Thus 因,此,此,Improvedtherelationship betweenclientsandtheircustomers,提升客,户,户和他,们,们消费,者,者之间,的,的关系,IncreasedClient value in terms of marketshare,profit andshareprice,提升客,户,户的价,值,值，通,过,过市场,份,份额、,利,利润和,股,股价,AddedfutureClient value by drivingnew opportunities,通过驱,动,动新的,机,机会增,加,加客户,未,未来的,价,价值,Allowed us to be wellpaidforusingour creativityinthe pursuitofthiscause,让我们,有,有更好,的,的回报,WasItWorthit?它,值,值得吗,？,？Is there a360 DegreePlus?,Isthereinterplaybetweentheelements?,在主要,元,元素健,是,是否有,相,相互影,响,响？,Areweintensifying theidea?IDEA,有增强,吗,吗？,Isitpracticaland affordable?,它实际,吗,吗？负,担,担得起,吗,吗？,Will it build thebrand?,它是否,会,会建立,品,品牌？,Ifnotstartagain,Putting It AllTogether,将,将所有,的,的东西,放,放在一,起,起,Draw amap to showhow everythingfitstogether,画个图,看,看一下,，,，每件,事,事如何,相,相互配,合,合,Thinkhowyou cancommunicatetoyour clientina compellingway,想一下,，,，如,何,何与你,的,的客户,沟,沟通,Current RetrospectiveCases,案,案例,回,回顾,Amex BlueinSingapore,A MildinIndonesia,IBMebusinessinChina,Left BankCafinTaiwan,Mild Seven In China,Milo in Thailand,PondsPoreStripinthePhilippines,Sanyuan MilkinChina,SpeedPostinHongKong,KotexWhiteinKorea,2.,Talk to,each other,彼此交,谈,谈,3.,Know,enough,足够了,解,解,1.,Attitude,Attitude,Attitude,态度,7.,Just do it,4.,Focuson,outputnot,process,重点是,产,产出,不是过,程,程,6.,Rebuild the,planeasyou,flyit,5.,Dothings,differently,做些不,一,一样,的事情,Keymessages,totakefrom,from thissession,本次课,程,程的,主要讯,息,息,Closing结束,语,语,360,DegreeBrandingismorecomplicatedbutnot thatcomplicated360,度有点,复,复杂，,但,但并不,是,是很复,杂,杂,Thebasisistwo group meetings-frontand back,基础是,两,两次团,队,队的会,议,议（前,期,期和后,期,期）,Itdoesnt happennaturally,它不会,自,自然的,发,发生,Thebig enemy is integration,最大的,敌,敌人是,整,整合,RedFireisthepassionthat drivesus,红色火,焰,焰是驱,动,动我们,的,的热情,Pre-eminentcreativeforce,卓越的,创,创意力,量,量,Best people,最好的,人,人员,Most valuedbythosewhomostvaluebrands,被珍惜,品,品牌的,人,人所
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